Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

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I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

CyNam

Providing guidance and support to cyber and tech professionals and enthusiasts within the regional ecosystem, supporting their GTM strategy, aiding business growth and making appropriate introductions from my network.

Mentor

Working with Cyber Escape Room Co, C2 Risk and Culture Gem among others; providing strategic and operational support to optimise processes.

Training & Support for product demos
Client engagement with existing buyers, establishing 'land & expand' model
Determining current client profile
Identifying high(er) probability prospects
Establishing targeted and service specific messaging, reducing 'spray and pray'

Business Development Consultant

Culture Gem

Head of Sales

Esc - The Cyber Escape Room Co.

Intelligent Resilience Ltd

Founder

C2 RISK

Senior Sales Consultant

Prism Infosec

During H1= Highest New Revenue secured, Most Net new Logos; highest number of opportunities in pipeline, highest pipeline value, consistently top 3 for activity metrics across calls, emails, meetings.

Assessed historic data to establish Current Client Profile; facilitating targeted persona & problem specific outreach, to enable higher probability prospects.

Used historic data to establish average sale values (across multiple services lines) to provide a prospecting calculator for the Sales Dept, to illustrate the activity levels required to hit targets (using industry averages for engagement attempts, leading to conversations, leading to opportunities, leading to sales).

Introduced service specific cadences using the CRM (Hubspot)

Contributed to the creation of Marketing collateral.

Collaborated with Marketing on events selection and creation.

Created internal Sales 'battlecard' for new services.

Provided direct 1to1 training for new starters, covering sales outreach styles and industry specific (information security) context.

Researched additional & alternative prospect data providers.

Senior Business Development Manager

The Cyber Scheme

Collaborating with the Strategic Director I developed 4 new service lines 
applicable to Commercial organisations to allow The Cyber Scheme to 
pivot to a totally new audience. Executed market research to establish 
what gaps we could fill, utilising our existing resource and capacity. 
Established an initial mvp for each service line, started generating revenue 
with zero CAC; and leveraging my existing contacts I opened multiple long 
term account engagements. Created the initial draft of the website 
mapping for the new service lines presentation and wrote the associated 
page content in collaboration with the Marketing Dept.
Researched, defined and developed the brand ‘voice’ and presence on 
social media; presenting to and collaborating with the Marketing Dept as 
we expanded the organisations brand offering and grew the relevant 
audience.

Unfortunately, unforeseen circumstances resulted in TCS pivoting away from this approach, resulting in my role becoming redundant.

Commercial Manager

Information Risk Management (IRM) 

Almost 6 years supporting the growth of the SYNERGi SaaS GRC platform; through significant development, account and team growth; in roles that covered Sales (cold to close) Account management (creation and iteration of internal structure and processes, alongside user training and expansion) and Customer Success (creation and iteration of internal structure and processes, client base reviews and reports feeding into roadmap planning etc) through 2 company purchases and integrations.

Head of Software Sales & Customer Success

THB Group Ltd

Account handler for worldwide accounts, primarily in Marine & Aviation divisions.

THB is the international division of AmWINS Group, Inc., one of the largest wholesale insurance brokers in the US . (AmWINS is private equity backed with circa $900m revenue).

IBA Account Handler

The Cyber Scheme - Making Cyber Stronger

Able to connect you with a range of cyber services from Cyber Essentials to DEVSECOPS specialists, CHECK/CREST/CYBER SCHEME qualified testers, PCI consultants, Security Awareness events, Adaptive learning platforms and Supply Chain Risk solutions...

A believer in the maxim that you should say yes to opportunities as they present themselves, and then work out how to do it (ASAP).

With a history of building processes from scratch, I pride myself on being flexible, adept at communication and open to being told where I've gone wrong; you're either successful or learning (ideally, both!)

taplio

The Battle

Dani Woolf

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taplio

The Battle

Dani Woolf

Michael Wager

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

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