PurpleFire

Helping 7-8 figure ecom brands scale profitably through data-driven full-funnel growth marketing.

I've seen firsthand how a cohesive message across ads, landing pages, and emails can transform a brand's performance. 

When everything works in tandem—same messaging, same benefits, same risk reversals. The results are undeniable.

But most brands don't get there. They've got five different agencies pulling them in different directions. 

One team handles ads, another does email, a third manages CRO. And none of them talk to each other.

That’s where we come in.

We own the entire funnel—CRO, email, ads—so every touchpoint moves customers toward conversion. 

We’ve done this across industries: pet products, wellness, gifting, CBD, etc.

The numbers speak for themselves:

- Neurogum (neuro products): $1,545,549.51 extra revenue, 13.93x ROI
- Vital Sleep (health and wellness): $1,437,130 extra revenue, 35.93x ROI
- Soul of Adventure (outdoor/adventure clothing): $1,891,132 extra revenue, 34.23x ROI

We've also had the privilege of working with top brands like Trueclassic, Vaio, Unisport, CbdMD, Neuro, Woodupp, Saysky.

Interested? Book a call from my featured section or DM me "growth".

CEO & Founder

Rockay

Sold in September 2022.

The concept behind Rockay is the never-ending pursuit for improvement & perfection in the running gear we make. 

Rockay for all intents & purposes is naive & bold.

The following are the goals we constantly strive towards at Rockay
* To eventually produce running gear made from 100% recycled materials without a compromising on word-class quality. 
* Produce running gear from what others consider "waste". Such as plastic polluting our oceans.            
* Encourage and drive innovation in our industry by always improving our product line.
* We aim to cultivate a better relationship with our customers & never take them for granted
* Create a win-win relationship with every athlete we work with. Change the way sponsorships work.
* We aim to establish ourselves as one of the worldwide brands known for accelerating the adoption of sustainable production & cleaning our planet.

Gringo Media ApS

Sold in February 2021

Media Publishing Company - Specializing in making big online content-based brands.
Runnerclick.com, Gearweare.net, Thatsweetgift.com, and many others! 

We employed over 140 people from all over the world on a permanent or freelance basis.
The portfolio of websites included 9 brands with a peak of 4 million visitors on a monthly recurring basis.

SpotON Marketing

Daily management of the online marketing department

Online Marketing Manager

Selvstændig

Sold in 2014

Everything you need for your next party.
Selling everything from Bar equipment to high quality glasses.  
We also sell Chai tea, Coffee and other hot beverage products.

Drinkworld.dk

Forsvaret

Mandatory Military duty in Denmark for the regiment called "Gardehusar". 
I volunteered for this duty after completion of my Business School

Værnepligten Gardehusarregimentet

Alm. Brand

Responsible for increasing revenues of telecommunications sales
Arranged meetings for professionals

Telemarketing

Between 2010 and 2020, I ran 3 ecom brands. Scaled them solo using CRO, ads, email. The whole nine.

But in 2020. I hit a wall. Burnout crept in. And I needed a reset.

So I sold my brand and took a step back. As I reflected on my journey, one thing stood out: finding good agencies to scale my ecom brand was a nightmare.

That realization sparked PurpleFire—my full-funnel growth marketing agency.

I knew what didn't work. Years of bad experiences, both in-house and with agencies, had taught me plenty. I understood how I wanted to be treated as a client and the common pitfalls of agency work.

We started small. Just me and a few trusted colleagues from my ecom days.

Now? We're a team of 70+, having helped 100+ ecom brands boost their CLTV, AOV, and LTV.

Our approach is full growth: CRO, Google Ads, Meta ads, email, landing pages etc. We've got data analysts for tracking and everything in between. We even handle development and design.

Plus, we're bullish on 3-month sprints. We audit your entire account, factor in your quarterly revenue goals and historical data, then create a detailed sprint plan.

Say you want to grow revenue by 25%. We break that down. How many creatives do we need to test? What does our ATC rate need to be? What should our CVR be on cold traffic, warm etc.

We work out the math and what each department needs to deliver to grow you and hit your revenue goals.

All this put together helps us come up with a comprehensive Gantt chart showing week-by-week deliverables.

We're always a step ahead. Before each quarter starts, the next sprint is presented. So we enter the quarter with a locked-in plan.

And we don't just set it and forget it. We report data back to you daily.

Don't take my word for it. Here's what Kent, co-founder of NeuroGum, had to say: "It's very rare that you find a team that is this amazing and someone you genuinely want to work with. 13x ROI as of now."

So if you're hitting at least $50k/mo in revenue and want similar results, send me a DM with "growth" or book a call from my featured section.

Daniel Chabert

Ceipal

Head global marketing for the PE-backed, B2B SaaS company, including brand strategy, GTM, content and social media, paid advertising, SEO, events, go-to-market programs, partnerships, and marketing analytics. Primary markets include the U.S. and India for IT/general staffing and healthcare verticals. Positioning the company for long-term growth with a shift toward mid-market and enterprise segments.

Chief Marketing Officer

Linxup

• Consolidated 5 brand identities into 2 high-performing brands under Linxup; revamped logos, messaging, and digital presence to reflect market maturity and drive growth, leading to 12% YoY lift in social engagement and organic exposure
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.
• Reinvigorated the MOTOsafety consumer brand by shifting the brand message and refined the identity to be more appealing to teens and parents alike—boosted sales by 14% over the prior year

Led dual-brand B2B and B2C marketing models for the high-growth, PE-backed SaaS company, including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon Marketplace, go-to-market programs, and predictive analytics. Drove 85% of annual revenue and influenced the remaining 15%. Navigated through COVID and supply chain disruptions while growing from $20M to $45M+.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Led Apollo Global—a JV between Apollo Education Group, Inc. and The Carlyle Group (PE)—from $100M to $350M+ via organic and M&A growth while helping working adults change their lives through education. Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

I scale B2B SaaS companies into category leaders.

Over the last two decades, I’ve taken brands from $20M to $50M+, and global divisions from $100M to $350M+, by building marketing engines that fuse brand storytelling with data-driven demand generation. The result? Consistent, predictable growth that attracts customers, investors, and acquirers.

What I deliver:
- Revenue Acceleration: 3x lead opportunity value, 24% more SQLs, 85% revenue influence.
- Market Expansion: Global GTM strategies across North America, EMEA, APAC, and India.
- M&A Readiness: Positioning brands for PE acquisition and market dominance.
- Team Leadership: Building and leading global teams across 4 continents.

A few highlights:
- Restructured a SaaS demand gen process → +4.5K SQLs/month (+24%).
- Revamped brand positioning → 12% YoY organic growth in engagement.
- Launched viral CPG campaign → 81% social growth, crushed sales forecasts.

I’ve been a CMO, SVP, and Global Director. I also host the Now Hiring! podcast and advise startups as a fractional CMO.

Let’s connect: andy@andyweiss.com

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