Daniel Perjesi

The Paid Ads Hacker | Follow to Master Your Ad Spend | Paid Acquisition Manager @lempire (lemlist & lemwarm)

Digital advertising is an ever-changing space which can seem scary and confusing.

Sharing all my learnings, so click FOLLOW for actionable tips on mastering your paid ads.

Wanna connect? Drop me a DM!

Paid Acquisition Manager​

All things marketing | Public Speaking | Ex-Seekho, Siemens | Startups| Edtech + D2C

Hey, I’m Saurav Fialok.

I’m the founder of Mello, an agency that produces videos, ads, and influencer campaigns.

In the last two years, we’ve worked with some amazing brands — including Paytm, Zomato, Spinny, Flipkart, Dhan, Underneat, RPG Group, and many more.

If you’d like to work with us, feel free to email me at saurav@mellocontent.com or drop a WhatsApp message at 9999178409.

Saurav Fialok

Sadly, I can’t talk like other founders about taking initiatives to get more women on board.


At Mello:
- 80% of the team is women
- 80% of our client POCs are women
- 80% of the influencer deals we’ve done are with women

A flex I couldn’t be more proud of :)

Building Mello| Brand, Content & Influencers| 20+ Brands

Hiring a Social Media Intern for Mello

Role:
- Manage Mello’s social media (Instagram & LinkedIn)
- Create memes, videos, and coordinate with editors
- Manage emailers as well

Skill sets:
- Ideally an all-rounder
- Understand basic “day in our life” style editing
- Think of fun, engaging concepts
- Take ownership and get things done

About us:
We’re a small, hardcore execution-focused team that works deeply with some of your favourite brands.

Stipend: 8,000 to 12,000 Rs per month

Drop an email at saurav@mellocontent.com (Short non chatgpt email + some of your work)

Spinny ranked #1 in India’s Fastest-Growing Companies of 2026.

Spinny is one of the brands I’ve been closely watching for a while now and this felt special to see.

Some milestones are loud.
Some feel earned.

This one came at an interesting time just as they celebrate 10 years with the #TheMaster campaign.

For a decade, they’ve focused on one thing: delivering a simple and delightful experience for every car buyer and seller.

Loved seeing their journey unfold 

Super work team Aniket Dhawan

Read it here https://lnkd.in/gXSe-5Tq

A woman who has made the biggest impact on my career is my mom.

- She taught me to be kind and help others whenever I can.
- She pampered me enough so that my only focus could be my work.
- She gave me whatever money she had, which eventually gave me the cushion to take risks whenever needed.

Thought I’d end Women’s Day with this.

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Reality of AI startups in Bangalore:

Raise $10M
Burn $10M
Do $5M revenue

Pay influencers to convince the internet we’re a $60M ARR startup.

This creator charged us a bomb, but we were happy.

- Known for perfection
- Aesthetic content
- Very strict with rules
- Strict advance clause, even though we had worked with this agency before without an advance

We received the script as per the timeline.
Not a single thing was missed as per the brief.

The script was clear, with a strong flow. You could see the effort  it must have taken her a full day.

No feedback on the script from the brand.

The shoot happened as per the timeline.
Loved by everyone  literally.

Approved in one go.
Got good views and was loved by the audience.

Some people charge a bomb, but they justify it.
This proved that commercials are priced for the brand impact, not by CPV.

If I had known entrepreneurship was this hard, I would never have started.


High BP, anxiety, extreme financial risk, and what not 

that’s all true.

But for me, it’s still better. I don’t have to prove why I didn’t do an MBA and can still do well.

It’s better than any exam or performance review.

And it’s definitely better than seeing someone get more recognition just because of their gender.

Our recent collab performance with a Tamil creator 

Category: Micro 

It’s not a random collab. We have executed this format before and wanted to scale it. 

Took time to convince the brand on why we want to do it. 

Did 1.9 Million views as of now. 

PS: we have now worked with 100+ creators in Tamil/Chennai. 

If you want to work with us, ping me on WhatsApp or DM.

Announcement – LinkedIn Creators

We are building the biggest database of LinkedIn creators.

We already work with 200+ creators and have executed 50+ campaigns.

Over the next 6 months, we are planning to 10x this business.

If you are a creator, please fill out the form and feel free to share it with your friends as well.

PS: We are collecting email IDs so we can share regular campaign opportunities.

Form Link: https://lnkd.in/gKdeAbvJ

It’s been 10 years that every brand has this dream 


> finding a model where they won’t pay creators and still get them to create content for them. 


Will remain a dream.

Looking for someone crazy good at AI video creation.


I’ve got an exciting gig with an iconic startup.(you can check our clientele in my bio)

Drop a DM or comment. I will ping you right away.

We work with iconic brands, and here are a few of our learnings:

- They take a lot of shots, literally many, and they are not afraid if some of them fail.

- They move with speed. Even when they are large organizations, they prioritize speed.

- Good content protects them. When the content works, it gives them confidence even in front of their seniors.

- They do seeding consistently and are not afraid of being called out for experimentation.

- They trust their partners. We are still a fairly new company, yet they trust us with meaningful budgets.

- They onboard partners after experimentation. This experimentation phase can last anywhere from one week to three months.

- They do not over-question pricing once they see value.

- They do have budgets, but they do not waste them. Every campaign is structured to find outliers, even with something like a 5K test budget.

- They work with great partners. Of course, partners like us at Mello.

Iconic work isn’t built on transactions.

It’s built on trust, compounded over time.


Only then can you take a bullet for someone.

Instant human customer support is going to be a moat in this AI world 

~ at least for fintechs.

Things I have been proven wrong about in the last few weeks (and what I learned from it):

- Nano infotainment creators – I used to think there weren’t enough nano infotainment creators and had almost denied their existence unless a brand had already collaborated with them. I wouldn’t say all of them are great, but they do exist and it’s definitely possible to run campaigns with them.

- Nano travel creators – Same logic as above. I assumed there weren’t enough of them, but that assumption was wrong.

- Restaurant launches – Going all in with 40–50 creators in a city at the same time (or within 2–3 days), including both small and big creators. I was actually surprised by the hype brands managed to create. Earlier, I used to think we simply didn’t have enough food creators to pull something like this off, but that has been proven wrong. In fact I was scared of the ops. But damn, they pulled it off. 

While I’ve been proven wrong on these, I’ve also learned a lot over the past few weeks.

Looking for LinkedIn creators based in Chennai.

We work with some iconic brands and run multiple campaigns regularly.

If you’re interested, please fill out the form or DM me.
https://lnkd.in/gvWDkSMd

taplio

The Battle

Daniel Perjesi

Saurav Fialok

Followers

Posts

Engagements

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Performance ScoreSaurav Fialok's LinkedIn Performance

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taplio

The Battle

Daniel Perjesi

Saurav Fialok

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saurav Fialok's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSaurav Fialok's LinkedIn Performance