Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

A founder told me our services are too expensive. He decided to hire someone on Fiverr and pay them a lot less to write some texts for LinkedIn.

But then I went on his profile and saw his last post. It starts with:
"In today's world, integrating AI solutions seamlessly into your workflows is no longer optional—it's critical."

The Simplifier | 1-hour session = 1 month of LinkedIn content | Grateful father of 3 daughters 🙂 | 800+ consecutive days of running

"I'm thrilled to announce that I'll be speaking at the prestigious Tekpon AI Summit..." 
No, no, no!
Nobody talks like this in real life. But still, we see this type of content every day in our feeds.

So I'll simply say that, on November 27, I'm speaking at the Tekpon AI Summit in Bucharest. 

I'm not an AI expert, so why would I speak at an AI event?
Well, because people who built AI tools need to market and sell them.
And content plays an important role in any go-to-market effort. 

There are so many AI tools and solutions on the market that claim you can use them to create authentic content that sounds like you.

But this is a lie. That's simply not true. 

And I know this because over the past 2 years, I've written more than 1000 LinkedIn posts.. 

So far, I haven't found a tool to create content that actually sounds natural. (I won't claim to have tested them all, so if you find one that truly does it, please share it with me.)

BUT using AI in the process definitely helps. Just not in the way most people think.
AI is great for research, generating ideas, and brainstorming different angles. But it's terrible at capturing your voice.

More and more people have outsourced so much of their writing to an AI tool that their content has become unremarkable, unnatural, and robotic.

Therefore, at the summit, I'll show you how to use AI as a tool without letting it turn your content into something that inspires nothing and has no taste.

Grateful to share the stage with an incredible lineup of speakers like Charles Tenot, Angeley Mullins, Ionut Sas, Sara Maldon, Jeko Kolev, Valentin Radu, Frank Sondors 🥓, Bill Stathopoulos, Tom Hunt, Stefan Smulders, Alex Oprisan, Alex Baldovin, among many others. 

Thank you for the opportunity, Alexandru Stan, Cristian Dina, and Alina Maria Stan! And thank you to the entire Tekpon team for putting this together!

If you're in Bucharest next week, come say hi.

👉 Get your ticket here: https://lnkd.in/dj9SFdyt

"I'd rather not post on LinkedIn than post the same bull***t that everyone else does."
That's what a founder running a $4.5M ARR software company told me a few days ago.

Their product has more than 2 million users, and the company is growing very fast. But he stopped posting on LinkedIn because he didn't want to tell the clichéd "founder story" everyone tells in the same way.

He doesn't like to talk about the standard stuff or about how hard it was to build the company. And he has a definition for all of that:

He calls it startup porn.

Instead, he wants raw honesty. Super raw honesty that no one shares. And he wants to be relatable, authentic, and different.

After we talked for 30 minutes and asked a lot of questions, I told him:
"You just did it. You literally just told me your story. Raw, real, authentic, and zero bull***t. That would be the best content ever."

That's exactly what we do at The Simplifier, Personal Branding Agency.
We extract stories from founders and C-level executives through monthly 1-hour sessions and turn them into thought leadership content for LinkedIn.

We take your words and your thinking and turn them into LinkedIn posts. That's it.
Because your best content is already there, you just said it in a client call last week.

Most founders are too busy building the company to worry about content.

I hear this every week from B2B tech CEOs and executives.
They know they need a LinkedIn presence. They understand thought leadership matters. But between product development, fundraising, hiring, and actually running the business, content creation never makes it to the top of the list.

And when they finally sit down to write, the content feels forced and inauthentic. They get 80% done and never finish.

Meanwhile, their prospects are researching them on LinkedIn before meetings. People are checking their profiles, looking for proof they know what they're talking about.

But most often, they find... almost nothing.

If you find yourself in this position, we can help.

I work with B2B tech founders and executives to build thought leadership on LinkedIn. 
We have a low-friction process that fits your busy schedule:
- We record a monthly 1-hour with the founder or executive
- We ask strategic questions, and they answer naturally
- We use the interview to extract their insights and transform them into authentic and relevant LinkedIn content

We use no AI, and no generic templates. All the content is written in their voice 100%.

We work with tech companies across 9 countries.
Our clients achieve 500,000+ LinkedIn impressions within 60 days and start generating sales-qualified leads from the first month.

If you're a B2B tech founder or executive who:
- Knows you need a LinkedIn presence but has no time to create content
- Struggles to translate technical expertise into posts people actually read
- Hates social media but understands it's necessary for business
- Wants to establish authority without hours of writing

Let's talk.

The cost you pay for cheap content is way higher than the cost you'd pay to create high-quality content.

Most companies want to automate content because it takes time and money.
But something gets lost in all this automation.

People buy from people they trust. And trust comes from seeing how you actually think, not from reading what ChatGPT thinks you should say.

Every post you publish is an ad for the way you think. It either builds your credibility or destroys it.

So yes, cheap content is faster, easier, and it costs less upfront.
But in the long run, it costs you credibility and real business opportunities.
And that's way more expensive than the time it takes to create something valuable.

Prospect: I'm not interested. Thanks.

Me: Thanks for letting me know. I'm curious, though, you're not interested in the service, or it's just that our offer doesn't match your expectations?

Prospect: Yeah, the examples didn't really stand out as anything I could just write myself and the responses to them didn't seem to suggest there was much impact.

Me: If you take the posts one by one, yes, the impact is not huge. But when you post this type of content weekly, the impact compounds.
Yes, you can absolutely write this content yourself, and it would work great. The question is whether you have the time to do it.
Because writing one quality post takes 1-2 hours when you factor in structure, thinking, and writing. Multiply that by 8-10 posts per month, and you're looking at 15-20 hours of focused work.
And yes, you can use ChatGPT or other AI tools to speed up the process, but a founder in your position can't afford to publish generic content that sounds like 99% of what's published on LinkedIn.

As for the "didn't really stand out as anything" part, I'm not sure I understand what you mean. Those posts have hundreds of likes and tens of thousands of views from the right audience. There you have the founders sharing their knowledge. It's not flashy. It's simple and straight to the point. That's exactly what people are resonating with on LinkedIn.

If you change your mind, feel free to reach out.


---

This is a real email conversation I had with a prospect.
This is the day-to-day reality of running an agency. Not everyone we discuss with becomes our client. 

We know we're not the right fit for everyone. But we want to make sure that after you discuss with us, you have a clear view of what it actually takes to write good content.

It takes time. A lot of time and mental space.

Strategy in Action

Strategy in Action (SiA) is the best-in-class end-to-end strategy programme, proven to increase success by combining innovative software, expert workshops, and impactful coaching to enable more resilient, efficient, and effective strategy execution.

Affiliate Partner

Eagle Consult & Services 

𝙀𝙭𝙥𝙚𝙧𝙩 in developing people and growing organizations.
+ 20 years of professional experience
+ 10 years in top management
+ 20 million of euros, projects coordinated
+ 500 people developed over time

𝙊𝙬𝙣𝙚𝙧 @EAGLE CONSULT & SERVICES – eacs.ro

𝙎𝙚𝙣𝙞𝙤𝙧 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩
Experienced consultant with vision and strategic overview. Digital transformation driven.
𝘊𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘤𝘺 𝘧𝘰𝘳:
- System Management Implementation (both Operations Management and Growth Management)
- Design/Re-design responsibilities, roles, procedures, and processes in both production & services companies
- How to release managers` time from micro-management and operations tasks to be able to focus on the growth of the company
𝘖𝘵𝘩𝘦𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴: 
- Employees` Satisfaction Survey
- Clients` Satisfaction Survey

𝙏𝙧𝙖𝙞𝙣𝙚𝙧 𝙛𝙤𝙧 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙥𝙚𝙤𝙥𝙡𝙚 (teambuilding, at the client, open to public)
𝕋𝕚𝕞𝕖 𝕄𝕒𝕟𝕒𝕘𝕖𝕞𝕖𝕟𝕥 – how to make more money at the same time with less stress
ℂ𝕠𝕞𝕞𝕦𝕟𝕚𝕔𝕒𝕥𝕚𝕠𝕟 𝕨𝕚𝕥𝕙 𝕣𝕖𝕤𝕦𝕝𝕥𝕤 – highly interactive and practical workshop developed with Filip Ristovski (actor and PhD, lector at University of Music in Bucharest)
𝕄𝕠𝕟𝕖𝕪 𝕄𝕒𝕟𝕒𝕘𝕖𝕞𝕖𝕟𝕥 – for healthy relationship with money
𝔽𝕚𝕟𝕒𝕟𝕔𝕚𝕒𝕝 𝔼𝕕𝕦𝕔𝕒𝕥𝕚𝕠𝕟 for children and teenagers – planting healthy seeds in relation to money from 7 years old
ℂ𝕦𝕤𝕥𝕠𝕞 𝕄𝕒𝕕𝕖 training programs – based on needs analysis conducted according to a specific procedure

Business Consultant & Trainer

Today Advertising

Area of expertise:
•	Coordinate major projects of the company 
•	Support for employees both professional & personal
•	HR strategy & developing plan 
•	Constant connection with international and national suppliers 

Concrete results:
•	Increase turnover with 15% per year
•	Improve work environment

Executive Manager

Grafica si Tipar - Printing & Collateral

Area of expertise 
•	Offering consultancy for the marketing budget to meet the newest and highest efficiency request for communication with clients (internal and external), regarding printing materials and events

Innovative printing
•	Special digital and offset printings, out of books design, able to innovate each time the product/ company for witch it was created: 
-	BRD platinum card – though the premium design new deals were concluded,
-	BMW  Minicooper  offer – an innovative idea for the market, 
-	Croma Pharma – increase the exposure of the products both for physicians and patients,
-	Roseff – arise the awareness of the products 
•	Special exhibition stand project (ready to start on September), offering alternatives for business trade and fairs participants – special approach for each industry (Pharmacology, Beauty, Tourism, FMCG producers and distributors, Furniture and so on)

Marketing approach 
•	Marketing strategy on demand, branding support, customer penetration, successful corporate events, for each and every field of industry, all resulting in immediate ROI for the clients 

Networking 
•	Offering network support for business to business community, through BIZ magazine and BIZ events

One Solution Production Logistic

Area of expertise
•	reporting directly to General Manager
•	5 departments subordinated (the digital printing departments)
•	up to 75 employs, constantly helping to develop by themselves the activity and efficiency

Projects handled 
•	Project manager for the most important clients of the company, for budget over 50.000 up to a few millions euros

Partnership 
Business relation with the main equipment and raw materials suppliers, negotiate the contracts and following them to fulfil (among them: HP Belgium and Romania, Xerox Romania, Konica Minolta Romania, Antalis, Algernon, Macro, Leykom, Endutex Portugal, Verseidag Germany)

Area of expertise 
•	Optimize the report between costs and benefit for the most important campaigns, in order for the production to meet the budget expectation

Marketing & Sales support
•	Offering support to the Sales department, giving direction through the marketing plan issued every year and in day-to-day activity (discount to be offered, participate at the meetings with their clients for the most important projects, materials to be used for special projects)
•	Developing new products for new markets to be opened

Axm Prod'93 (Romina - Furniture for Kids)

•	Maintain partnership with the main clients of the company, (from which I mention: Delta Corporation – USA and Ragazzi Furniture – Canada), connected 24 of 24 hours to their needs

•	Finding the best suppliers for materials for the baby furniture production (for instance Iridia – Italy, local raw wood suppliers), meetings with them for negotiating contract terms

•	Supervising the primary account activity, updating payment and duty reports of the company

•	Starting the plan for the future to be Romina furniture shops in Romania (in function in this moment).

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Daniel Deaconu

Catalina Dutu, 𝘌𝘔𝘉𝘈

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taplio

The Battle

Daniel Deaconu

Catalina Dutu, 𝘌𝘔𝘉𝘈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Deaconu's LinkedIn Performance

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