Dan Go

Body transformation coach to entrepreneurs. On a mission to help 1 million people transform their bodies by 2027. Follow me for posts on high performance & health optimization.

Over the past 18 years, at High Performance Founder we have been helping some of the sharpest Entrepreneurs on the Planet lose weight, build muscle & increase energy.

Just imagine yourself with more confidence, energy & focus watching your revenue skyrocket as a result of feeling like yourself again.

That’s what most DREAM about, but cease to ever accomplish...

After servicing over 10,000+ Clients,

I've noticed a pattern of why most Entrepreneurs can't lose weight in a sustainable way and I've distilled it down to 3 forces:

Force #1. Cookie cutter plans - You follow someone else's plan or diet and hope to expect the same result.

What you actually need is a plan customized to your body and personal lifestyle.

Force #2. Systems — No systems in place to make getting in shape easier.

A good business runs on systems. The same goes for your body.

Without systems you're gambling on success worse than a drunken bet at a Vegas craps table. 

The process of getting your body back into shape is very much about automating the habits needed to get your body lean & energetic.

No systems = having to think about your diet and workouts all the time.

This results in your spinning your wheels getting frustrated with the process and eventually giving up.

Force #3. Too much focus on losing weight. Not enough on sustainability

What's the point of losing 20 lbs in 6 weeks if you just put it back on?

The goal is to never worry or think about having an unhealthy body for the rest of your life.

But you can't be doing that if you're just thinking about doing things only to lose weight and not enough on your lifestyle.

Most entrepreneurs do unsustainable things to lose a couple pounds on the scale only to be disappointed when they're back where they started.

This results in a yo yo cycle of weight loss and weight gain until they give up.

Now, if you're facing any of these forces, I have a good news! These are completely avoidable and reversible if you just follow the right process.

At High Performance Founder, we are client-obsessed helping entrepreneurs succeed by filling in these gaps. 

Our "North Star" is our clients, focused on this axis; Fastest, most predictable and cost-efficient way possible to help you grow. Our hygiene standard is to help our client getting in shape without stressing out.

We've spent the last 18+ years dialling in a process that just works!

Don't take my word for it — check out our Case Studies below from our successful Clients.

Want to learn more?
→ https://highperformancefounder.com/testimonials/

Chief Executive Officer

We specialize in helping entrepreneurs lose the excess weight, build muscle & increase energy with ease and minimal stress.

At High Performance Founder, we are client-obsessed helping entrepreneurs become the healthiest versions of themselves.

Our "North Star" is our clients results with a big focus on sustainability. Our standard is helping clients reach their fitness goals within 12 weeks.

We've spent the last 18 years dialling in a process that just works!

Don't take my word for it — check out our Case Studies below from our successful Clients.

Want to learn more? Watch free training:
→ https://highperformancefounder.com/testimonials/

It's my birthday today, and let me share with you something that has taken me a decade to learn:

Body:
Hit the gym 3x/week. That's it.

Relationships:
Find someone whom you wouldn't mind doing absolutely nothing with. Lock that person down.

Work:
Pick something you'd do for free. Then charge for it.

Daily execution:
Show up. Do the work. Ignore everyone else's scoreboard.

The happiest people I know are not the ones with the most money. They're the ones who figured this out.

We overcomplicate success:
- 47-step morning routines
- Optimization frameworks
- Life hacks and shortcuts
- Comparison games

The truth is boring:

Lift heavy things. Love good people. Build something meaningful. Have more fun than everyone else.

That's the whole playbook.

The person having the most fun always wins. Because they're the only one who knows what game they're actually playing.

Stop collecting tactics. Start living.

Period.

♻️ Share with someone making life harder than it needs to be.

- Dan

Ps. Want the simple system to keep your body in shape? Join 460,000+ upgrading their lives and bodies👇

https://lnkd.in/gzyviRFf

I Asked 100 Entrepreneurs: 'What Would You Trade For 10 More Healthy Years?'

Every Answer Was The Same.

"Everything."

Their cars. Stock portfolios. Beach houses. Business empires.

All of it.

One founder showed me his dad's death certificate. Died at 58. Heart attack. Built a $50M company but never saw his grandkids.

Another pulled up photos. Him at 35: Running 5ks. Him at 45: Can't climb stairs without stopping.

Here's what hit me hardest:

These aren't lazy people. They work 80-hour weeks. Close million-dollar deals. Build empires.

But they treat their bodies like rental cars.

Skip workouts for meetings.
Replace meals with protein bars.
Sleep 4 hours because "hustle."
Pop pills instead of fixing problems.

Then, at 50, they'd trade their entire net worth for what they destroyed.

The math doesn't work.

You're grinding for a future you won't live to see. Building wealth while bankrupting your health.

I tell my clients: Your body is your only non-negotiable asset.

Money? You can make more.
Business? You can start another.
Health? Once it's gone, it's gone.

The entrepreneurs who get this? They schedule workouts like board meetings. Track sleep like KPIs. Treat nutrition like an investment strategy.

Because 10 extra healthy years isn't about living longer.

It's about being there when your daughter gets married. Playing with grandkids. Actually enjoying what you built.

You can't buy that back.

♻️ Share with someone drowning in complexity.

- Dan

PS. I help entrepreneurs get their health back without sacrificing their business.

Every week 460,000+ subscribers get my best tips on getting lean, boosting energy, and living longer.

Join us here 👇

https://lnkd.in/gzyviRFf

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80% of desk workers do these for 60 seconds. The other 20% will live longer.

Watch the video. These two moves will save your spine, keep your shoulders healthy, improve posture, and also help improve your chances at longevity.

The Bar Hang:
• Decompresses your spine after 8 hours of sitting
• Opens up shoulders hunched over keyboards
• Strengthens grip (predicts longevity better than blood pressure)
• Hold for 1-2 minutes

The Asian Squat:
• Reverses hip tightness from chair prison
• Mobilizes ankles destroyed by dress shoes
• Strengthens knees most people can't bend past 90°
• Hold for 1-2 minutes

My CEO clients laughed when I showed them this.

"That's your secret weapon?"

6 weeks later:
• Back pain gone
• Can touch their toes again
• Energy through the roof
• Feel 10 years younger

Your body wasn't designed for 8 hours in a chair.

These 4 minutes undo 8 hours of damage.

One opens what sitting closes. The other strengthens what sitting weakens.

Do them daily. Your spine will thank you at 70.

✍️ How long can you hold each one?

♻️ Share with someone living at their desk.

- Dan

Ps. Join 450,000+ desk workers reclaiming their bodies and operating at their fullest potential:

https://lnkd.in/gzyviRFf

Something I've realized in my 20 years of coaching is that your physical health equals your mental health.

When I was sedentary, eating a horrible diet, not getting enough sleep, and drinking alcohol regularly, it would often come with anxiety, negative thoughts, and ruminations. 

The first thing I did to clean up my act was start an exercise routine.

As I went to the gym, I found that my brain felt lighter, and I was starting to feel motivated. 

One thing led to another, and here I am writing this to you on LinkedIn. 

You can build a better brain by building a better body. 

If you don't believe me, try it out for yourself. You may be surprised at what you find. 

♻️ Share with someone who needs this wake-up call.

- Dan

Ps. Want the exact blueprint Jason used to transform?

Join 450,000+ choosing better every day 👇

https://lnkd.in/gzyviRFf

Everyone wants the shortcut. The pill. The hack. Here's what 20 years of coaching taught me:

The basics work. They've always worked.

But people hate them because they're boring.

You know what's not boring?

• Having energy to play with your kids at 45
• Thinking clearly in every meeting
• Never worrying about your blood work
• Feeling stronger at 50 than you did at 30
• Actually enjoying how you look in photos

I've watched hundreds of entrepreneurs transform their lives with these 5 simple habits.

Not supplements. Not biohacks. 

Just the unsexy stuff that actually moves the needle.

The hard truth: Your problems aren't that complicated.

Your solutions aren't either.

You just don't want to do the work.

Start with one. Then add another. In 6 months, you'll be unrecognizable.

Or keep searching for magic. Your choice.

♻️ Share with someone looking for the secret (it's not a secret).

- Dan

Ps. Getting in shape is simple and fun. Join 460,000+ learning how 👇

https://lnkd.in/gzyviRFf

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A broom handle just fixed my CEO client's 10-year back pain in 47 seconds.

Not kidding.

After spending $10,000 on chiropractors, and massage therapy, a $5 broom handle did what nothing else could.

The move: Kneeling T-Spine Rotation.

Here's why 90% of desk workers have garbage posture:

Your thoracic spine (mid-back) is locked up from 8+ hours of hunching. When it can't rotate, your lower back and neck compensate. Hello, pain.

The 47-second fix:

1. Sit on a bench
2. Place broom handle across your upper back
3. Place a foam roller or pillow between your knees
4. Rotate your body (see video)
5. 10 reps each side

That's it. No gym required.

My client's results:
- Week 1: "Feels weird but good"
- Week 2: "Standing taller without trying"
- Week 3: "Haven't touched ibuprofen"
- Month 2: "Best I've felt in a decade"

The uncomfortable truth:

You're spending thousands on complex solutions when a broom handle and 47 seconds would fix it.

Your spine doesn't need another gadget. It needs to move the way it was designed to move.

Watch the full demo in the video above. Your future self will thank you.

♻️ Share with someone living on painkillers.

- Dan

Ps. Want more 1-minute health fixes that actually work? 👇

https://lnkd.in/gzyviRFf

The Deathbed Calculator: How Many Years Your Current Habits Are Stealing (With Proof)

My 52-year-old client just discovered he'd been trading 14 years of his life for convenience.

The math was brutal:
- Daily alcohol: -4.6 years
- Poor sleep habits: -2.8 years 
- Zero strength training: -3.2 years
- Processed food diet: -2.1 years
- 4000 steps a day: -2.5 years

He thought he was "just living life."

Turns out he was financing his early death on a payment plan.

Here's what most people miss: Your body keeps a running tab. Every skipped workout. Every late-night scroll. Every "just one more drink."

The compound interest on bad habits is death.

But here's the plot twist – the math works both ways:

Start lifting 3x weekly: +2.5 years
Fix your sleep: +2.1 years
Cut the booze: +3.8 years
Walk 8,000 steps: +1.9 years
Eat whole foods: +2.3 years

That's 12.6 years added back. In 90 days.

My client's now deadlifting his body weight and playing with his grandkids. At 55, he's younger than he was at 45.

The calculator doesn't lie. Your habits are either deposits or withdrawals.

Which account are you funding?

♻️ Share with someone who needs to see their numbers.

- Dan

PS. Ready to flip your health metrics before 2025 ends?

Join 460,000+ entrepreneurs getting my weekly optimization strategies:

https://lnkd.in/gzyviRFf

"I need to lose 20 lbs fast." Every January 2nd email ever.

Here's exactly what I'd do. No BS. No magic pills.

• Zero alcohol for 90 days
• 10,000 steps every single day
• Lift weights 4x/week (3 is maintenance, 5 is overkill)
• Sleep 7-8 hours (non-negotiable)
• Replace snacks with water
• Real food only. If it has a commercial, skip it.

That's it. That's the whole system.

My client Sarah followed this exact blueprint:

Week 1: "This is too simple to work."
Week 4: Down 6 lbs
Week 8: "My jeans are falling off."
Week 12: Down 22 lbs, deadlifting her bodyweight

The uncomfortable truth:

Everyone wants the complicated solution because simple feels too easy.

Keto? Intermittent fasting? Carnivore? 
Cool. But unnecessary.

You know what works. You've always known.

The gap isn't information. Its execution.

90 days. 6 rules. Zero excuses.

Most people will read this and look for something more complex.

The ones who just screenshot it and start tomorrow? They'll be shopping for new clothes by April.

Patience isn't sexy. But neither is yo-yo dieting for the next decade.

Pick simple. Stick to simple. Win with simplicity.

Period.

♻️ Share with someone overcomplicating weight loss.

- Dan

Ps. Want to get in your best shape in 2026? Join 460,000+ doing it right 👇

https://lnkd.in/gzyviRFf

People ask me how I stay lean year-round as a dad while running multiple businesses.

Here's the truth: I don't negotiate with myself.

My daily non-negotiables:

· Exercise
· No meals past 6pm
· Hydrate with water
· Give value to people
· Eat a nutrient dense diet
· Write at least 500 words
· Read at least one chapter
· Sleep at 10. Wake up by 6am.
· Always breathe through my nose

Most people think this list is extreme.

I think waking up tired, sick, and unmotivated is extreme.

The difference between successful people and everyone else isn't talent.

It's having standards you refuse to break.

Every item on this list serves a purpose:
- Exercise = Mental clarity
- 6pm cutoff = Better sleep
- Writing = Clear thinking
- Nose breathing = Calm nervous system

These aren't restrictions. They're my operating system.

When you make health non-negotiable, success becomes inevitable.

Your standards become your life.

What are yours?

♻️ Share with someone who needs higher standards.

- Dan

Ps. Building non-negotiables changed my life at 40. Learn how 460,000+ are doing it 👇

https://lnkd.in/gzyviRFf

My client dropped 18 pounds in 6 weeks drinking water at weird times.

She'd tried everything. Keto. Intermittent fasting. 10,000 steps. Nothing stuck.

Then we tested something stupidly simple: Strategic water timing.

The protocol in the image changed everything.

Here's the science most people miss:

Drinking water during meals forces you to eat faster which interferes with your digestive process.

But water BEFORE meals? Different story. Increases satiety hormones. You eat 22% less without trying.

Water between meals kills fake hunger. Most "hunger" is just dehydration wearing a disguise.

The morning water hydrates you better than coffee.

My client went from constantly snacking to forgetting food exists. Her energy doubled. Bloating vanished.

The Lean Body Water Method isn't sexy. But it works.

Because sometimes the answer isn't another $200 supplement or biohacking gadget.

It's the stuff that's been free all along.

♻️ Share with someone who needs to stop overcomplicating weight loss.

- Dan

PS. Want more simple protocols that actually work?

Join 460,000+ entrepreneurs getting lean without the BS:

https://lnkd.in/gzyviRFf

I just turned 46. Here’s what your 40s are trying to tell you:

Your metabolism didn’t slow down. You did.

Your back doesn’t hurt from age. It hurts from sitting.

You’re not too old to build muscle. You’re too inconsistent.

Your energy isn’t gone. It’s buried under poor sleep and stress.

At 46, I’m stronger than at 26. Better cardio than 36. More muscle, less medication, zero excuses.

The difference? I stopped negotiating with the basics: Lift heavy. Walk daily. Sleep 8 hours. Eat protein. Repeat forever.

Your 40s aren’t your decline. They’re your wake-up call.

Answer it.

If you’re tired of fitness programs that don’t work for busy entrepreneurs...

I've developed a system that fits into your demanding schedule.

Follow me and DM "SYSTEM" to learn more 👊

(For entrepreneurs, founders, and executives only)

JbMzBf1Rg

My client lost 30 lbs and made an extra $1.2M last year. Not a coincidence.

"I can't focus after lunch," he told me 18 months ago. Running a $2 million company while falling asleep in meetings.

His day: 
- Skip breakfast
- 4 coffees by noon
- Crash at 2pm
- Work until midnight (poorly)
- Repeat

We fixed his body first. Business followed.

Started simple:
- Protein breakfast daily
- Gym 3x/week
- 8 hours sleep
- Walk during calls

Month 3: Down 15 lbs. Stopped the 2pm crashes.
Month 6: Down 30 lbs. Working 2 fewer hours, getting 2x more done.
Month 12: Best revenue year ever.

Here's what nobody tells you about fitness and money:

Energy = Better decisions
Confidence = Bigger deals close easier
Discipline = Systems that scale
Health = People trust you with their business

My highest-earning clients aren't the smartest. They're the ones with the most energy.

You can't negotiate million-dollar deals when you're fighting to stay awake.

The math:
Gym membership: $100/month
Healthy food: Extra $300/month
Energy to close one more deal: Priceless

Your body is your #1 business asset. Everything else is secondary.

Period.

♻️ Share with an entrepreneur choosing between gym time and "grinding."

- Dan

Ps. Ready to 10x your energy AND income? Join 460,000+ subscribers who are getting fit and making more money 👇

https://lnkd.in/gzyviRFf

A CEO client just turned 52. His doctor gave him two options:

"Start medication for your heart, or start moving."

He chose both cardio AND weights. Smart move.

Everyone's arguing about cardio vs weights. They're missing the point.

Here's what actually happens:

Cardio only = You'll outlive your friends but need help opening jars
Weights only = You're strong until your heart says "nope" at 65
Both = You're the 90-year-old still crushing life

The math is simple:

3x week cardio = Heart that won't quit
3x week weights = Body that won't break
6 hours total = Decades of independence

My client who started this at 52:

Month 1: Could barely walk up stairs
Month 6: Deadlifting his bodyweight
Month 12: Off heart medication
Today: Planning to hike Machu Picchu at 55

The uncomfortable truth:

Every workout you skip is a vote for a weaker future.
Every workout you complete is compound interest for your body.

Stop picking sides in a war nobody wins.

Your heart needs cardio.
Your muscles need weights.
Your future needs both.

Period.

♻️ Share with someone still choosing teams.

- Dan

Ps. Your body is keeping score. Join 460,000+ subscribers winning the health game 👇

https://lnkd.in/gzyviRFf

Everyone else is coasting into 2025. I'm about to disappear.

Starting today through March 31st, I'm going full monk mode.

Here's my non-negotiable protocol:

• Zero alcohol 
• Social events: 
• No processed sugar
• 1000 words written before 8am daily
• 10 minutes meditation 
• No foods after 6pm
• Business meetings that matter only

My friends think I'm crazy when I tell them this:

"Dan, it's the holidays! Everyone's slowing down!"

Exactly.

While they're nursing hangovers, I'm in the gym at 5am.
While they're scrolling, I'm writing my next book.
While they're "starting fresh in January," I'm already 90 days ahead.

Last year during monk mode:
- Lost 12 pounds of pure fat
- Wrote 45,000 words
- Had record income months
- Actually enjoyed Christmas (present, not buzzed)

The best part? My family gets the real me. Not the stressed, distracted, half-present version.

This isn't about being antisocial. It's about being intentional.

I've done this for 5 years straight. Each time, I emerge sharper, leaner, and light years ahead of where I started.

2026 isn't built in 2026. It's built right now.

The question is: Will you coast or create?

✍️ What's one thing you'll sacrifice for the next 90 days to level up?

- Dan

Ps. Want the exact monk mode protocol I'm following?

Join 470,000+ high performers getting my proven strategies 👇

https://lnkd.in/gzyviRFf

Before finding the gym, I was a massive screw-up. 
 
My life consisted of working a job I hated, playing video games to pass the time, and drinking to the point of getting blackout drunk with my friends every week. 
 
When I found the gym and started to exercise, my world changed. 
 
I started to think more positively. I started to find my self-worth. 
 
Strength training gave me energy and confidence. 
 
Nutrition helped me focus and reduce my anxiety. 
 
The actions that get you in shape are the same ones that change your brain and improve mental health. 
 
If you're stuck in life, try focusing on your health and body. 
 
Good things happen when you get healthy. 
 
✍🏼 Agree or disagree? 
♻️ Reshare if this was helpful. 
 
- Dan 
 
Ps. If you liked this post you'll enjoy my newsletter. 
 
Every week I share tips on how to get lean, boost energy, and live longer. 
 
Join 460,000+ subscribers here 👇🏼

https://lnkd.in/gSFC9CMU

I spent 20 years as a meathead who thought cardio was for quitters.

Could bench 1.5x and deadlift 2.5x my bodyweight. But walking up one flight of stairs? Winded.

That wake-up call hit at 42. I was strong but would struggle running a 5k.

So I swallowed my pride and started walking. Then sprinting. Then Zone 2 cardio.

The changes shocked me:
• Energy through the roof
• Mood more stable than ever
• Can outlast guys half my age
• Feel better at 45 than I did at 25

I still lift heavy 3x a week. But now I do cardio 3x.

Turns out I was only training half my body. The weights gave me better years. But the cardio? That's giving me more years.

Doing both is giving me the best years.

Your muscles might impress at the beach. Your heart determines if you'll make it there.

♻️ Share with anyone who needs to do more cardio

- Dan

Ps. Want to improve your healthspan and lifespan?

Join 450,000+ subscribers who are living longer and improving the quality of their lives.

https://lnkd.in/gzyviRFf

December 5th. While everyone is waiting for January to make changes you could show up 10 pounds lighter and ahead of the pack.

December is "separation season". While everyone is getting lazy and enjoying the holidays, you are creating an unbreakable foundation. 

My client Marcus did this last December. Lost 15 pounds, doubled his energy, and closed his biggest deal of the year on December 28th.

The December Domination Protocol:

Every. Single. Day:

- No alcohol
- Lift 3x a week
- Walk 10k steps
- Limit social media
- Read a chapter a day
- Reach out to 5 people
- Set a goal and do one thing every day to achieve it

Do these non-negotiables until the end of December.

No days off. No excuses. No "I'll start tomorrow."

The math:
31 days × 45 minutes = 23.25 hours total
23.25 hours = Complete physical transformation
January 1st = You're already 27 days ahead

Most people will screenshot this and wait until Monday.

Some will try it for 3 days and quit.

Winners started their plan before finishing this sentence.

By New Year's Eve, you'll either be transformed or full of excuses.

Your competition is planning their resolutions. You'll already be living yours.

💪 Who's in? Comment "DAY 1" and let's dominate December together.

- Dan

PS. Want the advanced version with my exact meal plans?

Join 460,000+ high performers:

https://lnkd.in/gSFC9CMU

My client Marcus lost 30 pounds in 90 days.

But the real transformation? He discovered why he'd been fat for 20 years.

Week 1: "I'm too busy to meal prep."
Reality: He spent 3 hours daily scrolling social media.

Week 3: "I don't have time for the gym."
Reality: He had time for 2 Netflix episodes every night.

Week 5: "My genetics are against me."
Reality: His diet resembled that of. a7 year old adult.

Week 7: "I can't give up beer with the boys."
Reality: He was drinking alone most nights.

Here's what hit him hardest:

Every excuse was a lie he'd been telling himself.

The weight wasn't his enemy. His stories were.

Once he saw the truth, everything changed:

• Social scrolling → Walking
• Netflix binges → Cardio
• Solo beers → Sparkling water

The fat melted off. Not because of some magic diet.

But because he finally stopped lying to himself.

Getting in shape is a psychological process disguised as a physical one.

Your biggest weakness isn't your body.

It's the stories you tell yourself about why you can't change.

Drop the stories. Drop the weight.

♻️ Share with someone who needs to hear the truth.

- Dan

Ps. Join 460k high performers crushing their excuses and fitness goals 👇

https://lnkd.in/gzyviRFf

This one exercise should be mandatory for every desk worker.

I do it every single day. Takes 90 seconds. Fixes 8 hours of damage.

The Cat-Cow stretch.

Here's why it works:

Sitting compresses your spine by 40%. Your discs get squeezed like toothpaste tubes. Blood flow drops. Nerves get pinched.

Cat-Cow reverses all of it:
- Decompresses each vertebra
- Pumps fresh fluid into discs
- Mobilizes your entire spine
- Activates deep core muscles
- Resets your nervous system

The benefits compound:
• Back pain disappears
• Posture improves naturally
• Energy increases (better oxygen flow)
• Focus sharpens (spine-brain connection)
• Stress melts away

How to do it:
1. Get on all fours
2. Arch your back up like a scared cat (exhale)
3. Drop your belly down like a cow (inhale)
4. Flow between them for 10-15 reps

That's it. No equipment. No gym. Just movement.

My 38-year-old client was hobbling around his office due to his bad back. Three weeks of Cat-Cow every morning, and he's feeling pain free.

His chiropractor asked what changed. He laughed and showed him this simple stretch.

The best solutions aren't complicated. Your spine just wants to move how it was designed to move.

Not locked in a chair for a third of your life.

♻️ Share with someone whose back is killing them.

- Dan

PS. Want my complete desk worker recovery protocol?

Join 460,000+ subscribers getting it this week:

https://lnkd.in/gzyviRFf

If you sit at a desk for 8+ hours a day, this 60-second stretch will save your posture.

My client Mark, a 42-year-old CEO, couldn't raise his arms above his head without pain.

Years of hunching over his laptop destroyed his posture.

His shoulders rolled forward. His back rounded. He looked 10 years older.

Then I showed him the overhead lat stretch.

Here's how:
- Find a bench, couch, or desk
- Place your elbows on the surface
- Walk your feet back
- Drop your head between your arms
- Push your chest toward the floor

Hold for 60 seconds. That's it.

Mark did this every morning before his first Zoom call.

Week 1: "I feel like I'm standing taller"
Week 2: "I can finally sit up straight"
Week 4: "People keep asking if I got taller"

He didn't get taller. He just stopped carrying his desk on his shoulders.

Most people think bad posture is permanent after 40.

It's not. Your lats are just locked up from years of typing.

This stretch unlocks them in 60 seconds.

Do it now. Your future self will thank you.

♻️ Share with someone whose shoulders live at their ears.

- Dan

Ps. Fixing your posture fixes your energy. Join 460,000+ discovering how 👇

https://lnkd.in/gzyviRFf

Hi! I'm Jesse, a founder and investor who loves helping people grow through entrepreneurship.

Everything I know today comes from bootstrapping my first business Ampush to a mid 8-figure exit.

During my time there, we managed over $1BN of digital media spend, grew to 100+ employees, and partnered with brands such as Uber, Birch box, and Hulu.

It was quite the rollercoaster and set the foundation for what I do today:

Build ambitious bootstrapped companies at my venture studio Gateway X. Our portfolio includes:

Growth Assistant, which embeds the best offshore growth marketers into your company.

Aux Insights, which offers digital marketing due diligence and value creation services for private equity.

Unbloat, a DTC brand that offers doctor-formulated supplements designed to improve gut health.

Aside from venture building, I share my learnings on topics like sales, finance, hiring and more in my weekly newsletter "Bootstrapped Giants".

When I'm not working, I love to travel, play tennis, watch Pixar movies, and indulge in dark chocolate.

I'm based in St. Louis, MO with my wife Deepika, son Ricky, and daughters Serena and Mika.

So, if you're interested in bootstrapping, growth marketing, ecom, or leadership, follow me on LinkedIn.

Jesse Pujji

I have a rule in my house: if my kids ask to buy a book, I just buy it on Amazon.

Why would I ever say no to a book?

But here's what broke my brain:

Most kids in Honduras don't own a single book. Not one. They share textbooks in school with 2-3 other students.

Their first personal book? Middle school or high school. IF their family can afford it.

When Sara Brakhane  (my CTO’s wife) told me that, I couldn't stop thinking about it.

So I built a library. Cost only $20,000. Done in 2 months. Now 600+ kids have access to books for the first time.

Kids in Honduras should have the same access to books as my kids do.

I want to build another with a few of my friends. 

Want to join us? I’ll match as much or as little as you donate, up to $10k. 

Comment “books” and I’ll DM you my plan.

Founder/CEO @ Gateway X: Bootstrapping a venture studio to $1B. Previously, Founder/CEO of Ampush (exited).

In 2025, I've generated 10,000+ leads and $4M in revenue from ~10 LinkedIn lead magnets. 

I asked my team to make a 5 min Loom on how we do it. 

They go over:

• Our most viral posts 
• 3 types of lead magnets
• Strategies to replicate for future posts

 Like this post + comment "GA" to get it in your DMs

The most ignored button on LinkedIn built my $20M business. 
97% of people are scrolling past $$$ right now. 

It took me months to crack how to find qualified leads in the wild. 
And it will take you minutes to copy 👇

Every time you post, LinkedIn’s AI-powered reasoning engine scans your network: who they are, what they care about, what they stop to read. 

That decides exactly WHO is engaging with your next post. 

I played my cards right- now that person is always my next customer. 

Here’s the 3-step cheat sheet to use CONNECTION REQUESTS as your next sales funnel:

1/ Engage with your leads before you connect
Once you know your qualified leads, take the time to engage with them. 

My GA maintains a Google Sheet with 400+ qualified LinkedIn leads. The sheet updates automatically whenever leads post new content. 

I like and comment meaningfully on those posts so my name keeps showing up on their notifications. 

By the time I do outreach, they’ve seen my name, and cold outreach feels more like a warm invite. 

2/ Add a short note
This is where most marketers fail. 
Don’t overthink it. The best messages are human, and personal. 

Steal these examples: 

“Hey [Name], I’ve really enjoy your content on [topic]. I’m in your field too, would love to connect!”

“Loved your post on [pain point]. We actually work with a few teams with the same challenges, would love to stay in touch.” 

“I saw you’re connected with [mutual connection]! I know them from [topic] and would love to connect.” 

3/ Max out your weekly requests
LinkedIn caps most accounts at 100 requests per week.
It’s 100 chances to expand your active reach and bring those users into your funnel. 

I had a GrowthAssistant take this on: every day, 20 people. 
The outcome? A network that won’t stop growing. 

If you want digital marketing experts to take rote tasks like these off your plate, let’s talk. 

I’ve placed 1000+ GrowthAssistants with clients like Reddit, Shopify, Calm, and 150+ more. 

https://lnkd.in/gmHNXXSy

AI is amazing, but I still (happily) pay more for human-based agencies. These are the ones I trust:

Good Operator - Our outsourced finance team. Real-time P&L, cash flow forecasting, and fractional CFA let us focus on growth.

notus - LinkedIn experts. Refined my LinkedIn profile and helped me grow my reach strategically.

Ashley Graef Cote - The human editor behind our newsletters and other content. Keeps our writing sharp, value-driven, and on brand.

The Feed Media - Helped us grow our newsletter audience and create our first paid product.

Zabal Media - Recently redesigned GrowthAssistant’s website. Top-tier visuals.

Gursey | Schneider LLP - Handles our taxes. Reliable, hyper-personal, and proactive.

GrowthAssistant - Our secret weapon. Global talent powers our marketing, analytics, design for a fraction of the cost of US FTEs (and trusted by Ro, Calm, HubSpot and 200+ other brands).

GrowthAssistant has closed ~$1M in business from leads that came from ChatGPT. Here's what's working right now for LLLM discovery:

One of our Growth Assistants has made SIX figures in revenue in 90 days optimizing his client's website for GEO.

We stole his playbook to implement in all my companies. 

You can use it too:

1/ Don’t copy-paste your SEO strategy

SEO specialists simply optimize for keywords, but GEO experts optimize for PROMPTS:

- This Growth Assistant uses Athena, a software that surfaces the exact prompts potential customers are asking their GPTs.
- This data is pulled into a dashboard with the niche’s exact prompts ranked by frequency.
- Questions from GPTs like “What is the best shoe for women over 50?” power the next blog content to show up on LLM search.

Make sure your team also calculates KD% - the keyword difficulty - for showing up on GPT search, so you spend where you’ll see the most return. 

2/ Build a legitimate brand

SEO relied on backlinks to rank- GEO couldn’t care less about them. 

Instead, build an entity. 

After months, this brand realized that PR powered how much they appeared on GPT search: mentions in podcasts, listicles, roundups. 

The more legitimate the outlet, the more boost in LLM search. 

Shift your search strategy to thinking like your grandpa- what are the trusted outlets that would get him to buy? Invest in those and see the difference. 

3/ Super-localize everything

GEO supercharged this brand’s localized products. 

Why? Micro-level GEO is incredibly untapped. 

While most brands are preoccupied with macro-level GEO, this brand has quietly optimized to appear on hyperlocal prompts like “Best [X] for startups in Austin” or “Top [X] in Toronto for Series A.” 

They’ve optimized for Google My Business, citations, local directories, and local listicles 

The outcome: now, when someone asks an LLM a hyper-specific, local question, this brand is the obvious answer.

Every week, a Growth Assistant pulls the top 5 prompted questions in target locations, which powers content and PR to convert local leads. 

GrowthAssistant supports brands like Reddit, Calm, Ro, and 200+ more.

We're placing GEO experts to help your brand scale for < $3.5k a month. 

Get a free consultation:
https://lnkd.in/gK8THM8P

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taplio

The Battle

Dan Go

Jesse Pujji

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Go's LinkedIn Performance

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Performance ScoreDan Go's LinkedIn Performance