Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Diquads

→ Brand Strategy 
→ Content Strategy 
→ Content Creation
→ LinkedIn Ghostwriting 
→ LinkedIn Personal Branding
→ LinkedIn Engagement Strategy 
→ Community Management
→ Sales Driven Content 
→ Outreach Strategy and Closing 
→ B2B Marketing 
→ B2B Lead Generation

Director of Sales and Marketing 

Volttech Systems

Branding and Growth Partner 

Freelance (Self employed)

‐> Content creation and community building for Brands and Founders.

‐> Building a Brand Voice with targeted copy for the audience.

‐> Generating organic growth of the Brand with Content strategies. 

‐> Testing the strategies and customizing then accordingly with the customers demand. 

‐> Got 205% Impressions growth for community  in just 15 days. 

‐> Getting the highest conversion rates with the help of a engaging community build on the base of quality content.

LinkedIn Profile Manager 

Confinity

I help the brand become more strategy driven which leads to increased revenue. 

Responsible for:

→ Brand Strategy 
→ Content Strategy 
→ Content Creation
→ LinkedIn Ghostwriting 
→ LinkedIn Personal Branding
→ LinkedIn Engagement Strategy 
→ Community Management

Content and Community Manager 

Freelancer.com

- High Converting Sales Emails for 30+ clients. 
- Sales Pages for Established Brands
- Sales Funnels through Email Marketing 
- Sales Strategies through Conteng Marketing.

Sales Copywriter 

Hapa Marketing 

• Created compelling copy for a variety of marketing channels, including email campaigns, website copy, social media posts, print materials, and advertisements.

• Collaborated with designers, marketers, and other stakeholders to develop and execute effective campaigns that meet business objectives.

• Conducted research and interviews to gather information and insights that inform copywriting strategies and 
messaging.

• Developed brand voice and tone guidelines to ensure consistency across all marketing materials.

• Optimized copy for SEO to improve search rankings and increase organic traffic.
• Tested and iterated on copy to improve conversion rates and overall campaign performance.

• Managed multiple projects simultaneously, ensuring deadlines were met and deliverables were of the highest 
quality.

• Worked with legal and compliance teams to ensure all copy meets regulatory requirements and is in line with 
company policies.

• Stayed up-to-date with industry trends and best practices to continuously improve copywriting skills and 
deliverables.

Freelance Copywriter

Upwork

-> Increased Content Engagement through Growth Strategy.

-> Generated 2x more growth than the projected figure for Brands. 

-> Build Brand Voice through content strategy. 

-> Lead Generation through Building Brand Rapport in the market.

-> High Open Rates and Conversion Rates for Email Copy.

Direct Response Copywriter 

WebWire

• Acted as a liaison between the copywriting team and senior management, providing regular updates on team 
performance and progress towards goals.
• Stayed up-to-date with industry trends and best practices and shared this knowledge with the team to keep 
them informed and motivated.
• Tested and iterated on copy to improve conversion rates and overall campaign performance.
• Wrote and edited website copy, marketing materials, and social media content for small businesses and 
startups.
• Provided guidance on brand voice and wrote templates for E-mails and messaging to clients.
• Created and executed content strategies to increase online visibility and drive conversions.

Assistant Copywriter 

B2B Marketing | Helping Founders & CEO's achieve more Sales & ROI | Personal Branding | Content Marketing | Your Brand's Marketing Companion |

Hi there! 

I'm the voice behind the curtain.  

A Marketer and LinkedIn Personal Brand Strategist, at your service.  

I turn the spotlight on Founders, CEOs, Coaches,  
and B2B Businesses.  

Boosting visibility and sales,

That's my speciality. 🚀

Here's the secret sauce: Content + Targeted Audience = $$$. 

Navigating the LinkedIn landscape?  

Consider it done.  

I build brand voices that echo across markets,
  
Design sales funnels that actually get results, 

and write emails that not only get opened but remembered.  

And ads?  

Mine don’t just talk.  
They sell. 💥

Let's make your brand the next big thing.  
Ready to leap from the shadows into the spotlight?  
Let's chat.

✨ What I Do:

- Brand Voice Crafting: Your essence, refined and amplified.
- LinkedIn Management: Elevating profiles to spotlight status.
- LinkedIn Ghostwriting: Behind the scenes, making you the star.
- Copywriting: Words that weave magic, turning ideas into profits.
- Emails That Get Opened: And make you money content that captivates.
- Sales Funnels Engineering: Smooth journeys from "Hello" to "Take my money!"
- Ad Copy That Sells: Turning scrollers into stoppers, and stoppers into shoppers.

SKILLS:

Copywriting, LinkedIn Optimization, SalesCopy, SEO, Facebook Ads, Google Ads, Social media management, Product Description, Brand voice development, Project management, Multimedia content creation, Keyword Research, Lead Generation

taplio

The Battle

Daniel Deaconu

Affan Mirza

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