Paradygma

Co-Founder

Kit di Sopravvivenza per Creator

Founder

Gumroad

Digital Creator

CybeRefund Srl - Società Benefit

Product Manager

CybeRefund

Social Media & Content Manager

Consulente marketing digitale

L'Occhio di Salerno

Redattore

BreakinScreen

Editor e Admin

Mi è sempre piaciuto 𝐜𝐨𝐬𝐭𝐫𝐮𝐢𝐫𝐞 𝐜𝐨𝐬𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐢 e poi scomporle, analizzarle per comprenderle fino all'elemento più piccolo.

Se c'è un tratto comune nella mia carriera direi che è proprio questo della costruzione e comprensione di cose.

Con il senno di poi, risulta evidente in tutte le mie attività. 

1️⃣ Fin da quando a 18 anni ho creato, con alcuni miei amici, il 𝐦𝐢𝐨 𝐩𝐫𝐢𝐦𝐨 𝐛𝐥𝐨𝐠 e l'ho fatto crescere fino ad avere un certo seguito.

2️⃣ Poi all'università, prima con la 𝐥𝐚𝐮𝐫𝐞𝐚 𝐢𝐧 𝐒𝐜𝐢𝐞𝐧𝐳𝐞 𝐝𝐞𝐥𝐥𝐚 𝐂𝐨𝐦𝐮𝐧𝐢𝐜𝐚𝐳𝐢𝐨𝐧𝐞 𝐞 𝐩𝐨𝐢 𝐜𝐨𝐧 𝐪𝐮𝐞𝐥𝐥𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐢𝐜𝐚 𝐢𝐧 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐌𝐞𝐝𝐢𝐚, scomponevo ogni concetto nei suoi elementi essenziali, li comprendevo appieno e poi li riutilizzavo, come lettere di un alfabeto, per formulare ragionamenti.

3️⃣ E nel mondo del 𝐥𝐚𝐯𝐨𝐫𝐨, prima come 𝐜𝐨𝐧𝐬𝐮𝐥𝐞𝐧𝐭𝐞 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 𝐝𝐢 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞 𝐩𝐨𝐢 𝐝𝐢 𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧 (con focus sulla user research) aiutando alcuni business ad avviare la loro presenza nel mondo digitale e, dopo aver abbandonato il mondo della consulenza, 𝐨𝐠𝐠𝐢 𝐧𝐞𝐥 𝐫𝐮𝐨𝐥𝐨 𝐝𝐢 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐩𝐞𝐫 𝐮𝐧𝐚 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐝𝐢 𝐂𝐲𝐛𝐞𝐫 𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 che aiuto nel creare i nuovi sviluppi dei suoi prodotti digitali. Esperienza che mi ha portato, negli ultimi mesi, ad affacciarmi al mondo del product management, grazie anche al 𝐌𝐚𝐬𝐭𝐞𝐫 𝐢𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐝𝐢 𝐄𝐝𝐠𝐞𝐦𝐨𝐧𝐲.

4️⃣ Infine nel 𝐭𝐞𝐦𝐩𝐨 𝐥𝐢𝐛𝐞𝐫𝐨, che passo in una miriade di attività solo sconnesse in apparenza (il fil rouge è evidente solo a chi sa guardare bene):

🟢 usare 𝐍𝐨𝐭𝐢𝐨𝐧 non solo per prendere appunti ma per creare 𝐚𝐮𝐭𝐨𝐦𝐚𝐳𝐢𝐨𝐧𝐢 𝐞 𝐦𝐢𝐧𝐢-𝐩𝐫𝐨𝐝𝐨𝐭𝐭𝐢 𝐜𝐡𝐞 𝐦𝐢 𝐦𝐢𝐠𝐥𝐢𝐨𝐫𝐚𝐧𝐨 𝐥𝐚 𝐯𝐢𝐭𝐚;

🟠 creare siti web con piattaforme come 𝐍𝐞𝐭𝐥𝐢𝐟𝐲 e framework come 𝐇𝐮𝐠𝐨, solo per il gusto di comprenderli;

🛡 leggere libri e newsletter a tema 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 per poi rilassarmi la sera leggendo qualche romanzo fantasy;

🎧 ascoltare 𝐩𝐨𝐝𝐜𝐚𝐬𝐭;

🖱️ utilizzare 𝐅𝐢𝐠𝐦𝐚 per creare 𝐌𝐕𝐏 di nuove idee di business.

Se ti interessa uno di questi argomenti o vuoi scrivermi per altre questioni, mandami un messaggio qui su Linkedin, oppure scrivimi una mail a  👉  dandele93@gmail.com

Se invece vuoi leggere un pò di cose, ti consiglio di 𝐥𝐞𝐠𝐠𝐞𝐫𝐞 𝐢 𝐦𝐢𝐞𝐢 𝐩𝐨𝐬𝐭, non dico che ti cambieranno la vita ma magari possono essere interessanti!

Daniele D'Amico ⚫️

Claudia Caldara

Spindox

Identify the most appropriate project approach methodology; Identify the tools to support the methodology (collaboration, tracking, planning); Identify project stakeholders; Developing communication plans; Creating kickoff and progress presentations; Planning project activities and monitor their progress; Interfacing with the client's internal departments on Business and IT level; Manage post go-live activities (trouble shooting, knowledge transfer, progress).

IT Project Manager

Socialware

Launched from 0: 3 digital projects: 50k€ values(website and app)
Redefined strategy of an e-commerce client- plus 100k revenue
Redefined marketing strategy of a big corporate webiste-plus 10% funnel
Introduced Agile methodology with the stakeholders of the Team
Analyzing project requirements and preparing budgets and schedules
Develop a detailed project plan and monitor progress
Aligning digital marketing strategies and IT developers with overall business goals
Keeping touch with clients and stakeholders to be alligned on requirements, goals and
progress of the projects

Senior Information Technology Project Manager

Primadonna S.p.A.

Worked with an external software house to create an internal database of
digital product management- 2ML€
Launched the omnichannel project: website, app and returns in shop
Worked across stakeholder: marketing, operation, salesforce and Sap
Built Merchandising Plan internal tool: 700 SKU per season
Product strategy:pricing, categorisation, ranking, upsell / cross sell online
Proposed product priorities, roadmap & value proposition to governance /
steering / operating committee(s), demonstrating product offering, return on
investment and remaining product life value

E-Merchandiser

MONOQI (www.decovry.com)

Coordinating with internal teams to develop and launch effective site content and promotions (co-own the planning and execution of merchandising, marketing, promotional and content plans, crafted brand / seasonal moments, product launches, etc.)
Maintaining a detailed promotional calendar, responding in real time to updates and changes and efficiently communicating them to the teams
Working cross-functionally to define and implement merchandising tools and processes using available data & campaign insights to provide sound merchandising, marketing, promotional and product optimization recommendations
Recognizing trends in the market and identifying ways to incorporate those into the Monoqi brand / promotional messaging

Project Manager

My goal was to communicate the MONOQI Vision and Advantages to potential Partners (i.e. Designers, Product Manufacturers and Product Distributors)
Scouting and onboarding of new brands and designers, for furniture and lighting, print art and, last, home textiles;
Negotiation with vendors about prices, business conditions, etc; virtual merchandising / curation of products into coherent sales;
Supplier relation management;
Market Analyses and competitor tracking;

Senior Buyer

Zalando GmbH

Creating differentiated product and partnership offerings across the brand range, fascia and channels in collaboration with other internal departments, including Marketing.
Developing a realistic pricing strategy, taking into account brand image and channel while ensuring optimal final margin.
Liaising and conducting contract negotiations with suppliers and factories on the production of exclusive 
products, delivering consistently high margins.
Delivering comprehensive range plans incorporating product segmentation, selling price structure and target margin.
Continually identifying and implementing improvements in the supply base.
Introducing new suppliers and removed non-performing suppliers in accordance with strategy and contractual obligations.

YOOX

Defining the buying budget and OTB (open to buy).
Managing suppliers portfolio.
Visiting suppliers for product selection and negotiation of purchasing conditions.
Sales analysis, strategies and integration with the Merchandising department.
Analysing the catalogue to identify missing brands and business development opportunities.
Catalogue check.

 Senior Buyer  YOOX S.P.A, BOLOGNA/MILANO   2008-2011

I come from ten years of multicultural work experience abroad with working linguistic competence and ability to relate to disparate profiles which helps me daily in the relationship with the team, as well
in creating the conditions for effective collaboration with customers and stakeholders.
After an initial university course in economics, the evolution of my interests and my vocations as well as the evolution of job market, led me in search of completion training in the IT field which today allows me to take on the role of PM
IT by fully understanding business relationships and at the same time remaining at the keep up with technical developments.
As a results- and goal-oriented IT PM, the focus is on completing the projects ensuring compliance with agreed specifications; after careful analysis of context and team, I am able to operate in Agile or Waterfall depending of the best methodology for that specific context.
Versatility and predisposition to change leads me to proactively search for personal development in AI skills and achievement project management certifications (PMI).

Project Coordinator

Identify the most appropriate project approach methodology;
Identify the tools to support the methodology (collaboration, tracking, planning);
Identify project stakeholders;
Developing communication plans;
Creating kickoff and progress presentations;
Planning project activities and monitor their progress;
Interfacing with the client's internal departments on Business and IT level;
Manage post go-live activities (trouble shooting, knowledge transfer, progress).

taplio

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Daniele D'Amico ⚫️

claudia caldara

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