Dan Sodergren

Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI

In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows. 

Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how AI and  technology will change the world for the better as part of the #FifthIndustrialRevolution

Find out more about him over on

 bit.ly/DanSodergren

Keynote Speaker

AI Marketing Course

Our mission is to help a million people be happier. The AI Marketing Course is our online #training programme that helps #entrepreneurs, #coaches, #consultants, and course #creators do they own #digitalmarketing effectively in a day a month using #artificialintelligence. 

To give them more time making money, and help them save money, so they can enjoy their lives more.

Founder

Pomona Partners

Keynote speaker, professional speaker, corporate trainer, tedxtalker, ex marketing agency owner, serial tech startup founder and now media spokesperson Dan Sodergren's main area of interest is the future of work, remote work, AI and data and tech startups helping the world become a better place to live and work. 

Find out more at www.dansodergren.com 

He was co-founder of www.YourFLOCK.co.uk - the employee feedback platform and just started www.aimarketingcourse.co.uk using artificial intelligence to help entrepreneurs market their business in hours rather than days using the power of #AI. 

In his spare time, as well as being a dad, Dan is a digital marketing and technology expert for TV shows and the BBC. Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast.

He is also a host and guest on podcasts and webinars speaking as a tech futurist. As well as being a guest on countless radio shows. And a remote reporter / content creator for tech companies at tech events and shows. 

His main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better under the #Tech4Good and #Tech4All movement. 

Find out more on bit.ly/DanSodergren  

And about his new books on https://futureofwork.gumroad.com/ 

Keynote speaker

Great Marketing Works

Dan worked as an:
 ◄ International Keynote Speaker ►
◄ Independent Company Trainer ►
◄ Expert in Digital Marketing ►
◄ Expert in High Growth Tech ►

Dan has now helped more than 10,000 people with new and established businesses in the UK.

Founder and Lead Trainer / Keynote Speaker 

YourFLOCK.co.uk

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true company culture map.

To help managers and bosses  increase working from home happiness, retain key talent and increase remote working team productivity.

As company culture matters more than ever.

Co-Founder

MPA - Manchester Publicity Association

I am to head up the @MPAweareyou's #diversityandinclusion taskforce across Manchester’s media, #digital and #creative industry.

I am excited.

https://t.co/KGB4UiBg1T

Let's Do This!

Head of Diversity

The Landing at MediaCityUK

The Landing is the home of tech innovation in @MediaCityUK. And gives tech and digital startups and SMEs a place to work alongside large media and technology organisations. Allowing them to be part of and benefit from the exciting and rapidly growing community at MediaCityUK.

We combine all cross-sections of the digital creative industry to create a unique environment where SMEs can thrive. From coworking and office space to UX labs and conference facilities, we offer everything under one roof for high-growth tech startups to grow, along with in-built support through our partner network, ERDF-funded workshops and in-house accelerator and incubator programmes.

Our tenant businesses span industries including VR/AR, education technology, innovative music tech and gaming, with a growing community of businesses and partners both across Greater Manchester and around the world.

Marketing Specialist

BeFreeOfType2D

This is a non for profit organisation started by Dan Sodergren. As he wanted to help people put their #type2diabetes into remission.

As he got diagnosed himself last year and put it into remission on the ITV health programme FastFix: Diabetes.  

This organisation was set up to help professional people reverse their #Type2Diabetes in 100 days if they could. How?

With a VIP health retreat, personalised coaching and professional support. Where they re-engineer their relationship with their lives forever.

Go to www.type2diabetesfree.com

UTC@MediaCityUK

One in ten jobs in the North West are now in the creative and digital industries. The purpose of UTC@MediaCityUK is to swell the pool of talent for the industry to recruit from. My role is to help UTC@MediaCityUK bring the gap between the creative digital industry and the next generation of it's workers. 

Why? 

Because the creative and digital industries depend on innovation, so it’s vital that skills continually evolve. Yet it’s also widely accepted that there’s a shortage of people with the necessary abilities – whether academic, technical or practical – to meet the industries’ needs.

UTC@MediaCityUK works with young people in the realms of: 

Gaming.
TV & Film.
Radio & Audio.
Interactive Media & Graphics

As well as the more traditional (and equally important) area of computer science. 

These are exciting times – especially with the massive amount of activity taking place at MediaCityUK. So if you would like to be part of it - be in touch with me on 

Dan.Sodergren@UTCmediacityuk.org.uk 

If you feel you can be part of this - then do be in touch. 

This is probably my most intellectually interesting role / client yet - as has the potential for us to change the way we educate the next generation of multi media creating / code producing talent! 

So I am loving getting to set up meetings with the great and good for UTC@MediaCityUK. 

Be in touch when you can but this role will not be for long as starting my own tech company again maybe working in education as an area of real interest to me.

Employer Engagement Officer and Head of Marketing

FFFlip.co

FFFlip was a SaaS idea that helped event professionals get paid more through establishing real time social media capital. 

FFFlip put control back in the hands of social media minded event professionals. 

FFFlip allowed instant increased social media engagement for event managers.

Our mobile photo #EventTech SAAS product increases real time social media #engagement helping our clients get ROI for their clients. For #Events and #Eventprofs.

Ffflip. Flopped.

Keynote Speaker. Public Speaker. Trainer. Tedx. Remote specialist. #AI evangelist. I do talks on #FutureOfWork #AI and #Technology. On a mission to help ONE million people be happier at #work with YourFLOCK..co.uk

As a #keynotespeaker I'm passionate about: #Technology, The #FutureOfWork and #ArtificialIntelligence Aka #DigitalTransformation / #AI.  As a #tedx speaker and media expert I talk about my experiential insights over decades of #DigitalMarketing, #AI, #technology, and the #FutureOfWork. 

With a notable presence across BBCWorld, Channel 4, and ITV, my enthusiasm for sharing knowledge extends to several podcasts, radio programs, and online channels.

Not only do I champion for consumers on platforms like BBC Watchdog, RipOffBritain, and Supershoppers, but I  also was a key expert in 'Real Fake and Unknown'.

Fostering #DiversityAndInclusion is also a cause particularly close to my heart. In tandem with the MPA and #TheBigIDEA, I derive immense fulfillment from promoting #diversity in the tech space and #wfh movement.

Here's a deeper peek into my world: 

First and foremost, I am a dad.

Second, I am a keen #tech #futurist, optimistically observing and commenting on technological trends. 

Lastly, I wear the hat of an entrepreneur diving headfirst into cutting edge opportunities. Often before it's fashionable. 

Leveraging my skills, I formerly contributed to the growth and innovation at www.YourFLOCK.co.uk, working to help a million people be happier at work.

With www.aimarketingcourse.co.uk, I'm leveraging years of marketing expertise to empower businesses with #AI solutions.

And with www.aiteachercourse.com I am helping teach teachers how to use AI. 

Why this keen fascination for technology? 

It's simple: we're smack in the middle of a #DigitalTransformation revolution, a phenomenon that's redefining the #FutureOfWork and businesses at large.

This is the #FifthIndustrialRevolution. 

Juggling various tech-based roles for 25+ years, I bring a rich experience in B2C and B2B marketing, extensive knowledge of the digital arena, and innovative strategies for social and mobile marketing.

Pairing this credence with my entrepreneurial tenacity, I've successfully envisioned and breath life into several productive tech-based startups, some of which populate predicted sectors well before their time.

For a more detailed snapshot into my world, feel free to visit:

www.dansodergren.com

www.greatmarketingworks.co.uk

www.aimarketingcourse.co.uk

Open to discussions, seminars, talks or just a cup of  coffee ☕ but I can't and won't work for free unless you are a charity. 

Let's connect and explore the potential of this brave new world, together.

Your FLOCK investigates an individual's value profile in your team. And quickly online collates your true #companyculture map.

To help managers and bosses  increase #workingfromhome happiness, retain key talent and increase #remoteworking team productivity.

As #companyculturematters more than ever.

Stone Technologies Ltd, A Converge Company

Chief Marketing Officer

Stone Group Ltd

Head Of Marketing

BAS Energy

• Responsible for developing an integrated marketing and communications strategy in line with the corporate strategy 
• Create, manage and cultivate sales and marketing campaigns
• Delivering monthly MI and ROI for all channels including advertising, social media and online, monitoring and analysing performance
• To manage and maintain the online presence through the website, blog, advertising, social media, PPC, SEO and an effective content marketing strategy
• Build a proactive PR strategy across the regions to create an authoritative voice with the local, regional, national and trade press
• To position the company as a thought leader in the market through the market research, publication of credible market information
• To align the values, vision and mission across the business to ensure that they are embraced in everyone's day to day role
• Building of mutually beneficial and cost effective affiliations with like-minded organisations and industry bodies to build the ongoing profile within the specific sectors
• To oversee events per year, including conferences, sponsorship, awards dinners, corporate entertaining and internal events
• To take the brand logo and develop a full suite of corporate brochures, internal and external presentation templates
• To develop and improve the existing website
• Improve and manage the quality, frequency and mediums used for internal communication to ensure we are creating content that is engaging, relevant and useful to colleagues
• To lead and manage the day to day business needs, providing a service that makes a difference to the sales teams.

Head of Marketing

EIC Limited

Leading a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides best practice bid management support and customer communications, and measures the return on marketing program investments.

Peter Cox Property Services

Currently responsible for Marketing on a national scale, reporting to the Managing Director. Peter Cox Property Services is the national market leader, with 20 employees. The main functions of this role include Digital Marketing & SEO, Budgetary Control, Planning, PR, Brand Development, Product Management, Customer Services & CRM, Advertising, Direct Marketing for both Business to Business and Business to Consumer Markets. 

Responsibilities:
	Planning and delivery of strategic marketing plan, targeting both B2B and B2C 
	Author and implement Marcomms strategy, targeting both B2C and B2B (Architects/Surveyors/Public Sector/Retail/Manufacturing) 
	Create and justify marketing budget, using KPIs, including cost per lead and cost per sale of key activities
	Monthly and quarterly reporting on Market Sector analysis, Client Type analysis, Client Origin analysis
	Manage all national and regional marketing initiatives, including demand generation activity, local SEO
	Continuous direct marketing activity, achieving positive response rates between 20-48%
	Responsible for the development and implementation of the e-CRM software
	Improve the customer journey including pre-and post-sales 
	Deliver powerful content and messaging both internally and externally to support ‘Market Leader’ status
	Internal communications including the production of a company magazine
	Mentor & provide direction to Marketing & Customer Services Team
	Manage all marketing supplier relationships

Marketing Manager

Reporting to the Sales Director, responsibilities were: 	
	Author and execute the Marketing Strategy to support revenue and profit growth. 
	Show effective brand management for the Stone Group on a national basis. 
	Re-develop and own the Stone Web Site. Project manage Events [e.g. BETT Show, etc], including planning, organisation and execution, and work with sales to show the ROI per event. 
	Author robust marketing plans, supporting the launch of new customer value propositions. 
	Responsible for product and services marketing. Market the brand and customer value propositions consistently using a combination of offline and online media. 
	New Business – Responsible for generating £2m new business in 2010 (increasing from £1.5m in 2009). 
	Vendor Marketing – author and execute quarterly marketing in order to secure funding for joint marketing activities from key vendor partners. 
	Show outstanding relationship management skills and improve group communication, with both internal and external stakeholders. 
	Mentoring, and providing direction and structure to the Marketing team.

Group Marketing Manager

PC Association

Marketing Director

Servo

Responsibilities:
	Designing and delivering a steady flow of marketing campaigns which trigger a high level of measurable responses with existing customers and new prospects.   
	Manage the pool of development leads, ensuring that the right levels of new interest and warm leads are maintained to keep the funnel of new business appointments full. 
	Support the sales force in extending the business within chosen existing accounts. 
	Keep the company’s value proposition live and dynamic through managing Servo web site and printed collateral to ensure that the company’s services are well positioned. 
	Proactive identification and production of suitable case study opportunities, managing the process of authoring and publication. 
	Maintaining Servo’s reputation using appropriate communication tools to ensure that the good reputation of Servo’s consulting services is communicated to customers, prospects, and colleagues. 
	Help to build strategic vendor partnerships. Create joint campaigns to leverage mutual strengths of the vendor and Servo. Capitalise on the marketing fund available from partners.

Relisys/Teco Information Sysems Europe Ltd

Responsibilities:
	Managing a £1 million International budget, global brand  management, channel marketing with 75 UK and European Distributors, developed new routes to market.
	Launched 5 product lines in 2 years and responsible overall for product management.
	Event Management of Exhibitions, Partner Conferences, and Corporate hospitality events.
	Authored and implemented the overall Marketing Strategy using a multi-channel approach. 
	Provided continuous market intelligence relating to products, competitors, target geographies, laws and directives. 
	Managed pricing strategy. 
	Authored and implemented action plans to underpin the company’s MARCOMMS strategy. 
	Launched end-user advertising campaign to support the company’s objective to become a consumer electronics brand. 
	Owned company web site and developed Extranet and Intranet sites. 
	Managed PR agencies (UK, France, Italy), and led on developing and implementing a PR strategy [including ROI measures]. Assisted with research on country performances, and country specific market trends. 
	Provided regular training to sales force.

Head of Marketing for EMEA

Vistorm

Responsibilities:		
	Responsible for £250,000 budget.
	Collateral production.
	Direct marketing,Advertising campaigns, PR, Channel Marketing. 
	Brand creation and development.
	Performance tracking of marketing activities.
	Product Launches (software).

Marketing Communications Manager

A highly experienced senior marketing professional with both B2B & B2C experience for both Blue-Chip and SME companies. Thrives on being part of a challenging environment, embracing commercial targets with energy and positivity.

Currently responsible for marketing and business development on a national scale, and managing a six-man Marketing & Customer Services team. Exhibits a high level of experience and knowledge in Strategic Marketing Management, Budgetary Control, Planning, Digital Marketing & SEO, Brand Development, Direct Marketing, Product Management, PR,  Advertising, Relationship Marketing, Channel Development, International Marketing and Business to Business Marketing.

I am a highly motivated, goal orientated natural leader with strong commercial, interpersonal and communication skills who thrives on being part of a creative and challenging environment. I am extremely energetic, positive and professional with an ability to innovate, plan and implement as appropriate.

taplio

The Battle

Dan Sodergren

Dionne Barlow

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?