We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Everything about doing business online has changed in the last year. 
High ticket sales have tanked. 
Buyers are highly skeptical. 
Ad costs have increased. 
Organic algorithms are brutal. 

Yet, every day our clients are getting results. 

7-figures in less than a year, selling an offer under $800. 
Turning $199/month into $210k in high ticket sales. 
300 new members in a front-end offer with an email list of 700.  
$2400 in a front end offer that turned into $24k in high ticket offers within 2 weeks. 

The truth is, if you are doing business like you've always done it... 

Selling high ticket direct in launches or running ads to 90 minute sales calls...
5 step funnels with upsell after upsell
Posting and praying

...then you are going to continue to experience a sales slow down, watch your profits shrink, and feel like you are swimming upstream with a boulder on your back. 

Unless you start leveraging our Trust Building Strategy... 

Here are the steps we help you take to do it:

→ Put together a front-end offer that is low cost/high value (not the old school SLO type)
→ Build and execute a relationship management system
→ Take consistent daily action to start, nurture, and convert those leads with a strategic daily sales system

Whether you are building your first $10k in monthly revenue or your next $1M in monthly revenue... 
We can help you:

→Accelerate your sales process
→Generate more revenue while increasing profits
→Streamline your team
→Find the passion for your business again

There are two ways to work with us:

The Virtual Business School: A monthly membership that teaches you our 3 part sales system, then gives you monthly trainings on what's working in the online world. $59/month or $639 for the year, no contract. https://go.virtualbusinessschool.com/joinvbs

Legacy Leaders Mastermind: An exclusive mastermind for entrepreneurs running companies doing over $2M annually. This is invite only as it's designed for high level conversations. To learn more about Legacy, book a call. 
Here's the link: https://calendly.com/danielle-kri/general-consult

Danielle Cevallos

Sales, leadership, entrepreneurship all require the same ingredients...

Grit, resourcefulness, and perseverance. 

In today's world of instant gratification, and 4 hour work weeks, the truth about what it takes to truly build something exceptional is often lost. 

But, when you face the truth, you're able to move forward and conquer goals FAR greater than you could ever imagine. 

You can build a 1% life on the back of discipline, focus, and strategic decisions. 

You can change your industry, your family's future, and your community by doing the right things for the right reasons. 

I know because, I did just that. 

In my Fortune 500 career, I was promoted 7 times in 8 years to SVP. I led 17 locations and over 100 team members, through the 2008-2010 downturn, while breaking sales records, and creating an entirely new stream of revenue for my company. 

When I started my business, I was able to build to 7-figures in revenue while working full time in my corporate career. 

I grew that company to 8-figures and was awarded the Inc. 5000 award for being one of the fastest growing companies in the US (multiple times). During that time I recorded hundreds of podcasts and drove my show to the top of the charts. 

I wrote 3 best selling books, and have been featured on major news outlets across the country. 

I've helped thousands of entrepreneurs and their teams make 6 and 7 figure leaps in their business revenue and personal income. 

I did all of that with no connections, no trust fund, and no fancy education. 

Just grit, resourcefulness, and an unstoppable commitment to making my dreams a reality. 

My goal is to help everyday business leaders do the same. 

If you're curious about creating simple systems that can help you grow faster,
check out my Virtual Business School program:

https://go.virtualbusinessschool.com/joinvbs

Or, subscribe to my free newsletter on Substack: https://kellyroachofficial.substack.com/

Kelly Roach

Shifts to help you grow from a 7-figure leader into an 8-figure leader...

Team: delegating tasks ➡️ creating OWNERSHIP. 

Sales: messy, chaotic, random action ➡️  sales metrics, systems and launch cycles flowing consistently

Marketing: inspiration and bandwidth driven marketing ➡️ daily cadence across platforms systematically generating leads, nurturing and converting each day

Mindset: work harder = get more done ➡️  empower ownership, elevate systems, multiply and duplicate through email list, text list, brand growth.

Kelly Roach, CEO

Keynote Speaker | Entrepreneur and Founder | Sales Systems Expert & Business Growth Strategist | Top Ranked Podcast Host | Best Selling Author

Dream delusionally big.

Take nothing personally. 

Build the skills, run the reps and take the hits required to make your dreams a reality.

It’s not that they aren't meant for you.
 
It’s that you misinterpreted your lack of readiness as a lack of WORTHINESS and quit too soon.

I don’t usually talk about platforms until we’ve been living inside them for a while.

But over the last few weeks, we have been surprised by the results of using Substack after joining the platform with low expectations. 

In today's episode of The Kelly Roach Show, I share why we started paying attention to Substack in the first place, what makes it different from where most people are spending their time right now, and how it fits into a longer-term vision around books, thought leadership, and intellectual property.

I'm sharing how we’re thinking about Substack, what makes it appealing, what it requires to work well, and why it aligns with where we’re headed as a brand.

If you’re curious why Substack is even on our radar and whether or not it should be on yours this episode will give you more context. 

Comment PODCAST and I’ll send it to you! 

PS: The FULL breakdown on how we're monetizing the platform is live now on Substack for founding members - comment FOUNDERS and I'll send you the link to subscribe!

Your ability to make decisions quickly, implement and course correct will create or kill growth.

The slower you move, the higher the likelihood of failure...

Even if you have the right idea.

There is no perfection in business. Only imperfect action, strong execution and iteration.

One of the biggest myths in online business is that the more your business grows the more complexity is required. 

What I’ve seen over and over again this past year is actually the opposite.

Some of the most profitable, sustainable businesses I have worked with are successful BECAUSE they are built on: 

• A relevant, urgent offer
• Consistent visibility
• A system for thoughtful, intentional relationship-building and follow up
• Exceptional service delivery

That is it.

Simplicity is your competitive advantage. 

Most people overcomplicate because they’re trying to grow fast instead of trying to grow sustainable.

But the businesses that last are built by people who are patient enough to let trust do the heavy lifting.

No marketing gymnastics required. 

Simplicity + consistency = scale.

Why Substack is becoming a core focus for me in 2026...

There's a reason Substack is getting more attention than almost any platform right now: 

Substack has become a home for deep thinking and intellecutal property, over aesthetics and "trending content." 

What surprised me the most is that Substack isn't just a writing platform, it's a monetization engine for true thought leadership, even with a small audience. 

Industry research shows that just ~1K subscribers can yield ~50 paid subscribers. 

Top creators earn $500K-$5M annually. 

Why this works: 

People don't just casually scroll Substack. They opt in, subscribe, and pay to listen, consume and converse. 

That's high intent behavior. 

After just a few months of consistent dedication to the platform, here's what we're loving so far: 

-Easy in-app purchases. 
-You own the relationship. 
-Subscribers go directly to your email inbox, and you can message them and quickly initiate conversations. 
-Clear growth, revenue and subscriber data/feedback is available to you in a simple dashboard format. No guesswork. 

For authors, educators, service-providers and IP-driven brands, this is key. 

Instead of sending people to platforms where you lose customer data, Substack becomes the hub. 

Engagers ➡️ subscribers ➡️  readers ➡️  buyers. 

This is why Substack works so well for leveraging archived content, long form teaching, books and thought leadership, and freedom-based business models. 

If you want to build a paid audience around your ideas, it might be worth checking out the platform. 

Every month for my founding members, I'm releasing a full breakdown of exactly how we are using the platform in real-time to drive brand and revenue growth (so you can model what makes sense for your business)...

Comment SUBSTACK for the link to subscribe!

The businesses growing the fastest in 2025 weren’t adding more complexity — they were removing friction.

What used to feel “too simple” became the most profitable.

Single-session intensives outperformed long programs.
Simple text messages to drive trust builder sales. 
One-page teaching tools that sold better than 80-slide decks.

In Today's episode of The Kelly Roach Show, I break down the six sales trends we tested, validated, and are now scaling into 2026 (including why live selling remains the fastest way to collapse time and trust when you follow a sysem). 

Comment PODCAST for the link!

The #1 limiting factor that prevents entrepreneurs from hitting $10M+ in their business...

Leadership. 

When growth slows down at the $2-$5M mark, businss owners immedaitely look to new marketing strategies, new offers, and new tactics.

But, the real constraint is rarely external. 

At a certain stage, the business stops scaling at the speed of the founder's effort, and start scaling only at the capacity of the TEAM. 

This is where leadership must evolve from constantly doing and directing, to building people who can think, decide, and execute.

The moment the founder commits to improving their leadership, culture begins to shift (even before any role is added or system is changed). 

A self-led team doesn't just increase profits. 

It creates sustainability, flexibility and freedom, allowing leaders to scale without sacrificing their faith, family, or health. 

The real reason so few businesses cross $10M isn't a lack of opportunity; it's a lack of mastery in team building and leadership. 

Which is exactly why I wrote Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team. 

Comment BTY to get a free, digital copy directly to your inbox ⤵️

What happens when a multi-million dollar wealth management CEO books a VIP day...🌴

Today I had the pleasure of working 1:1 with Leah Hadley, AFC®️, CDFA®️, MAFF®️, one of my private clients (who is also part of our Legacy Leaders 7 and 8-figure business mastermind!) 

Leah is the founder of Watch Her Thrive, where she runs a sisterhood for women who want to become more financially-empowered. 

She has helped hundreds of women build financial security, confidence and freedom. 

In ONE focused day, we mapped out: 

🔥 New and optimized revenue streams 
🔥 Team performance metrics that drive profits
🔥 A clear plan to more than double her wealth management company this year
🔥 A long term strategy to 10X her sisterhood

Everything we mapped out is SIMPLE, strategic, profitable, and can be implemented right away using the assets, resources and team she already has. 

This is how we help leaders make multi-million dollar leaps with lean teams and innovative strategies that WORK. 

No rebuilding from scratch.

Instead, we focus on smart, profitable moves that compound quickly over time.

If you are looking for strategic guidance and mentorship to help you identify your most profitable pursuits and spring into action quickly, here’s how we can work together:

🚀 Inside Legacy Leaders, I work with 7 and 8-figure business leaders in a true mastermind-style setting (virtual and in-person — you choose!) to grow and scale by leveraging simple, proven strategies to optimize sales systems, run profitable and productive lean teams, and build a legacy brand.

Comment LEGACY to learn more!

💡 Not yet at the 7 or 8-figure mark or craving more hands-on support? Comment VIP to learn about scheduling a VIP day with me ⤵️

One single, 60-minute session has the power to outperform a traditional launch model....

IF you follow the right system.
 
As someone who has been teaching profitable launch strategies for YEARS, I will tell you that the market is evolving quickly, buying behavior is evolving and our job is to help you keep up.

The good news for you is that we have tested and modeled this for the last year and on January 22nd, we are delivering the A-Z playbook on how to run SINGLE sessions that sell. 

This 3 hour intensive will cover: 

-How to define a topic, market position and differentiator that will gain traction and get the RIGHT people in the room.

-How to design a session that sells naturally and with integrity (aka how to "run the show" while live so people stay on and buy). 

-How to select or design an offer that meets the "3 yes’s rule" to actually get people to buy LIVE.

-What happens before, during and after to determine whether your live flops or sells on the spot like crazy.

-Exactly how to get people to show up (our secret sauce while live + flow that’s proven to convert) plus post-production steps to get ROI fast.

-Tech set up and tools that make or break maximizing attendees and conversions before and after the live (you'll also get real samples of our high converting text messages)

-How to net up to 50% more sales AFTER your session with simple repurposing strategies that work. 

-Where, what and how to use your live to get more traction fast.

If you haven't saved your seat yet, comment SELL MORE and I'll send you more info!

There is a low point during the final stages of a recession called a TROUGH.

This is where there is both peak fear, and peak opportunity.

It is out of the trough that category leaders are made. 

Out of the trough, new category leaders RISE.

2026 is what I am officially calling the CATEGORY CLAIM CYCLE.

Yes, we are still in a trust recession.

However: 

We are moving through that cycle as we have been here for years.

Some are just waking up. 

Others have been refining, adapting and innovating. 

Preparing for YEARS. 

This determines what cycle your business is in, because you lead your business and it does what you tell it to do.

If you have adapted and have been innovating for awhile now, you are positioned to RISE.

Some things you can do in this cycle:

1. Reposition products and services for certainty. This means fast win frameworks, outcome-based solutions and speed to results.

2. Compound visibility, elevate authority. Build your personal brand, own your platform (show, list growth, community build). 

Consistent voices will win. True thought leadership will reign again.

3. Create leverage and build capacity. Get ready for the next big leap. Systematize delivery, up skill team, business models that work in this market AND can support 10x growth.

The trough period tends to be short. 

It’s time to decide how you will lead this year to position for the future.

Who is ready to step into the CATEGORY CLAIM CYCLE?

Homeschooling gives you back somewhere between 10,000 and 17,000 hours with your children. 

Time with our children is irreplaceable.

There is no greater gift we can give them than our presence.

The school system was created so that the system could produce more workers, not for your child’s development, growth or highest potential.

Am I connected to any other homeschool parents here on LinkedIn? What has your experience been?

A space where you don’t have to feel guilty for choosing presence at home, and ambitious business goals.

A space where growth matters, but never at the expense of your relationships, your health, or your faith.

A space where your peers want to see you WIN — and can cofacilitate growth through strategic collaborations, partnerships and referrals.

A space to meet brilliant women leaders you otherwise might have never crossed paths with, of all different industries, areas of expertise, but with shared vision, mission and values.

A space where we build empires and have a lot of FUN doing it.

If you are seeking a female-led community to support you in expanding your network and growing your business in 2026 — Called to Lead Is the space.

💎 Comment EVENT for details and ticket packages!

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Danielle Cevallos

Kelly Roach

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The Battle

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Kelly Roach

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kelly Roach's LinkedIn Performance

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