The Blueprint

Growth Partner

Cogniva

You want to generate demand for your business and build and expert presence on LinkedIn. 

I know how. 

Most founders I've worked with has these problems: 

- Being invisible on LinkedIn 
- Struggling with ideas and consistency 
- Spending too much time writing content that doesn't resonate

I use content to position you as the leading authority in your industry and make sure your ideal client recognises themselves in every line you publish. 

What's in it for you? 

- A personal brand that positions you as a leading expert in your industry
- A demand for your services
- Visibility for your business
- Warm leads

Best of all? You don't have to worry about it anymore. 

And you can go back to what you do best - serving your clients.

Founder

Data Scientist

CareerFoundry

Course Reviewer

Data Science Content Creator

Experian

Associate Data Modeller

Decision Technology Ltd

Data Analyst - Commerse

rublys GmbH - gamified mobile marketing

Market Analyst

Wiener Gesundheitsförderung

Analytics Project Assistant

Helping you get more business through a real data-driven strategy | Curate a highly tailored and relevant network | Attract high-ticket clients without living on LinkedIn | Founder and CEO @Cogniva Analytics

1.5 years ago, my business was relying on inbound leads only. I was stuck in a feast-famine cycle. 

Today, I’ve helped build a successful multi-6-figure coaching company, The Blueprint.

In doing so, we had to master how to:

- Book qualified sales calls
- Turn them into paying clients
- Do it consistently

Without:

- Working 12-hour days behind a laptop
- Waiting months for results
- A large audience or advanced marketing skills

Now, we generate 5-10 leads per day.

And we’ve helped 200+ coaches and consultants do the same:

📌 Hasan Kubba: £120,000 in new revenue
📌 Sam Eaton: Sold out multiple masterminds (£5K per client)
📌 Harrison Cantel: Scaled from £4,000/mo → £10,000/mo
📌 Harry Phokou: Increased revenue from €2,000 → €8,000/mo
📌 Beth Hocking: Grew from 5 → 15 leads a month
📌 Ross Brown: Signed 12 clients in 3 months
📌 Matthew Proctor: Closed $40,000 in monthly retainers
📌 Camilia Berrada: Sold her £15,000 programme
📌 Chris Tran: $20,700 closed in 4 weeks
📌 Maya: 13 booked calls & 2 inbound leads in 28 days
📌 Gail: Booked her first ever sales calls in 3 weeks
📌 Maria Reid: 10 sales calls & 5 inbound leads in 1 month
📌 Dan: Booked 30 sales calls & 5 new clients in 3 months
📌 Susan: Signed a £6,000 contract in just 57 days
📌 Hollie: Booked 3 sales calls in her first 3 weeks
📌 Megan: Consistently booking 5+ sales calls a week
📌 Jesse: Grew from £6K → £10K/month in 4 weeks
📌 Emory: Closed £15,000 in his 1st month
📌 Sam: Books 3-5 meetings weekly with high-net-worth clients
📌 Deveshi: 5-6 calls booked weekly → 4 clients signed in 2 months
📌 Jordan: 5 calls per week consistently after 2 months
📌 Sonali: 8 weeks → 9 qualified leads & 2 new clients
📌 Alan: Signed 2 new clients, £5k monthly revenue in 21 days

To name a few.

If you’re serious about growing your coaching or consulting business, use the ‘book an appointment’ link to see if you’re ready for our program.

Dana Daskalova 🟠

Tris J Burns 🔥

Trisjburns.com

I work with data professionals looking to supercharge their careers and grow into influential and unstoppable data leaders.

Data Leadership Coach

Strategies For Effective Data Leadership

Sign up to my newsletter to receive exclusive tips, strategies and advice on how to become the best data leader you can be, sent to your inbox every week.

Writer

Pizza Hut Digital Ventures

Headed up the PHDV Data and Analytics Function for PH's Global E-commerce assets.

• Introduced a culture of data driven experimentation and CRO
• Provided accurate and timely ecom business insights for C-Suite and external stakeholders
• Managed a team of 6 talented analytics across various disciplines within E-commerce Data and Analytics
• Provided product data analysis that drive a data first approach to product management

PHDV is Pizza Hut International’s E-commerce platform.  As Global Head of Analytics I am responsible for ensuring the entire organisation is data informed and driven as we build and scale our E-commerce strategy in over 100 markets around the world. 

Originally run as an internal startup, I joined PHDV as one of the first 25 employees.

As a member of the senior leadership team I help facilitate organisation-wide goal-setting via OKRs, planning and decision making, and ensure these plans are executed on time and on budget. 

In support of this I provide accurate forecasts and target setting for the business. I keep team members and C-Suite stakeholders informed by delivering regular business performance and strategy updates. 

I lead several strategic initiatives including our Conversion Rate Optimisation and Personalisation programs. These streams of work require me to work very closely with engineering, design and product on a daily basis. 

Since starting with PHDV I have grown my analytics team from just myself to now 6 analysts across multiple timezones.

Global Head of Analytics

Touch Surgery

By being the central nervous system for med-tech startup Touch Surgery’s sales and account management teams, I ensured the business always had a finger on the pulse of our users. I provided actionable insights backed by robust analytics that saw the number of partner institutions grow by over 100% exceeding EOY target by 50%

• Provided app analytics of user behaviour and engagement which enabled account management teams to prioritise accounts with greater potential for future revenue

• Developed and applied engagement metrics to identify opportunities for growth among new customers as well as value add amongst our existing client base

Business Intelligence and Strategy Analyst

Bank of America Merrill Lynch

I turned ‘excel-crashing’ sized data sets into a suite of slick sales management reports ensuring managers who don’t have time to get their own coffee could pick up one of my reports and immediately understand exactly what is going on in their business. The margin for error on the trading floor is 0 and the insights and recommendations made in my reports drove the direction and outcome of multi-mullion dollar deals

• Created and implemented a Resource Efficiency Ratio that measured the value of the resources clients extracted from the bank versus how much revenue they brought through the door. These insights empowered our FX Hedge Funds business to slash costs and improve forecasts. My report was implemented globally

• I worked closely with the new head of the Rates and FX Hedge Funds businesses as the two lines were merged. I produced accurate and timely client analytics reports to ensure solid relationships were maintained with some of the world’s most established Investment Banks and Hedge Funds

Snr. Analyst Fixed Income Global Sales FICC COO

Santos Ltd

I was the Project Lead and Subject Matter Expert for the implementation of a $5 million Stakeholder Relationship Management system built on the Microsoft Dynamics CRM database

• Successfully delivered the project on time and on budget by collaborating across multiple internal business units and with external stakeholders. Business user system interaction increased by more than 300% on previous solution. The project was cited as an example of excellent project team and business integration and cooperation

• The development of Key Performance Indicators (KPIs) requiring mathematical manipulation of data to produce various ratio based indicators that provided qualitative insight into stakeholder sentiment towards the Project

Santos is a major oil and gas exploration and production company with interests in Australia and Asia. Santos has total assets of $22.3 Billion, annual sales revenue of $4 Billion and over 10,000 employees. The Santos GLNG Project was an $18.5 Billion Coal Seam Gas to Liquid Natural Gas infrastructure construction and LNG export business with joint venture partners Total, Petronas and KOGAS

Business Analyst

Institute of Continuing and TESOL Education - University of Queensland

• Various financial management roles such as maintaining and investigating international student accounts, preparing daily banking reports as well as the maintenance, improvement and administration of the Customer Relationship Management (CRM) system used by customer service and administration staff members.

• Development of key relationships with relevant stakeholders from across the business.  Act as liaison to external bodies such as consulates and embassies, government departments, sponsoring bodies, members of the public and commercial dealers.

• Worked in a concurrent role as the Group Leader providing interpreting support and coordinating educational programs on behalf of Japanese university students and teachers.

Administration and Student Support Services / Group Leader for Educational Programs

Data is largely viewed as a technical challenge rather than a business one by leadership teams across industries. This causes them to be disengaged from data’s potential as an effective business driver and to focus solely on technical initiatives and solutions.

Through my data leadership coaching and group facilitation, I help data leaders and leadership teams develop robust data-centric cultures to help them increase accuracy and velocity around decision making to maximise ROI from strategic initiatives.

I combine my extensive career experience as a Global Head of Data within a Fortune 500 alongside my experience as a consultant, coach and mentor to work with leaders to develop a company wide, data-centric culture that will ensure individuals and organisations are in the right place to maximise their growth potential.

I am deeply passionate about technology and startups and have been endorsed by Tech Nation as a Global Talent in Tech. I speak frequently at tech events and have experience as a founder having started two marketplace businesses.

Director

A good data team is the beating 🫀 of business.

If you're part of a team that feels like it isn't...

Then the problem might be one of these...

𝟵 𝘀𝗶𝗴𝗻𝘀 𝗼𝗳 𝗮𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗱𝗮𝘁𝗮 𝘁𝗲𝗮𝗺:

1️⃣ Not treated as a service desk
2️⃣ Is able to say no to low value tasks
3️⃣ Is business literate and very curious
4️⃣ Knows that tech solutions come last 
5️⃣ Has strong people engagement skills
6️⃣ Is consulted early, not late in a project
7️⃣ Able to prioritise strategy aligned work
8️⃣ Knows how to sell its accomplishments
9️⃣ Collaborates widely with business teams

Anything you think I've missed here?

Let me know in the arguments below 👇🏻

----------------
Hi, I'm Tris 🔥  For more hot data leadership tips, subscribe to my newsletter: Strategies For Effective Data Leadership via the button up top!

★ Strategy & Data Leadership Coach | Helping leaders maximise the potential of their careers!

It’s lanyard official! 

I’m at the Chief Data Officer Exchange  for the next 2 days and it’s already off to a killer start! 

I’m hosting a couple of round tables for senior data leaders, but apart from that, I’m really keen to learn and hear from some really impressive and influential data leaders from the Banking, Financial and Insurance industries. 

This is conference number 1/2 for me this week! 

Gonna be networking like a machine! 😮‍💨

I've seen A LOT of complaints lately about LinkedIn feeds lacking value. 

I've complained about it myself. We're seeing a lot from folks we don't follow talking about stuff we don't care about - and to top it off, their content is from 3 centuries ago 😭 (yeah that's still happening!)

That's why I've embraced my bell 🔔 🔔 🔔 🔔  

If I care about your content, I'm getting a bell about it!

Here are a few of the folks who's content I give a bell about - and if you like the same things as me, you should give them a bell as well 🔔 

Sebastian Hewing 🚀
Donabel Santos
Orell Garten
Bradley Coverdale
Heather Murray
Morgan Depenbusch, PhD
Brendan Ellis
Talha Khan
Gilbert Eijkelenboom
Arthur Feriotti
Rosanne Werner
Aurélien Vautier
Andrew Jones

Man, this certainly isn't all of them, and I don't ALWAYS interact with their stuff, but it's great cross section of brilliant minds in the data space that I love to read.

A good mix of strategic, business minded, technical and entrepreneurial. 

Follow these folks and turn on the bell 🔔 

Your feed will thank you for it. (I will also help you max your commenting game too!)

But I also wanna know - who's content do love enough to turn on that bell 🔔 ?

----------

Hi, I'm Tris🔥 and if you like my stuff, why not give me a bell too? 🔔

Well this is embarrassing… 🤦‍♂️ 

Is data democratisation actually a good thing? 

I wrote about this in my newsletter this week about how it can be, when handled wrong it can do more harm than good. 

What’s embarrassing is that very few of my readers actually answered my poll on the subject. 😬 

So I’m reposting it here to pump those numbers up. 

Have a go at if you will!

Oh, and if you wanna make sure you’re getting my weekly Data Leadership newsltter, you’ll find the link to it at the top of this post!

How far along is your organisation when it comes to data democratisation?

The author can see how you vote. Learn more

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Tris J Burns 🔥

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The Battle

Dana Daskalova 🟠

Tris J Burns 🔥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tris J Burns 🔥's LinkedIn Performance

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Performance ScoreTris J Burns 🔥's LinkedIn Performance