PurpleFire

Helping 7-8 figure ecom brands scale profitably through data-driven full-funnel growth marketing.

I've seen firsthand how a cohesive message across ads, landing pages, and emails can transform a brand's performance. 

When everything works in tandem—same messaging, same benefits, same risk reversals. The results are undeniable.

But most brands don't get there. They've got five different agencies pulling them in different directions. 

One team handles ads, another does email, a third manages CRO. And none of them talk to each other.

That’s where we come in.

We own the entire funnel—CRO, email, ads—so every touchpoint moves customers toward conversion. 

We’ve done this across industries: pet products, wellness, gifting, CBD, etc.

The numbers speak for themselves:

- Neurogum (neuro products): $1,545,549.51 extra revenue, 13.93x ROI
- Vital Sleep (health and wellness): $1,437,130 extra revenue, 35.93x ROI
- Soul of Adventure (outdoor/adventure clothing): $1,891,132 extra revenue, 34.23x ROI

We've also had the privilege of working with top brands like Trueclassic, Vaio, Unisport, CbdMD, Neuro, Woodupp, Saysky.

Interested? Book a call from my featured section or DM me "growth".

CEO & Founder

Rockay

Sold in September 2022.

The concept behind Rockay is the never-ending pursuit for improvement & perfection in the running gear we make. 

Rockay for all intents & purposes is naive & bold.

The following are the goals we constantly strive towards at Rockay
* To eventually produce running gear made from 100% recycled materials without a compromising on word-class quality. 
* Produce running gear from what others consider "waste". Such as plastic polluting our oceans.            
* Encourage and drive innovation in our industry by always improving our product line.
* We aim to cultivate a better relationship with our customers & never take them for granted
* Create a win-win relationship with every athlete we work with. Change the way sponsorships work.
* We aim to establish ourselves as one of the worldwide brands known for accelerating the adoption of sustainable production & cleaning our planet.

Gringo Media ApS

Sold in February 2021

Media Publishing Company - Specializing in making big online content-based brands.
Runnerclick.com, Gearweare.net, Thatsweetgift.com, and many others! 

We employed over 140 people from all over the world on a permanent or freelance basis.
The portfolio of websites included 9 brands with a peak of 4 million visitors on a monthly recurring basis.

SpotON Marketing

Daily management of the online marketing department

Online Marketing Manager

Selvstændig

Sold in 2014

Everything you need for your next party.
Selling everything from Bar equipment to high quality glasses.  
We also sell Chai tea, Coffee and other hot beverage products.

Drinkworld.dk

Forsvaret

Mandatory Military duty in Denmark for the regiment called "Gardehusar". 
I volunteered for this duty after completion of my Business School

Værnepligten Gardehusarregimentet

Alm. Brand

Responsible for increasing revenues of telecommunications sales
Arranged meetings for professionals

Telemarketing

Between 2010 and 2020, I ran 3 ecom brands. Scaled them solo using CRO, ads, email. The whole nine.

But in 2020. I hit a wall. Burnout crept in. And I needed a reset.

So I sold my brand and took a step back. As I reflected on my journey, one thing stood out: finding good agencies to scale my ecom brand was a nightmare.

That realization sparked PurpleFire—my full-funnel growth marketing agency.

I knew what didn't work. Years of bad experiences, both in-house and with agencies, had taught me plenty. I understood how I wanted to be treated as a client and the common pitfalls of agency work.

We started small. Just me and a few trusted colleagues from my ecom days.

Now? We're a team of 70+, having helped 100+ ecom brands boost their CLTV, AOV, and LTV.

Our approach is full growth: CRO, Google Ads, Meta ads, email, landing pages etc. We've got data analysts for tracking and everything in between. We even handle development and design.

Plus, we're bullish on 3-month sprints. We audit your entire account, factor in your quarterly revenue goals and historical data, then create a detailed sprint plan.

Say you want to grow revenue by 25%. We break that down. How many creatives do we need to test? What does our ATC rate need to be? What should our CVR be on cold traffic, warm etc.

We work out the math and what each department needs to deliver to grow you and hit your revenue goals.

All this put together helps us come up with a comprehensive Gantt chart showing week-by-week deliverables.

We're always a step ahead. Before each quarter starts, the next sprint is presented. So we enter the quarter with a locked-in plan.

And we don't just set it and forget it. We report data back to you daily.

Don't take my word for it. Here's what Kent, co-founder of NeuroGum, had to say: "It's very rare that you find a team that is this amazing and someone you genuinely want to work with. 13x ROI as of now."

So if you're hitting at least $50k/mo in revenue and want similar results, send me a DM with "growth" or book a call from my featured section.

Daniel Chabert

Niki Wacherhausen

Freelance photography primarily around sports and fashion.

Solid communication skills
Learning to work with deadlines
Receive feedback and act upon it to deliver to the client
Be flexible and open to constant change

Freelance Photographer @ingen_paNiki

Pas Normal Studios

Sending great newsletters from D2C while working closely with ecommerce and marketing

Tasks includes
- Schedule and timeline newsletters according to high level marketing calendar
- Lead projects from brainstorm to "Send Campaign" for every newsletter
- Reporting
- Testing and improving

Skillset:
Ability to co-operate across different business areas and at different levels
Ability to simultaneously work on several projects at the time
Follow tasks until they are solved
Proactive approach
Working tools consist of Asana, Adobe-package, ActiveCampaign amongst others

CRM Coordinator

Email Marketing Coordinator

Ecommerce Intern

Single.dk

A helping hand to people that want to find love

Customer Service Experience
Customer Relations
Technical assistance
Assisting colleagues in more difficult cases they have issues solving.

Customer Specialist

Ackermann

Designing newsletters and gaining a better understanding of how a great mail looks
Ad hoc tasks

Working tools consist of Klaviyo, ActiveCampaign, Monday, Adobe-package, Stripo amongst others

E-Mail Design Intern

Nets Group

Consultant

Schneider Electric

Receptionist

Telia Danmark

Irma

Assistance

McDonald's

Responsibilities:
- Training new employees
- In charge of production in kitchen

Vært

As an employee at McDonald's I was introduced to working independently from a very young age

taplio

The Battle

Daniel Chabert

Niki Wacherhausen

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