Dani Woolf (She/Her)

User Experience Specialist

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

Five years ago, I pissed off a CISO so badly in front of my CMO, he helped me build a $1M+ cybersecurity buyer intelligence business. That humiliating moment during a website messaging feedback session? Best career move I ever made. Here's the uncomfortable truth about B2B tech marketing most won't tell you:

Most marketers create buyer personas in echo chambers instead of interviewing real buyers to get direct buyer insights. They're selling to fictional characters while their actual prospects choose competitors.

I learned this the hard way when a CISO, my customer, publicly destroyed me for using a buzzword out of context. At that time, I'd never actually talked to a single security leader about their real problems.

Instead of defending my approach, I asked him for coffee to learn why I upset him. That conversation led to thousands of conversations with CISOs, security architects, and IT leaders who taught me what B2B marketers get dangerously wrong about technical and business buyers.

What I discovered:
→ IT buyers don't trust marketing because marketers don't understand them and their environments
→ The best "research" comes from actual conversations, not survey data
→ Skeptical IT buyers will tell you exactly what they need - if you ask the right questions
→ Authentic relationships beat aggressive outreach every time

Today I help B2B cybersecurity companies understand their skeptical buyers through:

🎯 CyberSynapse - Direct access to vetted IT decision-makers for buyer intelligence that actually drives revenue

🍳 Cooking with CISOs - A TV show that builds real relationships with technical leaders (yes, over actual food)

📺 YouTube/Content - Sharing what 1000+ technical buyers taught me about effective B2B marketing

Some of the most skeptical and hard-to-reach cybersecurity buyers have dubbed me the marketer they actually trust - and I teach other B2B marketers how to earn that same trust and credibility.

Ready to stop operating in the dark and start growing with confidence?

Visit the links in my Featured section to see how I can help.

Founder and CEO

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Dani Woolf

Cyber Compliance Advisor | Fine Arts Graduate 🎨 | Community Builder | Yoga Student 🧘‍♂️

Given that his roots are in fine arts, Carlos Guerrero's journey into the world of cybersecurity and compliance might seem unconventional. However, it is precisely this artistic background that has shaped his distinctive approach and allowed him to thrive as a Senior Account Executive at 360 Advanced, a leading cybersecurity audit and compliance firm.

With a decade of experience in IT, cybersecurity, and GRC, Carlos has established himself as a trusted advisor to cybersecurity leaders navigating the complexities of the modern business landscape. His art training has cultivated a rare blend of creative thinking, visual communication skills, and attention to detail – traits that have proven invaluable in an industry that demands innovative solutions.

Moreover, Carlos' artistic background has fostered a deep sense of empathy and emotional intelligence, which he leverages to build strong interpersonal relationships and understand clients' unique needs. This human-centric approach, combined with his adaptability and willingness to iterate, has been instrumental in his ability to guide organizations toward secure and compliant operations.

With his diverse skill set and commitment to fostering trust through active listening and following through on commitments, Carlos continues to make a significant impact in the cybersecurity realm, redefining what it means to be a successful business leader in this dynamic field.

taplio

The Battle

Dani Woolf

Carlos Guerrero

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?