BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

Vulners – Vulnerability Intelligence

Vulners provides the most complete, constantly updated, highly correlated, structured vulnerabilities data – both in human and machine-readable formats.

Head of Revenue

Business Development Manager

Help technology startups streamline clients acquisition processes and improve products monetization.

•	Work with founders to identify growth opportunities and find new sales channels.
•	Digitize key funnel metrics and help find a way to improve them.
•	Put together a minimal but efficient sales tech stack to enable processes scalability.
•	Help to implement and pilot various lead-generation strategies.
•	Drive key deals with enterprise customers and partners.

Business Development and Growth Consulting

QIWI Blockchain Technologies

Work at innovation laboratory that focused on finding for Qiwi way to profitably utilize blockchain technologies.

•	Blockchain strategy development and execution – formulate and test multiple hypotheses for Qiwi to profitably engage in Distributed Ledger Technology (DLT) space.
•	Lead partnerships with international consortia and companies with a focus on cross-border DLT-based payment solutions.
•	Develop internal knowledge and understanding of payment solutions based on distributed ledger technologies and Central Bank Digital Currencies.

Director, International Markets and Partnerships

Thomson Reuters

Drive projects and partnerships to boost company revenue from Enterprise Solutions – machine-readable data sources accessible via APIs and integrations.

•	Scouting, evaluation, prioritization, and execution of new partnership opportunities – enabling and facilitating deals that leveraged TR data being available in third-party products via APIs and integrations.
•	Active selling of partners’ products – driving deals from lead generation to closure.
•	Launch in Russia and migrate clients from on-prem software to managed solution (Software-as-a-Service), including business case development, work with local suppliers, launch marketing program, sales strategy creation and execution.
•	Develop business cases to support investment projects.
•	Lead revenue retention program in the Enterprise Solutions segment.
•	Work with FinTech companies to find new opportunities and solutions in BOLD (Big, Open, Linked Data), Machine Learning, and Blockchain.

Enterprise Business Development & Partnerships Manager

CRIF

Sell low-code data-driven loan origination automation solutions for banks.

•	Find and help realize new business opportunities via selling software licenses bundled with professional services as a tailored solution for loan origination automation.
•	Drive the pre-sale process (presentations, demos, requirements elicitation); coordinate local and Italian product experts' work; prepare RFI responses and commercial proposals. 
•	Negotiate deals and support the legal department in the contracting process.

Sales Executive

Luxoft

Manage custom software development project for Boeing.

•	Manage 10+ people distributed project teams entirely responsible for work planning and execution, reaching milestones and meeting deadlines, ensuring deliverables quality, and overall customer satisfaction.
•	Put together technical and commercial proposals for competitive bids — the sales organization led the process but heavily relied on engineering teams' inputs.

Project Manager, Boeing DC

Aligned Ventures

• Participate in consulting engagements with Russian and foreign companies.
• Prepare commercial proposals and contracts.

Organizational Development Consultant

EGAR Technology

Manage 10+ people distributed team to design and develop Internet based and desktop tools for stock options ranking and data analysis taking responsibility for products delivery and quality.

Project Manager

Actis Systems

Lead team of developers in Internet based solutions development projects.

Senior Software Developer

I.T. Co.

Worked on integrated accounting system development project.

Software Developer

Zero False-Positive Vulnerabilities Assessment | B2B SaaS | GoToMarket | Startup Advisor

I handle all things revenue, product, and marketing at Vulners — a bootstrapped, profitable company committed to providing an all-in-all vulnerability intelligence platform to the cybersecurity community.

Being naturally curious and having a technical background, I leverage my unlimited access to the Vulners database to delve into various topics related to vulnerability management, prioritization, exploitation, and scoring, sharing my insights right here on LinkedIn.

I'm a big believer in first-principles thinking and find myself drawn to the ambitious engineering projects of visionaries like Elon Musk, the intellectual explorations of David Deutsch, and the fat-tail risk framework.

I'm always up for a good discussion and exchanging professional insights. You are welcome to connect, drop me a message here, or shoot me an email at la@vulners.com.

taplio

The Battle

Dan (Daniil) Gridin

Andrey Lukashenkov

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