I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I turn ur business Insta + Pinterest into actual money

(corporate marketers hate to see me coming 💅)

I've helped multiple brands hit 7 figures without spending a penny on ads, generated over 1B+ organic impressions, and built full stack marketing funnels for over 100 brands that directly link to revenue 

it's 2026, we want MONEY from our marketing not impressions bestie!!

two ways to work with me:

💌 full social media management

content strategy, creation, posting, funnels - the whole shabang handled.

bc viral videos mean nothing if your funnel is leaking everywhere.

💰fractional CMO (application only) - CURRENTLY FULLY BOOKED

Think systems, automations, full-stack funnels, team management, metric tracking, growth charts. the whole backend built for ROI. I build the foundation so your marketing runs a compounding profit - not just technically 'managed'

(ps - I only work with brands looking to build solid foundations and boost cash flow, not those looking for viral videos and quick wins)

oh and btw if you don't hit the growth metrics we agree on?

you get your money back. simple as that 🤷‍♀️

(most agencies won't even tell you their results. I guarantee mine cos I'm that good)

8 years in. learnt most of it the hard way so you don't have to x

Danielle Theobald 🍪

surprise I made a person??

41 weeks of LinkedIn content and not ONE of you noticed

my best marketing campaign yet tbh  10 months in development
zero investor funding
100% organic growth

(his ROI is mass chaos and no sleep but I'm still obsessed with him??)

Danielle Theobald

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Photo 1: I did everything LinkedIn told me to

Photo 2: I did the opposite

In 2023 I was living my 'best life' according to social media:

- 7 fig business (yes, really)
- going gym 5 times a week
- working about 10-12 hours a day

all whilst travelling the world

I thought I was happy. I was in this 'dream life' so many people wanted, right?

WRONGGGG!

I was overweight. Unhappy. Jumping between toxic relationships. A shell of myself - I literally didn't even realise it 

It took me many (many) breakdowns to realise what actually mattered to me

Freedom. Community. Love. Wellness.

and without even intending to or focusing on it I:

lost 18kg
found God (hey bestie!)
got literally 10x more take home income
met my husband

I got everything I wanted, could ever dream of, and more 🥹

I was waking up at 10am, working 4 hours a day, reduced gym to 1-2 times per week - everything that apparently makes you 'lazy'

This is legit not some LinkedIn hook, those of you who know me in real life know this was my reality 😭

for a bunch of 'smart' and 'top 1% performers' on this app, we sure are dumb af

please please PLEASE start writing your own playbook

as a collective we need to stop following blueprints, whether it be from a 'guru', a celebrity, or God forbid a ChatGPT output 🥲

I WANT 2026 TO BE THE YEAR YOU START REWRITING YOUR OWN STORY!!!

LET IT EXCITE YOU!

YES I'M SHOUTING!!!!!!!!

the amount of competition, burnout and comparison I see on this app every. single. day. genuinely saddens me

I'll leave you with Mark 8:36 from the Bible - and religious or not I want you to sit with it for a few days:

For what does it profit a man to gain the whole world, yet forfeit his soul?

It’s hard because you’re inexperienced, not incapable 

Keep going bestie 🕺🏼

(and whilst you’re at it, stop letting social media scare you into comparison - it’ll steal all good fruits from you)

am I the only one that’s never seen this before?? 🥹🥹🩷

Waitrose gives its employees a roll of ‘it’s on us’ stickers 

main concept = to gift items to customers they feel may need a pick me up

people who are unwell, going through tough times or someone whose day doesn’t look so fabby

I googled to see if it’s real (it is!!) and saw other cases like:

-  fish counter staff gifting fish bc the customer was hesitant to try something new

- one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine

- a gift for a young daughter who helped their mother with her wheelchair

My heart is SCREAMING rn!! 

I’m sorry to interrupt ur feed of formulas and growth hacks

but this is honestly what business is about for me 🥲

making someone’s day, giving back, using your time and resources for GOOD

sure ROI is nice

a viral post makes u feel good

money in the bank makes us feel accomplished

but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners  

so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn

comment with what would make your day, and I’ll help as many people as possible 🩷

(maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people)

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Just a little rant 

Sometimes people forget marketing isn’t about being clever… it’s about being understood.

I jumped on a discovery call this week. The brand struggling with performance.

We did a full audit and I kept rereading their ads thinking,I still don’t get what you actually want me to do.

Buy what? Why? What problem are you solving?

Nearly 10 years ago in my first marketing job, my manager stopped me mid-explanation and said:

“Ayan, explain it to me like I’m 5.”

At the time I was slightly offended 😅 but it became the best advice I ever got..because customers don’t sit analysing your ad. They decide in seconds.

Clarity converts.

Complexity impresses other marketers.

Sorry not sorry 🤷🏾‍♀️

If your ads aren’t working...simplify what you're saying xo

Founder @ Twenty-Fifth Media | Growth Partner to Beauty & Wellness Brands | Scaling with Paid Ad & Creative Strategy ✨

Tiktok has a reputation of impulsive buy. I understand why brands think AOV can be weak on TikTok.

But for past 2 and half months, we’ve been pushing traffic from TikTok to the website for a beauty brand…

and our client’s AOV from TikTok to the website is currently sitting at £60.

So what changed? We didn’t treat TikTok like a discount bin.

TikTok Shop is known for bundle…so we flipped it.

We created website-only bundles that aren’t available on Shop (smart move)

Exclusivity changes behaviour & focused on perceived value

✨ Free shipping thresholds.
✨ Smarter offers.
✨ Structured bundles.

The ads felt native…. Nothing salesy. Nothing screaming “BUY NOW”

They looked like TikToks. Just strategically built.

Then the funnel:

✨ Three prospecting funnel & one strong remarketing funnel.

TikTok is an acquisition channel!!! It’s where people discover you.
So maximise it 📣

People are already searching for what they want. Why wouldn’t you capture that demand?

TikTok builds interest & website protects margin!

-----------------

If you’re struggling with TikTok ads, message me “TikTok website”

We’ll run a free audit and show you exactly where you can scale 🤍🤍

taplio

The Battle

Danielle Theobald 🍪

Ayan O.

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taplio

The Battle

Danielle Theobald 🍪

Ayan O.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

Performance ScoreAyan O.'s LinkedIn Performance

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Performance ScoreDanielle Theobald 🍪's LinkedIn Performance