RQmedia

Group Head of Email 

MashrMail

Co-Founder & Managing Director

SmartMail.io

We setup, implement and manage lifecycle and behavioural email marketing campaigns for eCommerce companies.

Our "done for you" service only takes 21 days to have the following campaigns up and live on your website:

- Welcome series (including behavioural pop-ups that will triple your email list within 30 days)
- Product browse emails
- Product / Category viewed campaigns
- Abandon cart campaigns
- Post purchase customer review emails
- Replenishment / Upsell campaigns
- Retention campaigns (Win back or churning customer campaigns)   
- Plus more

Plus, we also manage the entire process including:

- Data integration with your website to track and tag all user behaviour.
- Responsive email template design matching your brand colors and style.
- Subject line and template copy to ensure massive open and clickthrough rates. 
- Setup and creation of automation rules for each campaign so everything runs constantly on auto-pilot.
- Email sending and real time reporting on all key metrics.
- A/B testing and campaign optimization for ongoing performance.

Founder, President

eCommerce Think Tank

The #1 community for eCommerce and D2C marketers to share their wisdom, insights and experience.

Founder & Community Leader

DealsDirect.com.au

I was tasked with some of the following:

- Overhaul entire marketing budget and formulate a new vision and strategy
- Identify new growth / revenue opportunities 
- Restructure and align all agency relationships for better results (PPC, SEO etc)
- Leverage all platform integrations for a greater ROI
- Create and instil a more data centric culture amongst key stakeholders
- Address entire site UI and UX and optimize for better performance
- Devise and develop new lead generation activity

Key milestones and achievements:

- Added over $500k/month in incremental revenue through new and existing channels
- Built the entire affiliate program from scratch - over 450 affiliates, now averaging $200k+/month in sales 
- Complete overhaul of Google Analytics - Over 35 custom dashboards created for staff, 5 custom variables created, 15+ goal and event funnels created and new monthly reporting dashboards created. 
- Drove over 100,000 new leads to newsletter list within a 4 month campaign period. Each lead given a precise value along with very specific CPA and revenue goals.
- Increased conversion rate of first time users by 35%
- Layered in over 5 behavioural touch points across the site for a more 1:1 shopping experience
- Increased adsense and other banner display revenue opportunities on site by over 10x

Digital Marketing Director

Get Me On Media

An innovative digital marketing agency for SME's with a fully automated signup, activation and media buying processes allowing small business owners to purchase paid search and display traffic through tier 1 channels and networks that were not so easily available to them previously.

Key milestones and achievements:

- Brought the company to profitability within first 14 months of operations 

- Built and implemented a sophisticated sales and marketing funnel including landing pages, email drip campaigns, paid search advertising, PR, SEO and more that ultimately drove over 15,573 new companies into our system. 

- Beyond Australia, the product was rolled out into over 6 territories and 4 foreign languages - US, France, Germany, Spain, UK, Canada and more.

- Roll out of 3 consecutive "up-sell" products that drove an additional 30% revenue to the bottom line.

Chief Marketing Officer

Kazaa.com

Known as the pioneer of P2P networks, at one point Kazaa was THE LARGEST file sharing network on the internet. With over 350 million installs of the Kazaa application to date, I headed up the team that built, managed and optimized the entire acquisition and retention program for the brand. 

I also ran the entire transition of the brand from a free to use network into a monthly music subscription service.


Some of the initiatives and milestones included:


- Internal PPC management - Managed aprox $500,000/month PPC budget, subscribing over 40,000 new subscribers in any given month.
- Internal SEO strategy development and execution - Ranked #1-3 for over 25,000 artist keywords, 65,000 song titles and #1 for the highly acclaimed keyword "download music" 
- Creation of over 65 landing page styles - along with twice as many A/B tests
-  Identified and managed strategic JV partnerships and opportunities- Helped drive an additional 120mill additional installs
- Worked closely with product team on UI and UX of the website for optimal performance and retention
- Improved retention rates by over 24% by developing a sophisticated "next song" algorithm.

Chief Marketing Office (CMO)

Skype

I was apart of the Skype incubation team, before the sale to eBay. Our team seeded and developed and implemented the original marketing and viral strategies to grow their user base.

Digital Marketing

The Pav Corporation

Ran all media and marketing campaigns for a large touring company. 

Tours included:

Beastie Boys
Offspring
Smashing Pumpkins
Ben Harper
Beck
Fat Boy Slim
Jack Johnson
Green Day
+ a heap more

Marketing Manager

I help eCommerce brands 12x their email revenue in 12 weeks.

Getting results via my 4 part eCommerce email growth framework is what I do. 

Having led and scaled the P/L for multiple D2C brands, I realized most eCommerce brands don’t really need ongoing email marketing engagements with high retainers. I knew there was a better way than the typical agency model, so I created this service. 

My best clients could be incredibly successful with email marketing if only they had a little help guiding them along the path of knowing how to apply a solid email strategy and then execute. 

It’s why so many of them 10x or in some cases 25x their email revenue after working together:

📈 $12 in revenue generated for every email sent (RPE) for D2C brand selling phone accessories.

📈 13.7% Opt-in Rate on database & list growth activity for a world leading homewares brand

📈 73x ROI from all email marketing activity from a world leading woodcraft brand.

If email isn't delivering 30% of your total revenue, then feel free to reach out and let's implement our proven email growth framework to get your brand there.

Daniel Kohn

Hasan Abdallah

Murture

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Daniel Kohn

Hasan Abdallah

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