Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

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I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

CYBERLABS USA

Responsible to lead the Cyber Education team, develop training programs, build partnerships.

Chief Cyber Officer

ISC2

Board Member

Chapter Advisory Committee member

(ISC)² Global Achievement Awards Committee member (2020, 2021, 2023)

HCISPP Authorized Instructor

CISSP Authorized instuctor

CISSP co-author

HCISPP Co-Author and Technical Editor

SURF SECURITY

Surf Security is s a transformative enterprise browser that establishes seamless, secure, zero trust access from any device for any user, including 3rd parties, to deliver immediate productivity

As a Cybersecurity leader, the browser has always been one of my pain points, and this product is a true game changer. 
Being a member of the advisory board enables me to view, advise and influence the way this exciting startup is going.

Advisory Board Member

Presale1️⃣

Member of the advisory board. 
Strategic thinking and cooperation. Event planning. Strategic consultant on high-end projects.

(ISC)² UAE Chapter

Special Advisor

Helena

Founder & Chairwoman of the Board

CEO & Founder

See-Security Technologies

Instructor (CISSP, CISO)

VP Pedagogical, CISSP, CISO Instructor

ISC2 Israel Chapter

Founder and Former President

Founder and President

Wio UAE

Responsible for UABA and Fraud detection, Risk Management, Compliance, IR

Cyber Security Specialist

Cyber Club TLV

Vanture Capital  Professional Club.  Reviewing, Funding and Mentoring startups in Infosec, IT, Fintech and more

 CISO Club VC Team Leader

Strategic Cybersecurity Advisor | Keynote, Moderator, MC, Speaker, Media Commentator | Author | Podcaster | Mentor | Cybersecurity SME | Board Advisor | Board Member @ISC2 | Top InfoSec Enterperneur 2024

A seasoned Information Security consultant with over 20 years of experience in Information & Cyber Security. After years of consulting and managing security groups, I shifted my focus to the Human factor, founded Helena - a consulting firm specializing in enhancing security awareness.

May Brooks-Kempler

Studying for the CISSP is hard. Doing it alone, harder. I always try to support aspiring CISSPs, so when I found Vincent Primiani ‘s CISSP Study Group,  it seemed like a natural fit.
Tomorrow I host my monthly CISSP Masterclass in collaboration with his community, and I would love to see you there! 

For details, check out the comment below ☺️

May Brooks-Kempler 💥

taplio

The Battle

Dani Woolf

May Brooks-Kempler

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taplio

The Battle

Dani Woolf

May Brooks-Kempler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

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Performance ScoreDani Woolf's LinkedIn Performance