Daniel Abrahams

I'm a writer, an artist, a (recovering) lawyer and a dad.

I've been working in marketing for over 25 years.

Now, I run an independent marketing agency for business owners and entrepreneurs.

Along the way, I’ve built an audience of over 1M+ people, generated 1B+ views, and created one of the most engaged posts in the platform’s history.

Now I’m helping others do the same, through:

 ↳ Private 1:1 sessions
 ↳ LinkedIn Discord community (Join: www.danielabrahams.xyz/discord-signup) 
 ↳ Blog read by thousands of subscribers

Follow and click the bell for updates.

📌 Sydney, Australia

Founder

Saw this and smiled.

It took me back to school when my brain misfired and I called the teacher "mum" in front of the class. Instant silence, followed by raucous laughter.

This Reddit exchange is the grown-up version.

A tiny, unfiltered human moment slipping out in a professional setting. 

And instead of awkwardness, it’s met with kindness.

That’s worth celebrating.

We spend so much time polishing ourselves to sound impressive, competent, and in control. 

And yet the moments people remember are when we accidentally let the human through.

🙏🏻

Here to write. If it goes viral, it’s not because of me. It’s because it’s true.

My boss’s phone started ringing.

We were mid-conversation in his office. Nothing dramatic. Just catching up.

This was years ago, back when phones were plugged into walls, so you really noticed them when they rang. 

He just let it ring.

After a few rings I said, half joking, “Are you going to get that?”

He didn’t even glance at it. Just said, “This is more important.”

That was it.

I was young. Fresh out of uni. He was genuinely busy. 

But in that moment, he made it clear I wasn’t an interruption. I was the priority.

I honestly can’t remember what we talked about next. I never found out who was calling or what it was about. 

What stuck was the feeling. Being taken seriously. Being worth his attention.

That’s the difference I’ve noticed over the years.

Some managers talk to you when they have free time.

Leaders free their time to talk to you.

🙏🏻

Alex Moffat is a NeuroLeadership Institute Facilitator, Certified Brain-Based Coach, experienced corporate leader, and multi-award-winning magician.

Working for over two decades in Fortune 500 organisations across the UK and Australia, he has led high-performing teams through complex transformations, growth, and industry change.

Alongside this corporate journey, Alex has spent over 35 years as a performing magician, winning multiple awards, including 2nd place at a British national close-up magic championships.

His fascination with the mind began early. Legend has it that his Australian visa was confirmed soon after he sent a global bank a “hire me” video that used a magic illusion to persuade them why he should be chosen. That experience sparked a lifelong conviction in the power of magic to shift perception and unlock possibility.

After completing multiple in-depth programs with the NeuroLeadership Institute, Alex now blends neuroscience, leadership insights, and illusions to create highly interactive keynotes and workshops.

His sessions demonstrate how the brain predicts, adapts, and rewires itself through surprise and experience, giving leaders and teams practical tools to reframe challenges, embrace change, and thrive in uncertainty.

Whether speaking, facilitating, or performing, Alex delivers sessions that are engaging, memorable, and transformative, leaving audiences inspired and equipped for lasting impact.

**Reach out now to enquire about your conference or event**  

www.alexmoffat.au

ACHIEVEMENTS:

🔹Alex was asked by the NeuroLeadership Institute to become a contract Facilitator 

🔹Alex gained a Certificate in the Foundations of NeuroLeadership (CFN), with the NLI, a 6-month-long course diving deeper into all facets of leadership through a neuroscience lens. 

🔹Alex became a Certified HBDI® Practitioner (Herrmann Brain Dominance Instrument), helping others to synthesise their thinking preferences to build high-performing teams.

🔹Alex was flown from Sydney to London by one of the world's largest firms to present his 45-minute keynote.

🔹Alex's original sleight-of-hand and illusions have been performed at the World Championships of Magic, featured on America’s Got Talent and Penn & Teller: Fool Us, and viewed by tens of millions across Asia on Asia’s Got Talent.

🔹As well as being an entertainer, Alex is often asked to MC events. By weaving magic into his hosting, he links segments effortlessly and keeps audiences engaged throughout - ensuring the event feels polished, professional, and unforgettable.

www.alexmoffat.au

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The Battle

Daniel Abrahams

Alex Moffat

Followers

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Abrahams's LinkedIn Performance

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