Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

Website Designer | Our websites increase your leads by 50% or you get 50% off

"Niche your agency or your advertising won't work." - every agency coach

The problem is, suddenly narrowing focus can niche you out of business.
No more referrals. No more upsells. No more flexibility.

So instead of cutting most of your services, we get you known for the one your biggest clients value most.

That way, 8-figure clients come for your authority, then stay for everything else.
All the benefits of niching, none of the revenue risk.

So don’t niche your agency, niche your advertising.

I do this by creating and boosting thought leadership content that spotlights your highest-value service.
Here's the system: www.insightleaf.co

---

“120 interested leads. 5 quality enquiries. 3 new clients. All in 1 month after launch.”
- Alex James, Founder @ Minimalist Marketing

Jason Brown

We're told "marketing is a numbers game".
But it isn't for agencies.
 
Because winning clients has little to do with how many people you talk to.
And everything to do with what you say.
 
Quality prospects aren't looking for another service provider.
They're looking for new ways to solve old problems.
 
So don't advertise everything you can do.
Advertise the single service you do best.
 
This way, quality prospects will choose you for your highest-value service, then stay for everything else.

Founder at InsightLeaf - Thought leadership ads for agencies

If it feels like acquiring clients is harder than it used to be, you're not imagining things.
There has never been a more competitive time in agency history.
 
The bad news is competition isn't slowing.
The good news is fast growth is still possible.
Last year, the top 25% of Australian agencies found a way to grow by an average of 49%.
Turns out, they didn't work harder. They just made different decisions.
 
If you're an agency leader, it's now more crucial than ever that low-value work doesn't keep you from high-leverage decisions.
But don't commit to working harder. You've tried that. It doesn't work.
It's time to do the opposite.
Commit to making the high-leverage work easier.
 
Instead of doing more, get ruthless about what's worth doing in the first place.
 
We're told:
"Post more on LinkedIn"
"Attend more networking events"
"Build more referral relationships"
 
Good advice, but not all of it should be done.
Because when everything can be on the to-do list, you don't decide what really should be.
 
So stop being comprehensive: "We need to get an omni-channel marketing strategy out the door."
And be precise: "We need to run thought leadership ads on LinkedIn by posting once a week and boosting posts with $2k/mo."
 
Identify your biggest bottleneck, then work out the exact activities that'll unblock it.
Commit to them, and growth won't just feel easier, it'll happen faster.
 
 
The quoted data comes from our 2026 Australian Agency Growth Report. There's a link in my profile if you'd like a copy. It's free.

Growth isn't always reflected in revenue.
This became clear after speaking to 74 agency leaders last year.

Many chose to invest in their agency instead of taking on more clients.
They spent time on their positioning, their people, their processes.
They chose to earn less today so they could earn more tomorrow.

So as we head into 2026, just remember:
It's not just about how fast you're growing, but how long you keep going.


Data source: InsightLeaf 2026 Australian Agency Growth Report

If you've had a perfect-fit prospect choose a competitor, it’s not because you lacked the expertise.

It’s because they didn’t think your expertise was exceptional.

But showcasing exceptional expertise is a delicate dance.

Prospects want you to have it, but will be put off if you tell them you do.

Because expertise is like power or fame - it only exists if people believe it does.

So if you want them to believe: Don’t state it. Demonstrate it.

Not with more case studies or proof points, but with tactical reframes.

Because exceptional experts aren’t just competent in their field - they’re the ones advancing it.

And they do this by challenging the typical approach, and offering up a new one.

To adopt this stance, think of yourself as selling corrections, not solutions.

Note the difference:

Solution: "We build high-converting websites.”
Correction: "You don't need a website. You need a landing page and Google Ads."

Solution: "We drive qualified pipeline with LinkedIn ads.”
Correction: “Don't start with LinkedIn ads. Post organically and boost what performs.”

This way, you’re not telling them what they get, you’re showing them how you think.

And this is what inspires true confidence.

Because expertise is recognised, not advertised.

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Daniel Deaconu

Jason Brown

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taplio

The Battle

Daniel Deaconu

Jason Brown

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Brown's LinkedIn Performance

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