RQmedia

Group Head of Email 

MashrMail

Co-Founder & Managing Director

SmartMail.io

We setup, implement and manage lifecycle and behavioural email marketing campaigns for eCommerce companies.

Our "done for you" service only takes 21 days to have the following campaigns up and live on your website:

- Welcome series (including behavioural pop-ups that will triple your email list within 30 days)
- Product browse emails
- Product / Category viewed campaigns
- Abandon cart campaigns
- Post purchase customer review emails
- Replenishment / Upsell campaigns
- Retention campaigns (Win back or churning customer campaigns)   
- Plus more

Plus, we also manage the entire process including:

- Data integration with your website to track and tag all user behaviour.
- Responsive email template design matching your brand colors and style.
- Subject line and template copy to ensure massive open and clickthrough rates. 
- Setup and creation of automation rules for each campaign so everything runs constantly on auto-pilot.
- Email sending and real time reporting on all key metrics.
- A/B testing and campaign optimization for ongoing performance.

Founder, President

eCommerce Think Tank

The #1 community for eCommerce and D2C marketers to share their wisdom, insights and experience.

Founder & Community Leader

DealsDirect.com.au

I was tasked with some of the following:

- Overhaul entire marketing budget and formulate a new vision and strategy
- Identify new growth / revenue opportunities 
- Restructure and align all agency relationships for better results (PPC, SEO etc)
- Leverage all platform integrations for a greater ROI
- Create and instil a more data centric culture amongst key stakeholders
- Address entire site UI and UX and optimize for better performance
- Devise and develop new lead generation activity

Key milestones and achievements:

- Added over $500k/month in incremental revenue through new and existing channels
- Built the entire affiliate program from scratch - over 450 affiliates, now averaging $200k+/month in sales 
- Complete overhaul of Google Analytics - Over 35 custom dashboards created for staff, 5 custom variables created, 15+ goal and event funnels created and new monthly reporting dashboards created. 
- Drove over 100,000 new leads to newsletter list within a 4 month campaign period. Each lead given a precise value along with very specific CPA and revenue goals.
- Increased conversion rate of first time users by 35%
- Layered in over 5 behavioural touch points across the site for a more 1:1 shopping experience
- Increased adsense and other banner display revenue opportunities on site by over 10x

Digital Marketing Director

Get Me On Media

An innovative digital marketing agency for SME's with a fully automated signup, activation and media buying processes allowing small business owners to purchase paid search and display traffic through tier 1 channels and networks that were not so easily available to them previously.

Key milestones and achievements:

- Brought the company to profitability within first 14 months of operations 

- Built and implemented a sophisticated sales and marketing funnel including landing pages, email drip campaigns, paid search advertising, PR, SEO and more that ultimately drove over 15,573 new companies into our system. 

- Beyond Australia, the product was rolled out into over 6 territories and 4 foreign languages - US, France, Germany, Spain, UK, Canada and more.

- Roll out of 3 consecutive "up-sell" products that drove an additional 30% revenue to the bottom line.

Chief Marketing Officer

Kazaa.com

Known as the pioneer of P2P networks, at one point Kazaa was THE LARGEST file sharing network on the internet. With over 350 million installs of the Kazaa application to date, I headed up the team that built, managed and optimized the entire acquisition and retention program for the brand. 

I also ran the entire transition of the brand from a free to use network into a monthly music subscription service.


Some of the initiatives and milestones included:


- Internal PPC management - Managed aprox $500,000/month PPC budget, subscribing over 40,000 new subscribers in any given month.
- Internal SEO strategy development and execution - Ranked #1-3 for over 25,000 artist keywords, 65,000 song titles and #1 for the highly acclaimed keyword "download music" 
- Creation of over 65 landing page styles - along with twice as many A/B tests
-  Identified and managed strategic JV partnerships and opportunities- Helped drive an additional 120mill additional installs
- Worked closely with product team on UI and UX of the website for optimal performance and retention
- Improved retention rates by over 24% by developing a sophisticated "next song" algorithm.

Chief Marketing Office (CMO)

Skype

I was apart of the Skype incubation team, before the sale to eBay. Our team seeded and developed and implemented the original marketing and viral strategies to grow their user base.

Digital Marketing

The Pav Corporation

Ran all media and marketing campaigns for a large touring company. 

Tours included:

Beastie Boys
Offspring
Smashing Pumpkins
Ben Harper
Beck
Fat Boy Slim
Jack Johnson
Green Day
+ a heap more

Marketing Manager

I help eCommerce brands 12x their email revenue in 12 weeks.

Getting results via my 4 part eCommerce email growth framework is what I do. 

Having led and scaled the P/L for multiple D2C brands, I realized most eCommerce brands don’t really need ongoing email marketing engagements with high retainers. I knew there was a better way than the typical agency model, so I created this service. 

My best clients could be incredibly successful with email marketing if only they had a little help guiding them along the path of knowing how to apply a solid email strategy and then execute. 

It’s why so many of them 10x or in some cases 25x their email revenue after working together:

📈 $12 in revenue generated for every email sent (RPE) for D2C brand selling phone accessories.

📈 13.7% Opt-in Rate on database & list growth activity for a world leading homewares brand

📈 73x ROI from all email marketing activity from a world leading woodcraft brand.

If email isn't delivering 30% of your total revenue, then feel free to reach out and let's implement our proven email growth framework to get your brand there.

Daniel Kohn

Alden Wonnell

Adverio.io

Skyview Partners LLC

Managing Partner and Co-Founder

ForUsAll

Client Advisor

Retirement Associate

TIAA

- Ranked in the top 5% of TIAA Financial Consultants nationwide.

- Responsible for enhancing relationships with more than twenty-five Institutional  Retirement Plan Clients, representing over $1.25B in AUM in the Northern California territory; including three of TIAA's largest clients. 

- Deliver Advice, Guidance, Education, and Financial Planning to over 2800 Individual Clients, driving my personal acquisition of more than $40M in new plan assets / AUM for TIAA.

- Currently hold FINRA Series 7, Series 66, and California Life/Health/Accident licenses.

Senior Financial Consultant

Capital One

- Ranked number three junior consultant for Capital One Financial Advisors nationwide. 
- Developed financial strategies for affluent individuals and local businesses. 
- Co-managed approximately $160,000,000 in client assets. 
- Consistently met goals, adding at least $600,000 each month to Assets Under Management. 
- Experience with equities, fixed income, managed money platforms, mutual funds,
structured investments, alternatives, annuities and life insurance.

Financial Consultant

Preview Properties

- Top Agent Award: July 2008, July 2009; placed in top three summer agents overall: 2008, 2009
- Acquired new rental listings and negotiated contracts between landlords and tenants.
- Created and managed relationships with landlords.
- Produced over $125,000 in company revenue.

Real Estate Salesperson

Morgan Stanley Smith Barney

- Assisted financial advisors by prospecting potential clients and promoting seminars. 
- Developed sales skills and provided office support to a team of eight.

Intern - The Espenan Team

Founder @Adverio.io - I Help Brands Generate 7 & 8 Figure Growth on Amazon, Walmart & Shopify

Hi, I am Alden Wonnell, and I breathe e-commerce businesses for a living. Currently, we are working with 40+ brands, and the idea is to not just give them a service but an unbeatable experience. We help mid-7 to mid-8-figure brands with large catalogs achieve profit growth across key channels, including Amazon, Walmart, DTC, and Target. 

Here’s how we make a difference:

📍Our team specializes in helping brands overcome stagnation and reverse declining sales.
📍Clients often tell us that no other agency has achieved the results we deliver.
📍Brands participating in our Growth Cultivator program typically see growth rates of 20% to 130% within the first 90 days.

I have always been an entrepreneur at heart, but this all changed after I worked for a fintech start-up and realized I wanted to do way more than remain a cog in the machine which gave me the confidence to take the leap and start Adverio.

My journey 2.0 started right after COVID hit, and that’s when we started elevating Adverio to greater heights, and building our internal structure, tools, and reporting for large catalogs ranging from 100 SKUs to 100,000+ SKUs. This has now led to our brand partners seeing an 186% increase in YOY growth. 

Looking ahead, we’re dedicated to expanding our business and refining our strategies to help more brands achieve their full potential. If you’re ready to experience transformative growth and leave plateaued revenue behind, let’s connect.

Ready for your Brand to be the star of the Marketplace? Schedule a call with me today.

taplio

The Battle

Daniel Kohn

Alden Wonnell

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