Daniel Deaconu

TheSimplifier

Positioning and messaging consultant for early stage tech companies.

Founder

HiveKeepers

My role is to drive global awareness, scale adoption, define the go-to-market strategy, and turn that strategy into action.

Growth Advisor

TechBolide

Business Development Manager

Key achievements:
•	Developed a trading strategy that generates a 40% increase in profits on a yearly basis.

Key Responsibilities:
•	Operated various software applications and apply knowledge of the forex market in order to successfully trade throughout each session;
•	Managed the risk associated with forex trading – very strict money management rules.

Forex Trader 

Apiary Book

Key Achievements:
• Increased the company's turnover by 400% in the first 6 months

Key Responsibilities:
• Create the business development strategy;
• Open new business verticals;
• Find new clients and partners;
• Negotiate contracts;
• Pinpoint growth drivers that will help the business grow;
• Perform market research to identify new business opportunities, new strategic partnerships, and establish strategies for pursuing those new opportunities;
• Network with new potential clients, investors, and other business partners to generate new leads;
• Assemble all presentation materials and maintain all business development materials.

Key Achievements:
•	Over 300.000 Euro attracted for multiple startups in the middle of the pandemic;
•	Helped a startup win one of the most prestigious Tech Accelerators from SEE;
•	Helped a startup sign a POC with the biggest commercial bank in Romania.

Key Responsibilities:
•	Participating at online technology events and scouting for the most promising technology startups;
•	Approached startup founders via cold calling and cold emailing to sign the advisory contract;
•	Assessed the startup needs to be based on their growth objective, find the best match with investors; 
•	Built all the presentation materials (pitch deck, business plan, financial projections, etc.);
•	Approached investors via cold calling and cold emailing in order to attract the funds;
•	Lead generation – helping startups find clients for their products/services;
•	Monitored competition by gathering current marketplace information on pricing, products, new services, and delivery schedules;
•	Translated the most complex technologies and concepts into a form easily understood by the startup’s customers.

Startup Advisor | Sales Consultant

Key Achievements:
•	Trained 58 participants, divided into 9 MasterMind groups, on sales development skills, sales strategies, and sales campaigns implementation.

Key Responsibilities:
•	Lead generation – organized online and offline events to promote the MasterMind concept;
•	Assessed the participant’s needs and formed the MasterMind groups based on interests:
•	Facilitated meetings and ensured the optimal exchange of information between participants.

Co-Founder - MasterMind Club

Curatenie Profi

Key Achievements:
•	Presence in 7 major cities in Romania
•	Managed over 300 corporate clients
•	Led over 50 employees
•	Successful exit in 2019

Key Responsibilities:
•	Oversaw all operations and business activity to ensure the desired results and performances;
•	Developed high-quality business strategies, ensuring their alignment with the long term objectives;
•	Negotiated terms of business acquisitions to increase business base, solidify market presence;
•	Oversaw executive leadership, employee training, and relations with key customers;
•	Established and managed the annual budget with effective controls to prevent overages, minimizing burn rate, and support sustainability objectives.

Founder & CEO 

The Simplifier | Simplify your message — Amplify your impact | SaaS/B2B Founders: Get your Message Market Fit — Turn tech jargon into clients

Hi, I'm Daniel, The Simplifier :)

If your message is lost in translation, I'm the one who makes it understandable, relatable, and memorable. I rewrite confusing landing pages into understandable ones, with clear positioning and messaging that clicks with the right audience.

I work with founders who struggle to explain their products due to complex or confusing messaging. This is especially painful when a valuable product can't scale because the audience doesn't understand it.




𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
SaaS — fastn, vloxq, Wellnessentially, TED Data, Wellview Solutions, Apiary Book, TechBolide
B2B — Witanalytica, Meaningfy

Work with me - https://calendly.com/thesimplifier/30min

Marketing consultant and brand message strategist for SaaS and B2B companies across various industries, with revenues ranging between 100k Euro and 2M Euro.

TopTal Ltd

Being part of a team in wealth management industry, my role was to create data model for the reports and implement dashboards.

Reported the lifecycle of logged tickets to identify bottlenecks in the working process. I validated data quality and logic in the source system, designed and implemented data model for reporting, as well as UI design of the reports.

Continuously maintain communication with business users to ensure report pages serve the expected purpose.

Technologies used: PowerBI, DAX, M Query, Snowflake.

PowerBI Developer 

Inspari A/S

Worked as a business intelligence consultant in different lifecycles of the projects, such as gathering requirements, implementing data models and reporting solutions, quality assurance, maintaining the quality of deliverables.

Involved in the front-end, user-experience development in Power BI: gathered reporting requirements from the product owner and adjusted the report interface to make it user-friendly.

The use case was to project the amount of money lost for a retail company for all goods during transit or not arriving on time. Integrated multiple ERP sources to report the inventory stock. I gathered information from the customer about the desired solution to better understand the problem, planning the deliverables, implement solution, and continuously keep communication with the customer on feedback. 

Migrated multidimensional cubes to tabular models for the insurance industry with reporting requirements for budgets. I migrated OLAP data models to tabular data models. 

Designed the database architecture and implemented data warehouse for reporting statistics about national sports activities. Created a file management solution using Azure Data Factory for daily loading. Centralized all information in high quality database model. Added business logic to meet reporting requirements by delivering data views. 

Created reporting solutions based on Power BI premium licenses. I developed the source queries for extracting data from the SQL data-warehouse and Azure Databricks, the tabular model, and the report. Technology stack: Power BI.

Technologies used: SQL Server Analysis Services (SSAS) Tabular, SQL, Azure Data Factory, Azure Blob storage, Azure SQL Database, DAX, Microsoft PowerBI, M Query, Power Platform.

Business Intelligence Consultant

ING Romania

I was part of a technology hub owned by a bank. We worked on providing reports for ensuring compliance with regulatory requirements. We integrated all data sources in tabular and multidimensional cubes. We used financial data sources such as Bloomberg, Sophis and Summit.

My roles was to develop and maintain ETL pipelines, as well as general DevOps solutions.

Technologies: SQL Server Integration Services (SSIS), SQL Server Analysis Services (SSAS), SSAS Tabular

Business Intelligence Developer

BearingPoint

Part of a team creating reporting solutions for an IT consulting company. Use cases included tracking sales pipeline, balance sheet, profit loss statements, tracking performance of consultants. My role was to develop the ETL pipelines.

Technologies: SQL, SQL Server Integration Services (SSIS), SSAS tabular.

SQL Server Developer

I help digital marketing teams make data-driven decisions that improve customer satisfaction by unifying their customer touchpoints | 8 Years Senior Business Intelligence Consultant | Contractor | Power BI

I am a 7 years experienced data engineer helping small and medium companies scale by developing reporting solutions that employees adopt easily. My differentiator is that I collaborate effectively with employees to make sure I am building software users will love to return. 

My clients are companies in the process of digital transformation to sustain 4x business growth. These organisations aim to use data generated by business operations to drive fast and effective business decisions.

I worked with ING, Pandora, and British American Tobacco amongst others as a BI professional for 7 years as of now.  I gained technical expertise in Microsoft business intelligence tools, Python,  SQL, Database modelling, PowerBI, DAX. My colleagues referred to me as someone “highly technical but also one who understands the business behind the solution”

As a technical consultant for leadership decision making, I engineer reports about: profitability of serving customers, customer segmentation, satisfaction and customer attrition.

Services 📊
✔️ Reporting software for leadership decision making 
✔️ Enterprise reporting development

📧 Send me a message to collaborate

taplio

The Battle

Daniel Deaconu

Mihnea Dinu

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