MANUP?

MANUP? is a Men's Mental Health Charity that was founded in 2019 and formally became a Charity in July 2021. Its purpose is to de-stigmatize men's mental health and this is done via podcasts, videos, events, and more.

Chief Executive Officer

SEOMERS 

Since founding SEOMERS in 2013, Dan has been at the forefront of transforming the digital marketing landscape for a multitude of businesses. His exceptional leadership has cultivated a consultancy renowned for its expertise in search marketing, with a staggering 90% of clients arriving through referrals—an unmistakable testament to the outstanding results and trust Dan has established.

Under Dan's guidance, SEOMERS has developed a robust approach to managing digital strategies for B2B and B2C clients alike. With a track record that includes pivotal roles in client and agency settings, Dan’s experience encompasses significant projects for prominent UK car insurance brands, evidencing his capacity to steer sizable campaigns towards success.

Dan's commitment to client satisfaction is unwavering; he ensures SEOMERS operates with the utmost integrity, taking on projects only when there is a firm belief that significant value can be added. This philosophy sets SEOMERS apart from the fray, assuring clients that their investment translates into measurable success.

With Dan at the helm, SEOMERS excels in boosting organic search rankings, particularly in the highly competitive realms of insurance and finance. His proactive approach to adapting to industry changes ensures that SEOMERS's strategies are not only current but also future-proof.

Drawing from his rich background in club and music promotions, Dan infuses SEOMERS with creative dynamism, essential for helping clients break new ground in the evolving digital domain post-Panda.

From their base in Ipswich, Suffolk, Dan's vision for SEOMERS is realized daily as they connect with and significantly benefit companies across East Anglia and beyond. It's this blend of proven success, creative marketing solutions, and a commitment to genuine results that keeps clients referring and returning.

Search & Online Marketing Director

Dan722

Qualified, Licensed and Insured commercial drone photography. Dan722 is a sidearm of @SEOmers. We are legally allowed to fly in congested areas, unlike your friend up the road. Our work has been used by magazines, national and local news quite frequently. We have used drone technology to raise awareness for a few causes such as mental health, debt and public awareness of various causes. Again, this is a sidearm of our main business @SEOmers

Digital Director

CraftedMedia

Responsibility for day to day delivery and management of Crafted's large-scale SEO accounts

Suggesting future enhancements to both client projects and wider team processes 

Analysing trends and finding insights into the large amounts of data at their disposal

Support the client services function with client reporting, statistics and strategic opportunities

To prepare for and lead meetings independently to confidently represent the SEO service in front of existing and prospective clients

Working independently to set personal deadlines and manage workflow in a fluid and dynamic way, while taking shared ownership and involvement with wider work planning

Senior Search Consultant

Tiger.co.uk

In-house SEO for Tiger and call connection insurance brands. 

I took the brands from 2000 online insurance quotes every month, to over 20k within three months. I moved the site from -50 in Google positions to the top 3 results for highly competitive car-insurance related terms. 

The website was ranking alongside all of the major car insurance brands like Moneysupermarket, Gocompare and Confused.

Search Engine Optimization Analyst

CALL CONNECTION LIMITED

Search Engine Optimization Team Lead

Farmfoods LTD

This is a role that I fully enjoyed I developed my skills working within a large team whilst also having the ability to lead in a management role. I was quickly promoted, having started as an assistant manager, within a few weeks I had shown my ability in this role and was responsible for managing a store where I increased the gross profit from 10k per week to over 35k in a short amount of time, this stayed consistent for well over 3 months. My success in this role led to me managing multiple stores in the region.

•	Maintaining 3 to 5 stores which regularly included Chelmsford, Ipswich, Witham and Subury 
•	Maintaining cash flows by accounting for tills, safes, and ordering stock and monitoring staff levels.
•	Working with extremely tight staffing budgets to keep all stores open from 8am to 8pm.
•	Training staff on all levels from cleaners, security and cashiers.
•	Locking up and securing stores. 
•	Keeping track of stock, ordering and reporting back to head office. 
•	Working with team members of all levels to increase profit via improving store layouts, out of store promotion, listing to shoppers and giving them feedback.

Branch Manager

𝗧𝗵𝗲 𝗖𝗵𝗮𝗿𝗶𝘁𝘆 𝗖𝗘𝗢, 𝗦𝘁𝗶𝗹𝗹 𝗖𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗘𝗢

Experience and Proven Results 

• 16+ years in SEO: I’ve been in the trenches, helping businesses grow and thrive online

• Track record: I’ve taken businesses from ideas to leading brands in their niches

• Long-term partnerships: I have clients who have trusted me with their SEO and content marketing for over 13 years—a testament to the results and relationships I build.

Client Success Stories 

• Scaling up: I’ve worked with clients who started as one-man operations and helped them grow into award-winning teams with over 10 staff members

• Sustainable growth: My focus on SEO and content marketing has delivered long-term, sustainable results, helping businesses not just survive but thrive—even through challenges like the COVID-19 pandemic

• Resilience through COVID: None of my clients had to close their doors or put staff on long-term furlough during the pandemic; in fact, some even experienced growth during that period.

My Ventures 

• Entrepreneurial success: I’ve built and scaled two businesses from scratch, now leading brands in their fields, staffed by teams who keep things running smoothly

• Hands-off operation: These businesses practically run themselves, thanks to the smart, effective marketing and SEO strategies I’ve implemented


Industry Recognition

• Award-winning: I’ve received awards for my SEO and content marketing work

• Speaker and thought leader: I’ve delivered talks on SEO and content marketing at various industry events, sharing insights and strategies that work.

Charity Work 

•  Founder of MANUP?: A leading men’s mental health charity in the UK

•  Impact through SEO: MANUP? didn’t just grow—it exploded driven by the same SEO strategies I apply to all my projects

•  Changing and saving lives: I’m passionate about using digital marketing to make a real difference.

•  Over £500.000 of marketing budgets have been provided to various charities, free of charge 

Why Work with Me 

• Proven success: I’ve helped others achieve their goals and walked the path myself

•  No fluff: I cut through the noise to deliver strategies that work

•  Focus on what matters. I’m here to turn potential into performance, and I have the experience and results to back it up.

Daniel Somers

Lea 🌈 Turner

The HoLT

Director

Lea Does LinkedIn

Providing LinkedIn training, digital courses and in-person workshops for businesses.

StereoType Ltd

Stereotype Ltd Audio Transcription Service

If Carlsberg made LinkedIn Trainers | 1-1 & Company Training | Join 470+ solopreneurs & small business owners in my membership community, The HoLT (ask me how)

You've tried communities before but they never live up to the hype, do they? The founder only shows up for calls, the chat is dead or clique-y, they're either women only, or full of d*ck swinging sales bros pitch slapping you into oblivion, and you only get the *good stuff* if you pay for the upsells...and you're left feeling...deflated, womp womp. 

*clears throat, stretches out arms, JAZZ HANDS* until... The HoLT!

We have none of that malarkey. 

No upsells, no tiered memberships, and categorically, absolutely, without question... no knobs. 

"But LEA, what is The HoLT?" I hear you cry. It's an inclusive, vibrant, fun, affordable community of over 500 small business owners, freelancers, side hustlers and employees, coming together for weekly masterclasses from ACTUAL experts, teaching every business skill you could possibly need to improve how YOU do business, from copywriting to confidence building, AI to automation, PR to passive income. 

And unlike other communities, we record every masterclass, add it to the library, and no matter when you join, you get access to ALL of them (currently over 150!)

But there's so much more; weekly community calls for informal networking, content support, tech clinics to tackle your IT nightmares, in-person co-working days, online co-working, wellbeing sessions, LinkedIn clinics... I could go on but I'd ruin your surprise and delight when you join. 

And unlike most founders, I am in The HoLT every single day (in sickness and in health, til death do us part) because I genuinely care about the members, love connecting people, nurturing them and supporting them. 

I was sick of being a lonely solopreneur. I had no one to share my wins & failures with, who'd understand, not judge me, to ask for reliable advice when I needed it without making me feel stupid, to learn with, grow with, and make it fun along the way. So, I created a safe space for others who felt the same. It has grown and evolved over the past 3 years, to become a magical space full of the sorts of people you WANT on your side in business, cheering you on and encouraging you when sh*t gets tough. 

We open the doors to 25 new members every month, and we'd love you to be one of them (unless you're one of the aforementioned knobs). Check us out and get on the waiting list at www.the-holt.com or DM me if you want to know more, I promise I don't bite!

PS. If communities aren't your *thing* we have The Vault. Access 150+ masterclass recordings with new ones added weekly, for just £20/month, no contract or commitment.

Providing bespoke 1:1 and group LinkedIn training, digital courses and in-person workshops for businesses. 

I apologise to anyone who woke up with “officially not a knob” stamped on their hand. 

And to those scratching tattoos of my face off various body parts.  

For the sore heads and aching cheeks. 

But last night was absolutely worth it. 

This is what real community is. 

It’s joy. It’s friendship. It’s mutual support and respect. 

It’s dancing, laughter, vulnerability, collaboration, shared values despite diverse experiences. 

There is no other community like The HoLT. 

Thank you for giving me the best job in the world 🩷

PS yes that’s the real life Backdoor Barry I’m sat on.

You can sit with us (unless you're a knob) | The-HoLT.com

No alternative text description for this image

LinkedIn sort your goddamn sh*t out. 

When I switched my gender demographic last week to “prefer not to say”, my content reach doubled. And has continued to soar. 

As a result, there’s been a significant increase in inappropriate comments and messages from men I’m not connected with. 

And predictably, when I bothered to report this prime example, you tell me it “does not go against our professional community policies”.

WTAF?

So, if one of your male employees said this to one of your female employees, would that be acceptable? Or would they be hauled over the coals by HR?

And if this comment was actually reviewed by AI and not a “member of your trust and safety team”, why are you lying to us that our comments are reviewed by humans?

AND ALSO, why, when I ask ChatGPT whether it considers this comment appropriate on LinkedIn, it gave me a very definitive no, so if you ARE using AI for this, what inept toddler programmed it? (ChatGPT’s response in comments). 

This is NOT good enough.
You are NOT making women feel safe or valued on this platform. 

You’ve been promising to do better for the six years I’ve been on this platform and I’m yet to see evidence of any improvement. 

It’s frankly disgusting. 

Why isn’t our safety and respect a priority for you?

graphical user interface, text, application

I feel like something weird is happening at the moment and I can't quite verbalise it. 

It's like there's a buzz there hasn't been before. 

The HoLT is getting a lot of attention. People I never expected to want to join, want to join. I hear positive whispers about it from all directions. 

Big brands are reaching out wanting to get involved. 

Big events WANT us to be there. 

I'm having conversations with people who want my input on their own businesses, like they see something in me that maybe I haven't noticed. 

It feels unnerving, but exciting. 
Scary...like I'm on the verge of something but I don't quite know what yet. 

Does any of this make sense, or am I just rambling?

But whatever it is, no matter what happens, I'll be leveraging TF out of it to benefit our members. 

Something's gonna happen in 2026 and it feels pivotal. I can't wait to find out what it is.


PS. Visit my website above and sign up to emails to be notified when doors to The HoLT open again. Or bribe me with snacks in the DMs 😆

“LinkedIn are not restricting reach of women’s content”

Well, I’d like LinkedIn to explain why, when I switched my profile gender identity from “woman” to “prefer not to say” on 17th November, my post reach rocketed.

- posted at a similar time 
- similar number of reactions
- same number of reposts 
- similar comment numbers 
- less replies to comments from me

And yet the difference is abundantly clear. 

I welcome women to try it with me. 

Go to your settings ➡️ account preferences ➡️ personal demographic ➡️ gender identity ➡️ select prefer not to say. 

And report back with your findings after your next few posts. 

If they’re not restricting women’s content, it’ll just be a fluke for me, right?

But if they are… I smell trouble ahead.

The most powerful marketing tools I've discovered are ones people rarely consider.

But I do, in droves, and the ROI is beyond anything else I've tried. 

They are these:

Personalisation and whimsy

On Wednesday, I welcomed 150+ members from The HoLT community to a party in central London. And I remembered every single name of my members. 

Not through revision, but because I am in there every day getting to know people. 

The drinks tokens had the faces of members on them. 
The entrance stamp for their hands said 'Officially not a knob'
I hired an actor to embody our fictional security guard, Backdoor Barry, with a full character profile I'd written so he could entertain the guests - even down to the name of his fictional dog. 
The party bags contained handmade HoLT keyrings my son and I had sat for hours making, attached with little pegs to thank you notes I had handwritten. 
Amusing temporary tattoos were hidden in the bathrooms for people to put on and show off.

All designed to surprise and delight the people I'm privileged to call clients. 
Hours well-spent to show them that they are important and appreciated. 
Made with love, to make them feel loved. 

And it's touches like this that people never expect but always remember. 
That they take photos of and post about, spreading the brand's message farther and wider.

There is not enough joy in the world.
But it is a feeling like no other to ensure you and your brand are remembered. 

So if I can recommend one marketing tip that has got me to where I am, with a multi six figure business I love working on every single day?

Make people smile. 

It works. 

Photo is of Backdoor Barry removing me from my own party. The rogue.

See you soon, partygoers!

I’ll be the one dressed like a K Pop song!

Is there ANY BETTER FEELING than when you tell a potential client your rate and they say...

"I'm in"

No pushback 
No awkward bartering
No "I can get it cheaper from..."

Just 'TAKE MY MONEY'

Happy fkn Friday everyone. 

(I imagine a full body hug from Tom Hardy feels better, but for now, this will do)

My first ever client went to prison for stabbing someone.

When I first started freelancing, I found my very first client on Gumtree. (Ahh, simpler times). 

He ran guaranteed rent schemes. Scammy AF, but I was a naive 26-year-old new business owner.  

I was hired to transcribe his training videos so he could turn them into courses he would sell on to other unsuspecting victims. 

I charged far too little, worked long hours, and hated every second of listening to his guff. But he paid me… eventually.

Until one day, he just vanished.
No replies.
No calls.
And £300 outstanding.

After a few weeks of fruitless chasing, I did what any desperate business owner would do. I Googled him. Obv.

And there it was. He’d been arrested for STABBING HIS WIFE'S LOVER and sentenced to nine years in prison. My flabber was ghasted. 😳 

There goes my rent...except I'm nothing if not resourceful.

I kept digging on the internet and found a forum of people he’d also scammed, still waiting for the training materials he'd promised them. 

I bet they didn't fancy waiting nine years for it...

So I reached out and offered them the transcripts I'd typed.

And made £900.

The moral of this unhinged, unlikely, but entirely true story?

 👉🏻 Google your clients.
 👉🏻 Always get paid.
 👉🏻 And never underestimate a broke woman with a grudge and overdue rent.

Let's just hope he doesn't get stabby with me next 😵‍💫

I’m currently rebuilding my website because honestly, it doesn’t answer the questions most people ask about the business. 

It should be launched in the new year, but in the meantime, here’s the answers to what lots of you are asking:

1. The HoLT has members all over the world, but most are in the UK. In fact 2 members in Aus & NZ met for coffee last week!

2. Masterclasses & calls are all between 10am-4pm GMT with occasional evening community calls. If you’re 8+ hours ahead you may find the live calls a bit late, BUT

3. All masterclasses are recorded & kept forever in the library (200+ already inside). Watch any time, like Netflix for biz.

4. YES we do welcome employed people. Whether you’re a lonely remote worker or just want to learn, we’re here for you too!

5. YES, we do offer discounts for 2+ people from the same biz. DM me to sort that. 

6. NO, it’s not an engagement pod. Posts requesting engagement on content are removed and I politely explain the rules. 

7. I know we joke, but it’s not actually a cult. Being a HoLTie is a mindset - where you cheer for people’s wins, ask for and share help, accept and respect differences, celebrate uniqueness, and value integrity and honesty. People who disrupt our efforts to make it a safe space are removed (only had to do this 4 times in 3.5 years). 

8. It’s £65/month or £650/year. You can cancel a monthly membership any time if it’s not for you. No hard feelings. 

9. There is no ‘typical’ industry in The HoLT, but MOST are online service providers. 

10. We are extremely active. The chat channels in our app are rarely quiet. People are friendly and supportive. No question goes unanswered. 

11. There’s no age limit! We have members from 25 to early 70s!

12. Yes you can gift a membership to someone.  We sell gift vouchers!

And lastly:

YES I’m in there. I’m not an absent founder who gets you in then disappears. 

I host community calls, speed networking, monthly question time, guest masterclasses, and I’m in and out the app ALL THE TIME. 

Any others I’ve missed?

We’re not officially opening the doors again this year, but I can slip you in the backdoor if you ask nicely 😉 

(Photo of me and my fab community manager and biz bestie Danielle Davies 🩷)

Something that PISSES me off no end as a small business owner is the cost of all the software you need to run one. 

Add together the costs of a CRM, scheduling tools, Zoom, Calendly, Xero, Squarespace, Docusign, Typeform, Zapier, Clickfunnels, email marketing 🫠 and you need a whole extra client or two a month just to run your business. 

😤

It’s beyond ridiculous, and adds so much more pressure onto already overstretched small business owners. 

That’s why, when I discovered there’s a better way, I got a little bit (ok very) excited. 

I’m in the process of moving my entire business over to Go High Level. A platform that knocks out at least 7 of the separate subscriptions I’m currently paying for, streamlining everything in one place, and costing me a mere $97 a month. 

🌈 Some of my clients use it and LOVE it. 
🌈 My super successful small biz owners friends have been singing about it from the rooftops. 
🌈 Aaaand even my tech team rave about it. 

One of the reasons I started The HoLT was to save small business owners money on the training they needed but couldn’t afford all the separate courses from. So, when I learned about Go High Level’s similar mission, I had a cheeky idea. 

I reached out to them for a chat and I am VERY excited to finally tell you that Go High Level are my Christmas party sponsors!!!

(Told you we got a big one!!)

So, not only am I a happy and excited new user of their platform, they ALSO agreed to sponsor  my massive party in 2 weeks, so all my lovely small biz owner friends get to celebrate Christmas in style! 

They’re even flying out from America to be with us. 🤩

I’m gonna tell you lots more about my experience using High Level as I go, but in the meantime, I’ve got an extended free trial you can sign up for if you’re curious about streamlining AND saving money for your business. 

(And their tech support for set up is second to none)

Check it out here https://lnkd.in/eyTinhPm

As you know, I’m super picky about what I put my name to publicly, and NEVER endorse things I don’t use and love myself. But I had zero hesitation on this. It’s changing the game in my business!

A little bit of fun for a Sunday morning 🤭 

Just waiting for my call up from Disney for their new modern day princess ☎️

This time next week, a lot of you are gonna hate me. 

LinkedIn will be filled with photos of people smiling, hugging, singing karaoke (badly), and shaking what their mama gave them on the dance floor. 

They'll have been mingling with our HighLevel sponsors
Enjoying thank you gifts from our friends at Heartbeat
Picking up party bags with handmade souvenirs from me (200 of them, whose idea was THAT?!)
Still trying to figure out how our magician did those tricks?
Faces will ache from the laughter
Legs and backs will twinge from throwing questionable shapes
They'll be cringing/delighting at the photos from our brilliant Alex Toft
And already looking forward to the next one. 

But.... 🎻 sadly a few have had to pull out last minute.
So... 🤩 5 tickets have become available!

If you don't want to be a Fomo Fiona next Thursday, grab a ticket for the biggest and best Christmas party of the year here https://lnkd.in/gvfmsTRB

The HoLT Party WhatsApp group is already BUZZING with excitement. 

And if you grab a ticket, save a dance for me!

I've had so many people asking about the next party... They don't want to wait a WHOLE YEAR. 

So, I'm making a promise. 

We will do it again in the summer, but ONLY if we reach our target of 650 members. 

That's another 130 people inside The HoLT before March 2026. 

And then I will arrange a HUGE summer party for all our members and their friends. 

Can we do it?

If you're a solopreneur, small business owner, side hustler, or employee sick of working alone... The HoLT is THE number one community filled with gorgeous humans. 

The type you can turn to in crisis
The ones who will hold your hand when you need us
That will have you laughing so hard you're worried a bit of wee will come out
Who take business very seriously, while having serious fun doing it

Will you be one of the new members that helps secure a summer party?

Drop me a DM if you want in. 

There's a party bag with your name on it.

The A-Z that no one asked for, but…

A lot of people are curious about what types of business owners join The HoLT. 

Well, here's a list of just SOME of them:

A - Accountant, AI Expert, Automation Expert, Architect, ADHD Coach, Artist, Advertising Lawyer, Agile Coach, Author

B - Bookkeepers, Branding Designer, Bid Writer, Business Analyst

C - Counsellor, Confidence Coach, Content Creators, Career Coach, Celebrant, Copywriter, Customer Experience, Contract Lawyer, Cyber Security, CV Writer, Construction Lawyer, CFO

D - Drone Surveyor, Data Protection, Divorce Lawyer

E - Editor, Empowerment Coach, Event Producer, Executive Coach, Email Marketer, Employment Lawyer, Estate Manager

F - Funnel Builder, Financial Advisor

G - Graphic Designer, Ghostwriter, Growth Strategist

H - HR Consultant, Hypnotist

I - Instagram expert, Insurance Broker, Insolvency Practitioner, Inclusivity Consultant

J - Journal Creator, Journalist

K - Key account manager

L - LinkedIn Expert, Leadership Coach, Lead Generation, L&D Expert, Life Coach

M - Mortgage advisor, Mindset coach, Marketing Strategist, Motorcycle Tour Guide, Marquee Hire Franchise, Magician, Men’s Coach

N - Nutritional Therapist, NLP Practitioner

O - Online Events Specialist, OBM

P - Proofreader, Psychotherapist, Personal Trainer, Paid Ads, Public Speaker, Podcast Producer, PR Expert, Private Tutor, Photographer, Payroll, Paralegal, Project Manager, Psychologist 

Q - Quiz Builder, Quickbooks Pro

R - Researcher, Risk Management, Recruiter

S - S3x Therapist, Sales Trainer, Social Media Manager & Strategist, Speaker Trainer, SEO, Scuba Diving Instructor

T - Therapist, Tech Specialist, Transport Consultant, Technical Consultant, Translator, Travel Planner, Team Building Events, Tax Planner

U - Utility Savings Expert, University Lecturer

V - Virtual assistant, Videographer, Video Editor, Voiceover Artist

W - Website Designer, Website Developer, Wellbeing Expert, Wealth Management, Wheelchair Tennis Champion, Workshop Facilitator

X - Xero trainer

Y - Yoga instructor

Z - Zapier Pro

Imagine having access to all that expertise at your fingertips, any time you need help. 

And if you want the names of any of these brilliant experts, let me know and I'll pass them on. 

But what's even better... you'll be able to find them yourself, soon, when we release our Hire a HoLTie Directory!

Keep your eyes peeled. It's coming VERY soon!!

I’m finally embracing AI in my business 😟

I'm getting my first Custom GPT - say hello to BarryBot! 

Barry can answer all our HoLT members’ questions about our new HoLT Directory (coming very soon); how to fill in their profile for success, how it works, guidance on what to say, and we'll keep feeding him more questions as they arise. 

Next stage is to also make him able to recommend other HoLT members to meet based on interests and needs, recommend masterclasses based on what members are trying to achieve, and LOADS more!

And he’ll do it in typically gruff and amusing Barry style 😆

This won't be INSTEAD of me, it'll be as well as me, so members can get answers faster, any time of day. 

I refuse to clone myself with AI and mislead people into thinking they're talking to me, but a separate BarryBot will be SO helpful to our members!!

Slightly concerned what my wildly unhinged and creative mind will come up with now I’ve been unleashed on AI 😬

What ways are you leveraging AI to help your clients?

When my team tells me we're not doing any more launches this year...

...but I just keep sneaking brilliant new people into the The HoLT anyway. 

I've never been good at following the rules 🙃

taplio

The Battle

Daniel Somers

Lea 🌈 Turner

Followers

Posts

Engagements

Likes

Performance ScoreLea 🌈 Turner's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Somers

Lea 🌈 Turner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lea 🌈 Turner's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLea 🌈 Turner's LinkedIn Performance