Daniel Perjesi

Blue Sense Digital

Team Lead

Senior Performance Marketer

Performance Marketer

lemlist

Paid Acquisition Manager

Red Bull

Global Paid Campaign Specialist

InstaFactory

After college it was tough to find a job, so I decided to create my own experience. Worked with 20+ clients across multiple industries, helping them build an engaging social media follower base.

Founder

The Paid Ads Hacker | Follow to Master Your Ad Spend | Paid Acquisition Manager @lempire (lemlist & lemwarm)

Digital advertising is an ever-changing space which can seem scary and confusing.

Sharing all my learnings, so click FOLLOW for actionable tips on mastering your paid ads.

Wanna connect? Drop me a DM!

Paid Acquisition Manager​

Orbit Interactive

• Implemented creative solutions from the Advertising Technology (Ad tech) industry while actively
exploring advertising technologies to enhance campaign performance by maximizing conversions.
• Developed comprehensive training materials, ad specifications, and best practices to streamline
campaign launch processes utilizing industry-leading tools like Scribe.
• Managed end-to-end execution of guaranteed deals for sports inventory on CTV, from handling RFPs
(Request for Proposal) to seamless execution, ensuring exceptional results and client satisfaction.
• Pioneered the implementation of robust tracking mechanisms for team members, monitoring budget
utilization (over/under) and critical KPIs such as CTRs (Click-Through Rates) and Conversions.
• Utilized dashboard solution from Adverity, built custom dashboards, to view and analyze data from
over 1200 campaigns and 25+ DSPs to monitor agency-wide Online Marketing campaigns.

Digital Advertising Manager

• Implemented data-driven strategies: Utilized Google analytics and market insights to drive data-driven
decision-making, optimizing ad performance and enhancing campaign effectiveness for clients.
• Launched, Optimized, and Improved campaigns within the programmatic display, Programmatic
Video, Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Geofence
retargeting, residential targeting, text messaging campaigns, etc
• Conducted A/B testing: Executed A/B tests on ad creatives, landing pages, and targeting parameters,
leading to improved campaign performance and engagement rates.

Senior Ad Operations Analyst

• Managed and optimized digital ad campaigns across 25+ DSPs, including Google Ads, Display &
Video 360, Yahoo DSP, Simpli.fi, Meta Ads Manager, Snapchat Ads Manager, Tiktok Ads Manager,
LinkedIn Campaign Manager, Reddit advertising, etc. ensuring efficient delivery and performance of
advertisements.
• Implemented website conversion tracking using Google Tag Manager (GTM) for more than 20 DSPs.
Integrated Google Analytics to track, user behavior, and online conversions to build effective user
journeys, examine the website bounce rate and engagement rate, etc.
• Conducted regular analysis of ad performance data, identifying opportunities for improvement and
making data-driven recommendations to enhance campaign outcomes.

Ad Operations Analyst

I am a passionate and accomplished digital marketer with a Master of Science in Global Marketing Management from Virginia Commonwealth University and a Master of Business Administration in Marketing from Christ University. I have a Meta certification in digital marketing and a proven track record of delivering outstanding results across diverse industries and markets.

As a Digital Advertising Manager at Orbit Interactive, I lead and execute strategic campaigns that maximize conversions and drive growth for our clients. I have successfully collaborated with universities, real estate, government organisations, go-karting chain and furniture retail chains, transcending industry boundaries and creating captivating experiences for audiences. I am skilled in crafting strategic media plans, conducting precise A/B testing, building audiences, planning creatives and ad copies, integrating pixels, generating high-value remarketing audiences, leveraging the power of lookalike audiences, utilizing sophisticated customer list targeting, deploying dynamic advertising strategies, building effective product feeds, structuring campaigns with precision, managing budgets, visualizing data, and presenting performance.

I thrive in high-pressure, dynamic environments where innovation and creativity are highly valued. I possess an unwavering commitment to squeezing every ounce of potential from each campaign and delivering tangible results that elevate brand visibility and impact. I am an expert in Facebook Ads Manager and Google Analytics. I am always eager to learn new skills, explore new opportunities, and challenge myself to achieve new heights in digital marketing.

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The Battle

Daniel Perjesi

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