Senka Homes

• Lead the strategic direction of Senka Homes, specializing in premium custom-built homes.
• Engage with a diverse clientele including developers, bespoke clients, investors, and funds, to realize their visions.
• Direct the conceptualization and execution of high-end residential projects, ensuring exceptional quality and client satisfaction.
• Foster relationships with key stakeholders, negotiating partnerships to expand our presence in the luxury building market.
•Drive sustainability and eco-friendly practices in all projects, promoting energy efficiency and environmental stewardship.
• Champion innovation in design and construction, integrating cutting-edge technologies and materials to set industry standards.
• Commit to unparalleled craftsmanship and excellence, positioning Senka Homes as the epitome of luxury, quality, and bespoke elegance.

Director

Verv Group

• Lead strategic growth in wholesale, retail, and medium density sectors at Verv Group.
• Engage with a diverse range of stakeholders, including developers, agencies, and investors.
• Identify and nurture new business opportunities and partnerships.
• Drive innovative solutions to meet market demands.
• Focus on the evolving landscape around Melbourne Greenfields area to ensure competitiveness.
• Aim for long-term value through sustainable relationships and strategic alliances.
• Contribute to Verv Group’s industry footprint.

Business Development Manager

Fusion XYZ

• Led the inception of Fusion XYZ, a pioneering Web2/Web3 SaaS company, filling a crucial gap in the market.
• Achieved a significant milestone by securing 7-figure VC investment, propelling growth and innovation.
• Successfully attracted over 150 international brands and onboarded 140,000 users rapidly.
• Generated substantial revenue, crossing 6 figures within just 6 months post-platform launch.
• Amplified online presence through over 2.5 million Twitter contributions, enhancing brand engagement.
• Established high-profile partnerships with industry giants like Army of Fortune (Founders of Supercell), InkBox, and Warner Records UK.
• Collaborated with notable figures such as Eva Longoria, AJ Vaynerchuk, and Randy Zuckerberg, enriching the company's industry connections.
• Presented at Aus Crypto Con 2022 to an audience exceeding 5,000, securing new partnerships and investors through captivating presentations.

Chief Executive Officer

Podium

Senior Account Executive, Podium, Oct 2020 – 2021

Orbit Homes Group

Senior Sales Executive, Orbit Homes, Oct 2018 – 2020

Mega Residential

Principal Sales Executive, MEGA Residential, Jan 2013 – Oct 2018

Urbanedge & Eight Homes

New Home Sales Consultant, Urban Edge – 8 Homes, Sept 2011 – Nov 2013

Newcon Homes

Supervisor/Construction Manager, Newcon Homes, 2011 – Sept 2011

DNS Homes

Supervisor, DNS Homes, 2008 – 2011

B2B SaaS Sales, Connecting the Dots Between Technology, Business & Making a Positive Impact 📍

Property developer with a focus on strategic investments and technology driven solutions.

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐍𝐨𝐭𝐢𝐜𝐞 𝐟𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬, 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐧𝐭𝐬 𝐚𝐧𝐝 𝐁𝐫𝐨𝐤𝐞𝐫𝐬 :

Are you looking for premium wholesale off-market property stock? We have exclusive access to prime direct listings in Melbourne's North, West, and South-East growth corridors. Don't miss this opportunity to expand your portfolio with top-tier properties. - 𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇!


𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 & 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:

→  Oversaw the successful sale of over 1,200+ properties over the past decade.
→  Achieved 269% net-new business channel growth rate.
→  Spearheaded a strategy that resulted in a 237% increase in existing wholesale business channel growth.
→  Delivered presentations at key industry events, showcasing expertise and thought leadership.
→  Mentored and coached multiple local and international sales teams, fostering talent and achieving exceptional results.
→  Cultivated strong relationships with high-profile stakeholders both locally and internationally.
→  Developed and implemented a successful channel partner strategy, contributing 30% of the company's total ARR.
→ Leveraged technology to streamline processes, enhance productivity, and reduce costs by over 20%.

𝐊𝐞𝐲 𝐓𝐞𝐜𝐡 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:

→  Spearheaded the creation of a Web2/Web3 SaaS company, addressing a critical market need.
→  Secured significant 7-figure VC funding to fuel growth and innovation.
→  Onboarded over 150+ global brands and 140,000+ end users within a short timeframe.
→  Generated over 6 figures in revenue within 6 months of platform launch.
→  Delivered over 2.5 million Twitter contributions, amplifying brand presence and engagement.
→  Secured partnerships with renowned clients like Army of Fortune (Founders of Supercell), InkBox & Warner Records UK.
→  Had the privilege of collaborating with industry luminaries like Eva Longoria, AJ Vaynerchuk and Randy Zuckerberg.
→  Presented at Aus Crypto Con 2022, captivating an audience of 5,000+ attendees and securing new partnerships and investors.

𝐋𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐅𝐨𝐜𝐮𝐬

→ Growth
→ Impact
→ Contribution
→ Sustainability

Always open to connecting with like-minded individuals. Feel free to reach out. 

Glad to have you here!

Damjan Lukic

MoonBlast

We are a marketing agency helping Web3 and HealthTech companies grow. We work with companies that use blockchain technology make a real word impact

Founder & CEO

Earthstream

At Earthstream, we listen to the Earth. Someone has to. We do so, by using bioacoustics sensors network on Blockchain to track biodiversity

Co-Founder & CMO

Be ALAM

CEO of a sustainable retail brand focused on helping businesses within the hospitality industry. On the one hand, we provide eco-friendly bathroom amenities kits to hotels and on the other, we help restaurants and cafes swap from disposable to reusable or 100% biodegradable alternatives.

Co-Founder | CEO

Conscious Items

I joined Conscious Items as Marketing Director with the objective of helping them transition from drop shipping to brand from a marketing perspective. Prior to my role, the marketing strategy was based on paid media and promotional email marketing. After a deep dive into their audience, we developed a holistic marketing strategy. After 5 months, we accomplished significant results.

Influencer marketing: $50,000 on revenue from collaborations with influencers

SEO: 
•	Organic traffic growth of 233%, leading to 35,000 visits per month
•	Ranking for 8,500 keywords
•	Increased ranking for related keywords between 5 and 20 places
•	Clicks uplift to 95,000

Email:

•	60% uplift on Average Monthly Revenue per Recipient
•	5% increase CTR
•	1% increase in Opening Rate

Marketing campaigns: $30k revenue during BFCM

Marketing Director

Select Service Partner Limited

Led the planning and execution of commercial and marketing activities across the UK & Ireland reporting to the Head of Commercial.

Responsibilities:

Marketing Strategy:

- Creation of brand strategy plans, NPD, Creative and Operational briefs. 
- Implementing marketing strategy to build brand awareness and drive sales.
- Define marketing recommendations or strategies that support business goals, in collaboration with senior management.

Commercial marketing: 

- Creation and implementation of Commercial plans for 7 brands within the UK and Ireland.
- Weekly board level presentations.

Management:

- Coordinate with each brand's corresponding marketing department for daily operations support and design.
- Organize initiatives and share progress with key stakeholders.
- Support new restaurant openings from a commercial marketing function.
- Executing activities that drive additional GP.
- Monitor and manage brand budgets, gross margin, menu, promotion and discounts reviews.

Franchise management: 

- Worked with franchise partners such as Burger King and KFC.

Burger King. New technologies:

- Worked with a cross functional team to roll out Burger King Order and Pay kiosks across the UK and Ireland.
- Optimized the kiosks customer journey resulting in sales growth through transactions and ATV, and labour savings by re-shaping the Ops model.

Commercial Brand Executive

General Manager

SSP Group Plc.

Assistant Manager

Marketing Strategist | Web3, HealthTech + Wellness Marketing| Biohacking | Speaker | Helping marketers thrive in Web3

I'm a marketing strategist, an agency owner, a fitness enthusiast, a biohacker,...but at my core, I'm an entrepreneur. 

Creating a vision.
Building a brand. 
Bringing that vision to life. 

That's what I excel at. 

My story is just like many others: 

1. Started in corporate marketing
2. Didn't fit into the corporate world
3. Took the plunge and started MoonBlast Media. 

I wanted to help other businesses implement successful marketing strategies without spending their whole budget. Not long after, we pivoted towards Web3 and new tech. 

I did it because I believe, unequivocally, that this industry is the future. Community centric brands are the future. 

If you work within the new tech and/or wellness space and want to have a chat, book a coffee through the link in my bio, or send me an email.

If you are interested in hearing about marketing tips and my experience as an entrepreneur, subscribe to my weekly newsletter, One Blast Away.


To work with or for MoonBlast email laia@moonblastmarketing.com
For podcasts, interviews, PR, or any speaking email laia@moonblastmarketing.com

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Damjan Lukic

Laia Fernández 🔥

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