Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Promelek XXI SA

My role is to drive sales revenue for our company's industrial solutions. This involves building relationships with potential clients, identifying their needs, and offering solutions that meet those needs.

Industrial Solutions Sales Manager

Sales Time

Sales Time idea was born with the goal to boost productivity of electrical and automation sales/inside sales/technical support engineers around the world. 
In order to achieve this, we have built an alternative search engine for industrial products, that allows our users to focus on high return taks and more importantly on customer needs.

• Development of products correlation database for more than 75 Global Manufacturers of electromechanical products.
• Sales & Marketing responsibilities, Go to Market strategy.
• Customer interviews for idea validation and features backlog.
• Responsible for: UI/UX design, project management, user stories (Figma, Gitlab).
• Customer support for on-boarding, operation of the platform.

Co-Founder

Weidmueller Romania

•	Lead the Customer Competence Centre SEE and create a productive environment to ensure smooth customer experience with our company services.
•	Develop and review of internal procedures to support business development and enhanced collaboration between customer service and sales team.
•	Support and development of distribution network in Romania in line with company strategy.
•	Increase the turnover with concrete actions to retain the existing end customers, while developing different new opportunities in specific market segments (Electrical Distribution, Oil & Gas).
•	Coordinate and organize product launches and technical training for distribution partners and end customers. 
•	Supporting Marcom department with local adaptation of marketing materials (flayers, brochures and website). 
•	Joint visits with distribution sales engineers to end customers to support specific projects, launch new products and solutions.
•	Key user and trainer for CRM (SAP).

Head of Customer Competence Center / Distribution Manager

•	Maintain and develop the business relation with designated global/ regional accounts.
•	Defining and implementing the local KAM strategy to ensure growth targets and customer satisfaction. 
•	Active participating on Global Price Agreements for accounts that had Head of Purchasing located in Romania/Bulgaria. 
•	Act as technical adviser for customers and promote Weidmueller as a solution provider. G2P for electronics and custom-made solution into SEE Cluster.
•	Presents company products and solutions on conferences, fairs, customers workshops and webinars.

Key Account Manager Romania & Bulgaria

Confidential

Originating design deliverables including single line drawings, panel schedules, load estimates, cable and cable support layouts, specifications, lighting layouts, small power distribution.
•	Site testing and commissioning – lighting levels, system balance, VSD commissioning, system walk downs, generating punch lists.
•	Interface with contractors and clients on project progress, cost control and quality.

Electrical Design Engineer

Petrom

•	Development and reviewing work procedures and task lists.
•	Assuring interface between maintenance department and services suppliers for different types of equipment: electrical, instrumentation, power electronics, operating software.
•	Involvement in Process Safety audits and training.
•	Preparation of tenders for services and equipment’s.
•	Active member on Commissioning phase for critical infrastructures.

Electrical Engineer

Asist Electric

•	Originating design deliverables for factories or residential buildings like: single line drawings, panel schedules, load estimates, cable and cable support layouts, specifications, lighting layouts, small power distribution.
•	Preparation of the quotations with commercial and technical details.
•	Responsible for the entire collaboration with Electrica for: work permits, licenses for new customers, technical committee (CTE) for contracts executed.

Passionate electrical engineer with more than 15 years experience in the industrial field.

I started my career as design engineer then consultant, continued as sales representative for one of Weidmueller and now segment manager for industrial products at one of the key wholesalers in Romania. 

Let's get in contact if you're passionate about:
- electrical and automation solutions
- technology applicable for industrial filed
- sky touring and and mountain biking

taplio

The Battle

Daniel Deaconu

Ciprian Tanasa

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