Dani Woolf (She/Her)

User Experience Specialist

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

Five years ago, I pissed off a CISO so badly in front of my CMO, he helped me build a $1M+ cybersecurity buyer intelligence business. That humiliating moment during a website messaging feedback session? Best career move I ever made. Here's the uncomfortable truth about B2B tech marketing most won't tell you:

Most marketers create buyer personas in echo chambers instead of interviewing real buyers to get direct buyer insights. They're selling to fictional characters while their actual prospects choose competitors.

I learned this the hard way when a CISO, my customer, publicly destroyed me for using a buzzword out of context. At that time, I'd never actually talked to a single security leader about their real problems.

Instead of defending my approach, I asked him for coffee to learn why I upset him. That conversation led to thousands of conversations with CISOs, security architects, and IT leaders who taught me what B2B marketers get dangerously wrong about technical and business buyers.

What I discovered:
→ IT buyers don't trust marketing because marketers don't understand them and their environments
→ The best "research" comes from actual conversations, not survey data
→ Skeptical IT buyers will tell you exactly what they need - if you ask the right questions
→ Authentic relationships beat aggressive outreach every time

Today I help B2B cybersecurity companies understand their skeptical buyers through:

🎯 CyberSynapse - Direct access to vetted IT decision-makers for buyer intelligence that actually drives revenue

🍳 Cooking with CISOs - A TV show that builds real relationships with technical leaders (yes, over actual food)

📺 YouTube/Content - Sharing what 1000+ technical buyers taught me about effective B2B marketing

Some of the most skeptical and hard-to-reach cybersecurity buyers have dubbed me the marketer they actually trust - and I teach other B2B marketers how to earn that same trust and credibility.

Ready to stop operating in the dark and start growing with confidence?

Visit the links in my Featured section to see how I can help.

Founder and CEO

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Dani Woolf

Nucleus Security

Sales Development Manager

Nucleus is a Risk Based Vulnerability Management (RBVM) solution that automates vulnerability management processes and workflows, enabling organizations to mitigate vulnerabilities 10 times faster, using a fraction of the resources that it takes to perform these tasks today.

I am responsible for generating and qualifying new leads for our sales team. I work closely with our marketing and sales teams to develop and execute outreach campaigns, drive brand awareness, and engage with potential customers. Our solutions can help mitigate risk and protect your organization's assets.

Sales Development Representative

Panther

Panther Labs was founded by a team of veteran security practitioners who faced the challenges of security operations at scale and set out to build a platform to solve them. The result is Panther, a refreshingly practical platform for threat detection and response powered by a highly scalable security data lake and detection-as-code.

Enterprise Sales Development

Censys

Censys allows users to discover the devices, networks, and infrastructure on the Internet and monitor how it changes over time.

Started at the University of Michigan and backed by Google Ventures, Greylock Partners, and Decibel, Censys helps you protect your organization by discovering unknown assets and associated risks through its Censys Attack Surface Management [ASM] Platform. Censys mines its market-leading Internet datasets and comprehensive certificate database as well as integrates with common cloud providers to uncover the hidden links between assets, surface unknown assets and risks, and provide a comprehensive Internet inventory. Censys also provides data and services to threat analysis teams.

Narrative I/O

Narrative is the Data Commerce Platform that powers the world's intelligence by enabling companies to unlock the full potential of data. Our software simplifies the data acquisition process and makes it fast and easy to monetize data of any type. Today, our software sits on top of the largest available 3rd party supply of consumer, location and identity data.

Enterprise Data Strategist

Lyrical Partners, L.P.

Lyrical Partners, L.P. is a multi-capability investment management boutique focused on opportunistic, value-centric investments including: long-only value equities (U.S., Non-U.S. and Global Impact), multi-family residential real estate, and early stage venture funds targeting cyber and corporate intelligence. Headquartered in NYC, the firm was founded in 2004.

Institutional Sales Assistant

Matrix Advisors

Analyzed investment and client opportunities by researching, monitoring, and studying data; recommending actions
Identified financial status of clients and prospective clients by comparing and analyzing results with plans and forecasts
Maintain client tracking information by entering, verifying, and backing up data
Contributed to the team's effort by accomplishing tasks as necessary and urgently with close attention to detail (review presentations and documents, create talking points and marketing materials, and produce research reports)
Maintained a high standard of professionalism during client meetings and client phone calls

Financial Analyst

Terma Software Labs

Assisted the Sales team by researching potential companies and specifying targets
Created a personalized sales pitch to call and email potential clients with introductory information about Terma Software's products and services
Maintained Salesforce database

Lead Generation Sales

Michael O'Brien Catering

Server

Center for Education on Social Responsibility

Assisted the planning committee by creating a marketing plan that reached approximately 1,500 students
Contacted and arranged for business professionals from the Denver area to judge the Case Study Competition
Organized the Inaugural Undergraduate Case Study Competition with 4 teams of 5 students per team, 5 business professionals as judges, approximately 30 audience members and a grand prize of $3,000

Undergraduate Case Study Competition Intern

Passionate about travel, health, and fitness. 
Experienced traveler to 68 countries and counting with hopes to reach all 193 + observer states. 3 things I can't travel without: a good book, protein powder, and a volleyball. 
Completed 3 Marathons (New York, Berlin, and Chicago) and 4 triathlons. 
Yo hablo Español. Eu falo Portuguese!
Alumni of the Leeds School of Business at the University of Colorado at Boulder. 
4 years experience in Strategy and Sales at start-ups as a remote team member.
5 years experience in various Finance roles in NYC.

taplio

The Battle

Dani Woolf

Lauren Paolino

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