Dani Woolf (She/Her)

User Experience Specialist

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

Five years ago, I pissed off a CISO so badly in front of my CMO, he helped me build a $1M+ cybersecurity buyer intelligence business. That humiliating moment during a website messaging feedback session? Best career move I ever made. Here's the uncomfortable truth about B2B tech marketing most won't tell you:

Most marketers create buyer personas in echo chambers instead of interviewing real buyers to get direct buyer insights. They're selling to fictional characters while their actual prospects choose competitors.

I learned this the hard way when a CISO, my customer, publicly destroyed me for using a buzzword out of context. At that time, I'd never actually talked to a single security leader about their real problems.

Instead of defending my approach, I asked him for coffee to learn why I upset him. That conversation led to thousands of conversations with CISOs, security architects, and IT leaders who taught me what B2B marketers get dangerously wrong about technical and business buyers.

What I discovered:
→ IT buyers don't trust marketing because marketers don't understand them and their environments
→ The best "research" comes from actual conversations, not survey data
→ Skeptical IT buyers will tell you exactly what they need - if you ask the right questions
→ Authentic relationships beat aggressive outreach every time

Today I help B2B cybersecurity companies understand their skeptical buyers through:

🎯 CyberSynapse - Direct access to vetted IT decision-makers for buyer intelligence that actually drives revenue

🍳 Cooking with CISOs - A TV show that builds real relationships with technical leaders (yes, over actual food)

📺 YouTube/Content - Sharing what 1000+ technical buyers taught me about effective B2B marketing

Some of the most skeptical and hard-to-reach cybersecurity buyers have dubbed me the marketer they actually trust - and I teach other B2B marketers how to earn that same trust and credibility.

Ready to stop operating in the dark and start growing with confidence?

Visit the links in my Featured section to see how I can help.

Founder and CEO

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Dani Woolf

Deep Media

As VP of Product with direct oversight of Sales & Marketing, I drive Deep Media's end-to-end go-to-market strategy. I collaborate with client teams to integrate Deep Media's products into their content and identity security programs while maintaining direct oversight of our product roadmap and direction. I transform market insights into roadmaps that deliver measurable value and lead revenue-generating teams to execute. My focus: build products that keep digital content authentic, grow revenue, and position Deep Media as the industry's trusted standard.

VP Product

TruAnon inherently safe digital identity

As Executive Director of Trust, Risk & Reputation at TruAnon, I bring years of experience in partnership and business development to help platforms secure their communities. A seasoned expert in the identity industry, I focus on protecting reputation and delivering validation without reliance on private data. At TruAnon, I provide privacy-first identity tools that enhance safety, build lasting trust, and contribute to securing our shared digital future.

Executive Director, Trust, Risk & Reputation

Trust Stamp

Created and managed a $10MM+ pipeline by establishing a book of business in fintech, social media, and cryptocurrency sectors.

Led RFI responses for high-stakes clients, securing new opportunities and positioning Trust Stamp as a leader in identity verification.

Spearheaded the deepfake detection program, collaborating with R&D to guide product direction and anticipate industry needs.

Supported a U.S.-based sales team as a subject matter expert, providing guidance on product capabilities and client strategy.

Speaker at: TrustCon (Deepfake Detection), IAFCI Summit (Synthetic Identities)
Award: Winner, Safety by Design Trust and Safety Hackathon

Director of Sales And Business Development

Veriff

Achieved 125%+ quota for five consecutive quarters while managing a $4MM+ pipeline.

Built and led a U.S. sales development team, expanding it to 7 reps and generating $50MM in pipeline within the first 12 months.

Managed key accounts and led partnerships, including significant engagements with core banking and digital platform clients.

Developed and refined sales processes to enhance team performance and streamline prospect engagement.

Enterprise Account Executive

SheerID

Outbound Prospecting- 75 %| Research Potential Clients 15%| Qualify Leads 10%

Leveraged a combination of cold calling, emailing, and LinkedIn networking to connect with and educate prospects about the company’s products. Developed specific cadences for different personas and was able to connect with top global brands. 

Researched potential clients and developed account plans to show where the company’s product could be implemented. Researched and planned outreach for key personas responsible for initiatives where the company’s product could benefit the prospect.

Ensured inbound and outbound prospects had a business case, interest, and power to affect decisions regarding the company’s products.

Sales Development Representative

Root connection

I am the principal horticulturist, salesman, designer, and project manager at Root Connection, LLC. 

I sell, develop, and implement designs for off-grid systems at people's home site, homestead, or farm to create a resilient, self-sustaining, and regenerative system that supports client, ecological, and municipal needs/requirements. We interface between clients and contractors to see projects to completion and ensure that the vision for a site is realized.

We utilize trade shows, industry contacts, online marketing, our referral network and lead generation engines to connect us with clients who would like to retain our services.

Sales, Design, and Project Management

One Green World

Sales- 40%| Marketing 30%| Customer Service 30%

Worked with clients to build the appropriate set of solutions for their challenges and desires. Attended 4 annual trade shows representing the company. Presented at trade shows and for local garden clubs to help familiarize them with the products available to them and how to utilize them in their homes. 

Managed a weekly newsletter, social pages, and digital catalog content to ensure products were described appropriately while encouraging shoppers to add them to their lives. Wrote blog posts explaining different assemblies of products to fulfill clients’ larger goals. 

Main point of contact for all customers. Ensured orders were shipped appropriately and communicated timelines with clients. Assisted clients with challenges after delivery and took corrective action on any errors or defects.

Sales and Marketing

Oregon State University

Soil management for organic production

Organic farming and gardening

Organic third party certification

Advanced organic farming

Plant physiology

Plant propagation

Plant breeding

Weed management

Plant pathology

Insect agroecology

Integrated pest management

Plant ecology, plant systematics

Ecology of managed ecosystems

Methods of data analysis

Plant tissue culture

Seed biology

Small fruit physiology and culture

Cropping systems in the pacific northwest

Plant nutrition

Horticultural Research Student

OSU Apiculture Laboratory

Evaluation of bees for nosema apis and Varroa mite infestation, management of research hives, monitoring of study procedure effects.

Beekeeping, study design, procedure development

Lab Technician

Oregon Health & Science University

Marketing of research projects to human subjects and their dependents.

Enrollment of human subjects into industry and private research studies.

Superuser during the implementation of Epic Medical Information System. 

Database and patient population management.

Management of clinical studies

Study design for Human Clinical Research

Study of immune and autimmune function

Human physiology

Laboratory procedures

Compliance with national standards

Regulatory compliance

Overseeing the smooth running of clinical trials.

Collecting, coding and analyzing data obtained from research.

Managing research budgets.

Informing participants about study objectives.

Administering questionnaires.

Monitoring research participants to ensure adherence to study rules.

Adhering to research regulatory standards.

Adhering to ethical standards.

Maintaining detailed records of studies as per FDA guidelines, including things such as drug 
dispensation.

Liaising with laboratories regarding findings.

Participating in subject recruitment efforts.

Ensuring that the necessary supplies and equipment for a study are in stock and in working order.

Engaging with subjects and understanding their concerns.

Clinical Research Coordinator, Patient Access Services Specialist, and Health Unit Coordinator

Enterprise sales professional with a focus on digital identity and  authenticity in social media,  financial services, eCommerce, and crypto verticals. Known for building high-impact pipelines and strong client relationships. I thrive in roles where I can collaborate with clients to solve complex problems. My leadership style is built on empathy, transformation, accountability, and a commitment to sustainable growth. I’m passionate about developing strategies that drive meaningful results and make a lasting impact for clients and teams alike.

Confirmation: kcdhvl6nqvb4m - I am using TruAnon to claim my LinkedIn account.

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The Battle

Dani Woolf

Ally Madrone

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