Dani Sayag 🎧

Pentera

Head of Social Media & Community

Syte

Head of Social Media

ZoecialMedia

Social Media & Digital Marketing Manager

Surf Media

Kenes Group

Social Media & Community Manager

Hey, I’m Dani, a social media and digital marketing strategist with over a decade of experience turning brands into connections that matter. From scaling social media channels to building thriving online communities, I specialize in blending strategy, creativity, and data to drive real results.

Some wins I’m proud of:
- Boosting followers by 77% and engagement by 84% in just one year.
- Launching campaigns that improved ROAS by 40% and cut CPC by 30%.
- Growing customer communities that reached 40% of users through newsletters and webinars.
- Collaborating with influencers to increase brand mentions by 40%.
- Developing strategies that brought in 30% more website traffic.

Along the way, I founded a 400-member community to support social media managers, volunteered to teach marketing basics to newcomers, and shared industry insights on my Vanity Metrics Podcast. Between mentoring teams and creating scroll-stopping campaigns, I love giving back to the social media world that’s given me so much and helping others level up while I do it.

Want to talk strategy or chat about all things social media? Let’s connect!

Head of Social Media and Community

I am a global cybersecurity executive with more than 20 years of experience bridging the gap between technical innovation and business impact.

As AVP of Global Channel Security Engineering at Pentera, I help lead strategy and execution for our worldwide partner ecosystem—empowering partners to drive revenue growth, accelerate customer success, and deliver measurable business outcomes through automated security validation.

My career spans roles in ethical hacking, product leadership, customer success, presales and now executive channel roles. This diverse background allows me to translate complex security concepts into clear business value, shaping both partner success strategies and enterprise cybersecurity outcomes.

Key areas of focus:
	•	Executive leadership of partner enablement, engineering, certification, and channel strategy
	•	Driving partner-led revenue growth and market influence across the Americas, EMEA, and APAC
	•	Public speaking and thought leadership  
	•	Hands-on technical expertise in penetration testing, Dark Web analysis, and vulnerability management (author of Hands-On Dark Web Analysis)

Beyond my corporate role, I am a public speaker, published author, and advisor, helping organizations strengthen resilience and partners build profitable security practices. I thrive at the intersection of leadership, strategy, and technical depth—with a passion for enabling others to succeed.

Sion Retzkin

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Dani Sayag 🎧

Sion Retzkin

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