Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

The Momentum Company

UNIFY YOUR PEOPLE, MULTIPLY YOUR IMPACT

At the Momentum Company, we specialize in transformational training, high performance coaching and media solutions tailored for CEOs, executive teams, and Impact Driven organizations. Our leadership programs empower our clients to cultivate highly engaged teams and foster thriving cultures both at home and at work, while becoming recognized leaders in their industries and communities.

At The Momentum Company, we understand the unique challenges faced by leaders like you. We know that it can be lonely at the top with pressures and expectations building, yet a lack 
Through years of refining our approach and delivering over 140 in person events, we've developed a proven system to support leaders unify teams, eliminate friction and gain greater momentum both personally and professionally.

-> Wake up every day feeling solid, clear, and confident about your future and what you are building.

-> Lead a team that operates in lockstep, attracts top talent consistently, and fosters a workplace where everyone is aligned with a shared vision.

-> Operate from less pressure day to day. Not because you are doing more,
but because you are mobilizing more around you while working on your zone of genius.

-> Experience more meaningful relationships, time freedom and space to enjoy your life.

To learn more about our services and how we can support you in achieving your goals - > Book a Discovery Call

Co-Founder

Gravitas Enterprises / Warriors of the Heart

Christine Jewell is an Author, Speaker, Coach and the Founder of Warriors Of The Heart, where she helps successful leaders upgrade their lives by moving beyond the superficial “life” they’ve built into a whole new playing field where deeper love, aligned leadership and endless adventure are the norm, not the exception.

Christine helps bridge the gap between Faith + High Performance + Relationship Mastery to help people receive more than they could ever imagine and claim the rich life they were created for. As a mother of 6, ages 6-20, through a blended family, a wife, and a multi-6-figure business owner, she is intimately familiar with the overwhelm and burnout that can come when building a ‘dream’ life, as well as what’s possible on the other side. 

Her vision is to create a powerful community of men and women who are rising together as powerful Co-Creators, redefining the way we do work, relationships, and life.

Founder

Christine Line High Performance Coaching

I am DONE watching people barely scrape by in their health, relationships, energy, careers. There IS a new way of operating that goes against the traditional 'success model' and is SO much more fulfilling! 

I bring together 20+ years of expertise in the Health & Fitness Industry with the Mindset Coaching of High Performance Training and a Deep Heart Awakening to SHIFT you into a NEW state of being.

Owner, LIFE Changer 

push!FITstudio

Congratulations on taking the first step to improving your lifestyle and health! At PUSH!FIT we are so much more than just a gym. We are a community of individuals who realize the value of your time and your desire to see progress, whether fat loss, muscle gain or sport performance. We realize you want your body to reflect how hard you’re working – you want to look and feel your best!!

Owner

When your millions don’t make you happy - here’s a quick 15-second test to see if success is now costing you more than it’s giving you.

✅ You’ve built the business, but your marriage, health, or peace of mind are hanging by a thread.
✅ You keep hitting new milestones, yet the emptiness and pressure never fade. You can’t seem to escape the incessant noise in your head and anxiousness in your body.
✅ You feel spiritually disconnected and wavering—carrying the weight of it all alone instead of leading yourself and others with unshakable faith, authority and conviction.

If this hits home, you’re not alone.

If relentless drive and success were the answer, you wouldn’t feel this drained. High achievers—CEOs, founders, and executives—fulfill their financial aspirations but often find themselves wondering: Is this it? Why do I still feel restless?

I know this path well. For decades, I chased bigger goals, built businesses, competed at world class levels and checked every box—yet behind the scenes, my most intimate relationships were  strained, my faith was wishy-washy, and peace felt out of reach. There was always another giant to face, a mountain to conquer - and I was doing it all in my own sheer strength, determination and willpower. 

It took a breaking point to realize that more achievements wouldn’t fix what was missing and that I could only get so far operating on my own strength.

Now, I help high-level leaders make the shift from,

🔹 From Pressure to Authentic Alignment

Success shouldn’t come at the cost of what matters most. 
I help high achievers move beyond the constant pressure to perform and truly thrive in the five most important relationships of their life—faith, vitality, marriage, legacy, and identity.

🔹 From Strained to Strong Relationships

A thriving business means nothing if your marriage and family are falling apart. 
I help leaders restore trust, uplevel communication, and deepen their connection so their most important relationships become a source of strength and amplification — not stress and contraction.

🔹 From Disconnection to Faith-Driven Clarity

You were never meant to carry it all alone. We were created to be in partnership with God in ALL things.
I help leaders rebuild their foundation of faith, surrender the pressure, cultivate trust and lean into the calling and mission on your lives —the foundations on which true Legacy is built.

If this sounds like a conversation you’d like to have, send me a direct message.

It’s not about dropping the armor—it’s about creating an authentic, aligned life where you don’t need it.

taplio

The Battle

Danielle Cevallos

Christine Jewell

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