BDR Academy

Co-Founder

Gridin Consulting

Founder

I guide sales and marketing teams to win the biggest deals faster.

My approach is based on 5 pillars:

1) Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.

2) Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.

3) Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.

4) Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.

5) Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.

Few fun facts:

 - Switched to full-time consulting during the 2008 recession  
 - Trained more than 200 enterprise sales and marketing teams.
 - Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
 - Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.

Recent war stories:

 - Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
 - Engaged board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
 - Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate. 
 - Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
 - Simultaneous engagement with 18 stakeholders that led to a 10 million crane equipment deal
 - Engaged the “unreachable” exec of top EU Telecom in 24 hours.
 - 300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
 - Revived the stalled deal with Dubai’s ministry of digital transformation

Want to learn more?

1) Check out The Big Deal Talks Podcast (Itunes, Spotify or, even better, youtube - we have really nice production)
2) Read some posts from the featured section
3) Follow me and "ring the bell" to get notified about the new tips (I try to post daily).

If you want to discuss a consulting project or training gig for your sales/marketing team, feel free to DM me or drop a line at dan@dangridin.com

Cheers!

Dan (Daniil) Gridin

Sam Rosenthal

Whatfix

Whatfix is a digital adoption platform (DAP) that uses data to help organizations and users get the most out of their software. It works as an interactive overlay on top of any application, providing real-time guidance, self-help support, and user feedback. With the help of product analytics and AI, Whatfix makes technology adoption scalable, boosts productivity, and provides data-driven insights for better decision-making.

Account Executive - Strategic & Enterprise, ANZ

Emarsys

I lead the efforts to show the value of Emarsys to SAP customers and the Enterprise space.

I drive revenue across ANZ/ASEAN + full GTM responsibilities across India, Japan and Korea.

Global Sales Lead - Emarsys GTM

Zendesk

Bring modern messaging experiences to every customer with Sunshine Conversations. 

Sunshine Conversations lets you unify customer interactions from every channel into a centralized record of the customer conversation that you can share with any department or system across the business. 

Engage customers on third party channels like social, or build modern messaging experiences into your own apps and websites for a continuous conversational experience wherever your customers are.  

Do more with every conversation by integrating bots, apps and AI so you can deliver conversational business at scale.

Account Executive - Enterprise | CX & AI Products

Salesforce

Salesforce Marketing Cloud can help you create marketing experiences as unique as each customer.

At the centre of, Salesforce Marketing Cloud, is the Customer Success Platform. This includes sales cloud, service cloud, marketing cloud, commerce cloud, community cloud, analysts cloud, app cloud and IoT. It’s differentiated by Lightning Platform, Artificial Intelligence, Mobile and our Productivity Tools.

We help marketers manage every stage of the customer journey, from awareness and acquisition to engagement and on-boarding to retention and advocacy. 

We do this by giving marketers the tools they need to manage advertising, sales reps, digital commerce, email and mobile messaging, mobile apps, connected products, social media, communities and Support Agents.

Salesforce Marketing Cloud encompasses: 
Email, Mobile, and Web Marketing
Social Media Marketing
Advertising
B2B Marketing Automation

Account Executive - Marketing Cloud at Salesforce

Emarsys is the largest independent marketing platform company in the world. 

Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. 

This enables companies to scale marketing decisions and actions beyond human capabilities. 

Learn more at www.emarsys.com

Sales Manager

Euromonitor International

Strategic Consumer Business Intelligence (FMCG market and macro-economic analysis)
Euromonitor International partners with its clients to support activities across new product launches, marketing strategies, and industry trends; through its understanding of an industry's competitive environment, major drivers; consumer and economic factors that will influence the future size and shape of a market.

In addition to an online syndicated information platform, Euromonitor project manages bespoke research solutions. Sample projects include: Category Evaluation; Competitive Intelligence; Innovation; Route to market; Macro/ PEST; Forecasting; Scenario Analysis; Consumer Analytics; Market Analytics and Visualisation;

Euromonitor currently has offices in London (HQ), US, Singapore, Lithuania, Dubai, South Africa, China, Japan, Australia, Chile, India and Brazil.

Business Development Manager

News Digital Media

True Local is a comprehensive online business directory and a subsidiary of News Limited a global media powerhouse that operates over 125 websites and newspapers.

Hands-on business development and sales through cold calling prospective clients and consultative based selling, assessing client needs and delivering an appropriate strategy to maximise their returns on investment. Preparing comprehensive proposals and contract terms to send to clients and negotiating contract terms
Pitching to clients through one-on-one visits and over the phone.

Reviewing and analysing customer and market trends; identifying opportunities to capitalise on market offerings as well as reviewing movements and changes in competitor online directory boards.

Senior Digital Media Consultant

Helping companies realise the benefits of digital transformation via digital adoption technology.

As an Account Executive for Strategic & Enterprise at Whatfix, I am passionate about empowering organisations in the banking, insurance, financial services, and utilities sectors. My mission is to drive transformation by simplifying complex processes, enhancing user experiences, and delivering measurable ROI and productivity gains for companies and their shareholders.

With over 9 years of experience within Digital Adoption/CX/EX technologies, I specialise in understanding the unique challenges and opportunities that digital transformation provides for organisations. My approach combines strategic insight, personalised engagement, and a relentless commitment to my client's success. By leveraging Whatfix's innovative platform, I help enterprises accelerate digital transformation, optimise workflows, and achieve their business objectives.

I believe in building strong, collaborative relationships with my clients, understanding their specific needs, and delivering tailored solutions that drive real results. I'm happy to connect and explore how Whatfix can help your organisation navigate the complexities of digital transformation and achieve greater efficiency and growth.

Head of Sales @ no_code

no_code is the first-ever Digital Creation Platform (DCP), empowering enterprise companies to create digital communication in-house.

Non-technical teams can create emails, display ads, social, digital OOH, digital POS, and e-Commerce— on one platform.

Users are not required to have advanced development or technical skills. Whilst they create, no_code automates the development and technical complexities in the background.

No_code’s simple yet powerful interface enables users to create, refine and publish—all at lightning speeds. This allows campaigns to go out in hours, not weeks or months!

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The Battle

Dan (Daniil) Gridin

Sam Rosenthal

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