SEO Stack

I'm the founder of SEO-stack.io - a revolutionary new SEO tool for advanced SEOs. SEO stack is a SEO SaaS offering powerful tools for big data analysis - using Google Search Console API & BigQuery, SEO stack provides a full stack of SEO tools that work from full GSC data API - from professional content auditing to intent mapping - SEO stack is a revolutionary new tool for the industry.

Director

SEO Audits IO

I'm the founder of SEO Audits IO which is a professional, bespoke SEO audit service that's based on big data analysis. SEO audits IO was launched to provide businesses with a professional auditing service that's tailored to their needs/situation - combined with SEO stack data - we take a big data approach to auditing client sites - providing deep insights into the fundamental performance of a website - what is driving performance (or a lack thereof) - what items need addressing, data backed recommendations and more.

danielfoley.co.uk

Providing independent specialist consultancy for large/corporate organisations. I run an independent consultancy alongside running and managing the SEO agency Assertive. As an independent consultant, I provide highly bespoke SEO services that focus on modern and future architectures, keeping user experience and engagement at the forefront. My solutions are tailored to the needs of each business, addressing both internal and external issues. I help businesses to develop inhouse strategies and build efficient, high value marketing teams. I educate, inspire and drive.

Specialist SEO Consultant

Assertive

Assertive was formed in 2007 as a boutique, highly specialised agency for medium and large enterprise clients.

We deal with serious businesses looking for real, dedicated SEO expertise that isn't shrouded by SEO awards that mean nothing.

We don't sell SEO.

We sell high end expertise to grow ROI via rank, covering bespoke needs.

Assertive as a group owns seo-audits.io which is a highly specialised auditing consultancy as well as seo-stack.io which is a high end SEO big data platform.

We are dedicated to SEO, that means delivering high level expertise without the usual rhetoric.

Angel and Kensington

Angel and Kensington is a new investments start-up that will provide funding / crowd funding solutions for businesses looking to expand.

Riverbanks Clinic

This was a contracted SEO role where I managed the build, development and optimisation of www.riverbanksclinic.co.uk. I worked with the clinic to implement a new design for the business online with a goal to generate more enquiries and online sales through commerce.

The design was refreshed and enhanced to reflect the professional and premium quality of the brand in line with the high scale treatments on offer.

This prestigious clinic required SEO to improve website visibility in the cosmetic market place which was dealt with by myself using a mix of on site, off site SEO and social media.

SEO Contractor

Bathrooms.com

In this role I was given the role of managing the SEO for Bathrooms.com. Within this role I was responsible for the optimisation of Bathrooms.com. I also managed the SEO workload, assigned tasks to 3rd parties assisting with SEO etc. 

During this role I improved website positions significantly achieving a page 1 placement in Google UK for the keyword "Bathrooms" along with many other bathroom and shower related keywords. During this role I gave orders to merge Bathroom Evolution with Bathrooms.com, and then oversaw the re-direct setup, canonical setup & more. 

I delegated link building responsibilities to a 3rd party agency who was working with Bathrooms.com, and managed the off-site marketing through link building and press release submissions. During the period of employment I increased positions significantly and made significant contributions towards the websites status.

SEO Contractor for Bathrooms.com

Intelligent Positioning

During this contract, I worked on client accounts for Sky, MyBreast, Sophis and Blinkbox. I have gained additional experience working for large bluechip companies.

I carried out work on the SEO accounts ensuring full SEO compliancy was in place, along with off-site marketing to achieve various page 1 positions within Google for competitive high traffic keywords.

Not only have I worked on On-Site SEO and Off-Site SEO I have also run successful viral marketing ads, Youtube video production and Social Networking.

SEO Executive

Netizen Digital (Conrad Advertising)

Within this role, we worked as a team, problem solving and working on ways to meet/exceed client expectations. We allocated time for research and development to give us a leading edge on SEO knowledge and expertise. Whilst working for IP, I was able to increase client turnover substantially through organic search alone. 

I was responsible for large clients, ensuring expectations were met, delivering reports and liaising with the client directly.
3; In this role I was responsible for the optimisation of client websites, audit generation, analytics installations & more. My client base included Qantas, EasyCruise, Adventure Company and Ramblers. Weekly reports were delivered to clients along with link building reports. 

Worked as part of a team to produce a reliable and effective SEO service. This role also focused on off-site marketing, networking, social networking, youtube videos, press release submissions and more.

I was responsible not only for the analysis and optimisation of client websites, but to also manage the PPC account in sync with the search engine optimisation. Occasionally I would run Youtube video submissions, press release submissions and other form of media submissions to enhance brand awareness.

Search Engineer

SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/99 - with more than 2 decades of SEO experience I strive to deliver exceptional SEO results for clients across global markets. I'm an enterprise level SEO consultant dealing with medium/large businesses globally - providing  NON LINEAR SEO auditing, consultancy and overall delivery.

Aside from the SEO experience - I'm actively involved in business development, agency scaling, auditing and SEO SaaS development. I'm actively working to drive change in the SEO industry by changing the way people learn, implement and hone their SEO strategies.

My extensive SEO background means I take a big-data driven approach to auditing / SEO delivery - using advanced techniques and tested methodologies to deliver strong ranking, visibility and revenue growth for businesses. I provide a tailored SEO solution for large organisations with enterprise SEO audits that are the culmination of extensive big data analysis - alongside strategy development, TRM (team resource management), SEO roadmapping, resource training and more.

My SEO portfolio involves clients such as BNP Paribas, Lenovo, SAGE, easyCruise, Virgin, Sky - having delivered fully fledged audits, consultancy and training.

I'm actively involved in the development of a new enterprise SEO SaaS platform (SEO-stack.io) which will become a leading tool for advanced/enterprise SEOs to deliver SEO for clients. 

Highly motivated, hard working and dedicated to the SEO industry - my general skills include auditing, SEO training, team building and resource management, organic strategy development, SEO testing, Benchmark analysis and reporting. I have extensive SEO experience covering all aspects of on site, technical auditing, render testing, UAT, SEO ERP development, content auditing & strategy development, NLP & AI SEO and more.

Daniel Foley Carter

SEO is still fully viable and alive in 2025.

It's harder to get informational clicks.

It's harder to get transactional clicks.

It's harder to get clicks.

But it's still possible with the right approach to still grow, to sell more products and generate a good ROI.

So what's the strategy?

1. Focus MORE on building brand, a lot of SEO did this indirectly, a lot of it via articles and blogs which drove brand awareness even at a pre purchase stage

2. Focus on juicing up value pages with better links and more of them, excess diversification in SEO strategies creates a compounding over-reliance on links which often becomes unsustainable 

3. Focus on user experience and engagement, this really plays a significant part of SEO because of how Google's HCU will look at behaviour, engagement and sub search or new search behavior

4. Go beyond adding value via text, this isnt just about optimizing content for users, it's about presenting it in such a way that makes users engage and interact

5. Strengthen content by adding new value, look at what content could have around it to support it, consider videos and tools to bolster this

6. Create positive brand sentiment and trust, this means brand searches, search variation, reviews, citations 

7. Use social to distribute content of maximum value, you can use tools like Lovable, Claude code, Bolt to create in page applications that really help users

8. Build a community via social and UGC channels - spend time really crafting a solid UGC and social strategy 

9. Maximize technical SEO compliance where possible, focus more on core factors rather than things of lower priority, focus on

- rendering
- dom output analysis
- URL internal link consistency
- Eliminate internal redirection
- Maximise internal link consistency
- Ensure appropriate HTTP status handling
- Consider nav, footer links and prioritize
- Focus on clean crawls
- Minimalise reliance on canonicals
- Manage URL parameters
- Manage crawlability
- Manage accessibility

10. Content quality should align with best practice in terms of

- Content NLP
- Content YMYL/EEAT
- Content management (dead content, decaying content, keyword overlap, cannibalisation)
- Content information prioritisation (use AlsoAsked )
- Content writing style, tone of voice, sentiment

11. Get links from domains with traffic

- Focus on traffic as primary metric
- Don't worry about DR/TF
- Mix strategy between HARO style, pitch and earn, digital PR and vetted niche edits
- Reclaim lost links via legacy URLS

12. Optimize and reduce non indexed pages in GSC

- Clean up and eliminate dead URLS
- Control legacy URLS i.e. http 410
- Eliminate Google selected canonicals
- Remove internal links to redirects
- Remove content that's active but crawled and not indexed
- Fix internal links to active content that's discovered currently not indexed


and loads more.

Good SEO still works.

Focus on quality, compliance, consistency and end users.

#seo

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

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