Aprao

I am the co-founder and CEO of Aprao. We have developed a cloud based financial modelling tool for real estate developers, lenders and professionals. Our software powers hundreds of real estate companies to take control of their financials on thousands of projects per month.

Aprao is a cloud-based financial modelling tool for real estate development. Aprao helps real estate developers, lenders and professionals streamline their financial analysis to unlock more opportunities.

Chief Executive Officer

Hampshire Trust Bank

Lending development finance to residential, commercial and mixed-use developments in the UK.

Banker, Property Development Finance

Davon Ltd

Davon specialises in structuring funding solutions for residential property development in the UK. 

At Davon my role as head of new business was to handle all new business enquiries as well as managing and building on existing relationships. My main focus was working with residential property development companies, creating funding solutions tailored to their requirements.

Funding included senior debt, mezzanine, bridging, JV and investment.

Head of New Business

Strata Residential PLC

Strata Residential PLC is a business specialising in lending mezzanine finance for residential development in the south of England.

My role as lending manager was to analyse new transactions, carry out due diligence and to create a funding structure that works for all involved.

Lending Manager

Activ Power and Sail

Working as a freelance commercial powerboat skipper for Activ Power and Sail - a company specialising in Powerboat, yacht and RIB charter from locations across the south coast of England including Cowes, Southampton, Portsmouth and Lymington.

Commercial Powerboat Skipper

I am the co-founder and CEO of Aprao I have worked in real estate finance for over 10 years and have the vision of transforming the real estate sector through the use of technology. Sign up to a 7 day free trial at Aprao.com

Daniel Norman

PriceHubble

1st employee for PriceHubble in the UK, a Series B funded, global SaaS Proptech business.

Focused on go-to-market strategy and enterprise sales for financial services and real estate companies. 

I am a quota carrying enterprise sales executive, alongside, leading a team of sales professionals to build the UK business.

PriceHubble is a global property technology business active in 10 countries - Switzerland, France, Germany, Austria, Japan, Netherlands, Belgium, Czech Republic, Slovakia and now the UK.

Specialties:
Enterprise Sales, Go to Market, GTM strategy, Sales Management, Sales Leadership, Enterprise Account Executive, ARR Revenue Growth, individual contributor, Lead Generation, Full Sales Cycle, Cloud, SaaS, API, B2B Sales, SaaS Sales, Big Data, Analytics, Startups, Founding Team, Founding AE, Entrepreneurship, Financial Services, Insurance, Real Estate Data Analytics, Artificial Intelligence, Machine Learning, AI / ML, Automated Valuation Model (AVM), Fintech, Proptech.

Head of Sales UK

Mavtec

Mavtec is a technology-led UK property development & sourcing company. We use the latest technology to inform our investment decisions. We partner with property developers and investors to source, appraise and deliver high-quality residential development projects.

Specialties:
Founder, Business Development, Go to Market, Startups, Proptech, New Venture, Startups, Lean Canvas, Management.

Founder

REalyse (UK)

REalyse is a Series-A funded, SaaS technology startup that helps real estate developers, banks, consultants and institutional investors understand where, when and what to build, fund or buy. 

I was a quota carrying enterprise sales executive, alongside, leading a team of sales professionals in a start-up environment. 

Specialties:
Enterprise Sales, B2B Sales, SaaS Sales, New Business, Sales Management, Sales Development, Sales Leadership, Business Development, Lead Generation, Full Sales Cycle, Enterprise Account Executive, Individual Contributor, Go-to-Market, GTM strategy, Financial Services, Cloud, SaaS, Big Data, Analytics, Enterprise Software, Financial Services, Startups, Proptech, Startup, Quota carrying, Artificial Intelligence (AI), Machine Learning (ML).

Sales Director

Sales Manager, Key Accounts & API Sales 

Key Account Manager & API Sales

Senior Sales Executive

MuleSoft

Early member of the UK team for MuleSoft that went onto IPO on the NYSE ($221M) and subsequently be acquired by Salesforce ($6.5Bn). 

As an Account Executive I was focused on new business generation and account management. I led an account team (incl. Solutions Consultants, Professional Services, Customer Success) to introduce MuleSoft's API-led technology to SME clients (Revenue between £50M-£300M) within the UK & Ireland. Responsible for managing the full sales cycle (3-9 months) to close. 

Specialties:
Enterprise Sales, New Business, B2B Sales, SaaS Sales, Quota carrying, Individual Contributor, Thought Leadership, Account Executive, Cloud, SaaS and Enterprise Application Integration, iPaaS, ESB, SOA, API, RESTful APIs, Open Source, Salesforce.

Account Executive UK&I

Sales Manager for a team of 7 Account Development Representatives (ADRs) covering the UK & Ireland region.

The Account Development team worked to develop new business for MuleSoft, identifying and educating with new customers about taking an API-led approach through MuleSoft's AnyPoint Platform.

Alongside my managerial responsibilities, I continue to work in a direct sales development capacity, with a focus on Media & Telco Strategic Accounts (Revenue £1Bn+).

Specialties:
Sales Management, Sales Development, Sales Leadership, Enterprise Sales, New Business, B2B Sales, SaaS Sales, Business Development, Thought Leadership, SDR, Sales strategy, Cloud, SaaS and Enterprise Application Integration, iPaaS, ESB, SOA, API, RESTful APIs, Open Source.

Regional Manager UK&I, Account Development

Reporting to Global Account Development Manager in San Francisco, I led a team of 5 Account Development Representatives covering the UK & Ireland region with a focus on strategic accounts (Revenue £1Bn+). Our mission is to enable rapid business transformation through API-led connectivity. 

Alongside my leadership responsibilities, I continue to work in a direct sales development capacity, with a focus on Retail, Media & Telco Strategic Accounts (Revenue £1Bn+).

Team Lead UK&I, Account Development, Strategic Accounts

Hired as the 1st Strategic Account Development Representative focused on outbound lead generation for enterprise businesses with revenue £1Bn+.

MuleSoft provides the most widely used integration platform for connecting SaaS and enterprise applications in the cloud and on-premise. With the rise of cloud and mobile, enterprises face a choice: get overwhelmed by the resulting explosion of end points or seize the opportunity to gain competitive advantage.

Founded on the idea that connecting applications should not be hard, MuleSoft lets organizations harness the power of their applications through integration. MuleSoft’s Anypoint™ technology eliminates costly, time-intensive point-to-point integration, enabling business agility. Delivered as a packaged integration experience, CloudHub™ and Mule ESB™ (Enterprise Service Bus) are built on proven open source technology for the fastest, most reliable on-premise and cloud integration without vendor lock-in.

Supporting billions of transactions per day, MuleSoft is used in production by thousands of enterprises, including Walmart, MasterCard, Nokia, Nestlé and Unilever, and powers integrations with leading SaaS vendors such as Salesforce.com, NetSuite, Workday, Intuit and Zuora.

Specialties:
Sales Development, Business Development, SDR, Account Development, Cold Calling, Social Selling, Lead Generation, Enterprise Sales, B2B Sales, SaaS Sales, Cloud, SaaS and Enterprise Application Integration, iPaaS, ESB, SOA, API, RESTful APIs, Open Source, Salesforce.

Account Development Representative, Strategic Accounts

Sound Concepts (Victoria University of Wellington)

As part of the Master's of Advanced Technology Enterprise programme at Victoria University of Wellington, I worked in a start up team of 4 seeking to commercialize a design-led technology solution from the School of Design. I was the business development lead in the team. Main responsibilities included:
➢ primary market research to inform product development
➢ cold calling potential customers
➢ establishing and maintaining customer relationships
➢ developing a marketing strategy
➢ pitching for investment

Specialties:
B2B Sales, Sales Development, Sales Leadership, Commercialization, Science, Cold Calling, Social Selling, New Venture, Startups, Lean Canvas, GTM strategy, Go to Market, Entrepreneurship.

Business Development Lead

Trade Me

Trade Me is the largest internet auction and classified website operating in New Zealand. Role involved:
➢	Responding to customer queries, complaints and disputes over the phone and via email
➢	Required to deliver a friendly and empathetic approach to often complex situations
➢	Target driven environment

Customer Support Representative

Business Development Intern

I worked under the Head of Strategy (Proptech Strategist - Mike DelPrete) to carry out business development activities for a variety of exciting projects:

Project example:
➢ I worked under the CEO of holidayhouses.co.nz (a Trade Me satellite business) exploring strategies to gain extra business from listing holders.
➢ Role included calling listing holders (from individuals to SMBs) to develop relationships and increasing revenue to site by encouraging promotional add-on purchases.

Project example:
➢ Using “if you build it will they come” mentality – I cold called 100 small business owners from the yellow pages
➢ Tracked data, analysed trends and presented back to Strategy team

Specialties:
Sales, Cold Calling, Outbounding, Social Selling, Startups, Lean Canvas, GTM strategy, Go to Market, Entrepreneurship, Proptech.

Business Development Intern

New Zealand Parliament

A wide ranging support role for the Minister of Education and Pacific Island Affairs, main responsibilities included:
➢	Research and produce policy briefings for the Minister
➢	Communicate with external partners, other offices and constituents 
➢	Draft and review press releases 
➢	Prepare the monthly newsletter for the Minister's electorate

Intern for Hon Hekia Parata MP

Leading the Enterprise Sales and Go-to-Market team to build the UK business. 

PriceHubble is a Series-B funded, global property technology business that partners with banks, insurers, real estate companies, and fintechs, to deliver powerful residential property insights from engaging digital consumer journeys to automating mortgage processes. 

PriceHubble has since acquired two UK tech businesses (Whenfresh and Dataloft) in the UK in 2022. 

Specialties:
Enterprise Sales, Go to Market, GTM strategy, Sales Management, Sales Leadership, Enterprise Account Executive, Founding AE, ARR Revenue Growth, Cloud, SaaS, API, B2B Sales, SaaS Sales, Big Data, Analytics, Startups, Founding Team, Entrepreneurship, Financial Services, Insurance, Real Estate Data Analytics, Artificial Intelligence, Machine Learning, AI / ML, Automated Valuation Model (AVM), Fintech, Proptech.

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The Battle

Daniel Norman

Ian Walsh

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