Dan Sodergren

Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI

In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows. 

Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how AI and  technology will change the world for the better as part of the #FifthIndustrialRevolution

Find out more about him over on

 bit.ly/DanSodergren

Keynote Speaker

AI Marketing Course

Our mission is to help a million people be happier. The AI Marketing Course is our online #training programme that helps #entrepreneurs, #coaches, #consultants, and course #creators do they own #digitalmarketing effectively in a day a month using #artificialintelligence. 

To give them more time making money, and help them save money, so they can enjoy their lives more.

Founder

Pomona Partners

Keynote speaker, professional speaker, corporate trainer, tedxtalker, ex marketing agency owner, serial tech startup founder and now media spokesperson Dan Sodergren's main area of interest is the future of work, remote work, AI and data and tech startups helping the world become a better place to live and work. 

Find out more at www.dansodergren.com 

He was co-founder of www.YourFLOCK.co.uk - the employee feedback platform and just started www.aimarketingcourse.co.uk using artificial intelligence to help entrepreneurs market their business in hours rather than days using the power of #AI. 

In his spare time, as well as being a dad, Dan is a digital marketing and technology expert for TV shows and the BBC. Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. As well as being a guest on countless radio shows. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better under the #Tech4Good and #Tech4All movement. 

Find out more on bit.ly/DanSodergren  

And about his new books on https://futureofwork.gumroad.com/ 

Keynote speaker

Great Marketing Works

Dan worked as an:
 ◄ International Keynote Speaker ►
◄ Independent Company Trainer ►
◄ Expert in Digital Marketing ►
◄ Expert in High Growth Tech ►

Dan has now helped more than 10,000 people with new and established businesses in the UK.

Founder and Lead Trainer / Keynote Speaker 

YourFLOCK.co.uk

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true company culture map.

To help managers and bosses  increase working from home happiness, retain key talent and increase remote working team productivity.

As company culture matters more than ever.

Co-Founder

MPA - Manchester Publicity Association

I am to head up the @MPAweareyou's #diversityandinclusion taskforce across Manchester’s media, #digital and #creative industry.

I am excited.

https://t.co/KGB4UiBg1T

Let's Do This!

Head of Diversity

The Landing at MediaCityUK

The Landing is the home of tech innovation in @MediaCityUK. And gives tech and digital startups and SMEs a place to work alongside large media and technology organisations. Allowing them to be part of and benefit from the exciting and rapidly growing community at MediaCityUK.

We combine all cross-sections of the digital creative industry to create a unique environment where SMEs can thrive. From coworking and office space to UX labs and conference facilities, we offer everything under one roof for high-growth tech startups to grow, along with in-built support through our partner network, ERDF-funded workshops and in-house accelerator and incubator programmes.

Our tenant businesses span industries including VR/AR, education technology, innovative music tech and gaming, with a growing community of businesses and partners both across Greater Manchester and around the world.

Marketing Specialist

BeFreeOfType2D

This is a non for profit organisation started by Dan Sodergren. As he wanted to help people put their #type2diabetes into remission.

As he got diagnosed himself last year and put it into remission on the ITV health programme FastFix: Diabetes.  

This organisation was set up to help professional people reverse their #Type2Diabetes in 100 days if they could. How?

With a VIP health retreat, personalised coaching and professional support. Where they re-engineer their relationship with their lives forever.

Go to www.type2diabetesfree.com

UTC@MediaCityUK

One in ten jobs in the North West are now in the creative and digital industries. The purpose of UTC@MediaCityUK is to swell the pool of talent for the industry to recruit from. My role is to help UTC@MediaCityUK bring the gap between the creative digital industry and the next generation of it's workers. 

Why? 

Because the creative and digital industries depend on innovation, so it’s vital that skills continually evolve. Yet it’s also widely accepted that there’s a shortage of people with the necessary abilities – whether academic, technical or practical – to meet the industries’ needs.

UTC@MediaCityUK works with young people in the realms of: 

Gaming.
TV & Film.
Radio & Audio.
Interactive Media & Graphics

As well as the more traditional (and equally important) area of computer science. 

These are exciting times – especially with the massive amount of activity taking place at MediaCityUK. So if you would like to be part of it - be in touch with me on 

Dan.Sodergren@UTCmediacityuk.org.uk 

If you feel you can be part of this - then do be in touch. 

This is probably my most intellectually interesting role / client yet - as has the potential for us to change the way we educate the next generation of multi media creating / code producing talent! 

So I am loving getting to set up meetings with the great and good for UTC@MediaCityUK. 

Be in touch when you can but this role will not be for long as starting my own tech company again maybe working in education as an area of real interest to me.

Employer Engagement Officer and Head of Marketing

FFFlip.co

FFFlip was a SaaS idea that helped event professionals get paid more through establishing real time social media capital. 

FFFlip put control back in the hands of social media minded event professionals. 

FFFlip allowed instant increased social media engagement for event managers.

Our mobile photo #EventTech SAAS product increases real time social media #engagement helping our clients get ROI for their clients. For #Events and #Eventprofs.

Ffflip. Flopped.

Keynote Speaker. Public Speaker. Trainer. Tedx. Remote specialist. #AI evangelist. I do talks on #FutureOfWork #AI and #Technology. On a mission to help ONE million people be happier at #work with YourFLOCK..co.uk

As a #keynotespeaker I'm passionate about: #Technology, The #FutureOfWork and #ArtificialIntelligence Aka #DigitalTransformation / #AI.  As a #tedx speaker and media expert I talk about my experiential insights over decades of #DigitalMarketing, #AI, #technology, and the #FutureOfWork. 

With a notable presence across BBCWorld, Channel 4, and ITV, my enthusiasm for sharing knowledge extends to several podcasts, radio programs, and online channels.

Not only do I champion for consumers on platforms like BBC Watchdog, RipOffBritain, and Supershoppers, but I  also was a key expert in 'Real Fake and Unknown'.

Fostering #DiversityAndInclusion is also a cause particularly close to my heart. In tandem with the MPA and #TheBigIDEA, I derive immense fulfillment from promoting #diversity in the tech space and #wfh movement.

Here's a deeper peek into my world: 

First and foremost, I am a dad.

Second, I am a keen #tech #futurist, optimistically observing and commenting on technological trends. 

Lastly, I wear the hat of an entrepreneur diving headfirst into cutting edge opportunities. Often before it's fashionable. 

Leveraging my skills, I formerly contributed to the growth and innovation at www.YourFLOCK.co.uk, working to help a million people be happier at work.

With www.aimarketingcourse.co.uk, I'm leveraging years of marketing expertise to empower businesses with #AI solutions.

And with www.aiteachercourse.com I am helping teach teachers how to use AI. 

Why this keen fascination for technology? 

It's simple: we're smack in the middle of a #DigitalTransformation revolution, a phenomenon that's redefining the #FutureOfWork and businesses at large.

This is the #FifthIndustrialRevolution. 

Juggling various tech-based roles for 25+ years, I bring a rich experience in B2C and B2B marketing, extensive knowledge of the digital arena, and innovative strategies for social and mobile marketing.

Pairing this credence with my entrepreneurial tenacity, I've successfully envisioned and breath life into several productive tech-based startups, some of which populate predicted sectors well before their time.

For a more detailed snapshot into my world, feel free to visit:

www.dansodergren.com

www.greatmarketingworks.co.uk

www.aimarketingcourse.co.uk

Open to discussions, seminars, talks or just a cup of  coffee ☕ but I can't and won't work for free unless you are a charity. 

Let's connect and explore the potential of this brave new world, together.

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true #companyculture map.

To help managers and bosses  increase #workingfromhome happiness, retain key talent and increase #remoteworking team productivity.

As #companyculturematters more than ever.

WildEdge Consulting

Award-Winning Commercial Growth.

Scaling isn’t just about ambition - it’s about turning strategy into measurable, profitable growth.
At WildEdge Consulting, we don’t just strategise - we execute. We help high-growth companies and investors align commercial strategy, sales, and operations to drive real results.

Basecamp Skills 

Part of Fearless Adventures Group Home Grown Portfolio

Led the entire journey from concept to a thriving digital enterprise. Deeply involved in every stage - from securing funding to developing core offerings and building a high-performing team.

In our first year, we secured over £2.5 million in contracts, demonstrating the strength of our strategic approach and industry expertise. I set the strategic vision, established day-to-day operations, shaped company culture, and led all commercial activities. Initially bootstrapped using lean principles, achieving profitability within six months before scaling the team.

Key Achievements:
*Launched Basecamp from scratch, transforming it into an established digital business.
*Built and led a dynamic team, securing major contracts with industry-leading organisations.
*Spearheaded the development of innovative digital solutions, expanding market reach and positioning Basecamp as a key player in the digital sector.

Chief Executive Officer / Co-Founder

Northcoders

As Chief Commercial Officer at Northcoders PLC, I played a critical role in the company’s successful AIM listing, driving commercial strategy and overseeing all aspects of marketing, sales, customer engagement and product development.  My leadership was instrumental in scaling the company, expanding market share and guiding the company through a significant growth phase including a 283% rise in headcount and positioning Northcoders as a leader in the tech education space. 

Key Achievements:

* Led the commercial strategy that resulted in a successful AIM listing in July 2021 with a market cap of £12.5m
* Expanded market share by developing and launching new products and services tailored to emerging tech trends.

Chief Commercial Officer

The Manchester Metropolitan University

Through my consultancy firm, I was invited to contract with Manchester Metropolitan University to serve as an Associate Lecturer for the Chartered Management Degree program. As an Associate Lecturer at MMU, I was responsible for delivering skills-led learning to second-year students as part of the Chartered Management Degree program. 
My role involved developing and implementing practical course materials that focused on building essential management skills, including leadership, strategic thinking, and operational management.

I designed interactive learning sessions that encouraged active participation, critical thinking, and the application of theoretical knowledge to real-world scenarios. By fostering a supportive and engaging classroom environment, I helped students to not only understand core management concepts but also to develop the practical skills necessary for their future careers.

Key Contributions:

* Developed and delivered comprehensive curriculum content tailored to management students.
* Engaged students through innovative teaching methods, including case studies and group projects.
* Successfully contributed to the academic and professional growth of students by emphasising practical, real-world applications of management theories.

Business Consultant - Associate Lecturer

Huddled Media

Business Consultant

WildOne Consulting

WildOne Consulting was born out of a desire to provide businesses with straightforward, actionable solutions to their most pressing sales and marketing challenges. With 16 years of experience as a Sales and Marketing Director at the time, I founded WildOne Consulting to deliver the kind of honest, practical business advice that empowers companies to attract and retain customers effectively.

At WildOne Consulting, we didn’t just offer advice—we immersed ourselves in our clients’ businesses, becoming an extension of their teams. Our approach was simple but effective: identify the pressure points in sales and marketing strategies, then craft tailored solutions that drive growth. Known for our collaborative and down-to-earth style, we quickly became a trusted partner for a diverse range of businesses.

Our success and impact opened doors to even greater opportunities. My hands-on experience with clients across various industries not only deepened my expertise but also paved the way for my transition into full-time leadership roles. my journey has been a testament to the principles that WildOne Consulting was built on—strategic vision, innovative solutions, and a deep commitment to client success.

WildOne Consulting was more than just a consultancy—it was the launchpad that propelled me into further leadership roles where I continue to apply the same principles of clarity, collaboration, and strategic growth that made WildOne successful.

Managing Director

NADclinic

During my 6-month consultancy with NADclinic, I focused on driving business development initiatives that positioned the clinic as a leader in advanced wellness solutions. My role involved analysing market opportunities, refining the clinic’s value proposition, and developing strategic partnerships to expand NADclinic's reach and influence in the health and wellness industry, working in partnership with their marketing agency.

Key Contributions:

Market Analysis & Strategy: Conducted in-depth market research to identify growth opportunities and competitive advantages, resulting in a refined market entry strategy for new services.
Partnership Development: Established strategic partnerships with key industry players, enhancing NADclinic's service offerings and increasing its visibility in the market.
Brand Positioning: Worked closely with the marketing team to strengthen NADclinic’s brand presence, emphasising its unique approach to wellness and anti-aging.
Sales Optimisation: Provided insights and recommendations to optimise sales processes, resulting in increased client acquisition and retention.
My time at NADclinic was dedicated to leveraging my expertise in business development to help the clinic achieve sustainable growth and solidify its position as a go-to destination for those seeking cutting-edge wellness solutions in Harley Street London and Cape Town, South Africa.

MPS Construction

As Sales and Marketing Director at MPS Construction, I played a pivotal role in steering the company toward significant growth and success in the construction industry. I was responsible for shaping and executing the company’s sales and marketing strategies, which led to the acquisition of high-profile projects and numerous industry awards.

Key Achievements:

* Strategic Leadership: Led the development and execution of sales and marketing strategies that significantly expanded MPS Construction’s market presence and client base.
* Award-Winning Projects: Oversaw marketing efforts for multi award-winning projects, including 2016 RIBA and Building Magazine wins, receiving critical acclaim for design and execution.
* Client Relationship Management: Built and maintained strong relationships with clients, architects, and contractors, ensuring consistent project success and client satisfaction.
* Brand Development: Enhanced the company’s brand positioning within the industry, leading to increased recognition and new business opportunities.

During my time at MPS Construction, I was instrumental in driving the company’s growth by leveraging my expertise in sales, marketing, and client relationship management. My efforts not only contributed to the company’s financial success but also helped establish MPS Construction as a trusted name in the industry, known for delivering high-quality, award-winning projects.

Sales and Marketing Director

Institute of Travel and Meetings

As Treasurer for the Northern Region of the Institute of Travel Management (ITM), I played a crucial role in supporting and developing the corporate travel sector across the UK and Ireland. With over 3,500 business travel buyers and suppliers represented by ITM, I was invited by the Northern Chairman to contribute to the leadership and strategic direction of the Northern regions.

Key Responsibilities:

* Financial Oversight: Managed the financial activities for the Northern Region, ensuring accurate budgeting and reporting.
* Strategic Support: Assisted in the implementation of regional strategies to enhance the value delivered to ITM members.
* Leadership and Collaboration: Worked closely with regional leaders to drive initiatives that supported ITM’s mission of advancing corporate travel management.

Treasurer - Northern Region

Manchester Airport

In this newly created role at Manchester Airport, I was responsible for leading corporate sales within the aviation sector, with a primary focus on route development and enhancing the airport’s offerings for corporate and business passengers. Collaborating closely with the marketing and commercial teams, I played a key role in understanding market needs, promoting new initiatives, and developing products tailored to the unique requirements of the business traveler.

Key Responsibilities:

* Route Development: Worked with the marketing department to identify and develop new routes that would cater to the growing demands of corporate travelers.
* Product Development: Assisted commercial teams in creating and promoting new products and services designed specifically for business passengers, enhancing their overall experience at Manchester Airport.
* Strategic Collaboration: Engaged with various stakeholders to align sales strategies with broader business goals, ensuring the successful implementation of initiatives aimed at boosting corporate travel.

Head of Corporate Sales - Aviation 

Director of The Fearless Academy @ Fearless Adventures

Securing investment is one thing. Scaling sustainably is another.

I help high-growth companies, founders, and investors navigate the most critical phases of business - preparing for investment, turning capital into scalable revenue and ensuring companies don’t stall post-raise.

I work with:

Pre-Raise Companies → Getting businesses investment-ready with commercial due diligence, scalable business models and GTM strategy.

Post-Raise Companies → Turning capital into profitable, sustainable growth by refining revenue strategy, operations and leadership.

Investors & VCs → De-risking portfolios by ensuring companies have the right commercial, sales and leadership structures in place.

🏆 Award-Winning Commercial Leadership & Growth Strategy
With over 20 years in commercial growth, revenue strategy, and business transformation, I’ve led high-impact scale-ups, successfully raised investment and built profitable businesses.

Experience:

CCO at Northcoders → Led commercial strategy for the AIM listing (£12.5M market cap), scaling revenue and operations.

CEO at Basecamp → Built a high-growth purpose led business, achieving profitability in the first six months.

🏆 Multiple Industry Awards → Oustanding Contribution to the North (Prolific North) / Start Up Of The Year - North West / Inclusion Initiative of The Year / Recognised for leadership, digital transformation, and commercial success.

I’ve been in the trenches, built companies, raised investment and scaled businesses. I know what works and I know what kills momentum. 

Now, at WildEdge Consulting, I help ambitious scale-ups, investors and portfolio companies ensure that funding translates into real growth, not just higher overheads.

Amy Wild

£3.57 an hour

Who in their right mind would work for that?

Not only that, but do it well, with enthusiasm, energy and a frankly ridiculous number of hours?

Well, Me actually 😂 and pretty much every other startup founder I know. 

70 hours a week. £1,000 a month,  just enough to cover the basics. 

Budget cut to the bone. No meals out. No “non-essentials.” No clothes budget. Nada. Zip.....because everything is going back into the business. 

That’s the bit most people don’t see. They see the brand and the pitch decks, not the spreadsheets, sacrifices, and budget slow cooker dinners.

Walking away from a CEO salary took some getting used too, but honestly, I’d do it again. Because when you’re building something for you, that matters, you play the long game...your prize comes at the end. 

Next time you meet a startup founder, do them a favour and buy them a coffee or an absolutely massive sandwich (kudos to the old ball and chain for shouting me this one in..a MANwich, he called it 🤣 ) it’s a couple of hours salary to them. 🤣

Founder, Silvia Health | The Menopause Intelligence Platform

The most valuable (and most underrated) resource you have as a start up founder?

Time!

And too many of us give it away like it’s free.
There are endless panels, incubators and “opportunities” out there, some brilliant, some just not right, for right now.

Before I say yes, I always ask myself:
Does it move me or the business forward?
Will I learn something I need to learn?
Are these the right rooms, the right people?
Because saying yes always costs more than you think, half a day here, a full day there - gone.

So I’ve made peace with this:
Right now, all my time goes into tech and validation as that’s where the value is.
These days, I’m brutal with my time and ruthless with my focus.

My No's are not unkind, just clear = If it doesn’t serve the mission, it doesn’t make the calendar.

That said, there are still things I do that don’t “pay me back.”
They’re for sanity, for balance, for getting out of the house and switching off.
That’s my mental-health investment.

Everything else has to earn its place.
Because whether your traction is revenue or regulation, time is the currency.
Be ruthless with it.
Be brutal if you have to.

You don’t owe anyone an explanation for saying (a polite) no.

taplio

The Battle

Dan Sodergren

Amy Wild

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taplio

The Battle

Dan Sodergren

Amy Wild

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amy Wild's LinkedIn Performance

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