Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

✨Help busy CEO's, & creators to build their brands on socials I Personal Brand coach I Personal Branding, & Engagement strategist at Right Outsourcing & Small Biz Marketing ✨

Your Brand Is Talking, But Is It Saying the Right Thing? 🤔

Most CEOs have incredible stories, strong businesses, and bold visions.

But here’s the truth, if your brand positioning isn’t clear, your message blends in instead of standing out.

That’s where I step in. 

I’m Asma Rafat, a Brand Positioning Expert & Strategist helping busy CEOs transform their online presence into a powerful client-attracting machine, without spending hours creating content or chasing leads.

After 3+ years of helping CEOs and agencies strengthen their LinkedIn presence, I use a proven 4-step framework that builds authority and visibility strategically.

Here’s how I help you stand out 👇

👉 Step 1: Brand Clarity & Positioning

I uncover your unique value, define your niche, and craft a positioning strategy that communicates your strengths clearly to your target audience.

👉 Step 2: Profile Optimization

Your profile becomes your digital storefront.

I optimize it to reflect your expertise, credibility, and attract high-value clients effortlessly.

👉 Step 3: Content Strategy & Social Media Management

From storytelling posts to engaging visuals

I create, manage, and schedule content that aligns with your brand voice and drives consistent visibility.

👉 Step 4: Strategic Community Engagement

No more “post and disappear.” 

I engage with the right audience, nurture connections, and turn conversations into qualified leads.

The result?

A brand that works while you focus on scaling your business.

💬 Ready to clarify your positioning and attract clients who value your expertise?

DM me or book a 1:1 session — and let’s position your brand where it truly belongs: 
"In the spotlight".

Link is in the featured section. 👉

Asma Rafat

80% of LinkedIn profiles don't convert potential clients—don't let yours be one of them!

Your LinkedIn profile isn’t just a digital business card. It’s a 24/7 salesperson. If it’s not converting, it’s time for a fix!

Here’s where most profiles go wrong 
(and how to fix them):

✔ Your banner
↳ 58% of people notice visuals first. 

↳ Use it to highlight your mission with a clear message or a strong call-to-action.

 ✔ Your headline
↳ Add value. 

↳ Instead of just your title, include how you help others or your niche expertise.

 ✔ Your featured section 
↳ Use this to showcase results—client success stories, impactful projects, or standout posts.

↳ Use this to also add your Call to Action (CTA) i.e. guiding viewers on what to do next (connect, DM, or visit your website)?

 ✔ Your About Section 
↳ Stats show 40% of LinkedIn users read about section.

↳ Think storytelling! Share your journey and let people see the real you. Make it personal and engaging.

 ✔ Your activity
↳ Active profiles get 5x more connection requests. 

↳ Post content 3-5x in a week, and
↳ Engage authentically and consistently.

✅ Remember, 

𝘈 𝘴𝘵𝘢𝘯𝘥𝘰𝘶𝘵 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 = 𝘮𝘰𝘳𝘦 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘵𝘳𝘶𝘴𝘵, 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.

PS- When was the last time you updated your Profile?
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♻Repost if this adds value.

#linkedin #profileconversion #missingopportunities #CEOs #Founders #solopreneurs #creatorsoflinkedin

Freelance Personal Brand & SMM Strategist | Help CEOs and founders build a strong online presence by clarifying their positioning and turn content into clients in 90 days | Engagement strategist | LinkedIn Mentor

It took me 2 years to learn this, but I'll teach you in <1 minute.

The reasons why you’re not growing on LinkedIn are:

💡 𝐘𝐨𝐮𝐫 𝐡𝐨𝐨𝐤𝐬 𝐝𝐨𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐬𝐜𝐫𝐨𝐥𝐥.

↳ Invest 70% of your effort into crafting a killer hook.
↳ Use questions, numbers, or storytelling—
they work wonders!

💡 𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐡𝐚𝐫𝐝 𝐭𝐨 𝐫𝐞𝐚𝐝.

↳ Cut the jargon. Write like you talk. Simple works.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐢𝐞𝐬.

↳ Share your opinions, not just Google-able facts.
↳ Talk about your learnings and experiences—
it’s what makes you relatable.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.

↳ Aim to post 3–5 times a week 
↳ The more the better
(This way, you'll stay top of mind 
with your audience).

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡.

↳ Spend at least 60 minutes daily engaging with your audience.

↳ Interact with your ideal clients, peers, and
industry experts.

𝑅𝑒𝑚𝑒𝑚𝑏𝑒𝑟,

LinkedIn is simple. 
Many creators with <5K followers are
crushing it here!

𝐓𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧?

They stick to the basics & commit to a 
daily routine.

You can do it too—if you make LinkedIn 
your priority!
--------------------
♻️ Found this helpful? Repost to share 
with others!
-------------------
👉 Follow Asma Rafat for more tips to build a 
personal brand that generates leads 24/7.

#LinkedInGrowth #PersonalBranding #TipsForCEOs #Founders

CEOs, Founders or Solopreneurs — ready to quit LinkedIn because “nothing is working”? Stop. Read this before you disappear. 👇

Have you ever heard of the 'Bamboo Mentality'? 

For the first 5 years, bamboo shows no visible growth.
Nothing.
Just silent progress happening underground.

But once it’s ready…
It shoots up 90 feet in 6 weeks.
That’s the power of compound growth.

Most founders quit LinkedIn long before their “bamboo moment.”
They expect results in 30 days…
When real impact needs persistence, consistency, and patience.

As a brand strategist, I see this all the time.
Founders create content for a month → barely any engagement → they stop.

But the truth?

You don’t grow because of one viral post.
You grow because you show up when no one claps.

Adopt the bamboo mentality on LinkedIn:

 🌱 Keep posting even when the likes are low.
 🌱 Build relationships before expecting leads.
 🌱 Share your expertise even when it feels unnoticed.
 🌱 Stay consistent long enough for the algorithm to trust you.

Because the compound effect kicks in only for those who stay.
Your bamboo moment is coming — don’t quit before it shoots. 💛

PS — How long have you been consistent on LinkedIn?
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👉 CEOs, founders, or solopreneurs— if you're interested to commit for a long haul. DM me “STRATEGIST” to build a system that gets you clients month after month.

✨ PSS — I’ve opened 2 slots with 50% off my Social Media Management service for founders & CEOs who want real growth in 2025 & beyond.

Grab it before it’s gone.
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.
.
Shoutout to Chris Donnelly for explaining this so simply — just the push founders need to keep showing up on LinkedIn!
 
#linkedingrowth #socialmedia #CEOs #Founders #solopreneurs
#brandstrategist #brandpositioningexpert

Ready to Quit LinkedIn? Read This Before You dDsappear...

"Scheduling posts kills your reach."

You’ve heard this… but let me tell you a truth nobody talks about.

I get this question ALL the time — in comments, in DMs, everywhere:
“Asma… does scheduling content even work?”

Short answer?
YES. It does. 100%.
 
Long answer?

Your impressions didn’t drop because you scheduled… they dropped because you disappeared. (Read that again )

Most people schedule → post goes live → they do ZERO engagement.
 
No warm-up comments
No feed activity
No networking

…and then they blame the poor scheduling button. 😂

Think about it; if scheduling was “bad,” why would LinkedIn even build that feature?

They literally launched it because busy CEOs, founders, soloprenuers and creators needed it.

I schedule my content AND all my clients’ content in advance — and guess what?

It helps me:

 ✔ Focus more on engagement
 ✔ Be present for networking
 ✔ Avoid last-minute panic posting
 ✔ Show up consistently (even on low-energy days)

So the problem isn’t scheduling.
The problem is posting and vanishing.

Use the feature wisely, it’s a blessing in disguise for all of us juggling a hundred things at once.

PS- What's your opinion regarding this? Would love to hear it..
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PSS- Got a question? Drop it in the comments or DM me.
I’ll help you for free — the same advice others charge $$$ for. 😉
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Follow Asma Rafat for more simple, practical social media tips that actually work...
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✨ And if you’re truly ready to make a real impact on socials, I’ve got only one REMAINING exclusive slot for CEOs, founders, solopreneurs, and creators who want real visibility — and want to earn in $$$ even while they sleep in 2025 and beyond.

📩 DM me “New Year”

 or

 📌 Book directly from my Featured section to unlock 50% off my social media management service.

Don’t wait — offers like this don’t stay forever.
Your future self will thank you. 💛

#linkedin #growth #CEOs #Founders #Solopreneurs #Creators

taplio

The Battle

Daniel Deaconu

Asma Rafat

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Deaconu's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Deaconu

Asma Rafat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Deaconu's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Deaconu's LinkedIn Performance