Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

ESS - Enterprises Software Solutions

Your content girl is making waves! 

As a content girl, my jobs are: 

1. Content strategy --> Planning the monthly content.
2. Engagements --> Connecting with creators.
3. Branding --> Working with designers.
4. Promotions --> Designing ads.

Working in a software industry is an absolute pleasure. 

Ciao :)

Content Girl 

LinkedIn

Ghostwriter

Fiverr

Fiverr is one of my favourite platforms. 

It gives a chance to almost everyone. 

Offering my services as a website copywriter. 

I have worked with numerous brands and enterprises. 

All shapes and sizes. 

However, the retaining percentage is low on Fiverr. 

Being a website copywriter - I learned the art of persuasion. 

Adopted the craft to drive action and make a solid impact. 

Not only a website copywriter but I have other gigs as well. 

-	Ads copywriter
-	Sales copywriter.
-	Email Copywriter.
-	Website copywriter. 
-	Landing page copywriter. 

My journey on Fiverr is not finished. 

Looks like the love for copywriting is just started. 

See you there lads.

Website Copywriter

Upwork

Upwork is a pool of professional people.

I have many great clients on Upwork. 

I’m working as a sales copywriter. 

My job is to increase conversion and sales.  

I have written: 

-	Landing pages
-	Sales Copy
-	Website copy. 
-	Social media copy. 
-	Email copy. 

The journey on Upwork is not easy. 

It’s full of ups and downs. 

The copywriting jobs are not vast in number. 

However, it’s your positioning that matters. 

It’s your craft that matters.

My journey on Upwork is still on.

Sales Copywriter

Ethum 

"Company pages are dead”

I used to hear that a lot.

But with the right mindset and strategies,

We can scale company pages.

Just like I did.

I manage the Ethum page vertically and horizontally.

From Creativity to Graphics.
From Engagement to Content.
From Production to Management.

I handle that all.

Let's hope for the best.

Content Manager

IMA (LLC) - International Maritime and Aviation

The world of logistics was new to me.  

I never understood its full operations.

But I took the challenge and dived deep.

From creating content to managing it.

I tried everything and excelled at it.

I came out of my comfort zone.

I learned new things.

I miss all the shipping and logistics content.

It was a smooth sailing experience.

RokketBase

I generate sales through sales copy. 

Be it: 

-	Email Copy. 
-	Website copy. 
-	SEO Blogposts.  
-	Landing Page Copy.

Rokketbase is an evolving Digital Marketing Agency that caters: 

-	Google Ads. 
-	Website Design. 
-	SEO Audit Reports.
-	Website Development. 
-	Social Media Marketing

The experience is extremely smooth and satisfying. 

The overall team at Rokketbase is extremely cooperative. 

I have learned vertically and horizontally working there. 

Experienced the ever-changing marketing trends. 

Let’s see where the journey will take me.

University of Bedfordshire

I was the assistant editor of the University’s magazine. 

This was the launch pad for my interest in writing. 

The research was the epitome of the magazine. 

My job was to research the next articles and recent columns. 

I helped many writers in their research work. 

This gave me a complete roadmap to becoming a writer. 

Apart from my business studies, writing and editing became my hobbies. 

I learned a lot with a team of writers and my seniors.

Assistant Editor

Freelancer.com

At Freelancer, my main focus was to help businesses with writing Email copy.

-  Website copy to drive traffic.
-  Website copy to accelerate sales.
-  SEO website content to improve content visibility.
-  Website copy to persuade the audience to take action.

My experience at Freelancer was average.  

Because it was hard to retain clients or businesses on this platform.

However - l have learned a lot in terms of dealing with clients and retention.

Email Copywriter

Digital Media Wing, Government of Pakistan

Working for the government is a different feeling. 

Worked as the social media copywriter in the Digital Media Wing.

Written several campaigns for different social media platforms. 

This opportunity lasted not as long as this was an internship. 

However, the learning experience was gigantic. 

Everyone was so professional and prompt. 

The experience was great and close to my heart.

Social Media Copywriter

LinkedIn Growth Hacker | Making LinkedIn Ghostwriting and Content Creation easy for everyone.

Are you a busy founder looking to boost your LinkedIn presence and multiply your sales? 

Well, let me tell you something.

It sucks if your LinkedIn brand is going downhill because of:

➩ Vague posts
➩ Low engagement 
➩ Lack of sufficient time
➩ Unoptimized LinkedIn profile
➩ Failure to captivate your audience

Being a copywriter - I can help you supercharge your LinkedIn presence.

𝐀𝐁𝐎𝐔𝐓 𝐌𝐄!

I’m Asma, your next go-to sales copywriter and LinkedIn growth expert.

Here’s what I can help you with:

↳ Boosting your post conversions
↳ Crafting compelling LinkedIn posts
↳ Comprehensive competitive research
↳ Multiplying your sales via irresistible copy
↳ Building your authority with LinkedIn optimization.

My writing style is engaging and persuasive.

And when it comes to LinkedIn growth.

I have a knack for taking small businesses and turning them into empires.

Okay, maybe not empires, but you get the point 🙂

𝐌𝐘 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:

➩ LinkedIn ghostwriting
➩ LinkedIn engagement
➩ LinkedIn sales systems
➩ LinkedIn network growth 
➩ LinkedIn content creation
➩ LinkedIn authority building
➩ LinkedIn profile optimization 

So, are you ready to transform your LinkedIn profiles into a conversion magnets? 

𝐁𝐨𝐨𝐤 𝐚 𝐅𝐑𝐄𝐄 1:1 𝐂𝐚𝐥𝐥 𝐍𝐨𝐰!!

Or smash the DM to get me on a mission to make your LinkedIn seen, heard, and known.

Let’s make your LinkedIn shine!🥂

Asma Khalid

Stop writing essays on LinkedIn.
(Nobody has time to read them.)

I see this all the time:

➞ Posts are too long.
➞ Ideas are repeated everywhere.
➞ Stories drag, takeaway is hidden at the end.
➞ Beautiful formatting, but no one finishes reading.

LinkedIn isn’t about showing off your skills.
It’s about being read.

Your posts should be:

➞ Simple enough for anyone to scan.
➞ Short enough to fit on a phone screen.
➞ Valuable enough to stop someone mid-scroll.

The takeaway?

↳ One idea. 
↳ One takeaway. 
↳ One scroll-stopping line.
↳ Nothing more. Nothing less.

Your audience doesn’t care about perfection.
They care about clarity, value, and respect for their time.

PS: I write posts in your voice that get read, remembered, and convert.
DM me “ghostwriting” and I’ll show you how :)

LinkedIn Growth Expert | Making LinkedIn Ghostwriting and Content Creation easy for everyone.

graphical user interface, text, application, chat or text message

Nobody owes you attention.
(Give them a reason to notice you today)

→ Teach one thing that helps someone today.
→ Share a small insight from your work.
→ Solve a problem, even a tiny one.
→ Meaningful > frequent.

Remember: 

Consistency isn’t about posting every day. 
↳ It’s about showing up with value whenever you do.

That’s it for today. Make this Monday count :)

No alternative text description for this image

2022 completely changed my life.
(I was walking in circles with no direction.)

All I did was take a small step.

↳ I started sharing my work.
↳ I started sharing my story.
↳ I started sharing my thoughts. 

Not perfect. Not polished. Just REAL.

The results?

↳ People started noticing.
↳ They started engaging.
↳ Most importantly → They started TRUSTING.

That’s when I realized:

Growth isn’t about being perfect.
It’s about showing up, even when it hurts :)

taplio

The Battle

Daniel Deaconu

Asma Khalid

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Deaconu's LinkedIn Performance

Performance ScoreAsma Khalid's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Deaconu

Asma Khalid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Deaconu's LinkedIn Performance

Performance ScoreAsma Khalid's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Deaconu's LinkedIn Performance