Dani Woolf (She/Her)

User Experience Specialist

CyberSynapse.io

CyberSynapse directly connects you and your GTM team with cybersecurity decision makers over video call, so you can get the deepest buyer insights to refine your products, sharpen your marketing, and accelerate your sales.

Co-Founder

The CyberNest

The CyberNest is a community-powered peer review and information-sharing platform for IT and cybersecurity professionals. Backed by an advisory board of leading cybersecurity experts, we deliver a private space for our community members to easily discover, review, rate, and share security resources with purpose-built tools for advanced collaboration and continuous learning.

VP of Marketing

Audience 1st

I'm removing the barrier to customer insights for go-to-market teams in growth-stage cybersecurity companies so they can scale growth and retain loyal customers.

Founder and CEO

Customer Marketing Alliance

Customer Research Certified | Masters

Nucleus Security

Director of Content Marketing

GiveIsrael.org

Community Volunteer

Cybersixgill

Director of Demand Generation

Guardicore

Digital Marketing Manager

Marketing Programs Manager

CloudShare

Senior Digital Marketing Manager

harmon.ie

Founder & CEO @ Audience 1st | Content @ Nucleus Security | Customer Research Certified

My name is Dani Woolf. 

I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups.

In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space.

I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers.

So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers.

Want to chat? I’d love that. 🔥

Dani Woolf

I keep hearing from clients that analysts aren't giving them the deep insight they're paying for.

Why would they?

Think about the incentive structure for a second.

An analyst at a major research firm is covering an entire market segment. 

They're tracking dozens (sometimes hundreds) of vendors. 

They're fielding inquiry calls. 

Writing research notes. 

Updating frameworks. 

Preparing for conferences.

They don't have time to go DEEP on your buyer dynamics.

So what happens instead?

The information flow runs in the OPPOSITE direction.

Let that sink in.

The analysts are taking insight FROM YOU.

They're using your briefings to understand the market. 

They're asking about your customer patterns. 

Your win/loss data. 

Your competitive intelligence.

They're extracting your hard-won knowledge and synthesizing it into their frameworks.

Then they package that synthesis and sell it...to other vendors trying to understand the market, and to buyers trying to evaluate vendors.

Think about what this actually means:

You're paying for access to buyer insight. 

That's the value proposition. 

That's what justifies the $50K+ investment.

But the analyst is extracting insight from YOU to package and sell to others.

You're not the customer.

You're the product.

I broke this down in my latest spicy rant on Audience 1st here - have a listen: https://lnkd.in/g3muP5D9

---

I've now had 1000+ conversations with CISOs and security leaders.In 30 days or less, I can connect cybersecurity companies directly with dozens of the target buyers they're trying to reach - surfacing their own proprietary buyer intelligence that no one else has.

Book a call with me to accelerate revenue with CyberSynapse.io buyer intelligence: https://lnkd.in/gmpjZcZq

Cybersecurity vendor? Learn more about CyberSynapse here: https://lnkd.in/gHNfq2FC

Security practitioner? Join The CyberNest specialized expert network to leverage your expertise, expand your network, and access paid research and advisory opportunities here: https://lnkd.in/gMk7FkQj

Co-Founder @ CyberSynapse.io | Host of Cooking with CISOs | VP of Marketing @ The CyberNest | CEO @ Audience 1st

I help B2B tech companies with launches, website messaging, and go-to-market.

That's how we can work together:

- fractional marketing roles and advising
- projects (homepages, launches, LinkedIn, content) 
- consultation

WHAT MY CLIENTS SAY:
"We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.
She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!"
Jeremy Boissinot
CEO/Co-founder @ Favikon

"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas. Will definitely work together again soon!"
Simone Lusenti 
Co-founder @ Bugpilot

"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

"Olena was our hunter on Product Hunt launch and it was one of the best decisions I've ever made through my startup journey."
Tornike Tsiramua & George Tsiramua 
Co-Founders @ Biliki AI

Free marketing resources: https://olenabomko.com/free-marketing-resources/

LinkedIn Top 200 (2022, Favikon)
LinkedIn Top 5 Ukraine (2024, Favikon)
Community Member of the Year on Product Hunt (runner-up, 2023)

Olena Bomko

Modern Reddit marketing. A lot of Reddit agencies do the same.

Thanks to everyone who bought my Reddit Playbook and joined my subreddit r/MarketFit (we're 100+ members).

Check out the Reddit Playbook: https://lnkd.in/g4BMpCfJ
Join the subreddit: https://lnkd.in/daHknQzi

B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

I created my LinkedIn account 6 years ago (!!!). I had no clue what LinkedIn was. I'm a person from a small Ukrainian city who
- never used any social media
- didn’t speak English
- studied computer engineering, not marketing
- was a great student (I won 20+ competitions), but I was 0 in business, work, and life.

To
- almost 39K followers and 23.7M views on LinkedIn
- was listed in LinkedIn Top 20 Product Marketing Influencers Worldwide
- created and sold 4 digital products in 43 countries
- connected and worked with amazing clients
- became Community Member of the Year on Product Hunt (runner-up).

During
- the war and life under occupation
- losing my home and relocating through an active war zone
- a stressful life where I'm responsible for more than I ever imagined (all my family members are refugees and can’t work because of health problems or age). 

I’m so grateful to all my customers and friends. You mean more than you know. When I work in a healthy environment or receive happy messages from clients or customers, I feel absolutely happy. I forget about everything.
THANK YOU!

—
 And of course, I'm giving a 30% discount on my playbooks. If you want to get my Reddit, Launch, or LinkedIn Playbooks, the link is at the top of my profile. Code: 6years
If you want to download my free resources (15+ playbooks, templates, and checklists), use the same link.

In the last 2.5 months, I lost weight, almost lost sleep, and eventually ended up with a high temperature. But my favorite snow and good people did their best to bring me back to life. 
I'm so grateful to the people who always support me, work with me and behave decently, collaborate with me, buy my playbooks, and support my initiatives. You mean more than you know.

There's a huge Reddit community r/LinkedInLunatics (almost 1M members!). In this community, anonymous people post screenshots of LinkedIn posts. Yes, I agree, some people on LinkedIn post nonsense. But why is one of the biggest communities not about growth and support, but about mocking other people?

I created a niche community r/MarketFit. I want people to join and post the best from LinkedIn.

Videos that cost $5K–$20K and take 3+ weeks to create? Ping-ponging with designers? By the time the video is ready, your product looks completely different.

What if you could create professional videos and visuals from your interactive demos in minutes?

I got early access to Arcade Creator Studio, and I’m partnering with Arcade because it really solves the big problem marketers have (especially during launches).

- Just record a simple interactive demo.
- Add your website link to generate your Brand Kit.

And that’s it. You can create professional videos, ads, and banners in minutes. No AI slop. And you can make quick edits, too.

Arcade already serves 20,000 companies and 120,000 users. 
If you want to check out the Creator Studio, a link to join the waitlist is in the comments.

Brand partnership • B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

Arcade Creator Studio

I think people don't understand what they can do to other people. I can be totally exhausted, or I can't cope with everything. This year was difficult for me. And then, I got messages like this. And I'm full of energy.

P.S. Reddit Playbook is getting compliments :)

Meme-led growth. The only type of growth that works on LinkedIn now. My niche meme went viral this week:
- Reddit playbook sales
- 20+ new members in my subreddit /MarketFit
- New connections who know that I do Reddit

Join the subreddit :) And here's a 30% off code to get my playbooks (Reddit, Launches, LinkedIn): BLACKFRIDAY
The link is at the top of my profile (Growth Playbooks).

Thank you to everyone who has already bought the playbook or joined the community.

Reddit vs LinkedIn is a bad comparison. My tiny community on Reddit (MarketFit, 155 members, less than a month) can give the same number of views as my LinkedIn (39K, 5.5 years).
But they serve different purposes. I can't even compare them.

P.S. The new LinkedIn algorithm pushed me to create my subreddit. And I love communities.
P.S.S. I also love to be a moderator :)

My small community on Reddit is growing. Join r/MarketFit
- I'm scheduling Ask Me Anything sessions. If you want to be the host, please let me know. 
- I'll create a launch post format (so you can launch your products).
- You can post your questions and growth/learning stories. If you post something useful, I allow links.
- I want to publish more useful resources, behind the scenes, and raw discussions.
- I'm thinking about posting open positions, too.

For everyone who joined, a huge thank you. Don't hesitate to say Hi :) If you're afraid to post, no worries at all. You're invited and welcomed.

Unrelated selfies, posts about LinkedIn, awards, or babies perform the best on LinkedIn. Brandon Hoe Ƭ̵̬̊ tested my LinkedIn guru tip. And it worked. I'm not surprised at all.

Reddit Playbook has started getting compliments.

I published 15 free marketing resources. And I'm working on 3 more.
1. Product Marketing
- Positioning and Messaging Framework
- Ideal Customer Profile (ICP)
- Unique Value Proposition Playbook
- Website Messaging. SaaS/Tech Homepages Playbook
- Product Launch and GTM Checklist 
- Product Hunt Launch Checklist 
- List of startup directories

2. LinkedIn
- LinkedIn Profile Checklist
- LinkedIn Growth Checklist
- LinkedIn Content Calendar

3. Reddit
- Reddit Growth Checklist
- Ask Me Anything (AMA) sessions

4. Generative Engine Optimization (GEO) Checklist
5. Social proof examples (120+)

And here's a 30% off code to get my playbooks (Reddit, Launches, LinkedIn): BLACKFRIDAY

The link to check out all the resources is at the top of my profile (Growth Playbooks).

I just scheduled an Ask Me Anything session in my Reddit community with Peter Rota (75K followers on LinkedIn, 14 years in SEO). Please join r/MarketFit and ask all your questions.

Huge thank you to Peter for being my first guest.
The community is growing. And I have a great line-up ahead :)

I've never seen this before. Proton has 5+ big communities on Reddit. And these communities are very cool. Great job on Reddit!
It makes sense. They have 100 million customers. Different products. Strong PLG. Reddit is a great growth lever for them.

Here's what an owned community on Reddit gives you:

- A place for your community and partners.
- Citations in AI and Google. All the discussions are public. AI loves quoting Reddit.
- Reddit marketing. It's difficult to do marketing in other subreddits.
- Personal branding. The team, customers, and partners can host Ask Me Anything sessions. 
- Constant feedback, testimonials, and product questions.
- Distribution channel for blog posts and videos.
- Bottom of the funnel content that ranks on Google.

But you should invest in building your community and really care about the members.

"I want to be featured in ChatGPT. Reddit will solve this problem, right?"
The problem is that Reddit alone isn’t enough.
You need clear positioning and messaging, BOFU content, mentions in “Best X” articles, reviews on third-party platforms, user-generated content, and an understanding of which sources are already being cited in your niche.

Reddit can help. But it’s no longer 43% of citations (as it was in August). They’ve balanced the citation sources.

I created a free checklist with examples in Notion. You can get all my marketing resources at the top of my profile (Growth Playbooks).

taplio

The Battle

Dani Woolf

Olena Bomko

Followers

Posts

Engagements

Likes

Performance ScoreDani Woolf's LinkedIn Performance

Performance ScoreOlena Bomko's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dani Woolf

Olena Bomko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dani Woolf's LinkedIn Performance

Performance ScoreOlena Bomko's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDani Woolf's LinkedIn Performance