BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

AI is everywhere, yet most enterprises lack an organisation-wide strategy to deploy Claude, Gemini, or ChatGPT—and actually enable teams to use them in their work, products, and services.

We have deep expertise across all three platforms. ChatGPT leads in accessibility and adoption. Claude leads in coding, safety, and complex work. Gemini leads in Google Workspace integration. We help you choose the right tool for your organisation, backed by real experience.

How we work with CxOs:

- Leadership AI strategy and vendor selection
- Enterprise platform rollouts (Claude, Gemini, ChatGPT)
- AI policy and governance frameworks
- Custom GPT, Claude Skills, and Gemini Gems development
- AI Ambassadors and champions programs
- Executive coaching and team training

We embed with your teams to build working solutions, not just deliver recommendations. Success measured by real wins on the board, not knowledge transfer alone.

We measure ROI with our IPA framework:

Impact: how did your AI initiatives impact the key performance indicators you run the business with
Productivity: how much more are your people able to do with the time they have available
Adoption: how many of your team are regularly applying AI to their work

All managed through the Kowalah platform - where you can manage your projects, initiatives and request expert help from the Kowalah team.

We have experience with with Anthropic (Claude), Google (Gemini), and OpenAI (ChatGPT Enterprise).

Enterprise AI that actually delivers.

Charlie Cowan

This article is going viral on X - a lawyer talking about how he uses Claude to automate much of his legal practice - 5.5m views, 6k likes....

He digs into why a general AI with skills (like Claude) is outperforming a domain specific AI (like Harvey) for his use case.

I encourage you to read this, whether you are in legal, or finance, hr, operations, sales, marketing, r&d.....

The point is not about legal - its about documenting your way of doing things (skills), and allowing the model to get to work,

without another vendor having hobbled it with their own templates and processes to meet the needs of all their customers.

There will be a need for intermediaries, but for tech savvy executives - learning how to use the models directly is going to give you a greater outcome.

Read it here: https://lnkd.in/e4WbUs5b

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PS I know the idea of actually reading an article is getting harder to do - but really reading and interpreting this one is going to give you much greater impact than asking your AI to summarise it.

Helping enterprises deploy Claude, ChatGPT & Gemini | Founder of Kowalah | Author of “How To Sell Tech” and “The Revenue Operations Playbook”

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The Battle

Dan (Daniil) Gridin

Charlie Cowan

Followers

Posts

Engagements

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Performance ScoreCharlie Cowan's LinkedIn Performance

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taplio

The Battle

Dan (Daniil) Gridin

Charlie Cowan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Cowan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharlie Cowan's LinkedIn Performance