Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

“So what does a marketer actually DO?”

Everything. The answer is everything.

I’ve seen marketing job descriptions that list 47 different responsibilities.

Social media, email, ads, SEO, content, design, events, analytics, copywriting, video editing, community management, partnerships, and oh yeah can you also help with sales enablement?

It’s gotten RIDICULOUS.

Companies hire 1 marketer and expect them to be a full agency.

New marketers don’t know any better. They think this is normal. They say yes to everything. They burn out in 18 months.

If you’re hiring a marketer, get specific about what you actually need.

If you’re a new marketer, ask in the interview: “Which of these 47 things are you REALLY prioritizing in the first 90 days?”

Marketing is not 1 job. It’s 15 jobs wearing a trench coat.

And if you’re currently that one person doing it all? You’re not failing. The job description is just broken.

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

This is why every detail and touchpoint matters in marketing.

H/t: Don McMillan

This is TOO accurate.

“Should we run paid ads?”

IT DEPENDS.

“How many emails should I send?”

IT DEPENDS.

“Is LinkedIn or Instagram better?”

IT DEPENDS.

“Should we use video or static creative?”

IT DEPENDS.

Marketers LOVE saying “it depends” because… it actually DOES depend.

On your audience.

On your budget.

On your goals.

On your industry.

On your product.

On your competition.

But here’s the thing:

“It depends” is the RIGHT answer.

Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.

Marketing isn’t about copying what worked for someone else.

It’s about figuring out what works for YOUR business.

And yeah… that depends.

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You can’t automate what you don’t understand.

I’ve always believed this: You need to do something MANUALLY before you use automation or AI.

Because if you don’t know how it works…

You can’t tell when it’s broken.

You’re just blindly trusting the output.

This is why humans aren’t going anywhere.

If you’re GOOD at your job…

You have TASTE.

You know what good looks like.

You can spot when the AI missed the mark.

You can fix what’s broken.

You can make it BETTER.

AI is a tool.

Not a replacement for expertise.
Learn the fundamentals FIRST.

THEN let AI make you faster.

Being TOO good at your job will backfire on you.

I learned this the hard way.

Early in my career, I was CRUSHING deadlines.

Week-long projects done in 3 days.

Revisions requested at 4pm in their inbox by 6pm.

I thought I was being impressive.

Turns out, I was just training everyone around me that “Daniel delivers in 48 hours” was the new normal.

Fast became the expectation.

And when I couldn’t maintain that pace (because I’m human), people got frustrated. With ME.

That’s when my boss pulled me aside:
“You teach people how to treat you.”

OUCH.

But he was right.

By always saying yes and delivering at lightning speed, I’d set an unsustainable standard. I built my own trap.

- Underpromise and overdeliver isn’t just something people say. It’s actually how you survive long-term without burning out.
- Boundaries aren’t rude. They’re necessary.
- Your emergency isn’t always my emergency.

And a sustainable pace will ALWAYS beat heroic sprints.

The best performers don’t just do great work. 

They do great work at a pace they can maintain for years, not weeks.

Stop training people to expect miracles.

Start training them to expect excellence within reasonable timelines.

Your future self will thank you.

Having employees with strong personal brands in your company is an opportunity. 

Not a threat.

But most companies treat it like a threat.

They panic when employees start posting on LinkedIn. They worry about them getting poached. They think they’ll take clients with them when they leave.

So they discourage it. Or worse, they create “approval processes” for social media that kill any momentum.

Here’s the thing:

If you’re worried about an employee with a strong personal brand, you hired the wrong person.

Good employees with personal brands make your company better.

They attract talent. People want to work at companies where they can grow their reputation.

They bring inbound leads. Someone follows your employee, sees where they work, reaches out.

They build trust faster than your company account ever will. People buy from people, not logos.

They make your brand feel more human. Real faces and voices beat corporate speak every time.

Smart companies don’t just allow personal brands. They encourage them.

They give their team content to share. They celebrate when they post. They understand that rising tides lift all boats.

Stop being scared of your employees building in public.

Start building a company culture where personal brands make everyone stronger.

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Alive

Chief Strategy Officer & Partner

Brand to Basket LLC

It is my responsibility to bring the company's vision to life by identifying market opportunities, developing the business model, and recruiting a team that can execute the company's objectives.

Co-Founder & President

Outside Insight

Fractional Marketing Leadership - Advisors | Strategy | Executive Presence

Helping brands drive revenue, control costs, improve marketing operations, and track everything. We are profitability minded marketing leaders.

Founder

Digital Fight Club

Brand awareness | Business Development | Operations

Marketing Advisor

Goat Yoga Dallas

Inspired by my incredible wife, we started and scaled this local small business.

Co-Founder

Growtoro

Advisor

Reap Commerce

Strategy Consultant

Adweak Studio

Strategic Advisor

Camel Culture

Kreatures of Habit

CMO (fractional)

CMO | D2C Leader | Digital Strategy Expert | Mental Health Advocate | Christ Follower

Nimble marketer with the ability to execute both brand and performance marketing. Experience building omnichannel brands and product portfolios. Ability to strategize integrated full-funnel marketing campaigns, at all budget levels. Possesses a solid understanding of the marketing function from product to promotion with a proven ability to build, motivate, and lead teams to achieve business objectives. Strategic thinker with an entrepreneurial approach.

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The Battle

Daniel Murray

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Murray's LinkedIn Performance

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