Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

---

I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

Emergence Addiction and Behavioral Therapies

As a relief counselor, I facilitate group therapy and help people along their journey to recovery. As, a motivated and compassionate counselor with a deep understanding of SUD treatment and commitment to recovery, and enjoy contributing to the transformation of lives in our community and beyond.

Relief Counselor

Creative Strategists

Currently, Continuing and Professional Education - University of Oregon - Cyber Security Boot Camp
Past, COO, CFO of Ideal Rides.  Manage and support the startup development, Strategic planning, Accounting, and Business Development and Sales.
Supported a diverse portfolio of top-performing small business clients in their business plan development and market assessment needs. 
•	Successfully developed a robust business plan for a child daycare to enable an expansion; driving $130K gross revenue to $830K. 
•	Forged a strategic partnership with an internet advertising company to develop and launch an innovative startup plan. 
•	Served as a Subject Matter Expert (SME) on a complex expansion plan for an auto body repair shop; successfully identifying and recommending additional strategies to diversify income streams.
•	Functioned as a Business Development Contractor on behalf of a mortgage company; tasked with developing a comprehensive business plan and recruiting performance-driven personnel.

Governance and Compliance | Empowering Small Businesses Security | Guiding You To Develop Quality Cybersecurity Awareness

Consultant

Lane Community College

Created and developed curriculum for adult business classes.
•	Created and taught: Essential Tools for New Careers (3 hours per week for Spring Term)
•	Created and taught: Ready to Create Your Own Business? (3 hours per week for Fall Term)

Instructor

Bison Mountain Financial CE

Teaching continuing education courses to the insurance industry.  Currently 12 states.

Instructor Contractor

PGXL

Served in a multifaceted role focused on sales, medical personnel education, and account management.  
•	Signed 44 Physicians and Practitioners spanning over 13 clinics within the first year employment. 
•	Trained and coordinated medical personnel in the collection and processing of genetic testing. 
•	Planned and executed 3 swabbing clinics with 500+ patients; yielding in vastly improved pharmaceutical outcomes. 
•	Achieved targeted sales goals within just 4 months.

SENIOR ACCOUNTS MANAGER (CONTRACT)

The Success Curve

This is our live radio/ustream.tv Cable access show, with weekly interactions and discussions about business growth and business development. The Success Curve is a provocative and thought provoking business, corporate, and life changing talk show.

You can see more at: https://vimeo.com/jedreay

TV/Radio Host

(Owner) Oregon Cardiovascular Consultants, Inc.

Oversaw and managed a performance-driven sales team in the Southern Oregon territory, in addition to providing sales and technical support for cardiovascular physician practices. Territory amounted to $12M in gross revenue. 
•	Fostered and cultivated open and collaborative lines of communication with medical personnel and hospitals to build a steady pipeline of business. 
•	Assisted in the implantation of pacemakers, defibrillators, and heart valves.

INDEPENDENT MANUFACTURERS REP FOR ST. JUDE MEDICAL, 

City Of Coburg

Volunteered for 15 years, paid a small stipend for the remaining 5 years. Managed court ordered probation case load.

Probation Officer (Volunteer)

Lorane Rural Fire District

Firefighter/EMTI (Volunteer)

(Owner) N.W. Medical Consultants, Inc.

Sales and service for Southern Oregon's CRMD division
•	Sales, management, and technical support to the Cardiovascular Physician Practices in Southern Oregon Territory.
•	Producing in excess of 5 million in gross revenue, from a zero balanced territory.
•	Learned and developed mutually beneficial relationships with physicians and hospitals by providing partnership relationship rather than just sales/customer relations.
•	Assisted in the implantation of pacemakers, defibrillators, and heart valves.
•	Follow-up management of the physician patient population.

Independent Manufactures Rep for Intermedics, Inc.    

👨‍⚕️ Protector of patient's Privacy | Empowering The Healthcare Space | Developer of mutual agreement with Teams

Over the last 40+ years, I have dedicated myself to improving the lives of others, both through my entrepreneurial work in the healthcare sector and as a consultant to companies and fellow entrepreneurs. Underpinning all my experiences to date is an overwhelming belief that positive change can be achieved by unleashing the power of communication and dynamic interaction.

University of Oregon, Cyber Security Boot Camp -- Will sit for Securities+ Certification in 2023

Recent training in Splunk Knowledge Objects - Cert.
Best Practices for Cybersecurity & GRC Professionals - Cert
Building Inclusive Security Teams from Perimeter to Core - IACET

Specialties: GRC, Research Design, Risk Management, Business Startups, Governance

Let's Engage
https://jedreay.com
https://twitter.com/jedreay

taplio

The Battle

Dani Woolf

👉 Jed A. Reay

Followers

Posts

Engagements

Likes

Performance ScoreDani Woolf's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dani Woolf

👉 Jed A. Reay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDani Woolf's LinkedIn Performance