Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

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I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

Nuspire

Nuspire believes in providing tailored, outcome-based security services that drive the greatest risk reduction for every security dollar you spend.  At Nuspire, our mission is simple - protect your network with best-in-class managed security, so you can stay focused on managing your business. Nuspire has been protecting organizations from cyber-attacks for 20 years.  We pioneered distributed, managed security within the enterprise and franchise market and deeply understand the complex challenges that distributed, production-based businesses like your face when securing end locations.  Whether you've got an established security program or are just getting started, we can help.  Nuspire is tailored to match and scale with your security maturity objectives. Its combination of on-premises, host based, virtual and cloud delivery make the Nuspire platform a flexible, cost-effective choice.

Director of Sales

As Franchise Program Sales Manager, my goal is to increase our market share through the channel.  I focus on refreshing current house accounts with new services and approaches taken by our team of channel sales consultants.  I work with multiple departments to brainstorm, create, go to market with and implement new technologies and services that we can sell to our end users. In addition to managing my own sales funnel, I am responsible for training and motivating channel sales consultants to increase market share and cultivate the highest level of customer satisfaction.

Program Sales Manager

As Channel Sales Team Leader at Nuspire Networks, a large focus is to continuously increase our market share through the channel by working with a team of people in order to ensure that our end-users are receiving the best and most precise information regarding our managed security services. In addition to managing my own sales funnel, I am responsible for training and motivating fellow team members to not only increase market share, but also the ultimate achievement of creating successful customer satisfaction.  I work with a variety of departments to take part in marketing initiatives, product offering initiatives and training processes for the inside channel.

Channel Sales Team Lead

My goals are pretty straightforward: to use my knowledge, my determination, strength of purpose and drive to further my sales career while still focusing on maintaining the level of trust needed to sustain great relationships with my clients.  

As a Senior Channel Executive at Nuspire Networks, I focus mainly on increasing our market share, primarily through the channel.  I work with several of our end-clients on their network infrastructure with an emphasis on network security and compliance.  I interact with a variety of customers and vendors (some technical, some non-technical) throughout this process.  I also take part in marketing/messaging initiatives for the inside channel.  I work in a fast paced team environment, with customer satisfaction always being the end goal.

Senior Channel Executive

Trusted Adviser in Risk Management and Cyber Security

I am passionate about helping others design, develop and deploy their cyber security programs, focusing not on technologies but on the desired outcomes of my customers to make sure that our solutions align with their current and future needs.

Maria Graham

Well. I would say Camp YCSWU and CyberMarketingCon is off to a pretty amazing start, wouldn’t you?

We talked careers, 2026 goals, talk topics, tacos, family, friends, retirement paths and all of the things. I couldn’t be more grateful for the bonds we have built!

See the rest of your fabulous faces at the show today! I can’t wait!

#ycswu #tribe #cybersecurity

George K. Carlos Guerrero Bronwen Hudson Dani Woolf 🏳️‍🌈 Maril Vernon, CISSP

Partner to CISOs | Slinger of Cyber Services | Mom to Fierce Girls | CyberSwiftie | Believer in Building Trust Before Selling

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The Battle

Dani Woolf

Maria Graham

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Performance ScoreDani Woolf's LinkedIn Performance

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taplio

The Battle

Dani Woolf

Maria Graham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

Performance ScoreMaria Graham's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDani Woolf's LinkedIn Performance