Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

LinkedIn Growth Hacker | Making LinkedIn Ghostwriting and Content Creation easy for everyone.

LinkedIn shouldn’t feel like a second job. 
I make it work for you ➞ without the stress :)

Most people struggle on LinkedIn because of:

➩ No time to post
➩ Low engagement
➩ Inconsistent content
➩ Weak or unclear profile
➩ No personal brand direction

I handle all of that for you.

𝐖𝐇𝐎 𝐈 𝐀𝐌

I’m Asma — a LinkedIn Growth Expert.
I build strong personal brands, write high-performing content, and manage LinkedIn end-to-end so you can focus on your life and business.

𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎

↳ Personal brand building
↳ High-converting content
↳ Strategic posting systems
↳ Complete profile optimization
↳ LinkedIn done-for-you services
↳ Audience growth + engagement

Everything is simple, human, and built to get results- consistently.

𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐆𝐄𝐓

➩ Better visibility
➩ Clear messaging
➩ More engagement
➩ Real opportunities
➩ An authority driven brand

If you want a LinkedIn presence that finally works for you…

𝐁𝐨𝐨𝐤 𝐚 𝐅𝐑𝐄𝐄 1:1 𝐂𝐚𝐥𝐥
Or DM me ➞ and let’s elevate your LinkedIn together🩵

Asma Khalid

I almost said no to my first LinkedIn ghostwriting client.

→ Not because I couldn’t write
→ Not because I didn’t know LinkedIn
→ But because I thought “Who would trust me with their voice?”

He was a founder.
Busy. Smart. Invisible on LinkedIn.

He said something that changed everything:

“I don’t want to post. I want to be remembered.”

And that’s when I realised something most people miss:

LinkedIn isn’t about posting daily.
It’s not even about algorithm or fancy hooks. 
↳ It’s about clarity + positioning. 

So we did three things (quietly):

→ Defined what they should be “known” for.
→ Built opinions before content.
→ Spoke like a human.

No viral tricks ➞ Just consistency + positioning.

And weeks later:

→ People referenced his posts.
→ His name came up in conversations.
→ Opportunities came without pitching.

He didn’t grow an account.
He built authority.

And this is exactly what I’ve repeated for multiple founders:

→ You don’t need to go viral
→ You don’t need to show off results
→ You need a system that speaks for you when you’re busy building

If LinkedIn feels loud and you know you’re good but invisible: 

You don’t need motivation.
You need strategy + voice.

P.S. If you want your LinkedIn to sound exactly like “you” and work like an asset, my DMs are open :)

LinkedIn Growth Expert | Helping Founders & CEOs Monetize LinkedIn with a Clear 90-Day System

I stopped following the “rules” on LinkedIn.

And tbh- everything changed.

For months, I watched all the “experts” say:

→ Post daily
→ Engage with everyone
→ Follow every “best practice”

I tried it too. It didn’t work. Not for me at least.

So I did something different:

→ I wrote the way I actually think.
→ I focused on positioning instead of posting.
→ I built systems that spoke for me, not the algorithm.

And the results weren’t accidental.

Work got noticed.
Opportunities came.
Conversations started. 

So here’s the takeaway: 

Authority isn’t built by playing the game right.
It’s built by thinking differently and showing it consistently.

P.S. I help busy professionals make LinkedIn an asset, not a chore. DM me if you want to see how🩵

Everyone talks about escaping the 9–5.

But very few start preparing while they still have one. 

That’s the mistake.

You don’t build leverage when things fall apart.
You build it BEFORE they do.

↳ When your bills are paid.
↳ When you still have clarity.
↳ When your mind isn’t running on panic.

That’s when your best strategy is built.

Quietly.
Consistently.
And most importantly ➞ without fear.

And that’s exactly when you start building your personal brand.

Not out of fear ➞ but from clarity.

Because your brand is what keeps doors open,
even when things around you start to close.

Build it before you need it.
That’s where real freedom begins.

Your LinkedIn isn’t failing.

(It’s just built backwards.)

Here’s how I can tell in 30 seconds:

↳ Your posts teach, but don’t position
↳ Your headline talks about you, not the problem you solve
↳ Your profile explains services instead of earning trust

This is why most people post and still get zero DMs.

LinkedIn doesn’t reward good writing.
It rewards clear authority.

Authority comes from three things most people skip:

↳ One clear ICP (not “everyone”)
↳ One repeatable angle (not random topics)
↳ One consistent voice across profile + posts

That’s the work before content.

If someone came to me today, I wouldn’t tell them to post more.
I’d rebuild their positioning first.

Because content without positioning is just noise :)

P.S. If LinkedIn feels like effort with no return ➞ DM me “profile” and I’ll tell you exactly what’s blocking inbound🩵

I manifested two things last year.

One: buying myself my own MacBook.
Two: gifting my dad his favorite phone.

Both happened, Allahumma Barik🩵

Not because of luck.
Because I built my personal brand.

One post.
One lesson.
One step at a time.

It didn’t just grow my work.
It helped me tick off personal goals I once thought were “someday”.

If only I knew earlier how powerful personal branding really is,
I would’ve started years ago.

Grateful. Learning. Still building :)

Alhumdulillah🩵

P.S. Still unsure where to start with personal branding? DM me “Personal Brand” and let’s start building yours today. Your goals aren’t as far off as you think.

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The Battle

Daniel Deaconu

Asma Khalid

Followers

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taplio

The Battle

Daniel Deaconu

Asma Khalid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Asma Khalid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAsma Khalid's LinkedIn Performance