Starkhorn

Directing large-scale PE backed IT integration projects across multiple countries, standardising operations, streamlining processes, and managing complex IT infrastructures to achieve significant cost savings and efficiency gains.

Collaborated with C-suite executives on IT due diligence, post-merger integration, and the creation of scalable operating models, delivering measurable synergies and enhanced portfolio value.

Developed and executed bespoke IT strategies for private equity clients, ensuring alignment with business goals, operational scalability, and long-term growth through innovative technology solutions.

Offering consultancy, fractional support, and expertise in M&A, Divestments, Outsourcing and Private Equity.

Founder

Age UK

Non Executive IT Director - Digital and Technology

Jardine Motors Group trading as Lancaster

Spearheaded IT due diligence for a £300m transaction, enabling the seamless sale of Jardine Motors to Lithia & Driveway.

Supported the £400m acquisition of Pendragon PLC, integrating IT systems to establish Lithia UK, driving operational synergies.

Achieved £1m+ annual savings by centralising telephony systems, enhancing customer service.

Designed and executed a cybersecurity framework, achieving a NIST CSF maturity score of 29.

Chief Information Officer

Mothercare

As Head of IT Service Delivery & Infrastructure, I led seamless IT service delivery across 150 UK stores, franchises, head office, e-commerce, and warehouses. Aligning IT with business objectives, I enhanced efficiency and drove innovation.

Head of IT Service Delivery & Infrastructure

IT Service Delivery Manager

IT Technical Services Manager

IT Technical Support Manager

VisitBritain

Technical Support/Infrastructure Analyst

2nd Line Engineer at VisitBritain

Fractional CIO | IT Strategy for High-Stakes M&A | Faster M&A, Smoother Exits | De-risking IT & unlocking value | Author

If IT isn’t creating enterprise value, it’s destroying it. Most firms still treat IT as a cost centre. Growth-focused companies can’t afford that mistake. I help CEOs, CFOs, boards, and investors turn IT into a value-creation engine — accelerating deals, de-risking operations, and boosting EBITDA.

Proven Results

✓ £1.6m in savings within 18 months across 10+ countries
✓ Seamless IT integrations in £300m+ and £400m+ transactions
✓ 40% fewer outages across 150+ retail locations
✓ Cybersecurity resilience with NIST maturity scores above industry benchmarks

Why Clients Choose Me

✓ Fractional CIO flexibility — strategic leadership without full-time overhead
✓ Interim CIO firepower — execution in high-stakes transformations
✓ Board-level insight — translating IT complexity into clear business impact

Whether you’re scaling a mid-sized firm or leading a multi-country enterprise, IT should fuel growth, protect assets, and support scale. If it isn’t, it’s silently eroding value.

I am currently accepting 2 more clients in 2025 (Fractional, Interim, or Advisory).
DM me or book a call to explore how IT can become your competitive edge.

Daniel J. Jacobs

Coastal Carolina Comfort LLC

This is an HVAC Business 

We began working with this client on April 1st. Prior to that, in March:

They had generated 42 leads through ads
Quote Value: $59,611
Sale Value: $379



When I took over on April 1st, I restructured the account, paused all previous campaigns, and launched two new campaigns using STAG-based ad groups, with a focus primarily on AC services due to the summer season.



After 30 days, the results improved significantly:

106 leads generated
Quote Value: $166,122
Sale Value: $28,861


Here’s what I changed:

Replaced Performance Max with Search campaigns

Introduced theme-based ad groups

Created localized ad copy

Added extensive negative keyword lists

Used a minimal number of highly targeted keywords in each ad group

Most importantly, leveraged "near me" keywords in a truly local context to capture nearby searches

Google Ad Expert 

Revenue Growth

I have Started Working with RG Agency, handling all the Google Ad Accounts. 90% of these businesses are Local service-based businesses, including HVAC,P lumbing , Junk Removal,Landscaping ,etc

Google Ad Lead gen 

Google Ad services

I've layed the foundation of the company for a better and trusted contribution to digital marketing in term of advertising especially targeting PPC campaign

PPC is now a days becoming the most efficient way of advertising.

For PPC campaign you have to know well about
1. Your business goal and nature
2. PPC campaign structure
3. PPC campaign management
4. PPC campaign strategies
5. PPC campaign KPI and metrics
6. PPC campaign tracking
7. Conversion set up & tracking
8. Visualizing Data with two Question How and Why.
9. Keeping Yourself Updated with Ongoing Changes to digital marketing
10. You must have strong existence on social media platforms

The Window Source of Houston

This is a Window & Door Repair /Replacement, and Installation business 
We have said goodbye to Each Other 



I was responsible for the Google Ads.
Not Facebook Ads, SEO, or other channels.

Their revenue was hurting badly.

And through Google Ads, we were almost achieving 6X ROAS.

We generated:

$151,444.50 in quotes
$48,231.25 in sales
62 leads
Ad spend: $8.7K


But since their overall revenue was hurting…

They hired an agency to do everything — Google Ads, SEO, Meta Ads, etc.

They were actually a franchise of a big brand, and there was a connection between the other agency and the big brand.

The brand came with an offer:

“We’ll pay all your marketing fees, but you have to work with this agency.”

And since the client was already tempted, especially with their current revenue issues…

I lost him.

But here’s the funny part:

I still have access to their Google Ads account.

And the new agency is just running my campaigns, without changes.

They only added one campaign with these settings:

All keywords on Broad Match
Bidding: Maximize Clicks (no bid cap)
Location targeting is set to interest, not presence
Ad scheduling: 24/7, even though they are closed on weekends



So, the whole point of the story is:



👉 A good offer beats the best product/service (Okay, I’m good — maybe not the best 😅)
👉 You shouldn’t blame one channel for another channel’s poor performance
👉 And remember: good services are never free

89transfers

Google Ad Specialist

Quality coaching academy qca.com.pk

→ Objective: Boost leads among 9th, 10th, and intermediate students.

→ Strategy:
↳ Targeting & Segmentation: Created campaigns focused on 9th, 10th, and intermediate students.
↳ Ad Optimization: Improved keyword targeting, ad copy, and bidding strategies.
↳ Continuous Monitoring: Tracked performance and made adjustments for better results.

→ Results:
↳ Increased Enrollment: Attracted more leads from targeted student groups.
↳ Enhanced Reach: Expanded the academy’s visibility and engagement.

By managing and optimizing the Google Ads campaigns, we boosted lead generation and broadened the academy's reach.

Lead Generation Expert 

💙Certified | Google Ad Guy 👊| Scaling Small Businesses with Ad 🫵Knowing Every Corner of Google Ad

I'm Saqib — a village boy now living in the capital city, Peshawar.

I’ve been running Google Ads for the past 3 years. I started with all kinds of niches and have experience working with e-commerce, B2B, and B2C lead generation. BUT

Since 2024, I’ve been fully focused on B2C lead generation for local service-based businesses, managing an average of $60K/month in ad spend across different industries.


💙What’s Exciting?

I now offer a complete system tailored for local businesses:

High-converting landing page templates
Winning campaign blueprints
Proven sales funnels

I don’t just run your ads — I build and launch the entire system for you. You only need to answer the phone and close the customer.


I handle everything else:

✅Launching landing pages
✅Building funnels
✅Running Google Ads
✅Tracking every dollar in a CRM

You’ll always know where your money is going.


📚Where Did I Learn Ads?

👉God Tier Framework  by @ed leake– taught me everything about Google Ads
👉PPC Mastery  – taught me PMAX Campaigns
👉Alpha Lead Gen Community – showed me what drives success for Local B2C lead gen businesses
👉Diamond Gen Camapign by @Thomas Eccel
👉Server Side Tracking From @Umar Tazkeer 



What Have I Achieved?
Since 2024, I’ve consistently managed $60K/month in ad spend just for local service businesses.



🤷‍♀️Are You In One of These Niches?

HVAC
Plumbing
Legal
Locksmith
Junk Removal
Carpet Cleaning
Roofing
Landscaping
Dental

Or any other B2C local service business?

If yes, you're in the perfect place to work with me.

If you're in other niches, I can still run ads, but I don't guarantee the same level of results.

Muhammad S.

Your ads should be printing jobs by now — something’s off,

Often, you may hear your agency say things like:

→ We need to test more keywords.
→ Let's try different ad copy.
→ The landing page needs work.
→ Competition is getting tougher.

However, they rarely consider your unit economics.

Here's what they may not understand:
Unit economics are crucial in determining campaign viability.

Without understanding your unit economics, they will face several limitations:

❌ They won't be able to set realistic Return on Ad Spend (ROAS) targets.
❌ They won't know your maximum viable Cost Per Click (CPC).
❌ They can't determine if scaling your campaigns is even possible.
❌ They will struggle to allocate your budget effectively.


In essence, they're attempting to optimize a campaign without knowing if it can succeed mathematically.


Unit economics form the hidden foundation of successful advertising. Unfortunately, many agencies overlook this aspect entirely. 

This oversight can lead to seemingly perfect metrics but ultimately zero profit.

So, does your agency understand your unit economics? 👇



-------------------------------------------------------------------------------
I’m Saqib — I’ve managed $2M+ in Google Ad spend, helping local businesses generate more qualified leads and booked jobs using my Three-Pillar Google Ad System.
Some results I’ve delivered:
✅ Helped an HVAC company generate $100K in 3 months → https://lnkd.in/eaVMSBY4


✅ Helped a Landscaping business generate $145K with 9x ROAS → https://lnkd.in/eyASki7j


✅ Helped a Window Replacement company generate $450K in booked jobs → https://lnkd.in/eGV-X26M

Muhammad Saqib

💙 Google Ad PPC Expert For Local service-based Businesses

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