Cultura Coaching, LLC

Founder and leadership coach helping service-based business owner/operators grow their business with clarity, structure, and purpose—one business at a time. 

Through my initial 90-day Growth & Profit Accelerator ($3,995), I deliver a proven, strategic framework that aligns teams, improves culture, and drives measurable results. 

Clients consistently see 25%+ revenue growth, 3%+ profit increases, and stronger retention through clear SMART goals, actionable steps, and full accountability.

Profitable Growth Coach

Cascadia Global Security

Led regional security operations across Oregon, managing 60+ client accounts, 90+ employees, and $5.2M+ in annual revenue with a consistent 18%+ profit margin. Achieved a 47% gross margin improvement within 3 months by optimizing workforce scheduling and reducing labor inefficiencies. Successfully lowered direct labor costs by 9.8% and overhead by 58% while maintaining 100% client satisfaction through strategic hiring and responsive service delivery.

Regional Operations Manager (Oregon)

Premier Services Group

Directed administrative operations for a $40M+ company servicing 110 Lowe’s stores across 6 states, overseeing 800+ daily activities for 1,500+ weekly customers. Led a 30+ person scheduling team, HR, and training functions, enabling 300% revenue growth by formalizing recruiting, onboarding, and customer support systems. Improved customer satisfaction scores by 11% and eliminated overdue scheduling commitments through strategic process design, data-driven accountability, and scalable operational structures.

Director Of Operations

Dovetail Coffee

Brought in by a potential investment group as a business operations expert to partner with the CEO in scaling a specialty coffee business. Oversaw 3 café managers, 12 staff, and 1 roaster while developing and executing a growth strategy that led to the opening of two new locations. Built and optimized internal processes for recruiting, hiring, and training, resulting in a 100% increase in trained team capacity prior to COVID-19-related closure.

Vice President of Operations

G.W. PAULSON COMPANY

Managed operational projects for a construction services provider, leading a team of 12 installers and overseeing all estimating, ordering, and scheduling functions. Handled 100+ daily requests from project superintendents while streamlining processes to increase home builds by 85% and set a 30-year department revenue record at $1.5M/month. Maintained 100% client retention through consistent, high-level service and execution.

Account/Project Manager

Renewal by Andersen of Oregon

Led and developed a high-performing sales team of 15 for a premium window installation company, generating 90+ quality leads per month and driving 30%+ revenue growth in just 6 months. Recruited and trained 25+ new team members in one year, built client satisfaction tracking systems to improve NPS, and optimized field rep placement to achieve record-breaking monthly sales. Recognized by leadership for strategic execution and sales excellence.

Marketing Manager

First Response Security

Oversaw organizational strategy, vision, and execution of operations, client services, human resources, accounting, and business development processes, people, and systems.  
Primary driver of B2B firm delivering 5K+ weekly guard and security services with team of 4 direct reports and 130+ customer-facing security officers. 
Generated revenue by performing all sales activities. Conceived of and implemented new recruiting structure. 

> Executed organizational goals through business process improvement resulting in 842% growth over 8 years and 2 highest years of revenue and profit in 25 year history.  
> Led, coached, and motivated 8+ critical client-facing operational staff and managers overseeing 130+ employees, providing 3 different services to 500+ clients at 6,000+ accounts exceeding client expectations, resulting in 95% client retention and 10%+ annual growth. 
> Analyzed operating budget of $5M+ annually focusing on P&L opportunities resulting in 10% revenue growth and 1%+ of increased net profit year over year.  
>  Increased revenue from -16% loss during recession (2007 -2011) to 27%+ growth over 5 years through strategic planning and execution
>  Improved customer satisfaction and mitigated business risks through the project management,  strategic planning, budgeting and implementation of a proprietary customer facing software and technology for 50+ accounts

Vice President of Services

Negotiated and sold B2B contracts growing revenue by 842% from $360k annually to $3.25M. Achieved 84% revenue growth in 2 years after 3 years of negative profit. Recruited, trained, and onboarded a staff 
of 4 direct reports and 95 security officers.

Oversaw all branch operations to include administration, operations, human resources, customer services, sales and scheduling. In addition, played a leadership role in the client services approach for the company.

Sr. Director, Client Services | Branch Manager

Customer Service Representative

You didn’t start your business to stay stuck—scrambling to make payroll, buried in the weeds, guessing at your margins, and wondering why your bank account doesn’t reflect your hard work.

Yet here you are.

When it comes to building a profitable business, there are two common paths:

1.  Keep pushing, hoping next month will be different—ignoring your numbers, chasing more sales, and reacting to cash flow chaos.
2.  Get strategic—plug profit leaks, build a financial system that works, and create a scalable growth plan based on data, not gut instinct.

Most business owners fall into the first camp.  Not because they’re lazy—but because no one ever taught them how to manage the financial side of the business like a CFO.

Even if you're brilliant at what you do, the numbers can feel intimidating.

Margins are shrinking. Cash is tight. Expenses creep up. And you’re not even sure where the money goes.

You know how to work hard.

You just don’t have a route—a clear, proven path to take back control.

Now, imagine this instead…

▪️ You know your numbers—and exactly where your profit is leaking
▪️ Your cash flow is steady, predictable, and growing
▪️ Your pricing, margins, and offers are optimized for sustainability
▪️ You have time to think, plan, and lead—not just put out fires
▪️ You finally feel in control of your business—and your future

That’s what I help growth-focused business owners do.

What I Offer: The 90-Day Profitable Growth Route™

Inside this high-touch 1:1 program, I guide you from 'Basecamp' to 'Peak'—through a proven route to gain clarity, confidence, and control over your business finances.

Here’s what we build together:

▪️ A clear financial map—so you know what to track, fix, and measure
▪️ A 25%+ increase in profit by plugging leaks and optimizing your pricing
▪️ A cash flow system that ensures you're never surprised by your bank balance
▪️ Operational clarity so you stop spinning and start scaling
▪️ A repeatable, scalable 90-day growth framework to stay on track year-round

Backed by Two Guarantees:

1.  Confidence: If after 2 sessions, you don’t feel confident in the value I bring—I refund you in full.
2.  Completion: If by Day 90 you don’t have a complete plan and time to execute it—I work with you up to 2 additional sessions, at no extra cost.

You Deserve a Business That Pays You Well—Not One That Drains You

If you’re ready to fix your financial foundation and start building toward real, sustainable growth—I invite you to shoot me a DM or schedule your 20-minute clarity call.  

Start your profitable growth journey today!

Damien Foglio

I had a tough chat with a new client yesterday. He asked his top employee to perform a task, and the response was: "Nope." 

This pattern only happens because it’s been allowed to happen before. 

I told him, "Your business will only be as good as what you tolerate." 

Tolerate poor behavior, sloppy work, or low standards — and you’ll keep getting the same results. 

No amount of warnings or conversations will change that. 

Change only happens when you decide enough is enough and stop accepting what’s unacceptable. 

Leadership isn’t just about messaging — it’s about setting clear standards and holding your team accountable. 

Because growth begins where tolerance ends. 

What’s your take on how leadership sets the boundaries that drive success?

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Cash Flow Freedom - Dec 1

Workshop

📌 On Monday, January 19th at 7 pm EST I am hosting a 1-hr workshop: Profitable Gameplan helping business owners get a jump start on achieving their 2026 goals. 

https://calendly.com/coach-damien/workshop

It's only $25 to join. 
Includes bonuses and a replay.


Hands-on help for $300k-$3M Service Owner-operators to ditch the COO hat, fix their cash flow, and finally get paid | All Inside the 8-Wk Profitable Growth Accelerator™

Meeting with a prospective client yesterday, one thing became apparent: 
He had great revenue ($1M+), was even making 5%+ profit, but had no cash flow to float payroll. 

Truth is, every small business owner wants steady cash flow, 
but not all of them have it. 

Start with this fact: 
The biggest reason small businesses struggle to keep the lights on is because they don’t have enough profit.

Sounds simple, right? 

But here’s the kicker: 
Even if you’re making a profit, you’re not necessarily staying afloat. 

Why? 

Because most business owners are spending that profit right away:
Debt payments, owner draws, bonuses, or just plain old overspending.

If you want to build predictable cash flow, you need to control what you’re extracting from your business.

Here’s my advice: 
Review your monthly financials like a hawk. 

Understand where every dollar is going.
If you’re not doing that already, you’re flying blind.

Profit isn’t just an end-of-month number. 
It’s the fuel that keeps your cash flow alive.

Stop spending your profit like it’s Monopoly money. 
Reclaim your financial clarity, and your cash flow will follow.

Are you ready to take control? 

Do this, starting today: 
1️⃣ Start by reviewing your numbers weekly.
2️⃣ Review your P&L's by percentage (in accordance to revenue) monthly. 
3️⃣ Make decisive actions to improve the outliers. 

Because no matter how busy you are, 
if your profit isn’t growing, your cash flow isn’t either.

Let’s get real about your numbers. 
Your business depends on it.

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Many service-based business owners are scared to bring me into their business. They fear being judged for a messy business — no clear financials, no clear direction, and no clear goals. 

I’ve talked to many owners who are nervous — almost scared — about what I might discover when I dig into their books and systems.

Here’s the truth: 

That mess? It’s exactly where I thrive.
That chaos is a goldmine.

It’s where the real story lives — the hidden leaks, the missed opportunities, the profit leaks buried in the clutter.

And here’s a secret: Just because the data looks bad doesn’t mean the business is bad.

Problems are honest messengers.

They tell us where we need to fix things, where to tighten margins, where the profit leaks are hiding.

The key isn’t solving everything at once — it’s starting with ONE thing, the biggest challenge, and knocking it out.

Like pushing snow downhill, solving one frustration snowball makes everything easier moving forward.

So, if your business feels like a mess, remember — that’s where growth begins.

Tackle the biggest pain first, and watch how momentum builds.

Ready to turn your chaos into clarity? 
Let’s start cleaning up those profit leaks today.

One of my favorite follows here on is Blake Harber. 
Building a business from scratch, while sharing his journey along the way. 

But he recently asked a question that I love answering: 
How do you set up your week on Sunday? 

Here's my answer with a little more detail: 

Every Sunday afternoon, I take 1-2 hours and plan out my week: 

1️⃣ Confirm and schedule all personal items with my wife: Work schedules, pickups, drop offs, dates, following weekend plans, etc. 

2️⃣ Schedule all my client coaching appointments in my calendar and notebook. (I love analog). This is my "working" schedule for the week and must make times. 

3️⃣ I then plan all my workouts (4 x /week, 40 min ea) around those items. Day 1 through 4. With what I am going to work out and when. 

4️⃣ With the remaining time I build in my "business building" hours. 

I choose 3 strong objectives (My big 3) each week to accomplish by Friday afternoon. 

I then do 3 small tasks (My Little 3) each day to accomplish them - and schedule that time around all of the items above. 

5️⃣ And finally, I set out my clothes, grind all my coffee, and food prep for week (even though I work from home). 

Doing this every Sunday gets me motivated to get out of bed and start tackling everything every Morning. 

Do you have a Week prep routine? 
If so, let me know what works for you!

I say a lot of things on LinkedIn, but never did I expect something I said to turn in to a "mini-viral" moment.   At least in my small world.  

But apparently my post on Sunday struck and nerve and invited new people into the conversation of leadership.  

In this case, an employee was asked by the owner of the company (his dad) to perform a client request, to which the employee (the son) refused to do. 

The requested service was well within the scope of work and the owner felt it was helping a long term client out.  The employee felt it was a waste of time.

So, who is right in this situation?  

I might argue that as long as the work order and service request is within the scope of work the company provides, the employees are to do what is requested of them.  

That's what this conversation is all about.  

However, part of what I learned from this post is that context matters.  
And I completely agree with that.  

Without context there is a cliff hanger.  A desire to know more. 

But then the question is: 

With more context would it have gotten the response that it did?  
Did the fact that my post lacked context create the curiosity to join the conversation?  

Not really clear, but one more thing I learned: Keeping up with a post like this, providing context and responses to every single comment is a lot.  

Almost overwhelming, but worth it.  

Here is the link to the original post: 
https://lnkd.in/g-x5QhwM

Merry Christmas from the Foglio's! 

I hope everyone got to spend time with the people they wanted to.

Last week I sat on a call with a client and his brand-new admin.

He’d just had to move on from the previous one.
Clean break. Fresh start.
And one big problem:

The admin wanted to do a great job.
The client had no idea where to start.

So instead of training task-by-task...
or dumping a massive SOP doc on them...

We focused on just three things.

Not forever.
Just to get momentum.

Here’s what we did:

Defined the start of the day
What does “a good day” look like the moment they log in?
Clear tasks. Clear ownership. No guessing.

Defined the end of the day
Before signing off, what must be done for it to count as a win?
This alone removed 80% of the anxiety.

Prioritized the middle
A simple list of the best use of time in between.
Not everything. Just what matters most.

That’s it.

No micromanaging.
No overtraining.
No “let’s cover every edge case.”

And here’s the result:

The admin was up and running by day 2.

Not perfect.
But confident.
And moving.

This worked because most people try to train for completeness…

When what people actually need is clarity.

Clarity creates confidence.
Confidence creates momentum.
Momentum buys you time to refine later.

If you’re onboarding someone right now:

Start with the bookends.
Then fill in the middle.

What’s the first thing someone should own when they start their day?

—

If this was useful, say 👋 or steal the framework.
I share real behind-the-scenes moments like this often.

Ever been so unhappy with your business that just the thought of another day doing the same thing made your stomach turn? 

That’s exactly where Will was when he found me. 

He wasn’t clear on what his goals were. 
He didn’t have a plan. 

All he knew was: 
He hated where he was and refused to stay there. 

Sometimes, that’s all it takes to get moving. 
A little dissatisfaction with the status quo. 

So, even without a specific target, we agreed on one thing: 
Things had to change. 

We started by digging into his frustrations. 
The sleepless nights. 
The dread when he drove to the office. 

Turns out, there were two main issues holding him back: 

1. Job and work order intake. 
2. Employee scheduling and assignment. 

Fix those, and everything else becomes easier. 

Once we hammered out those pain points, we moved to the next stage. 

My 3-Step System to optimize and scale businesses in 90 days or less: 

Step 1️⃣: Identify & Eliminate Bottlenecks 
→ What’s slowing you down? 
→ We audit where your time and money are leaking. 

Step 2️⃣: Systemize & Automate 
→ We ditch manual work. 
→ Implement automation and delegation so you can grow without burning out. 

Step 3️⃣: Scale with Strategy 
→ We craft a custom 3-year roadmap. 
→ Double your revenue—without sacrificing your sanity. 

This isn’t some fancy theory. 

It’s the exact system my clients use to boost profit and free up time fast. 

If you’re tired of spinning your wheels, let's talk. 

What’s holding your business back? 
Drop a comment or send me a message. 

Let’s make change happen.

If I was frustrated with how my business ran in 2025, here are the 8 things I would do to get it back on track and hit the ground running in 2026. But most owners are not doing #2. 

1. Set Goals: I would set my goals for 2026 based around my three primary metrics: Revenue, Profit, and Time. 

Fix these and many other items fall into place. I would review these quarterly to ensure I am on track for my 1 year goal. 

2. Measure Weekly: I would set up a recurring 45-min meeting to review these 3 items weekly. 

What did it cost me to run my business this week (payroll, overhead, cost of goods, etc.)? Make 1 decision each week that is going to improve each of these and by the end of the quarter, your business should start to look quite different. 

3. Monthly review: Each month I would review my P&L and make up to three decisions to improve it. Cutting costs and/or expenses, negotiating discounts, improving pricing, etc. 

4. Manage Cash: I would use 4 bank accounts to manage my cash so I know where it is at all times and how much runway I have each month. 

Have a savings account for taxes and emergency expenses, along with profit. 

5. Fix Pricing: I would improve and increase my pricing for new customers when getting too many “yes’s”. 

By building a pricing model for the business, it often just takes one lever to make an improvement. 

6. Add Services: I would add any new services in which I get regular requests about. 

Tracking these as they ask and add them up each quarter and add that service to my menu of services. 

7. Generate Revenue: now that I have all of these items in place, I would focus any remaining time, with a minimum of 4 hours per week, focused on creating content, placing ads, and reaching out to potential customers. 

8. Define done: Each day and each week I would define what done looks like. 

Each week I would have 3 primary objectives to accomplish by Friday each week. And each day I would define 3 secondary objectives to accomplish prior to leaving for the day. When these are done each day and when the weekly objectives are done each week, I am done. 

In the end, I want a business I am running, not one that is running me. 

By setting the direction and doing everything I can on a daily, weekly, monthly, and quarterly basis, there is no way to not achieve my one year goals. 

Anything you would add to this?

Profit isn’t just a dollar amount. It’s a percentage.
Focusing solely on a number can be dangerous...

Why? Because numbers don’t grow or scale with your business.

A big profit figure today might look impressive, but what happens when your sales double?

Will that dollar profit stay the same?
Probably not.

But if your profit margin — that percentage — is solid, it scales with you.
It grows as your revenue grows.

That’s the real key to sustainable, profitable growth.

Managing a percentage gives you a clear view of your business’s health
regardless of size.

If you want to grow without losing margins, focus on the percentage, not just the dollar figure.

Because percentages don’t just scale—they multiply.

What’s your profit margin?
And how are you making sure it grows with your business?

(Yes, our house has been fully decorated for Christmas since the first weekend in November.)

Time to start thinking in percentages.
Your future self will thank you.

For me, spending time with family is not just about eating, drinking, gifts, and games. It is much deeper than that. 

Getting together with family is great, but that is not the point: 
Just being together. 

It's a start, but not the reason. 

The point (for me at least) is to grow together, to learn more about each other, to support each other, and let them know they are very important to us. 

When we get together, I try and be intentional about this, engaging in conversations and asking questions.

This year, while on our annual trip to the mountain with my wife's family, we went around the table and discussed our 2026 BHAG's (Big Harry Audacious Goals). 

Some we work and career related. 
Others, personal goals. 
No wrong answers. 

To me, you learn the most about people when you learn what their goals are. 

It shows me what is important to them. 
It expresses what area(s) they want to grow the most in. 

For those curious...
My BHAG: Double my income without doubling my time. 

What is yours?

Part of me wants to raise daughters who are great team players and dependable employees: self-aware, responsible, respectful, and willing to go above and beyond.

But another part of me dreams of raising entrepreneurs.

Ones who push boundaries, question things to better understand, and aren't afraid to forge their own path.

Honestly, either path works for me, as long as they are happy.

Every Thursday night, on the way to hip-hop dance class, my 11-year-old Harper and I talk about the business she wants to build.

It's become our weekly ritual, reviewing her "business plan," updating it, and figuring out what's missing.

And since I promised to be her first investor and biggest supporter, it's crucial we build that investor-entrepreneur relationship early.

Right now, we are building "Fit & Fashion" where local ladies can gather, purchase Alo quality items at Rack prices, while joining in fitness classes. 

The real question: are we empowering her to chase her dreams or just teaching her to follow orders?

Either way, I know one thing , what she learns now will shape her future.

And honestly, I wouldn't have it any other way.

What about your kids? Do you want them to follow a well-trodden path or blaze their trail?

Let's talk about it in the comments.

If you are anything like me, you have planned your future as if it is guaranteed. We save for the obvious, set fixed goals, but often forget one critical thing...the unknown. 

My wife and I do this every year on our family planning trip. 
We ask ourselves: 

What are we not seeing? 
What surprises might come our way? 
What unexpected opportunities or challenges could pop up? 

It's the biggest reason folks miss out on game-changing moves. 

- Buying that house down the street to rent out 
- Investing in a friend's business just about to take off 
- Handling a health scare without freaking out 
- Weathering a job loss and keeping the lights on 
- Taking time for yourself and your family without guilt 

Your future isn't guaranteed. 

But why do so many plan for a future they can't predict, 
yet leave the unknown unaddressed? 

What if we started prepping for the unexpected? 

Over the past 6 weeks, my wife and I experienced this firsthand, taking over a family home to turn into a part-time vacation rental. 

We weren't planning for anything like this. 

But because we focus on preparing for the unknown, we were ready when opportunity knocked. 

Think about it. 

How are you preparing for what you don't see coming? 
Because the right preparation today can unlock a world of possibilities tomorrow. 

Don't wait for the surprise to hit , start planning for the unknown now. 
Your future depends on it. 

What's one thing you're doing today to prep for what's coming next?

Last week I was looking at a client’s numbers and had to pause.

Not because they were flashy.
But because of how quiet the growth was.

In 2023: $160k revenue | $60k pay/profit

In 2024: $652k revenue | $130k profit

This year? On track for $800k with $200k profit.

Same business. Same market. No hype.

So what actually changed?

We didn’t add more chaos. 
We removed it.

Here’s what we did:

1️⃣ Restructured pricing
2️⃣ We stopped winging it.
3️⃣ Built a firm pricing list.
4️⃣ Then increased it intentionally each year. 

No apologizing.
No custom quotes for everything.

Focused on the most profitable services
Not the busiest ones.
The repipes that actually made money.

If it wasn’t profitable, it stopped being a priority.

Changed how talent was paid
Instead of bloated fixed costs,
we paid a fixed % per job.

Cheaper access to great talent.
Costs stayed predictable.
Margins stopped getting crushed.

That one shift did two things at once:

More jobs completed per week

Cost per job finally stayed under control

This worked because most businesses try to grow revenue first...

When the real unlock is structuring profit before scale.

Revenue is loud.
Profit is quiet.
But profit compounds.

If you doubled revenue tomorrow, would your profit double too — or disappear?

—

If you want help tightening the engine before pushing harder, say the word.
I share what’s actually working behind the scenes.

This week was... loud.

Multiple client calls.
Same issue. Different employees.

People asking for more money —
using every tactic in the book to get it.

Market rates.
Past titles.
What their friend makes.
What they feel they deserve.

So here’s how I look at it:

Compensation = the value the position brings to the company.

That’s it.

Your prior experience?
Relevant to getting hired — not getting a raise.

Your prior pay or title?
Relevant to your resume — not your compensation here.

Other companies paying more for “the same role”?
Then that role might make sense... at that company.

Titles, responsibilities, leadership, expectations —
they vary too much for pay-by-comparison to mean much.

So what’s the real goal?

Stop playing their game.
Play your game.

The one built around:
1️⃣ Profit
2️⃣ Growth
3️⃣ Sustainability

If someone materially contributes to those —
work to keep them.

If they don’t —
don’t take the easy road and pay more for the same value you already had.

When I evaluate compensation, I come back to two questions:
1. What would it cost to replace them in their current role?
2. Knowing what I know now, would I hire them today at the pay they’re asking for?

Those two answers solve a lot of future problems.

One more thing most people don’t like hearing: When someone worked for me, compensation was discussed once per year.

That’s it.

Not open-ended.
Not ongoing.
Not emotional.

Because compensation should:

1️⃣ Align with responsibilities
(As clearly defined in the job description.
If responsibilities change → comp gets reviewed.)

2️⃣ Scale with growth
Every role should have a clear formula for what growth with the company looks like.
When compensation is tied to revenue and/or profit percentages,
most “raise conversations” disappear.

Clarity beats negotiation.
Structure beats pressure.

Curious — how do you think about compensation when emotions enter the room?

Investment diversification can look a lot different for a lot of people. 
But the truth is, there is no one size fits all approach. 

Some people invest in the stock market. 
Many invest in real estate. 
Others into bullion (Have you seen gold prices lately?!) 

One of the approaches I coach is that your business is your income generator. Your money making machine. Both in income (through payroll) and through owner draws (from profit). 

It makes you money, which then allows you to build personal wealth and invest it. 

And, when it comes to personal investing, I stick to one rule: 
𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗯𝗲𝘀𝘁. 

Not what the influencers say you should invest in. 
Not what ads you are seeing on social media. 
Not what your broke friends or family say you should. 

But in what you know in and out.

So, what do I know best? Vintage Baseball Cards. 

A collector as a kid, reinvigorated over the last 8 years to really learn more. 

Just like many investments, there is risk:
Risk of decrease in value. (Vintage has less risk than current players)
Risk of something being stolen or damaged. (I keep them in a safe)

But there is also reward: 
This year the vintage sports cards market is up 6.18%
One investment of mine has 10x since 2017. 
A good conversation. 

What ever your investment approach is, I encourage you to be intentional about it. 

Know your risk tolerance. 
Focus on growing your business to grow your wealth. 
Be relentless about making the most of your money. 

What are some of your alternative or diversified investments?

Where are you on the side of New Year's resolutions? 
Personally, I love them, but I know they are not for everyone.  

An old friend of mine was anti-resolutions. 
They said that people should not wait to new years to set new goals.  

I can agree with that, but they also didn't set any sort of goals.  

For me personally, here is what I do: 
1.  Review last year's goals.  
2.  Build upon those.  

Did I hit my goals?  If not, what's the next level? 
If not, are they are still important?  
Do I need to pivot?  

Professionally, every goal is an annual revenue, profit, and time goal: 
1.   Revenue: How much money I make in my business? 
2.  Profit: How much of my revenue to pay myself?
3.  Time: How much time am I willing to put into to achieve those two?

Any thoughts or feedback on this format?  
What is your approach?

Are you the type to make New Year's Resolutions, or do you skip them altogether?

Honestly, I believe everyone needs at least one goal, because real growth only happens when there's change.

We don't need more information. We need transformation. 

But here's the catch: Change doesn't just happen.
It starts with a clear, measurable goal, a timeline, and a plan.

Whether your goal is to lose 20 pounds or grow your business by 20%, breaking it into 90-day chunks makes it manageable.

Want to drop 20? Focus on 5 pounds every 90 days.
Looking to scale? Aim for a 5% growth each quarter.

It's not about WHEN you start, 
it's about HAVING a goal and a plan to reach it.

Goals for 10 years, 3 years, and 1 year are important.

But the real magic? 
Breaking them down into actionable steps for the next 90 days.

Know where you are now, define where you want to go, and map out your 90-day milestones.

Set your goals today , whether it's New Year's or a random Tuesday.
Grow in every aspect, and make this year different than the last.

One goal at a time.
One 90-day sprint.

Struggling to define your next 90-day goals?
Reach out, I'd love to help you turn big dreams into achievable plans.

Let's make this year your best yet.

PS: My goal is to help 100+ small service-business owners build better businesses in 2026. Improving pay, satisfaction, and profit - all without adding more hours.

My wife and I have started the process of looking for a new family vehicle. 

We simply cannot fit our family of 4 and our luggage (We all have a tendency to overpack a bit.) in either of our two current cars. 

But while talking to sales people and dealerships one thing stood out. 
This dealership 20 min south, does not negotiate. 

They go by a one-price motto. 

I was a bit used to this when purchasing Audi's in my previous life, but for a Toyota? 

But that's it. 

The price they give you in store is the price they sell it. 
Everyone gets the same price. 

Then I started thinking about all of the positives of this...

Eliminates possible discrimination. 
Levels the ground for different levels of negotiations. 
Allows each person to get the same deal, no matter their purchasing power. 

I hated it as a buyer, as I wanted to negotiate. 
I want to feel like I am winning something more. 

But as a business, I love it. 

Too many times, service-based business owners build their price, but are open to negotiation. 

They lower their price to make a customer happy. 
Or provide a discount to help get the sale. 

But this can work in the opposite direction. 
It cheapens the service. 

1️⃣ Build your perfect profitable price for each service. 
2️⃣ Stick to it. Don't negotiate. 

Some of my clients are hesitant to tell clients their pricing. 
When that is the case, we...
1️⃣ Post it to a website or landing page. 
2️⃣ Point every client to that page. 
3️⃣ Have them book a call at the bottom. 

Easy peasy.

(PS: This was last night's sunset from the dealership. God's creation is beautiful!)

One of my college friends dropped a simple truth that stuck with me: 
Our two most valuable resources are time and money.

But here's the catch, they're often on opposite ends of the spectrum.
We rarely get both at once.

In the beginning, we use our time to generate money.
It's a grind, but it's how we build the foundation.

Then, once we start making money, suddenly we're tapped for time.
That's when buying back your time becomes essential.

Problem is, do it too soon, and you risk becoming top-heavy, overloaded with employees or systems that aren't yet sustainable.

Wait too long, and your service quality takes a hit because you're involved in every little detail.

The truth? Your business is only as strong as you are.

Knowing when to step back and when to lean in is the secret to sustainable growth.

Are you buying back your time at the right moment?
Or are you stuck trying to do everything yourself?

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

We analyzed 10,000 Newegg reviews. 
Here's what we found.

1. Customers crave detailed product information
One thing became crystal clear: 
buyers want information. 
They want to know exactly what they're getting before hitting that “Buy” button.
The reviews consistently highlighted frustration with lack of detail..
(whether it was specs, compatibility, or clear usage instructions)

2. Fast Shipping = Happy Customers
It’s no surprise but it’s worth repeating—speed matters.
Many reviews pointed out how fast (or slow) shipping influenced their experience. 
The faster the delivery = The more likely customers were to leave a positive review.

If you can speed up your shipping process—even just a little bit—you’ll see the impact on your customer satisfaction.

3. Customer service is a dealbreaker
Poor customer service came up in a TON of negative reviews.
- a delay in responses
- unhelpful staff
- unresolved issues 
= led to one-star ratings. 
On the flip side, brands that responded quickly and helped resolve problems earned customer loyalty. ⭐⭐⭐⭐⭐

4. People trust reviews, not marketing
One key takeaway.
Customers trust each other more than they trust your marketing copy. 
Don’t just ask for reviews. 🙅♂️
Make it easy for your customers to share their experiences. 
Leverage those reviews in your marketing to build trust.

solvexmedia

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

Warby Parker's $2B empire is built on 8 conversion triggers.
98% of online shoppers hesitate to buy glasses online.

Their solution? 

 Destroy every single objection

Here’s how they obliterate every objection:
1. Home try-on = Trust first, buy later
Warby Parker’s free home try-on eliminates the #1 objection: 
➜ “How will they look on me?”
The clear 3-step process (Pick → Try for 5 Days → Return & Order) simplifies everything, reduces anxiety, and invites engagement.

2. Style quiz = Guided choices
They know decision fatigue is real. 
A style quiz personalizes recommendations.
Making customers feel understood and reducing analysis paralysis.

3. Catering to ALL mindsets = Genius product categorization
⤷ "Price" hooks budget-conscious shoppers.
⤷ "Bestsellers" taps into social proof.
⤷ “New Arrivals” + “Trending Now” target trendsetters.
Warby Parker doesn’t leave any customer persona uncatered.

4. Virtual try-on = Magic tech for confidence
A virtual try-on tool is a game-changer. 
Customers get to see how frames look on their face before committing.
(without stepping into a store)

5. Risk-free incentives = Seamless experience
Free shipping, free returns, scratched lens replacement, and a starting price for prescription lenses remove friction and build trust.

6. Dual CTAs = Conversion mastery
⤷ “Select lenses and buy” fast-tracks ready buyers.
⤷ “Try at home for free” serves hesitant customers.
Their dual CTA strategy meets customers exactly where they are in the buying journey.

7.Objection handling = Addressing fear head-on
Warby Parker knows not everyone is ready to buy glasses online. 
They acknowledge the hesitation and offer solutions—not excuses.

8. Each bullet point highlights a key benefit or feature of Warby Parker's offerings.
Such as:
- free shipping
- free returns
- free scratched lens replacement
- acceptance of FSA/HSA/insurance.
9. Beyond Glasses = Full Eye Care Experience
Warby Parker isn’t just selling glasses.
They’re selling comprehensive eye care.
Including:
- eye exams, contacts, and FSA/HSA/insurance acceptance

Warby Parker didn't sell glasses. 
They sold CONFIDENCE.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

Take every piece of advice here with a grain of salt. 🤏
I’m just some random guy on the internet, sharing what I’ve learned on my own journey.
 So, my experiences might not translate 100% for you 
(and that’s perfectly fine)

But, if there’s one takeaway I want you to remember, it’s this:

Don’t blindly follow any advice.
(including mine—without testing and adapting it for your own situation)
What worked for me might not work for you. 
Your business, your customers, and your strategies are unique.
They deserve the same level of thoughtful consideration (and customized approach).
Here’s the nugget of wisdom I want to share with you:
👉 Experiment
👉 Test
👉 Learn

In e-com (and really, in any business).
Growth doesn’t come from following someone else’s blueprint to the letter.
It comes from learning through your own experiments, iterating, and improving along the way.
When you come across advice, strategies, or tips—whether from blogs, videos, or even well-meaning experts.
(don’t just adopt them blindly 👨🦯)
Ask yourself:
➜ Does this align with my business goals?
➜ Will this work for my specific audience?
➜ How can I tweak this to fit my brand, my voice, my style?
Because the truth is, what works for one person might not work for another. 
(and that’s the beauty of the process)
It’s all about finding what resonates with your audience and continuously optimizing your approach.

So, here’s what I suggest: 
Take the advice that resonates with you, but always adapt it to your unique situation. 
Whether it’s CRO tips, design tweaks, or marketing strategies— find what works for YOU, and refine it. 😉 🛠️

Stop relying only on conversion rate. 
It’s not telling you the full story. 

Here’s nobody telling you: 
looking at the conversion rate on your dashboard after making changes to your landing pages or website isn’t enough.
I know—it’s tempting to just glance at that number and assume things are working or not working. 

But here’s why that approach is a mistake:
 - It doesn’t take external factors into account.
- It gives you ZERO actionable insights.

Think about it: when you make changes to an ad or an email, do you just look at the overall performance? 
No, you test it, right? 
You run a split test with tools like Klaviyo or Meta to get more precise data.
The same logic applies to your website.
You need to consider the external factors that could be affecting the performance of the changes you’re making. 
And the best way to do this is through proper split testing.
How?
Use tools like:
- Intelligems or Convert.com 
to split test the exact elements you’re changing on your site.

This way, you’re getting direct feedback on those specific changes.
(and most importantly, you’re gaining actionable insights)
 not just relying on vague conversion rates.

Here are the key metrics you should be tracking with CRO:
1. Sample size:
How many visitors in each variation? 
➜ Aim for 10k+ to ensure you’re working with a solid sample.

2. Test length:
Don’t rush it. 
Your test needs to run long enough to be statistically significant. 
Aim for:
➜ 80% statistical power
➜ 93% significance
➜ at least 2 weeks of data.

3. Revenue per Visitor:
This one’s critical. 
It shows you the financial impact of the test on each visitor. 
It’s not just about conversion.
It’s about actual revenue.

4. Profit per Visitor:
Is the test improving your bottom line? 
This is the metric that really matters because you can’t pay your bills with just a conversion rate.

Here’s the process I recommend:
1. Initial QA: 
⤷ When launching a test, make sure it’s set up correctly.
2. Track for 4-5 days: 
⤷ After the first few days, do another QA check to ensure the metrics are tracking properly.
3. Wait 7-10 days: 
⤷ After about a week, you’ll have a good idea if the test is working. 
If the numbers aren’t moving in the right direction...
It's time to reassess and possibly end the test to avoid unnecessary financial loss.

So, the question is...
Is conversion rate entirely useless? 
No.
BUT it’s not enough on its own.
When combined with the metrics above + proper split testing. 
you’ll get the actionable insights you need to make:
- data-backed, profitable decisions for your website.

Stop chasing vanity metrics. 
Focus on what actually drives your bottom line.

convert.com

Convert.com A/B Testing Software

As a professional online shopper (yes, it's a thing), I can confirm Adddidas nails CRO. 

Here's why:

1. This hero image immediately communicates the product's purpose and target audience (soccer players focused on scoring). 
⤷ It's concise, impactful, and speaks directly to the user's aspirations.

2. Zoom-in feature
⤷ The ability to zoom in and out on the product image is essential for online shoppers. You need to see the details, the texture, the quality. 
Adidas understands this.

3. Sizing is the biggest gamble with online clothes shopping.
Adidas tackles this head-on. 
⤷ Clear "in-between sizes" advice and a detailed size guide take the guesswork out of the equation.

4. Providing a link to a detailed size guide reinforces the commitment to helping customers find the perfect fit. 
⤷ This builds trust and reduces the risk of returns due to sizing issues.

5. Highlighting free shipping and a generous return policy reduces purchase risk and encourages conversions. 
⤷ These are powerful incentives for online shoppers.

6. By suggesting complementary items (jersey, training top, shorts, socks).
Adidas encourages customers to add more to their cart, increasing the AOVT 
⤷ This visual presentation makes it easy to browse and consider these additions.

7. This confirmation provides positive reinforcement and reassures the customer that the item has been added to their cart.
⤷ It's a crucial step in the purchase process, reducing anxiety and encouraging them to proceed to checkout.

8. This promotes the Adidas membership program by highlighting a key benefit (unlimited free shipping). 
⤷ It's an attractive offer that frames membership as a valuable benefit, not just a marketing tactic. 

9. "VIEW BAG" Button:
⤷ Guiding the customer towards the next step in the purchase process (reviewing their bag and proceeding to checkout)

10. This section reinforces the customer's choice by summarizing the key product details (name, image, color, size, quantity, price).
⤷ It's a helpful recap that allows the customer to double-check their selection before proceeding. 

Adidas has perfected the art of reducing friction in the online shopping experience.
As a professional online shopper, I can tell you—these elements are more than just nice-to-haves.
They are strategic moves to ensure customers return again and again. 💲💲💲💲

Your shopping cart after seeing “Designer” and “Sale” in the same menu: 
 
(let's talk about impulse control )
Let me tell you about the $500 designer sneakers I absolutely "needed" last week...
(narrator: he did not need them)
I'm a CRO expert, and even I fell for the oldest trick in the retail playbook.
Here's the wild part – I knew exactly what was happening in my brain
and I STILL clicked "Buy Now." 
Let me break down the-not-so-beautiful disaster: 

Page 1:
The Psychology of that "MUST BUY NOW" feeling:
1. The perfect storm 
• Designer brand (status trigger)
• Limited time sale (scarcity)
• Only 2 left! (urgency)

My logical brain: "You have 12 pairs of sneakers." 
My impulse brain: "BUT THESE ARE DIFFERENT!"

Page 2:
What actually happens in your brain:
Your dopamine receptors: 📈
Your rational thinking: 📉
Your wallet: 💀

Fun fact: We make shopping decisions in 2.5 seconds when triggered by the right combination of words.
I tracked my behavior for this post:
• Heart rate increased 15%
• Checked price 7 times
• Made 3 "pros and cons" lists
BUT still bought them anyway 

Page 3:
Know that feeling when you're trying to talk yourself OUT of buying something but end up talking yourself INTO it instead?
(yeah, that's not an accident)

Retailers specifically combine:
➜ Premium words ("Designer", "Exclusive")
➜ Urgency triggers ("Limited", "Sale")
➜ FOMO activators ("Only X left")

Page 4:
My expert opinion:
Understanding the psychology doesn't make you immune. 
But it makes you aware. 

Want to control your “‘impulse”?
My 3 *weird* but effective tips:
1) Screenshot the item and wait 24 hours
2) Calculate how many work hours it costs
3) Text your most frugal friend

Page 5:
The most uncomfortable truth:
We're all susceptible to marketing psychology.
(even those of us who study it)
Your turn - what's your most ridiculous impulse buy story?

Drop it below 👇 

(no judgment, we're all friends here)

Follow me for more honest breakdowns of marketing psychology (and occasional shopping confessions).

P.S. If you see me browsing designer sales, please stage an intervention.

Marketing's biggest is: “Know your customer”
I just left a meeting where a CMO proudly showed off their 47-page customer persona document.
It was completely useless.
Let me tell you why most "customer research" is pure fiction...
Last year, I worked with a ecom startup that spent $50K on customer research.
They created detailed personas.
Built customer journey maps.
Ran focus groups.
Then they launched.
And failed spectacularly. 😔👎

Here's what nobody tells you about "knowing your customer"

Page 1:
Marketing's biggest is: “Know your customer”
I just left a meeting where a CMO proudly showed off their 47-page customer persona document.
It was completely useless.
Let me tell you why most "customer research" is pure fiction...

Page 2:
Here's what nobody tells you about "knowing your customer":
1. The data trap
Your customers lie.
(not intentionally)
But they lie about:


➜ How they make decisions
➜ What they value
➜ Why they buy

Real story: 
We asked customers if price matters.
They said: "Not really."
Reality: 82% abandoned cart due to price.

Page 3:
2. The persona fallacy
Meet "Tech-Savvy Tom, 35, urban professional"
Except...
Real Tom might be:
• Having a bad day
• Distracted by his dog
• Just fighting with his boss

Personas ignore context. 
Context is everything.

Page 4:
3. The research delusion
❌ You're not actually getting truth in focus groups.
You're getting performance art.
I watched a customer say they "always read product descriptions carefully."
Their heat map showed they spent 2.3 seconds scanning them.

Here's what actually works:
👉 Watch don't ask
How?
- Track actual behavior
- Study heat maps
- Monitor cart abandonment
- Analyze search patterns

Page 5:
4. Accept chaos
Customers are chaotic humans.
They are not data points.

The most valuable thing I've learned:
Your customer at 9 AM is different from your customer at 9 PM.
Same person.
Different context.
Different behavior.

Page 6:
My controversial take:
Stop trying to "know" your customer.
Start trying to understand their chaos.
The companies winning right now?
✅ They build flexible systems that adapt to chaos.
❌ Not rigid personas that ignore it.

Follow me for more unfiltered truths about marketing myths.
P.S. If you're still building 47-page persona documents, we need to talk.

I lost $127,342 testing the wrong things until...
(you won't believe what my __ -year-old sibling taught me about A/B testing)
Last summer, I watched my sister sell lemonade.
She did something fascinating:
She tested 2 prices. $1 and $2.
She tested 2 signs. Yellow and Pink.
She tested 2 locations. Corner and Middle.
Then she said something that changed everything:
"I'm writing down what works better!"
That's when it hit me...
I'd been running A/B tests for __ years.
Spending thousands on tools.
Reading countless "expert" blogs.
But I was missing what a __ -year-old understood:
Simple, systematic tracking of WHAT ACTUALLY WORKS.

So I built a calculator.
One that turned one of my ecom clients' websites into a revenue machine.
Results?

$234,720 additional revenue
45% increase in conversion rate
Zero guesswork

🎁 I'm giving away my A/B testing revenue calculator

It's helped:
__ ecommerce brands
Generate $14M+ in proven uplift
Save $322K in wasted tests

Want it?
Drop "🍋" in the comments.

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

Landing pages killed my first business. 
Then I built 100+ profitable ones - here's what changed.
(sounds dramatic, right? But it's the truth)

When I first launched my business, I thought I had it all figured out.
I spent hours:
- creating landing pages
- tweaking colors
- testing buttons
... trying to get everything perfect

But there was ONE problem.
I didn’t understand the real purpose of a landing page.
I was too focused on how it looked and not how it actually worked.
My landing pages were cluttered, confusing, and didn’t connect with my audience.
As a result, sales never came, and my first business ultimately failed. 👎

Here’s what I learned after building 100+ profitable landing pages for other businesses:

1. Simplicity is key.
Don’t overwhelm visitors with too much information. 
Focus on the core value of what you're offering and guide them step-by-step.

2. Clear calls-to-action.
If your visitor doesn’t know what to do next, they’ll do nothing. 
Make it obvious and easy for them to take the next step.

3. Trust is everything.
Without trust, nothing works. 
- Testimonials
- Social proof
- Transparency 
... build that trust
Show, don’t just tell.

Your customer’s problem = Your solution.
Don’t talk about your product features. 
Talk about the problem your audience is facing and how your solution makes their life better.

4. Test and iterate.
One landing page is never enough. 
Always test different elements to find out what resonates with your audience.

After implementing these lessons…
My business started to thrive, and I’ve now helped dozens of others do the same.

The bottom line?
Your landing page is your salesperson. 
And a poor salesperson won’t close the deal.
Make sure yours knows exactly what to say and how to say it.

I’ve designed 20+ landing pages in the last two months.
Here’s my no-BS approach to building high-converting pages that actually work.
===
Here's my two cents:
Create a PDF for linkedin carousel post:
These are text needed for the PDF, pls check it. 

Page 1: 
Step 1: Scope out the competition
You wouldn’t design a fashion site for an email marketing company, right?
Start by understanding your competition. 
Look at what others in your industry are doing—especially the successful ones. 

Your layout should feel familiar to your ideal customer, so they know they’re in the right place.

Page 2: 
Step 2: Nail the header (aka Hero section)
This is your chance to make a strong first impression.
(get this right and you’re already halfway there)
The hero section should include:

• A clear call-to-action (CTA) (Don’t make visitors guess what to do next)
• A compelling headline (Hook them in right away)
• Social proof (Show them you’re legit—testimonials, logos, reviews)
• A concise description (Brief, impactful text that explains what they’ll get)

Page 3: 
Step 3: Design principles that actually matter
Here’s where most people go overboard.
Keep it simple, keep it clean, and stick to the basics. 
These are the principles that should guide your design:
• Scale
⤷ Make important things BIG.
• Contrast
⤷ Make things pop (but don’t go overboard).
• Alignment
⤷ Keep things tidy. Organized pages convert better.
• Typography
⤷ Choose readable fonts. No one wants to squint.
• Consistency
⤷ Stick to your style throughout the page.
• Whitespace
⤷ Let things breathe. Clutter kills conversions.
• Visual Hierarchy 
⤷ Guide the eye with smart layout choices. Lead them where you want them to go.

Page 4: 
That’s it. seriously.
You don’t need to reinvent the wheel.
Don’t overthink it. 
Keep it simple. 
Keep it focused. 
And always make sure your design speaks to your audience.

I’ve built dozens of landing pages this way, and the results speak for themselves. 

If you follow these steps and focus on what actually matters, you’ll see better conversions. 📈💰

How Allbirds.com made $1M+ optimizing their website.
The secret of their 15% increase in conversion rates that nobody talks about.

Allbirds is an excellent case study in how smart, user-centered website optimizations can lead ➜ to substantial revenue gains.
1. Highlighting new arrivals with a "NEW" badge draws attention and encourages exploration. 
⤷ It caters to customers who are interested in staying up-to-date with the latest trends.

2. Displaying color swatches allows users to quickly see the available color options without having to click through to the product page.

3. This badge leverages the principle of social proof. 
⤷ It's like seeing a "staff pick" or "customer favorite" sign in a store. 

4. This can be especially helpful for customers who are unsure about sizing, materials, or other product details. 
⤷ It's like having a helpful store assistant available to answer your questions.

5. Offering free shipping (on orders over $75) and easy returns within 30 days significantly reduces purchase risk for customers. 
⤷ The store locator ("Visit Us") caters to customers who prefer an in-person experience, supporting an omnichannel strategy.

6. Robust filtering options are essential for large product catalogs. 
⤷ These filters allow customers to narrow down their search based on specific criteria like rating, size (typical size and size purchased), activity level, width, and overall fit. 

7. Display # of reviews and CTA
⤷ The more transparent the feedback, the more likely a hesitant shopper is to click “Buy Now.”

8. This information helps potential buyers assess the relevance of the review to their own needs and preferences. 
⤷ It addresses specific fit and usage concerns.

9. Displaying the reviewer's name (Margaret H.) and indicating that they are a "Verified Buyer" adds credibility to the review. 
⤷ This builds trust and makes the review more persuasive.

10. By clearly stating how much more the customer needs to spend to qualify for free shipping.
⤷ It encourages customers to add more items to their cart.

Why you click on certain products (and ignore others )
The secret behind your shopping decisions at Nordstrom 
1. Easy categories = Quick Shopping Clear categories help you find what you're looking for fast—just like signs in a store pointing you to the right aisle.

2. Important info = Instant Trust 
Each product should show: 
⤷ Image – So you can see what you're getting. 
⤷ Brand – Familiar brands make you feel safe buying. 
⤷ Price & Discount – Clear pricing and discounts help you decide quickly. 
⤷ Reviews – Star ratings and reviews show the product’s worth.

3.. Price ranges & discounts = Urgency 
⤷ Showing price ranges (e.g., "$59.90 - $64.50") and big discounts (e.g., "Up to 53% off") make you feel like you're getting a great deal and push you to act fast.

4. Social proof = Community feel 
⤷ User photos and reviews create excitement and show you the product is popular and loved by others.

6. Flexible shipping = Less hassle 
⤷ Free pickup and delivery options cater to different needs.
Making it easier to buy without worry.
⤷ A “Gift Options” section takes the guesswork out of gift shopping and makes the process simple and stress-free.

7. Clear categories = Easy browsing 
⤷ Clear navigation (Women, Men, Home, Beauty, etc.) makes finding what you want easy and quick.

8. Personalized suggestions = Tailored shopping 
⤷ "Looks Curated for You" shows products based on your preferences, like having a personal shopper guiding you.

The key to getting clicks? 
Clear choices, helpful info, and a personalized experience that makes shopping easy and enjoyable. 
When everything works together, customers are more likely to follow through and buy.

ASOS: Masters of manipulation or just really good at UX? 
Their website is designed to keep you scrolling (and spending)

Here’s how these 'quick shortcuts' that keep you addicted: 

1. The alluring discount
⤷ "Up to 70% off" is a classic marketing ploy, but it works. 
It's hard to resist a good deal, even if you don't really need it.

2. Convenience is key (and addictive)
Those account and shopping bag icons? 
⤷ They're designed for speed and efficiency, making it dangerously easy to check out.

3. The power of the button
⤷ Call-to-action buttons are like subtle commands, urging you to click and explore. 
It's a simple but effective way to guide user behavior.

4. New customer bait & App enticement
⤷ First-time discounts and app-exclusive offers are designed to turn casual browsers into loyal customers. 
It's a clever strategy.

5. Global domination
⤷ International site links are essential for reaching a wider audience. A
SOS's global approach is a key part of their success.

6. Organized temptation
⤷ "Shop by Product" categories are essential for navigating the vast selection. 
It keeps the browsing experience manageable (and encourages more browsing).

7. Size matters (and so does filtering)
⤷ Size filters are a must-have for online clothing stores. 
ASOS knows this and makes it easy to find your fit.

8. Budget-friendly temptation
⤷ Price filters are a double-edged sword. 
They help you stick to your budget.
but they also make it easier to find things you want (even if you don't need them).

9. Self-service (and self-sufficient)
⤷ FAQs are a valuable resource, but they also reduce the need for human interaction. 
It's efficient, but it can also feel a bit impersonal.

In conclusion:
ASOS's website is a masterclass in user experience. 
Whether it's manipulative or just smart design is up for debate. 
But one thing's for sure: it's effective.

Small brands are CRUSHING giants using these navigation psychology hacks 

I watched a tiny cookware brand outmaneuver Williams-Sonoma last month.
Their secret?
They understood something most big brands forget:
Your navigation is your sales psychology.

Let me show you what I discovered...
• Big brand: 47 menu items
• Small Brand: 7 menu items

Guess which one converted better? 

The small brand CRUSHED IT with 3x higher sales.

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