Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

Just ship it. 

That perfect campaign you’ve been tweaking for 3 weeks?

Ship it.
That newsletter you keep “polishing”?

Hit send.

That social post that’s “almost ready”?

Post it NOW.

Here’s the truth about marketing in 2026:

SPEED beats perfection.

Every. Single. Time.

While you’re perfecting V47 of your email, your competitor shipped V1 and is already learning what works.

The market rewards action.

Not perfection.

Image credit: @datachaz on x

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

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“So what does a marketer actually DO?”

Everything. The answer is everything.

I’ve seen marketing job descriptions that list 47 different responsibilities.

Social media, email, ads, SEO, content, design, events, analytics, copywriting, video editing, community management, partnerships, and oh yeah can you also help with sales enablement?

It’s gotten RIDICULOUS.

Companies hire 1 marketer and expect them to be a full agency.

New marketers don’t know any better. They think this is normal. They say yes to everything. They burn out in 18 months.

If you’re hiring a marketer, get specific about what you actually need.

If you’re a new marketer, ask in the interview: “Which of these 47 things are you REALLY prioritizing in the first 90 days?”

Marketing is not 1 job. It’s 15 jobs wearing a trench coat.

And if you’re currently that one person doing it all? You’re not failing. The job description is just broken.

This is why every detail and touchpoint matters in marketing.

H/t: Don McMillan

This is TOO accurate.

“Should we run paid ads?”

IT DEPENDS.

“How many emails should I send?”

IT DEPENDS.

“Is LinkedIn or Instagram better?”

IT DEPENDS.

“Should we use video or static creative?”

IT DEPENDS.

Marketers LOVE saying “it depends” because… it actually DOES depend.

On your audience.

On your budget.

On your goals.

On your industry.

On your product.

On your competition.

But here’s the thing:

“It depends” is the RIGHT answer.

Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.

Marketing isn’t about copying what worked for someone else.

It’s about figuring out what works for YOUR business.

And yeah… that depends.

You can’t automate what you don’t understand.

I’ve always believed this: You need to do something MANUALLY before you use automation or AI.

Because if you don’t know how it works…

You can’t tell when it’s broken.

You’re just blindly trusting the output.

This is why humans aren’t going anywhere.

If you’re GOOD at your job…

You have TASTE.

You know what good looks like.

You can spot when the AI missed the mark.

You can fix what’s broken.

You can make it BETTER.

AI is a tool.

Not a replacement for expertise.
Learn the fundamentals FIRST.

THEN let AI make you faster.

Being TOO good at your job will backfire on you.

I learned this the hard way.

Early in my career, I was CRUSHING deadlines.

Week-long projects done in 3 days.

Revisions requested at 4pm in their inbox by 6pm.

I thought I was being impressive.

Turns out, I was just training everyone around me that “Daniel delivers in 48 hours” was the new normal.

Fast became the expectation.

And when I couldn’t maintain that pace (because I’m human), people got frustrated. With ME.

That’s when my boss pulled me aside:
“You teach people how to treat you.”

OUCH.

But he was right.

By always saying yes and delivering at lightning speed, I’d set an unsustainable standard. I built my own trap.

- Underpromise and overdeliver isn’t just something people say. It’s actually how you survive long-term without burning out.
- Boundaries aren’t rude. They’re necessary.
- Your emergency isn’t always my emergency.

And a sustainable pace will ALWAYS beat heroic sprints.

The best performers don’t just do great work. 

They do great work at a pace they can maintain for years, not weeks.

Stop training people to expect miracles.

Start training them to expect excellence within reasonable timelines.

Your future self will thank you.

Having employees with strong personal brands in your company is an opportunity. 

Not a threat.

But most companies treat it like a threat.

They panic when employees start posting on LinkedIn. They worry about them getting poached. They think they’ll take clients with them when they leave.

So they discourage it. Or worse, they create “approval processes” for social media that kill any momentum.

Here’s the thing:

If you’re worried about an employee with a strong personal brand, you hired the wrong person.

Good employees with personal brands make your company better.

They attract talent. People want to work at companies where they can grow their reputation.

They bring inbound leads. Someone follows your employee, sees where they work, reaches out.

They build trust faster than your company account ever will. People buy from people, not logos.

They make your brand feel more human. Real faces and voices beat corporate speak every time.

Smart companies don’t just allow personal brands. They encourage them.

They give their team content to share. They celebrate when they post. They understand that rising tides lift all boats.

Stop being scared of your employees building in public.

Start building a company culture where personal brands make everyone stronger.

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Nathan Baugh

Consultant → writer. I study the best storytellers ever and share with you what I learn. Writing fiction and writing to 77K storytellers every Saturday. Join us 👇

Founder

In light of Sanderson’s Apple TV deal I’d like to remind you one of the best selling authors in the world has 17+ hours of free lectures on writing and storytelling on youtube:

-> Brandon Sanderson
-> Playlists
-> Writing Lectures (2025)

An insane amount of value.

I’ll share my notes on the class this weekend: https://lnkd.in/gXaqKe2u

Ghostwriter. Exploring the art and science of storytelling. Debut fantasy novel sometime ~soon.

Turned 30, hiked the Inca Trail, went to two great friends’ wedding in Lima, and finalized the cover of my debut novel. What a month.

After my freshman year, I did freelance writing to the tune of $0.04 per word. I'm a horrendously slow writer -- I like to take my time with each sentence, it's a habit I've tried to break for years -- and the clients were the sketchiest sites you can imagine.

The experience taught me you can't make good money as a writer, that writing is a commodity paid for by the word. A dream killer.

I could not have been more wrong.

When we moved to Madrid, someone liked my tweets and asked how much I charged for writing. Without a clue, I told him $2k per month. I made up this number. It felt like a loonshot.

He said sure sounds good, and I worked for his agency for the next year. Eventually, I went out on my own, and his advice was basically charge a lot more.

So I did, and today ghostwriting makes up about 60% of my revenue -- the rest comes from newsletter ads and info product sales.

Are there ups and downs? Absolutely. But I'm more convinced than ever now's the best time in history to be a writer. There's demand for the work, and there's non-gate kept access to distribution and knowledge.

***

My friend Nicolas Cole taught me more about this world than just about anybody. His ship30 program changed my life, and his PGA is incredible for anybody thinking about ghostwriting as a business or side gig.

They're doing a free masterclass tomorrow on nailing your client's voice. Check it out here: https://lnkd.in/eKQ-E67v

It's my favorite part of ghostwriting because it's the most like fiction writing. Essentially, I create a character for each client and part of my editing process is, "Would this character actually write / say this?"

If yes, it's good to go. If not, then back to the chopping block.

A friend asked me what metric his company isn’t measuring about their linkedin activity but should be.

I could tell he expected me to pull out some obscure metric but instead I simply told him number of posts per month.

Everyone tracks impressions, followers, leads, etc etc

But those are all outputs. The only input is the post, of which volume and quality are the only things that matter.

Quality is an intuition thing, but volume is a number. 

More volume, almost always good.

Decided I’m taking my own advice. Gonna post here more often, even off the cuff like this.

Aiming for 5x per week.

Here’s a collection of the 10 best books I read in 2025 — probably the most eclectic mix you’ll see:

In no particular order.

1. The Inner Compass by Lawrence Yeo
2. The entire Sun Eater series by Christopher Ruocchio
3. The Pathless Path by Paul Millerd
4. Mists of Avalon by Marion Bradley
5. You Can Just Do Things by Jay Yang
6. Persians by Lloyd Jones
7. Consider This by Chuck Palahniuk
8. The Sword of Kaigen by ML Wang
9. Hyperion by Dan Simmons
10. East of Eden by Steinbeck

Tried to read very little business books given I consume that content all day. What’d you read? What’d you enjoy?

The fact Randall Wallace is casually on linkedin teaching screenwriting and storytelling with examples from his incredible career is the most underappreciated wonder of this site.

This morning I got to read the novel Tommy Clark’s working on and I regret to inform you he’s as good a fiction writer as he is on the internet.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Murray's LinkedIn Performance

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