Planable

Senior Product Designer 

Crunchyroll

Senior Product Designer

Product Designer

Associate Product Designer

Personal Blog

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EnergyMarketPrice

UI/UX Designer

EnergyMarketprice is a leading provider of customized software solutions for the Energy Industry. 

Working on a SaaS business model, services range from energy market data access and ETRM software to full-scale digital utility solutions.

Markets covered include Oil, Natural Gas, Power, Coal, Emissions and country reporting intelligence. The company’s tailored technology solutions, powered by its powerful database and market expertise, enable customers to reduce operational costs and embrace the fast paced digital energy markets era.

With more than 20 years of expertise in the energy markets and customers in 40 countries worldwide, we help you answer questions which are crucial to the success of your business.

Working with: 
Energy Consultants, Energy Brokers, Energy Suppliers and Utilities, as well as with Energy Intensive Users.

Specialties:
Energy market data, Energy procurement management software, Energy Risk and Portfolio Management, Technology Development, ETRM

www.energymarketprice.com

Inbound Marketing Manager

As a Product Designer, I specialize in solving complex problems with simple solutions that enhance people's lives. My deep passion is helping organizations design ethically humane digital products or services that:

1. Are inclusive and accessible to all
2. Focus on saving people's time (rather than wasting it)
3. Care about valuing their attention
4. And promote human well-being.

As a T-shaped professional with the head of a business person and the heart of a designer, I possess the ability to understand and communicate across the entire end-to-end experience of a product, from discovery and definition, to design, development, testing, marketing strategy, and product launch.

Daniel Cerescu

Salesmsg

Product Design Manager

Realoc.io

As one of three co-founders of Realoc, a collaboration tool for real estate agents, developers, and financial institutions, I was responsible for Product Strategy, UX research, and UX/UI design.

Responsibilities:
- Product Strategy: Defined product direction and prioritized features based on market analysis.
- UX Research: Conducted user interviews and tests to identify pain points and validate solutions.
- UX/UI Design: Created wireframes, prototypes, and final designs. Collaborated with developers for implementation.
- UX Writing: Wrote product text in Romanian, Russian, and English.
Project Management: Managed the development team of 5 people, led scrum ceremonies, created tickets, and wrote requirements and product documentation.

Key Achievements:
- Rapid MVP Development: Researched the market and launched the MVP in under 3 months.
- High Adoption Rate: Achieved 50% adoption among target real estate agents within 3 months post-launch.

Co-Founder, CPO, Product Design

Otherweb

UX/UI Designer and Product Manager for a 1M userbase AI news aggregator. 
- Created a 10-month product strategy plan based on the Business Goals, integrating UX/UI design deeply into the product development process.
- Developed and implemented product brand identity, including tone of voice, colors, logotype, and mascot.
- Interviewed users and created user surveys to learn user pain points, goals, and behaviors. Conducted user testing sessions to validate our feature assumptions using Figma prototypes.
- Designed Information architecture, wireframes, user flows, high-fidelity interfaces, and design documentation.
- Was responsible for UX writing, following the brand's tone of voice.
- Analyzed data using Amplitude to track DAU, MAU, retention, user session lengths, and multiple other KPIs related to specific features.
- Developed and maintained Amplitude events documentation, managing the new events implementation.
- Managed product development and product releases. Planned work, written tasks, and feature requirements for a team of 6 developers, designer and QA engineer.
- Completely redesigned and managed the development of iOS, Android, and Web apps.

Product and Product Design Leadership

Managed an international team of 15+ designers and created a 12-month Design Strategy to enhance UX maturity across the organization. Designed User Journey and Information Architecture for a complex feature. Led a company-wide process review with Directors of BackEnd, FrontEnd Engineering, and Program Management, boosting team productivity and time-to-market by 30%. Planned and managed the transition from Sketch to Figma, including the Design Systems. Hired designers, a UX writer, and a Design Manager in the US.

Director Of Product Design

I led a team of 6 designers, set goals and OKRs, and hired Product and Graphic Designers. Working with the Design Director and Manager, I improved team productivity by 30% and enhanced design quality. I also collaborated with Product Owners and engineering teams to refine processes and led the mobile design team, having my hands on design when needed.

Senior Product Design Manager

I led a team of 4 designers, managed performance reviews, and handled hiring. Collaborating with the design director and leads, I improved workflows. Additionally, I worked with Product Owners and engineering managers to streamline processes. I contributed to UX/UI design for Crunchyroll and VRV Living Room Devices Apps, as well as native iOS and Android Apps, while also maintaining complex Design Systems.

I spearheaded UX/UI design for Crunchyroll and VRV Living Room Devices Apps, taking the lead on Xbox One and Roku, and contributing as a designer on AppleTV, PS4, and AndroidTV Apps. I also designed UX/UI for Crunchyroll's native iOS and Android Apps, crafted digital wireframes, user flows, and high-quality mockups, and rapidly prototyped using tools like Principle, Framer, Marvel, and InVision. Additionally, I developed and managed complex Design Systems and conducted usability testing.

YOPESO

I led UX/UI design for big data project management web apps, e-commerce websites, and mobile apps. This included crafting information architecture, wireframes, prototypes, and high-quality mockups. I conducted user interviews and iterated designs to deliver optimal solutions. Additionally, I mentored middle and junior designers.

Senior UI/UX DESIGNER

Y1 : SYSTEMS LTD

I handled UX/UI design for Y1 start-up, a white-label restaurant food delivery app encompassing CMS, iOS, and Android Mobile Apps. Additionally, I managed project branding and advertising materials.

Senior UI/UX Designer

Weekend Technologies

I led UX/UI design for e-commerce websites, mobile apps, social media apps, and news apps. Additionally, I conducted fast sketching, prototyping, and testing. Furthermore, I mentored junior designers.

Gametech Plus

Designed landing pages and mailers that helped the company bring in new customers.

Web Designer

Aquarelle

Designed magazine layouts, posters, and other print materials.

Graphic Designer

Meridian Sport

I contributed articles to local newspapers in Chisinau, primarily focusing on sports. I attended various sports events, conducted interviews, captured photographs, and edited them using Photoshop. Over time, I authored numerous interviews and reports covering a wide range of topics within the sports realm.

Freelance Reporter

Experienced Product Design Leader with a strong track record of creating and managing
user-centric products and design teams. I integrate design deeply into product
development processes and align strategies with business objectives and user needs.

As Co-Founder and CPO at Realoc, I led product strategy, UX research, and design,
achieving rapid MVP development and high adoption rates. At Otherweb, I led product
strategy, managed product design, and built a brand for a 9M userbase AI news
aggregator. During my tenure at Crunchyroll, I directed large design teams, optimized
workflows, and significantly enhanced productivity and design quality. My leadership and
design solutions contributed directly to increasing subscriptions from 3 to 10 million,
establishing Crunchyroll as the #1 anime video streaming service worldwide.

With extensive experience in UX/UI design, project management, and cross-functional
collaboration, I apply a strategic, data-driven approach to deliver exceptional user
experiences. Fluent in Romanian, Russian, and English, I excel in multicultural and fast-
paced environments.

taplio

The Battle

Daniel Cerescu

Vladimir Hadjioglo

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