Dani Woolf (She/Her)

User Experience Specialist

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

Five years ago, I pissed off a CISO so badly in front of my CMO, he helped me build a $1M+ cybersecurity buyer intelligence business. That humiliating moment during a website messaging feedback session? Best career move I ever made. Here's the uncomfortable truth about B2B tech marketing most won't tell you:

Most marketers create buyer personas in echo chambers instead of interviewing real buyers to get direct buyer insights. They're selling to fictional characters while their actual prospects choose competitors.

I learned this the hard way when a CISO, my customer, publicly destroyed me for using a buzzword out of context. At that time, I'd never actually talked to a single security leader about their real problems.

Instead of defending my approach, I asked him for coffee to learn why I upset him. That conversation led to thousands of conversations with CISOs, security architects, and IT leaders who taught me what B2B marketers get dangerously wrong about technical and business buyers.

What I discovered:
→ IT buyers don't trust marketing because marketers don't understand them and their environments
→ The best "research" comes from actual conversations, not survey data
→ Skeptical IT buyers will tell you exactly what they need - if you ask the right questions
→ Authentic relationships beat aggressive outreach every time

Today I help B2B cybersecurity companies understand their skeptical buyers through:

🎯 CyberSynapse - Direct access to vetted IT decision-makers for buyer intelligence that actually drives revenue

🍳 Cooking with CISOs - A TV show that builds real relationships with technical leaders (yes, over actual food)

📺 YouTube/Content - Sharing what 1000+ technical buyers taught me about effective B2B marketing

Some of the most skeptical and hard-to-reach cybersecurity buyers have dubbed me the marketer they actually trust - and I teach other B2B marketers how to earn that same trust and credibility.

Ready to stop operating in the dark and start growing with confidence?

Visit the links in my Featured section to see how I can help.

Founder and CEO

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Dani Woolf

CYBERLABS USA

Responsible to lead the Cyber Education team, develop training programs, build partnerships.

Chief Cyber Officer

ISC2

Board Member

Chapter Advisory Committee member

(ISC)² Global Achievement Awards Committee member (2020, 2021, 2023)

HCISPP Authorized Instructor

CISSP Authorized instuctor

CISSP co-author

HCISPP Co-Author and Technical Editor

SURF SECURITY

Surf Security is s a transformative enterprise browser that establishes seamless, secure, zero trust access from any device for any user, including 3rd parties, to deliver immediate productivity

As a Cybersecurity leader, the browser has always been one of my pain points, and this product is a true game changer. 
Being a member of the advisory board enables me to view, advise and influence the way this exciting startup is going.

Advisory Board Member

Presale1️⃣

Member of the advisory board. 
Strategic thinking and cooperation. Event planning. Strategic consultant on high-end projects.

(ISC)² UAE Chapter

Special Advisor

Helena

Founder & Chairwoman of the Board

CEO & Founder

See-Security Technologies

Instructor (CISSP, CISO)

VP Pedagogical, CISSP, CISO Instructor

ISC2 Israel Chapter

Founder and Former President

Founder and President

Wio UAE

Responsible for UABA and Fraud detection, Risk Management, Compliance, IR

Cyber Security Specialist

Cyber Club TLV

Vanture Capital  Professional Club.  Reviewing, Funding and Mentoring startups in Infosec, IT, Fintech and more

 CISO Club VC Team Leader

Strategic Cybersecurity Advisor | Keynote, Moderator, MC, Speaker, Media Commentator | Author | Podcaster | Mentor | Cybersecurity SME | Board Advisor | Board Member @ISC2 | Top InfoSec Enterperneur 2024

A seasoned Information Security consultant with over 20 years of experience in Information & Cyber Security. After years of consulting and managing security groups, I shifted my focus to the Human factor, founded Helena - a consulting firm specializing in enhancing security awareness.

May Brooks-Kempler

taplio

The Battle

Dani Woolf

May Brooks-Kempler

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