SEO Stack

I'm the founder of SEO-stack.io - a revolutionary new SEO tool for advanced SEOs. SEO stack is a SEO SaaS offering powerful tools for big data analysis - using Google Search Console API & BigQuery, SEO stack provides a full stack of SEO tools that work from full GSC data API - from professional content auditing to intent mapping - SEO stack is a revolutionary new tool for the industry.

Director

SEO Audits IO

I'm the founder of SEO Audits IO which is a professional, bespoke SEO audit service that's based on big data analysis. SEO audits IO was launched to provide businesses with a professional auditing service that's tailored to their needs/situation - combined with SEO stack data - we take a big data approach to auditing client sites - providing deep insights into the fundamental performance of a website - what is driving performance (or a lack thereof) - what items need addressing, data backed recommendations and more.

danielfoley.co.uk

Providing independent specialist consultancy for large/corporate organisations. I run an independent consultancy alongside running and managing the SEO agency Assertive. As an independent consultant, I provide highly bespoke SEO services that focus on modern and future architectures, keeping user experience and engagement at the forefront. My solutions are tailored to the needs of each business, addressing both internal and external issues. I help businesses to develop inhouse strategies and build efficient, high value marketing teams. I educate, inspire and drive.

Specialist SEO Consultant

Assertive

Assertive was formed in 2007 as a boutique, highly specialised agency for medium and large enterprise clients.

We deal with serious businesses looking for real, dedicated SEO expertise that isn't shrouded by SEO awards that mean nothing.

We don't sell SEO.

We sell high end expertise to grow ROI via rank, covering bespoke needs.

Assertive as a group owns seo-audits.io which is a highly specialised auditing consultancy as well as seo-stack.io which is a high end SEO big data platform.

We are dedicated to SEO, that means delivering high level expertise without the usual rhetoric.

Angel and Kensington

Angel and Kensington is a new investments start-up that will provide funding / crowd funding solutions for businesses looking to expand.

Riverbanks Clinic

This was a contracted SEO role where I managed the build, development and optimisation of www.riverbanksclinic.co.uk. I worked with the clinic to implement a new design for the business online with a goal to generate more enquiries and online sales through commerce.

The design was refreshed and enhanced to reflect the professional and premium quality of the brand in line with the high scale treatments on offer.

This prestigious clinic required SEO to improve website visibility in the cosmetic market place which was dealt with by myself using a mix of on site, off site SEO and social media.

SEO Contractor

Bathrooms.com

In this role I was given the role of managing the SEO for Bathrooms.com. Within this role I was responsible for the optimisation of Bathrooms.com. I also managed the SEO workload, assigned tasks to 3rd parties assisting with SEO etc. 

During this role I improved website positions significantly achieving a page 1 placement in Google UK for the keyword "Bathrooms" along with many other bathroom and shower related keywords. During this role I gave orders to merge Bathroom Evolution with Bathrooms.com, and then oversaw the re-direct setup, canonical setup & more. 

I delegated link building responsibilities to a 3rd party agency who was working with Bathrooms.com, and managed the off-site marketing through link building and press release submissions. During the period of employment I increased positions significantly and made significant contributions towards the websites status.

SEO Contractor for Bathrooms.com

Intelligent Positioning

During this contract, I worked on client accounts for Sky, MyBreast, Sophis and Blinkbox. I have gained additional experience working for large bluechip companies.

I carried out work on the SEO accounts ensuring full SEO compliancy was in place, along with off-site marketing to achieve various page 1 positions within Google for competitive high traffic keywords.

Not only have I worked on On-Site SEO and Off-Site SEO I have also run successful viral marketing ads, Youtube video production and Social Networking.

SEO Executive

Netizen Digital (Conrad Advertising)

Within this role, we worked as a team, problem solving and working on ways to meet/exceed client expectations. We allocated time for research and development to give us a leading edge on SEO knowledge and expertise. Whilst working for IP, I was able to increase client turnover substantially through organic search alone. 

I was responsible for large clients, ensuring expectations were met, delivering reports and liaising with the client directly.
3; In this role I was responsible for the optimisation of client websites, audit generation, analytics installations & more. My client base included Qantas, EasyCruise, Adventure Company and Ramblers. Weekly reports were delivered to clients along with link building reports. 

Worked as part of a team to produce a reliable and effective SEO service. This role also focused on off-site marketing, networking, social networking, youtube videos, press release submissions and more.

I was responsible not only for the analysis and optimisation of client websites, but to also manage the PPC account in sync with the search engine optimisation. Occasionally I would run Youtube video submissions, press release submissions and other form of media submissions to enhance brand awareness.

Search Engineer

SEO Evangelist from 1999, Director at Assertive, SEO Audits IO, SEO Stack, Daniel Foley SEO Consultancy & Scooter.guide

In the SEO industry since 1998/99 - with more than 2 decades of SEO experience I strive to deliver exceptional SEO results for clients across global markets. I'm an enterprise level SEO consultant dealing with medium/large businesses globally - providing  NON LINEAR SEO auditing, consultancy and overall delivery.

Aside from the SEO experience - I'm actively involved in business development, agency scaling, auditing and SEO SaaS development. I'm actively working to drive change in the SEO industry by changing the way people learn, implement and hone their SEO strategies.

My extensive SEO background means I take a big-data driven approach to auditing / SEO delivery - using advanced techniques and tested methodologies to deliver strong ranking, visibility and revenue growth for businesses. I provide a tailored SEO solution for large organisations with enterprise SEO audits that are the culmination of extensive big data analysis - alongside strategy development, TRM (team resource management), SEO roadmapping, resource training and more.

My SEO portfolio involves clients such as BNP Paribas, Lenovo, SAGE, easyCruise, Virgin, Sky - having delivered fully fledged audits, consultancy and training.

I'm actively involved in the development of a new enterprise SEO SaaS platform (SEO-stack.io) which will become a leading tool for advanced/enterprise SEOs to deliver SEO for clients. 

Highly motivated, hard working and dedicated to the SEO industry - my general skills include auditing, SEO training, team building and resource management, organic strategy development, SEO testing, Benchmark analysis and reporting. I have extensive SEO experience covering all aspects of on site, technical auditing, render testing, UAT, SEO ERP development, content auditing & strategy development, NLP & AI SEO and more.

Daniel Foley Carter

SEO is still fully viable and alive in 2025.

It's harder to get informational clicks.

It's harder to get transactional clicks.

It's harder to get clicks.

But it's still possible with the right approach to still grow, to sell more products and generate a good ROI.

So what's the strategy?

1. Focus MORE on building brand, a lot of SEO did this indirectly, a lot of it via articles and blogs which drove brand awareness even at a pre purchase stage

2. Focus on juicing up value pages with better links and more of them, excess diversification in SEO strategies creates a compounding over-reliance on links which often becomes unsustainable 

3. Focus on user experience and engagement, this really plays a significant part of SEO because of how Google's HCU will look at behaviour, engagement and sub search or new search behavior

4. Go beyond adding value via text, this isnt just about optimizing content for users, it's about presenting it in such a way that makes users engage and interact

5. Strengthen content by adding new value, look at what content could have around it to support it, consider videos and tools to bolster this

6. Create positive brand sentiment and trust, this means brand searches, search variation, reviews, citations 

7. Use social to distribute content of maximum value, you can use tools like Lovable, Claude code, Bolt to create in page applications that really help users

8. Build a community via social and UGC channels - spend time really crafting a solid UGC and social strategy 

9. Maximize technical SEO compliance where possible, focus more on core factors rather than things of lower priority, focus on

- rendering
- dom output analysis
- URL internal link consistency
- Eliminate internal redirection
- Maximise internal link consistency
- Ensure appropriate HTTP status handling
- Consider nav, footer links and prioritize
- Focus on clean crawls
- Minimalise reliance on canonicals
- Manage URL parameters
- Manage crawlability
- Manage accessibility

10. Content quality should align with best practice in terms of

- Content NLP
- Content YMYL/EEAT
- Content management (dead content, decaying content, keyword overlap, cannibalisation)
- Content information prioritisation (use AlsoAsked )
- Content writing style, tone of voice, sentiment

11. Get links from domains with traffic

- Focus on traffic as primary metric
- Don't worry about DR/TF
- Mix strategy between HARO style, pitch and earn, digital PR and vetted niche edits
- Reclaim lost links via legacy URLS

12. Optimize and reduce non indexed pages in GSC

- Clean up and eliminate dead URLS
- Control legacy URLS i.e. http 410
- Eliminate Google selected canonicals
- Remove internal links to redirects
- Remove content that's active but crawled and not indexed
- Fix internal links to active content that's discovered currently not indexed


and loads more.

Good SEO still works.

Focus on quality, compliance, consistency and end users.

#seo

SEO Specialist with 25+ years experience. Extensive experience in SEO auditing, strategy, execution & training. Sharing findings through testing & experiments.

Energy Jobline

With 10 years experience in the Energy Recruitment Industry and Job Board Markets, I have been appointed Marketing and Product Director at Energy Jobline, the largest global Energy Job Board.

The goal is to ensure the company’s marketing efforts, and product developments are successful in driving the business forward into new markets, and strengthening their position as leaders in the Energy vertical.

Responsibilities: 

MARKETING

- Listen to the trends of the market and direct the market research efforts of the company
- Liaise with other departments to guide a unified approach to customer service, distribution etc
- Define marketing strategies to support the company’s overall strategies and objectives
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships

PRODUCT

- Drive the product and business-planning process across cross-functional teams of the company
- Analyze consumer needs, current market trends, and potential partnerships from an ROI perspective
- Assess current competitor offerings, seeking opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they are successfully achieved
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate to-market plans
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
- Collaborate closely with sales teams on the development, QA, and release of products.

Marketing and Product Director

CareerBuilder

After Oil and Gas Job Search was acquired by CareerBuilder in 2013 I was tasked with performing the same role but for the wider UK business, whilst still continuing my existing role at OilandGasJobSearch.

The sites I look after now include:

www.oilandgasjobsearch.com
www.careerbuilder.co.uk
www.jobmedic.co.uk
www.constructionjobsearch.com

My current role includes:

- Managing all B2C acquisition and outreach
- Managing all B2B acquisition and outreach
- Managing PPC spend budgets and campaigns with 3rd parties. (Google, BING, Indeed, Job Aggregators, Retargeting)
- Brand development, web site traffic growth, web site UI and design
- Creating targeted campaigns across multiple channels to drive user growth and engagement
- Creating S.E.O strategies
- Reporting on ROI and KPI's to leadership across all channels
- Setting up, designing and managing company blogs including online copywriting
- Setting up, designing and managing all social media (Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest)
- Product Development - Working with the development team to create and implement new products and services
- Designing and sending email marketing via our ESP, and tracking campaigns

Digital Marketing Manager, UK

Oil and Gas Job Search Ltd

Digital Marketing Manager
Head of SEO
Head of Candidate Acquisition

======================

I started at the company in 2010 with the job title of SEO Strategist, I achieved page 1 results globally for all generic and long tail search terms. 

I worked my way up to Digital Marketing Manager over 5 years and now oversee all aspects of marketing and product development within the marketing department. I am also the head of candidate acquisition for 5 job sites within Oil and Gas Job Search, and for all of the CareerBuilder UK sites.

Working with the marketing team at Oil and Gas Job Search I improve the traffic and sign ups via the website. I am tasked with designing and optimising new products and services moving forward and working on linking strategies with 3rd parties to strengthen the online presence of the company.

My current role includes:

- Head of candidate acquisition
- Managing PPC spend and  campaigns with 3rd parties. (Google, BING, Indeed, Job Aggregators)
- Brand development, web site traffic growth, web site UI and design. 
- Creating and implementing a complete S.E.O strategy for the company. 
- Reporting and refining S.E.O using Google Analytics.
- Print media design and management including corporate gifts and exhibition stands.
- Designing the websites for the company and all graphics used online.
- Setting up, designing and managing company blogs including online copywriting.
- Setting up, designing and managing all social media (Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest).
- Product Development - Working with the development team to create and implement new products and services.
- Designing and sending email marketing via our ESP, and tracking campaigns.
- Identifying and reporting on KPI's

Digital Marketing Manager

AMCS Internet Ltd

Web Design Manager for a successful internet company with over 3000 customers. Designing and maintaining bespoke websites and services and managing the design team to meet deadlines and targets.

Design Manager

Mediachain

Small local company based in Orrell, Wigan. Created high end websites for clients. Brochure sites, e-commerce, database integration and google pay-per-click management. Part of the job was to also work on a directory website of hotels in Blackpool.

Web Designer

AAA Web Design

Web Designer for a local design company. Job role included liaising with the client to confirm the specifications for design and then making bespoke websites to meet that specification. Brochure sites, e-commerce, print media and database integration.

EMS Internet Ltd

Web Designer for a design company which was based in Chorley and then moved to Warrington. Designed small brochure websites for businesses. Sales were generated by a cold call sales team. Some e-commerce and database integration was done also.

The Internet People

My first web design job. Creating bespoke websites for businesses, mainly in the North West. Meeting with clients and designing to their specifications.

I am the Marketing and Product Director of Energy Jobline, the largest and fastest growing global Energy Job Board and Energy Hub. We have an audience reach of over 4 million people, 500,000+ monthly advertised global jobs, and work with the leading Energy companies worldwide.

We focus on the Oil and Gas, Renewable, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. We are committed to generating the most talented professionals for our client recruitment campaigns and ensuring we offer the most exciting career opportunities for our jobseekers. Energy Jobline has quickly risen to become the leading and pioneering Energy platform providing online recruitment solutions to the energy industry globally.

Our core values are innovation, inclusivity, commitment, results and diversity. We strive towards these goals across all aspects of our business and that’s why we never stop perfecting our route to market. We appreciate that the energy industry greatest resource is people, that’s why we work with the leading clients and best candidates worldwide.

Our commitment to Women In Energy, BAME and Diversity Groups, as well as unique and passive audiences, aids in setting us apart from our key competitors. No other online recruitment platform has aligned itself with the same breadth and depth of quality partners including female engineering bodies, online energy news hubs, community platforms, industry associations and more. The strength of these partnerships allows us to deliver a database which is exclusive, exceptional and individual to Energy Jobline. 

The team at Energy Jobline focus entirely on delivering value for our clients and candidates, quality is central to everything we do. We have a huge level of loyalty and engagement from our candidates- in which over a third of our candidates only use Energy Jobline for their job search. A figure we are very proud of and work hard to maintain.

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Daniel Foley Carter

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Foley Carter's LinkedIn Performance

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