Transition Master

Portugal & International | Present

I help founders, leaders, and high-performing professionals break free from burnout, self-sabotage, and uncertainty so they can reconnect to clarity, energy, and purpose. Through 1:1 coaching and immersive 4-day retreats, I guide clients to transform old narratives, release emotional blocks, and build bold new visions for their life and business.

Rooted in my background as a creative director and corporate leader, my approach blends strategy, storytelling, emotional intelligence and embodied coaching techniques.

Founder & Coach | Freedom Path Coaching & Retreats

ECCO

Explored how human psychology, decision-making, and emotional drivers shape consumer behavior. Learned how inner narratives drive external choices - a principle I now apply in coaching leaders.

Global Digital Research & Development Lead

Supported leaders and teams with core energy coaching, cultural awareness, and conscious leadership practices. This role was a bridge: bringing my coaching methodology into a corporate setting.

People and Culture Coach

Worked on global UX and customer journey strategies. What stood out wasn’t the data, but the human stories behind the data - reinforcing my passion for helping people unlock clarity and purpose.

Online Consumer Experience Specialist - UX

ESSENZA HOME

Led creative strategy and brand storytelling for global lifestyle collections. Beyond trends and aesthetics, this role was about shaping vision, guiding teams, and inspiring emotional connection with audiences.

Highlights:
	•	Defined seasonal narratives & visual identity that resonated worldwide
	•	Managed external creative talent and multidisciplinary teams
	•	Oversaw storytelling from concept → campaign execution (photo, film, digital)

What I discovered: My greatest strength wasn’t just in producing campaigns - it was in helping people align with clarity, confidence, and purpose under pressure. This realisation became the foundation for my coaching work.

Creative Director – Marc O’Polo Home & Esprit 

Energy Leadership Coach | Leadership Trainer | R&D Expert

I believe success without soul will always leave you restless.

I learned that the hard way - burning out in a top-tier creative role, disconnected from my family, and trapped in a life that looked great on paper but felt hollow. At 3am one night, something cracked.

That rupture became a doorway. I walked away from my role as a Global UX Lead, left behind the cycle of overwork and self-sabotage, and began the real work: building a soul-rooted life in Portugal with my family.

Now, I guide founders, leaders, and professionals through that same threshold - the moment when outward success no longer matches the inner truth.

My clients are often intuitive men and women (35–50) in leadership or entrepreneurship who feel:

• Burnt out, restless, or stuck in cycles of overwork
• Successful on the outside, but disconnected inside
• Ready to step into a deeper way of leading and living

My Work: A Three-Part Journey

1. Foundation (Online Coaching)
We create structure and clarity - breaking patterns of self-sabotage, burnout, and victimhood.

2. Core (Deep 1:1 Containers)
We go beyond surface-level strategy into soul-level recalibration - releasing old identities so you can lead with clarity, courage, and self-trust.

3. Expansion (Immersive Retreats)
For those ready to go further, I co-lead exclusive 4-day retreats in Portugal - an accelerated environment where breakthroughs are embodied and new visions anchored.

Clients often tell me the shift begins with my voice - like something inside them finally unblocks. That’s because this isn’t therapy or quick-fix strategy. It’s deep identity work. Emotional reset. A return to your true power.

If you feel the pull, send me a DM with “UNMUTE” for my free 7-Day Voice Activation Series - designed to help you reclaim your voice, your truth, and the power you’ve been holding back.

Daniel Philip Wilcock

So here goes...I feel it's time to share something pretty vulnerable about my journey so far. 

Over a year ago, I chose to leave my life in Holland behind with 3 young daughters, a wife, and a vision to live simpler in Portugal surrounded by nature.

The first few months, everything was what we had hoped for. My wife and daughters were really enjoying the slow pace, open culture and nature, we even got chickens - ALOT (there's such a thing as chicken math, go check it out).

But the one thing that was the hardest for me was how I felt. I went from being a corporate leader to suddenly an entrepreneur, depending on my next client to survive.

Daily I was waking up with my head racing, mind full, tight chest, and a million things to do - but not seeing the effort reflecting back in my bank balance.

I was chasing that next strategy... squandering the resources I did have on the next smart business coach or smartest GPT strategy to save me.

It did not. (I'll go into 'why nots' in another post).

Instead, I ended up just losing the capital I did have, feeling more disappointed with myself.

so I let go.

Let go of the expectations that were in my 'corporate head' thinking I had to prove something, and instead decided to cut the noise fully and spend a few weeks off to simply FEEL into what my body was telling me... the doubt, the fear, the sadness, the weight I was holding.

And you know what?

When I finally sat with the sadness and let the tears fall, a lightness came.

A sense of relief, followed by a clarity.

In that moment I realised that my life and business can only feel amazing if my feelings and thoughts line up with my actions.

The choice to leave our safe life behind in Holland was a brave one and a move only few do, but I failed to realise in the process that I did not give myself the time or chance to regulate my nervous system. 

I was living in a dysregulated state for so long, I had no clue that it wasn't me.

I'm saying all this because I see SO many founders take the action, start the business, hoping to feel more alive and free - only to find themselves more stressed, working harder than ever, on the verge of burning out.

The game changer for me was when I learned to regulate my nervous system, so I could finally think, feel, and act in a more stable and clear way.

Enabling me to be present for my kids, have time for my wife, and actually feel like I enjoy the place I live in.

Now I'm more passionate than ever to help founders like me who are stuck in dysregulated patterns, not knowing how (or if it's even possible) to change it.

If this resonates with you, I've spent months developing a 5-minute nervous system assessment to help you identify where you are right now in your own life and business and will give you honest feedback directly as to what I recommend as a next step, based on my experience.

(link in the comments)

P.S. I sincerely hope you get your body and life back too, your family needs you.

Daniel Philips

Somatic Business Coach for HSP, ADHD & Neurodiverse Founders | Your sensitivity isn’t the problem - dysregulation is | I help you regulate and build without burning out | Free nervous system assessment

I moved to Portugal to escape burnout. Instead, I found a wake-up call.

A few years ago, my family and I left everything behind.

Sold the house. Packed the van. Drove south with three small kids, chasing mountains, freedom and a slower pace.

Within months, the fantasy crumbled, and the business that worked back home wasn't working anymore. 

The clarity I expected turned into uncertainty and financial pressure, and that familiar tightness in my chest was back.

I came to realise that you can't outrun a dysregulated nervous system.

The same patterns that drove me to burnout as a UX Strategy Lead at a global fashion brand followed me to the Portuguese mountains. 

The hyper-vigilance, the overworking, the inability to rest even when exhausted.

Portugal didn't fix me, instead it exposed what I hadn't yet dealt with, and that exposure became the most valuable education of my life.

I've now come to realise that entrepreneurship is a nervous system sport.

The uncertainty, the financial risk, the constant pivoting, the loneliness of building something from nothing while raising a family - it all demands regulation in a way most of us were never taught.

Most founders are operating in survival mode 80% of the time, making decisions from a reactive state rather than a strategic one. 

I was no different.

So I started treating my nervous system like an athlete treats their body. 

With daily maintenance, recognising my limits and building in recovery, as well as learning to make decisions from a grounded place.

Now I help other entrepreneurs change the internal patterns that keep our heads and bodies stuck in survival mode, even when we've built the life we dreamed of.

The mountain views are beautiful, but my real breakthrough was learning to look inward.

Sunday evenings in Portugal hit different vs my old life back in Holland.  

This morning we collected wild mushrooms in the mountains. 

now sitting next to the fire, preparing for the week ahead.

Three years ago, I was drowning in back-to-back meetings, 
checking emails at midnight, convincing myself that's what success looked like..

Today, success looks like knowing when my nervous system needs nature.
When it needs silence.
When it needs to move slower to think clearer.

Building a business around how you're actually wired 
instead of how you think you should be..

That shift has been incredibly important for me and my young family. 

They now have their father back, and I’ve saved my marriage. 

Here's to a week of working with your unique nervous system design, and a weekly rhythm that enriches your life - not goes against it 🙏🏻❤️

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11:47pm. Amsterdam. December 16th. 2019.


Laptop glow on the ceiling. My wife and daughter asleep. I'd just bought another "this will change everything" course.


Not because I needed it. Because I was buzzing. Restless. Looking for a hit to save me from sitting with my feelings...


Trying to outrun a life that looked noble and kinda perfect on the outside. But inside I was numb to everything that should have made me happy.

To compensate I was skipping from course to course. Opportunity to opportunity.

Always learning, always busy, always doing what the gurus told me to do.

It looked proactive. Honestly, it was a classic distraction strategy.

I was living a reactive life - led by "shoulds," stuck in my head, disconnected from my body's signals to rest. Stop. Breathe.

Slowly running myself and my marriage into the ground.

The cost showed up at home first. The "I'm too busy" snap every time my wife asked something. Presence replaced by productivity.

At the time I was a leader in a global church. Supposed to have it together.
Inside, I was a hell of a mess.

I often turned to p*rn to soothe a nervous system out of check. 
only compounding the guilt, shame and failure I felt inside.

11:47pm was the moment where I could no longer handle the double life I was living.

So I shouted to myself in the mirror that moment in frustration and tears.

How the hell can I support others if I can't even support myself?

The next morning, I chose to be honest with my wife. Asked her forgiveness and support.

That was the moment I finally took responsibility for my mind, my body, and the stories still keeping me stuck.

You’re surrounded by family this Christmas, and you've never felt more alone.

I know that feeling.

Sitting at the table in my own house (beautiful home, kids being kids, work going ok) watching my wife share goofy moments with her father, mum and brothers.

Everyone I loved was right there.
Yet I felt completely alone inside my own skin.

I remember thinking..

Maybe January will fix this.
New year. Fresh start. Better approach.

But I’d thought that before.
Multiple Januarys. Multiple fresh starts.

And every December, I ended up in the same shitty place.

Same nagging buzz in my head.
Same numbness in my bones.

That quiet 'off' feeling pulsing underneath the Christmas lights.

But back in Christmas 2019, it was different.

I decided to stop long enough to feel what I’d spent a lifetime outrunning.

I went back to the 6-year-old me on the floor.

Who was watching tennis on the TV.
Parents screaming in front of him.
Holding his knees. Bracing for impact.
Trying to disappear without leaving the room.

I sat with him and asked what he needed to say back then...
the thing no one let him say.

STOP YELLING. I FEEL SCARED.

Then I told him the things he needed to hear:

You’re not too much.
This isn’t your fault.
You don’t have to disappear to be safe.

Something loosened in my chest that day.
A tight grip I didn’t even know I’d been living with.

For the first time in years, I could take a full breath.

Because I finally stopped abandoning myself.
the same way I’d learned to do it for everyone else.

I was addicted to being the reliable one.
The man who always showed up.
The one holding it all together.
The father. The founder.

All while numbing the ache in my gut.
and quietly waiting to be exposed as incompetent.

An imposter. A fraud.

If you’re feeling that gap right now... 
between the 'christmas hype' and the loneliness inside.

this might not be a 'season' problem.
Or a planning problem.
Or a motivation problem.

It might be the cost of a childhood where no one came looking for you
when you went quiet.

I can't shut off.

That's what most burned out founders tell me in our first conversation.

"I'm always on edge." "I work all the time but nothing moves forward."

I get it. I lived it.

Some years ago, I was sitting in the Portuguese mountains, overlooking a view I'd dreamed about for years back in Holland.

The kids were running around with our collection of chickens, with the puppy chasing behind, living their best life.

Carefree.

Yet, all I could think about was: how do I stabilise my business this month?
My chest was tight, my mind racing.

Revenue was unstable, and I'd convinced myself that if I didn't spend every waking minute on my laptop, hustling...reaching out....chasing... I'd miss my numbers.

I was working 8am to 10pm most days.

Checking my phone at the dinner table, any moment possible... Snapping at my wife and kids like I was always in a rush to get somewhere.

Even though there was nowhere to go.

My body felt like it had to constantly run to and from something just to stay alive.

To provide. To survive.

What I didn't understand back then was that restlessness, and edginess I felt, that inability to switch off... it wasn't a discipline problem.

It was my nervous system stuck in survival mode.

You see, when you're constantly stressed, your body interprets every business challenge as a life-or-death threat.

A quiet inbox feels like danger. 
A dip in revenue triggers the same response as being chased by a predator.

Your nervous system doesn't know the difference between a missed sales call and a physical threat, so it keeps you in fight-or-flight.

All day. Every day.

The real problem wasn't about me working too much, with the idea that working 4 days instead of 7 would solve it.

It was because I was working from a dysregulated state and justifying it as normal, necessary 'entrepreneurial' behaviour.

No amount of productivity hacks would fix that.

Adding another system or GPT strategy is like focusing on installing a new update on your SatNav, whilst your car is running on fumes and about to break down any moment.

If this is hitting home for you, I built a quick assessment to help you see what's actually going on.

Takes 5 minutes, and shows you where your nervous system is stuck in survival mode, along with what to do about it.

DM me 'SYSTEMS' and I'll send you the link.

I was snapping at my kids while living in paradise....

Working 8am-10pm. Chest tight. Mind spinning.

The problem wasn't my business strategy or work ethic. 

It was my nervous system.

I just published a newsletter about why capable founders stay stuck + 
the 90-minute process that shifts it.

Read here.

I was working 8am-10pm in what people call paradise. Portugal. Mountains. Freedom. The reality: phone at dinner, snapping at my kids, chest constantly

Open article: The Regulation Gap (why smart Entrepreneurs often stay stuck) by Daniel Philips • 3 min read

The Regulation Gap (why smart Entrepreneurs often stay stuck)

Your overwhelm isn’t mental. It’s mechanical.

Founders tell me all the time:
“I know exactly what to do…I just can’t seem to do it.”

That's not discipline problem
Nor lack of willpower.
And won't be solved by finding another smart AI hack.

The problem is that your Nervous system is overloaded and does not know how to decompress. 

This week’s newsletter breaks down the moment a client realised he wasn’t inconsistent - he was dysregulated.

And what happened when we reset his system in real time.

If you’ve been feeling scattered, reactive, or stuck in loops…
Comment RESET and I’ll send you the information for the 1:1 90 min deep dive I'm doing with a few founders in January.

Most founders think the hardest part of growth is strategy. OR discipline. OR picking the right business guru who promises “10k months in 30 days.” Bu

Open article: Your overwhelm isn’t mental - it’s mechanical. by Daniel Philips • 3 min read

Your overwhelm isn’t mental - it’s mechanical.

As a Highly Sensitive Entrepreneur, I used to think I just needed better boundaries.

Turned out, I needed better regulation.

And after years of working with other founders, I see the same pattern emerging, they know what they should do....take breaks, set boundaries, work less.

But when they try.. their body won't let them.

When they sit down to rest, their chest tightens. 
When they close the laptop, anxiety floods in.

And that was me in Portugal... I had all the time in the world. Mountains. Freedom. Space.

But I couldn't access any of it, because my nervous system was still running on a scarcity operating system.

But after going through this season of rewiring myself, I now know that when your nervous system is dysregulated, rest used to feel dangerous, and when I slowed down triggered alarm bells.

Because my body used to interpret "not working" as "not surviving."

So I kept grinding, not because I wanted to, but because my nervous system wouldnt let me stop. I was wired.

And I certainly learnt one thing for sure, that you cannot think your way out of a dysregulated nervous system.

You have to train it.

Like an athlete trains their body, you have to teach your nervous system that it's safe to downregulate.

Making that quiet inbox, a welcome thing instead of a panic attack. 
So that you feel like rest is actually productive, not dangerous.

This is the work I do now with founders who are barely holding on.

I tell them to forget about time management hacks and productivity systems you were sold, none of it works until you regulate your nervous system first.

Instead, I help you recognise the difference between actual threats and normal business challenges.

So that you can build the capacity to stay grounded under pressure instead of reactive, and make strategic decisions from a state of calm, not panic.

Because the fastest way to burn out isn't working too hard.
It's working from a dysregulated state and never coming back down.

So you're recognising yourself in this, I built a free 5-minute assessment to show you exactly where your nervous system needs support.

DM me 'REGULATE' and I'll send it over.

Some neurodiverse founders are not held back by strategy…they’re held back by something much more covert.

It’s the real reason so many brilliant, neurodiverse founders keep saying:

“I don’t have time.”
“I should be able to do this myself.”
“What if I can’t follow through?”
“I’m too overwhelmed to think about this.”

Most founders treat these as 'mindset issues.'

They’re not.
They’re nervous system signals....

And unless you know how to read them, they’ll keep you stuck in the exact same January → February → March loop you’re trying to escape.

In today’s newsletter, I break down:

• why these objections show up
• what they actually mean in your body
• and how to finally create capacity instead of pushing harder

Read the full article below.

If you’re hesitating, read this. Most founders don’t hesitate because they’re unsure. They hesitate because their nervous system is unsure. And the ob

Open article: There’s a version of you your current nervous system can’t access yet. by Daniel Philips • 2 min read

There’s a version of you your current nervous system can’t access yet.

“Why do I crave free time… but shut down the moment I get it?”

This was one of the most confronting things I uncovered in a recent founder reset session.

Not procrastination.
Not laziness.
Not a motivation problem.

A nervous system caught in volatility - trained to survive in chaos, and panic when he was at rest.

His brain said: “I want spaciousness.”
His body said: “But… what if it’s not safe?”

Todays newsletter breaks it down:

- Why you can’t switch off even when you want to
- The hidden pattern behind overwhelm cycles
- And the exact somatic shift to bring brings clarity back online

Let me tell you about a neurodiverse client who, on the outside, looked capable and calm… but inside, everything was running too fast. Brilliant mind.

Open article: Why your system can’t follow through (even when you want it to) by Daniel Philips • 4 min read

Why your system can’t follow through (even when you want it to)

Not all excitement is created equal.

I learned this in a session with a client last week.

He was a creative founder describing two different moments in his life:

Moment 1: Going from 2K to 100K in crypto. The rush. The high. "I'm finally escaping."

Moment 2: On a film set in Europe with an amazing team. He was in pure flow. Time was disappearing.

Both gave him goosebumps.

But when I asked him to feel into the difference?

He said something that stopped me:

"The crypto goosebumps were short. like a spike...On the film set, goosebumps were long, deep, more intense. That one felt like a deeper satisfaction. This felt like... myself."

The Crypto journey for him showed volatility ie
Manic highs..crushing lows...adrenaline-fuelled... isolated and short-lived.

The Film set with friends showed radiance ie
Grounded aliveness. Sustainable. Fills you up. Connected. Present.

Most burned-out founders are addicted to the volatility because their nervous system learned that volatility = normal.

So they keep recreating it:
 → Revenue swings that wreck them
 → Overworking then crashing
 → Chasing the next strategy to "save" them
 → Saying yes to everything, then collapsing

It can 'feel alive' for a moment, but it's not sustainable.

Radiance is different.

The founder described moments of real connection for himself:

A dinner with friends where he felt fully himself, a men's gathering where he spoke his truth, coaching sessions where his chest opened and his shoulders dropped.

His body responded differently.

Here he experienced 'no quick rush'

Stating: "Everything just feels safe. I don't need to have all the answers. I am at peace."

For him, it wasn't about choosing 'to hustle' or 'to rest'
It was actually about choosing between volatility and radiance.

With volatility feeling like:
 → Tight chest, racing mind
 → Checking numbers obsessively
 → Trying to control the uncontrollable
 → Shaky legs, panic, 'I need to turn back time'

Radiance feeling like:
 → Chest open, throat relaxed
 → Time disappearing
 → Being fully present
 → 'I can just be myself here'

Because your nervous system will ALWAYS pull you towards what feels familiar.

If volatility is familar, you'll keep recreating boom-bust cycles.
If radiance is familiar, you'll build sustainably.

So which pattern are you feeding?

The i've created a Founder Regulation Assessment shows you in 5 minutes.

You can take it here → https://lnkd.in/ePrZAVNX

Your body already knows the difference, the question is whether you're listening.

- Dan

The day after I told my wife I'd been using p*rn, I went looking for answers.

Cacao ceremonies. 
Church events. 
Men's circles. 
Breathwork. 
Journaling. 
Therapy.

I read the books. Did the courses. Showed up in all the right rooms.
And sure, some of it helped. Temporarily.

But the noise never stopped.

A low, constant weird hum in my body... like something was always 'off' in me, even when my life looked 'right.'

Even when I was leading a global church. 
Even when I was standing on stage, being praised for how wise and spiritual I seemed. 
Even when I had a beautiful wife and a newborn in my arms.

Especially then.

Because I couldn't fully feel the joy of my first child being born. 

Couldn't look my wife in the eyes for too long without wanting to look away.

The shame sat between us like a third presence in the room.

I thought I had a discipline or habit problem.

What I didn't understand yet was that I wasn't trying to solve a man's problem.
I was still functioning like the 6-year-old version of myself.

Why? well I grew up with an alcoholic mum and a dad who didn't know how to father.

I still remember sitting on the floor, tennis on the TV, while they threw things and screamed at each other in front of me.

I discovered something magical that day.

If I could pretend I was inside the program (if I could disappear into it) I couldn't be harmed.

That became my superpower.

At school, I was the kid who felt too much. Got bullied. Picked apart with words.
So I learned to hide... Numb... ...Accept what was happening and escape later.

Bedroom. TV. Video games. Eventually p*rn.

Because my nervous system didn't know any other way to feel safe.


Fast forward 30 years.
Same pattern with a different packaging.

Still escaping. Still numbing. Still dissociating - just now with a title, a platform, and spiritual language that made it look holy.

And no amount of clever thinking was going to fix that. No men's circle. No ceremony. No 'performance of authenticity.'

Because you CANNOT smart your way out of a childhood wound.

You have to go back and meet the kid who learned that disappearing was safer than being seen.

So I went back to that place, to finally stay long enough to feel what I'd spent my whole life outrunning.

You don't recognise yourself anymore.

The goals that used to drive you feel hollow. 
The strategies that always worked... don't. 
The version of you everyone knows feels like a costume you can't take off.

Nothing's technically broken.

But something inside you just stopped.

This is an identity death.
And it's the most terrifying (and sacred) threshold you'll ever cross.

The next article I wrote dives deep into this - are you ready?

There's a specific moment in transformation that no one warns you about. It's not the decision to change. It's not the moment you know something needs

Open article: The sacred collapse - when your old identity stops.  by Daniel Philips • 6 min read

The sacred collapse - when your old identity stops.

I watched a founder go from 2K to 100K in crypto.

Then back to 10K. Then 3K.

They were lying awake at night thinking: "I need to turn back time."

But the real problem wasn't the crypto.

It was their nervous system recreating the exact volatility pattern it learned in childhood.

Boom. Everything's great..... Bust.....Everything's collapsing. Repeat.

This is called the boom-bust trap.

And most burned-out founders don't even realise they're stuck in it.

They think it's about:

- Bad timing
- Wrong strategy
- Not disciplined enough

But it's none of them. 

It was about your nervous system being addicted to volatility.

Because your were raised to think that the volatility feels familiar,
and your nervous system always chooses familiar over safe.

I wrote about why this happens - and how to actually break it.

It's based on real client work, it's vulnerable, and it might explain why you keep ending up in the same place.

Read it in the latest article below.

Note: for confidentiality reasons the character in the story will have a fictional name) I had a client recently who couldn't understand why he kept e

Open article: The boom-bust trap: why burned-out Founders keep recreating the same pattern by Daniel Philips • 4 min read

The boom-bust trap: why burned-out Founders keep recreating the same pattern

"I'm not sure if I really want to do this, or if I just love the idea of wanting to do it."

A founder said this to me last week.


It was completely recognisable, because I've experienced the same split myself.

The one where you can't tell the difference between what your body is pulling you toward and what you think you 'should' want.

He said he wanted to dedicate Saturday mornings to walking in nature - just him, his feet on the ground, and no agenda.

But he kept not doing it....

There was always something 'more important.'
So I asked him to go back to a time when he really wanted something.
When he last felt the urge for it.

He remembered back when he was young, when he collected stones with his brother to break them open and find crystals inside.

When he described this moment, his whole energy shifted.

"It was like a pulling force," he said. "I felt it in my belly, almost magnetic."

That's what real desire feels like.

It's not in your head.

You feel it in your body.

Like a pull, a magnetism, an urge you just can't ignore.

But most burned-out founders have lost access to that feeling.

Because their nervous system is so dysregulated, they can't feel what they actually want anymore.

Instead, they find themselves stuck in:
"I should want to rest."
"I should want to meditate."
"I should want to work on my business."

But when the moment finally comes...
They freeze....numb out....scroll..... default to work.

And it makes sense, because they've been overriding their body for so long, they don't know how to feel their own urges anymore.

This founder said something that made my heart break for him:
"I crave free time, but when I have it, I have no idea what I want to do, so I just waste it."

That's a classic sign of dysregulation.

When your nervous system is stuck in survival mode, you lose access to:
- What truly excites you
- What lights your life up
- What your body is actually pulling you toward

All you can feel is...
'What's useful for my business?'
'What's productive today?'
'What should I be doing so I look busy?'

The only way out of this is to regulate your body.

So your nervous system feels safe, giving you permission to access your urges again.

That magnetic pull in your belly to smash open rocks and find crystals.
The thing you'd set an alarm for on a Saturday morning.
The desire that doesn't need to be rationalised - it just is.

If you've lost touch with what you actually want, your nervous system is stuck in survival mode.

The 'Founder Regulation Assessment' I created shows you where - and what to do about it.

It takes 5 minutes, is completely private, and no email is required unless you want the full breakdown.

Link in comments

Be honest - will you be starting January regulated or overwhelmed?

Because from every call I’m having with HSP, ADHD and neurodiverse founders, I’m seeing the same pattern over and over again:

You look like you have everything together on the outside -
 smart, perceptive, high-achieving…

…but inside, your mind is chaotic, reactive and constantly spiralling.

And December has made that even louder - extra activities, tighter budgets, more commitments, more emotional load.

The result?

Exhaustion....
Watching others move ahead with ease...

And the quiet fear:
“Maybe I don’t have what it takes to be successful.”

You definitely don’t want to start another year overwhelmed, masking competence, and privately melting down while trying to outrun your own nervous system.

But you know what happens if you don’t reset now:

January feels hopeful.
February feels familiar.
March… back in the same loops that drained you last year.

And nope - discipline isn’t the issue. (If it was, you’d have solved it by now.)

The issue is that your mind and body aren’t working together.

Your head is overloaded.
Your body is signalling distress.
And your shoulders probably feel it more than anything.

After being there myself, here’s what actually creates the shift:

I’m opening 5 spots for a New Year Founder Regulation Reset - a 90-minute personalised session designed to take you from chaotic + reactive 
→ self-led + focused.

Here’s what we do inside:
1. Uncover the real pattern driving your overwhelm
2. Regulate your system so your mind finally quiets
3. Rebuild inner leadership so you trust yourself again
4. Create a simple weekly plan you can actually follow

A founder from last years deep dive told me:
“I finally did the thing I’d been avoiding for years… because my brain and body finally felt steady enough to handle it.”

That shift happened within a week.

If you want to enter January clear, calm, and able to follow through:

Comment “RESET” and I’ll send the details.
5 spots. €347.

 Once they’re gone, this closes.
- Dan

There’s a moment I’ve never shared publicly.

A small, ordinary moment at the dinner table in Portugal a few years back, that  revealed the real reason I was overwhelmed in my business.

From the outside, everything looked beautiful.
Inside my body....nothing was.

My phone would buzz and my whole system would jolt.
Chest tight. Breath shallow. Shoulders heavy...

A feeling that one message could decide whether I was safe or not.
I thought I had a business problem.

Turns out… I had a nervous system problem.

This week I’m opening up about what actually shifted everything for me, the moment I stopped surviving my business and finally started building it from a regulated place.

I wrote the full story in myt latest newsletter, it’s vulnerable and honest, in the hope that it will help others to reflect before heading into 2026. 

You’ll feel it in your chest if you’ve ever been stuck in that loop of hustling harder while feeling more disconnected from yourself.

There’s a moment from Portugal I still think about more than I want to admit. Dinner table. Candles. Mountains in the distance. My wife talking softly

Open article: The moment I realised I wasn’t actually free
 by Daniel Philips • 2 min read

The moment I realised I wasn’t actually free

Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

Most web devs ship the site and disappear.

Client is left with:

• Title tag: “Just another WordPress site”
• /wp-admin begging to get hacked
• No favicon, no brand memory

Client never checks this stuff.
But Google and bots do.

Amateurs build pages.
Pros protect assets.

Be the dev who makes them money and keeps them safe.

Helping Law Firms increase local AI SEO visibility and maximize perceived reputation | Hubspot, Google & SEMRush Partner | View portfolio for inspiration

B2B is hard. It also pays the most.

Premium B2B services sell in the $10,000 to $50,000 range. And the buyers spend fast when the problem is real.

Yet too many teams sit back and wait for a form fill. Average conversion rate is around 2.5%. That is 1 lead for every 40 clicks.

This means your business is missing out on 97.5% of opportunities that come your way.

Exact reason why most companies stop advertising on Google and Meta.

Inbound vs outbound is a fake war. Champions run both.

Here’s my Eastern European take:

I used to be 100% inbound.
No permission? Don’t bother them.

That mindset is expensive.

Then I went outbound-only and booked 100 sales calls on a lean budget, fast. It worked, but the targeting was weak, so it turned into a hamster wheel.

Not fun, do not recommend.

Everything changed when we paired outbound with website intent data.

Inbound and outbound are tools.
Use one in isolation and you cap growth.

The Real Play: Turn Website Traffic Into Outreach

Every visit to a money page happened for a reason.
They clicked because the pain is real, even if they never fill out your form.

When you can identify the company behind the click, the game changes:

 • You stop guessing
 • You stop chasing random lists
 • You start contacting people who already touched your brand

Your outreach is no longer cold. It’s informed.

How to build your B2B list the smart way:

 • Map pain points
 • Match each pain point to a landing page (SEO or paid)
 • Capture visits to money pages as lead sources
 • Segment in your CRM
 • Retarget by pain point
 • Run manual outreach and sequences to the same audience

That is how you stack touch points and win B2B.

Want me to audit your B2B marketing strategy?
Reply AUDIT and if your business qualifies, I’ll send my calendar link.

Here is how my web design agency hit $500,000 this year (without burning out and drowning in sales calls):

1. Build an infinitely recurring offer

We stopped selling random projects.
We focused on three core outcomes:

• Tech stack we can support for years
• Clear care plan attached to each client
• Design that loads fast and CONVERTS

Every new website came with maintenance baked in, not as an optional extra.

This moved us from 80% one time revenue to 80% RECURRING revenue. 

Life gets easier when you know where your next payment is coming from.

2. Then we stacked layered recurring revenue

Instead of pitching “full service marketing” up front, we did:

• Website first
• Then Local SEO
• Then email automations
• Then grow into ads management

One win at a time.

Clients stayed because each layer made their funnel more profitable, not more complicated.

3. Make recurring work feel like a product, not chaos

We treated retainers like products:

• Fixed deliverables
• Fixed reporting rhythm
• Fixed weekly meeting cadence

Clients knew what was happening every month.
Team knew what to ship every week.
This killed most of the “emergency” calls.

4. Do the hard things competitors avoid

While others chased AI short term tactics to avoid hard work, we:

• Fixed technical SEO properly
• Cleaned tracking and analytics
• Optimized page speed and UX
• Talked to clients’ intake teams about lead quality

Unsexy work.

But it is what moved revenue for clients and made our retainers untouchable.

5. Turn happy clients into a referral engine

We did not beg for referrals.
We engineered them:

• Case studies that show revenue growth
• Simple “Who do you know like X?” asks
• Partner deals with vendors already serving our clients

Result: referrals drove more revenue than cold outreach.

6. Protect energy, not just profit

To avoid dying on sales calls, we:

• Had short, focused discovery calls
• Said “no” to clients who wanted chaos
• Used templates and checklists to scope fast
• Pre qualified leads through forms and content

Fewer calls.
Better clients.
More energy for actually building.

If you run a service business and want to turn it into a recurring revenue machine without living on sales calls, reply “SYSTEM” and I will send you a breakdown you can implement in your agency.

Developer made $3,246 mistake that blew up our advertising budget. (And the easy fix no one talks about)

When I worked at eTech, the SEO team pushed a site update in the middle of the day...

• No warning
• No coordination
• Just a routine update

Except it crashed the website.

And our Google Ads kept spending.

For three straight hours, every click went to a dead page.

By the time the site came back up, we burned $3,246 on nothing.

That one screw-up taught me a rule I still follow today:

Never send PPC traffic to your main website.
Ever.

Use a landing page platform that doesn’t break when someone edits a menu, updates a plugin, or pushes a deploy.

That’s why I run everything on HubSpot landing pages now.

Cleaner. Faster. Safer. Built for conversion, not chaos.

Here’s what it gives you:

• Your ads keep running even if your site goes down
• Predictable performance while others burn money
• A/B tests without asking a dev to push code
• Tracking that doesn’t leak data
• No SEO signal pollution
• Faster load speeds
• No team collisions

Three hours.
Three thousand two hundred forty six dollars.

One rule that never fails me.

If you're running paid traffic, book a call with me on ways I can setup your Google and Meta Ads for success. (Link in comments)

People flex with watches.
But owning your time is the real flex.

Most people signal status with what is on their wrist.
I use mine to remember I never want to sell my time again.

I own three watches:

• A $1,000 Apple Watch Ultra
• A $5,000 Breitling
• A $500 Tissot

You would think I wear the Breitling the most.

I do not.

The Apple Watch used to run my life.
Notifications. Activity rings. Constant pressure to do more.

It made me productive.
It did not make me free.

Then two clients came along.

We built and scaled their crypto platform.
Those projects alone brought over $200,000 for Alpha Efficiency.

As a thank you, they sent me the Tissot.
Paid for in crypto. (reminder that tech moves fast)

That watch did something the Apple Watch never could:

It disconnected my self worth from the clock.

I stopped timing my workouts.
Stopped checking messages every few minutes.
Stopped living by notifications.

Every time I look at that Tissot, it reminds me:

• Technology should serve you, not own you
• One right deal can buy you years of optionality
• Your time is a reflection of the clients you choose

Later I bought the Breitling to prove something.
To myself. To the industry. To people who play status games.

It mostly sits at home now.

Because the real status upgrade was not the luxury brand. It was a regulated nervous system.

Learning how to get clients that pay you so well that you stop trading hours for money.

That is the game I care about teaching.

If you want more clients like that, and fewer that drain your energy and calendar,
I broke down my systems inside Infinite Deals.

It is where I document how I:

• Attract high ticket clients online
• Buy back more of my own time each year
• Turn a few great projects into multiple six figures

The watch is just a reminder.

The real asset is the skill of getting the right deals.

Corporate HATES remote work.

That's why my team loves our 100% remote agency (and ZERO commute).

Yet that doesn't stop us from:

• Driving around $2,000,000 in revenue for a disability law firm
• Shipping enterprise grade web development for a major non profit
• Adding over $4,000,000 in revenue for a home improvement business

All delivered from laptops in Ibiza, Paris, Palma de Mallorca and Chicago.

No HQ. No fancy boardroom. No glass tower with a logo on it.

Just:

• A MacBook
• Nitro cold brew
• Blazing fast internet
• Senior operators who care more about results than clocking in

Here is what we do not have:

• Office politics
• Pointless water cooler talk
• Commutes that drain everyone before work even starts

Here is what we do have:

• Deep work
• Fast shipping cycles
• Clients who measure us on revenue, not timesheets

Remote is not an excuse for lower standards.
For us it is the reason we can focus on the only thing that matters: 

RESULTS.

Want to see what this kind of fully remote operation produces?

Check out our portfolio!

alpha-efficiency

act-leadership

fleetwoodlimousineworldwide

cult-of-traffic

digitalcash2go

web-design-chicago-agency

li_at

JSESSIONID

Sales Navigator

Talks about #ppc, #seo, #webdesign, #ppcmarketing, and #webdevelopment

In 2026, content marketing is NOT enough.

▸ 64.6% of AI interactions won't buy a thing.
▸ Average form fill on a landing page is 2.5%.
▸ 97.5% of your marketing goes to waste...

The window for influence has nearly closed.

What follows reflects a week where platforms, algorithms, and behavior all shifted at once:

1. AI Content Needs to Serve Tasks, Not Transactions

Over 64% of AI interactions won't buy a thing. They live in the middle of cognitive work: learning, planning, editing, deciding. 2026 is about meeting intent.
https://hubs.la/Q03YpfgJ0

2. Google’s December Core Update Rolling Out at Two Speeds

Expect movement over the next few weeks as Google reassesses content across the index. Traffic snaps, source selection, and visibility shifts, all in motion at once.
https://hubs.la/Q03Ypd8R0

3. The Positionless Marketing Manifesto (Not a Trend But an Exit)

AI removed the assembly line. Dependencies are gone. What’s left is a new kind of marketer; one that moves at the speed of the customer, not the org chart.
https://hubs.la/Q03YpdVD0

4. Your LinkedIn Post Might Rank Before Your Website

Google is surfacing standalone social posts as part of the search experience, giving them millions of organic sessions once reserved for websites.
https://hubs.la/Q03YpgPK0

5. Inside a 75K-Brand Correlation Study on AI Citation Patterns

Across 75,000 brands, one factor outperformed every classic SEO metric in AI answers. Content volume barely registered.
https://hubs.la/Q03Ypgl50

Strategy sounds clean on paper...

But execution is messy, multi-platform, and unforgiving.

If you want help making it work, let's connect: https://hubs.la/Q03Ypgcq0

When someone says “you do not need to niche down,” I am 99% sure what level they are speaking from.

SPOILER: Not the beginner stage...

For beginners, not niching down is hell.

I started as a virtual assistant making $4/hour offshore. I kept the job, I excelled at it, and I tried building my own thing at night with a fried brain.

That is when I learned the real problem with being a generalist:

You can still get clients.

You can even hire a small team.

And then the trap locks in.

Because generalism does not kill you on day one. It kills you at scale.

Every proposal becomes a custom document.
Different industry. Different language. Different objections. Different deliverables.

So you write from scratch.

Again. And again. And again.

That is not a sales system. That is paid improvisation.

And improvisation does not scale.

Your ops get infected too, because every project becomes a new species. New setup, new edge cases, new expectations. Your business starts running on your brain.

If you step away, quality drops.
If you delegate, it breaks.

Here is what I wish someone told me earlier:

You do not niche down to limit yourself.
You niche down to create a vector of attack.

Same market, same pain, same outcome, same proof.
You get reps.
People start to know you faster.
Your marketing gets cheaper because you keep talking to the same list.

One nuance most people miss:

Niching is not only vertical (one industry).
Horizontal niching is often the real escape: specialize in a repeatable problem and outcome across industries.

Fewer variables is what creates scale.

My regret is simple: I waited too long to choose a lane.

I told myself I was staying flexible.
In reality, I was staying vague.

Niche down first.
Build momentum.
Earn the right to expand.

Landed in Chicago 12 years ago (photo from THE South Side)

Rented room
Cracked laptop 
Safety Net ZERO

No investors. No agency mastermind.
Just wifi and the decision to figure it out.

Fast forward.
Last quarter my agency helped clients add multiple seven figures in revenue.

Concrete wins, not theory:

• Around $2,000,000 in revenue for a disability law firm
• Over $4,000,000 in revenue for a home improvement company
• Enterprise grade web development shipped for a major non profit

None of that happened by accident.

Here is the operating system behind it:

Pick a painful problem

I focused on lawyers and local pros.
When their leads stop, payroll hurts.
Solve that consistently and they remember your name.

Sell the smallest real win

Not a massive “done for you everything” promise.
Just one clear outcome: Website + Local SEO sprint.

Easy yes.

Once they see it working, bigger checks make sense.

Create proof in public

Endless hundreds of proposals on Upwork
Daily posts on X and LinkedIn
Documenting what works

The content brings people in already half sold.

Let systems do the follow up

HubSpot workflows, intent data, and simple pipelines.
No “just checking in” energy.

Prospects move through a process whether I am online or not.

Stack rare skills

AI, technical SEO, CRO, local search.
Enough depth to solve hard problems.
Enough range to connect the whole funnel.

Treat cash like oxygen

Weekly money reviews.
Profit targets.
I built for boring predictability instead of viral spikes.

Borrow other people’s trust

Partner with vendors who already serve attorneys.
They send us their clients.
We send them better performing websites.

Everyone wins.

If you are in a new city, with no network and nothing but a laptop, you do not need permission.

Steal one of these.
Stack all seven.

Then let the internet do what it does best:
Turn specific skills into an agency that quietly prints results.

Your pal, Brian
P.S. I'm getting that hairline BACK.

The first time I “celebrated” Thanksgiving, I was not even in America.
I was in a small apartment in Serbia.

Cracked laptop. Weak WiFi.
Working remotely for an American tech company for $700 per month.

On my screen I saw what Thanksgiving was supposed to look like.

Big tables. Big families. Big bird in the middle.
Football on TV. Warm light. Full plates.

On my side of the screen?

Cheap food.
Cold apartment.
Trying to make the numbers work so I could get to that country one day.

Back then, Thanksgiving felt like another planet.

And here is what always fascinated me about it:

On Thursday, everyone is grateful.
On Friday, everyone loses their mind over fake discounts.

• Same people
• Same houses
• Different tabs open

They say a prayer over the turkey, then twenty four hours later they fight over televisions that were “discounted” after the price was quietly increased.

While that was happening, I was grinding for $700, trying to answer a much simpler question:

“How do I build a life where gratitude is not a costume I wear once a year?”

So I did the only thing I could control.
I stopped waiting for a good break.
I started becoming more valuable.

SEO. Content. Design. Systems.
Anything that made me harder to replace than the next resume in the pile.

One skill at a time.
One client at a time.
One small win at a time.

Then came the leap.

• I moved to the U.S.
• Built a 20 person SEO team.
• Drove over a million dollars in organic calls.
• Started my own agency.
• Hit consistent six figure months.

The plates at Thanksgiving look very different now.

But here is the part most people miss:

Gratitude is not what you post on Thursday.
Gratitude is the work your past self did when nobody watched.
The sacrifices nobody clapped for.

The discipline that did not get likes and comments.

Your former self paid the price.
You live the upside.

So the real question is not “What are you thankful for this year?”

The real question is:
Are you living in a way that makes your past sacrifices worth it?

This Thanksgiving I am giving back.

While many throw out Fake Discounts and hope you won’t notice.
I am running my best sale yet. One that will change your life if you act on it.

My Substack yearly plan includes my two best selling courses - (people valued them at $349). Link to my substack is in the comments.

Infinite Deals - That teaches you how to get clients on repeat.
Profitable Websites from Scratch - That teaches you how to build websites that convince AI and Google that your website is the real deal.

Add the community, and you’ll get all of this for $99. I am pulling this offer 23:59 EST. And won’t run it again. Sign up on my Substack profile and DM me your email for the bonuses.

A decade-old SEO is sold as an AI breakthrough.

And somehow, everyone’s acting like they’ve uncovered a hidden variable.

• 90% of “AI visibility” is just SEO.
• One lucky mention doesn’t make you relevant.
• The “new tactics” are just retrieval doing it's thing.

5 pieces last week shattered the illusion that AI changed everything:

1. Your "AI Strategy" is "Just SEO" with Better Marketing

Behind the hype, AI visibility still depends on the same technical foundations that power traditional search. Most supposed breakthroughs are just old SEO principles dressed as something new. 
https://hubs.la/Q03WywpV0

2. ChatGPT Turns Shopping Into a Personalized Research Engine

ChatGPT now adapts to your product preferences in real time. Shopping becomes a guided conversation powered by real-time data and personalized context. 
https://hubs.la/Q03WyCl10

3. The Hidden Cost Behind “Fast and Cheap” SEO

SEO still runs on the same triangle of time, cost, and quality, and cutting corners always comes back as rework and lost visibility. 
https://hubs.la/Q03Wyy5s0

4. A 50% Deletion Test Boosted Traffic Instead of Killing It

Deleting over half a site’s content sounds reckless, but this audit proved the opposite. Removing 1,000 outdated, low-value pages boosted organic traffic, tightened funnel performance, and raised conversions.
https://hubs.la/Q03WyzRR0

5. $227M Went Into the Wrong AI SEO Trend

Investors poured millions into LLM monitoring while the real defensibility sat in agentic SEO tools. The competitive edge is in shipping faster, better, and across more channels.  
https://hubs.la/Q03Wyv050

Clarity and structure have carried brands for years.

But the pressure to use them is rising...

If you want yours to hold up, join me on a quick call: https://hubs.la/Q03Wyvqh0

Why 99% Stay Addicted and 1% Get Rich

When I was a kid, technology was a TV in the living room and a plastic shovel in the sandbox.

Today I walked past my old kindergarten and remembered how we used to dig holes in the playground.

• No apps
• No screens
• No notifications

Just dirt, tiny shovels, and a group of kids trying to reach the center of the earth.

Now look around.

Heads down. Blue light. Infinite scroll.

We removed boredom from life, and with it a lot of real growth.

Yet your entire financial future depends on attention.

If you cannot capture and direct attention, you are invisible.
If you can, you are playing a different game.

When I quit my job, it was not bravery. It was math.

I knew I could take a stranger from the internet and turn them into a paying client often enough that I would be fine.

• Not warm leads
• Not referrals

Cold traffic.

That one skill quietly funded my life:

• Training without guilt
• Travel without panic about money
• Good restaurants instead of counting every bill
• Time to think while my team and AI agents do the boring parts

None of that came from hacks.
It came from learning how to turn cold to closed.

Most people treat Black Friday as a chance to buy another screen.

New gadget
Same income
Same calendar
Same problems

If I could only buy one thing on Black Friday, it would not be hardware.
It would be the skill of converting cold attention into buyers.

Once you can turn:

Stranger to visitor
Visitor to booked call
Call resulting in a paying client

You stop worrying about opportunity. You decide when to turn it on.

That is what I am teaching in alphaOS.

How I think about attention.
How I structure offers so strangers get it in seconds.
How I turn cold traffic into booked calls.
How I run most of it from my phone with a lean team.
How doctors, lawyers, dentists and other local businesses can plug this into what they already sell.

For Black Friday I opened a short presale on Substack (on yearly plan).

You get included with Substack annual subscription:

• Access to a community for a full year (where you can ask me questions)
• Profitable Websites from Scratch (my web design course)
• Infinite Deals (how to turn prospects into clients)

You are already surrounded by overstimulated attention.

The only real question is whether you keep donating yours, or turn it into income.

Most web devs ship the site and disappear.

Client is left with:

• An admin login sitting in plain sight, getting hammered by bots 24/7
• Weak passwords and no 2FA, so one reused credential turns into a breach
• Plugins and themes that never get patched, just waiting on the next known exploit
• No backups that are tested, so “restore” becomes “rebuild from scratch”
• No security headers, no monitoring, no alerts, no idea they were compromised until rankings drop

Client never checks this stuff.
But scanners, scrapers, and credential-stuffing bots do.

Here’s what “safe” looks like in real life:

Example: A law firm launches a new WordPress site. Within hours, automated traffic starts trying /wp-admin and thousands of common password combos.
A pro setup quietly blocks the noise with rate limiting, CAPTCHA on login, 2FA, least-privilege accounts, and a WAF rule set.

If a plugin vulnerability drops next week, updates are staged, verified, and rolled out. If something still slips, monitoring flags file changes, and a clean backup restore is measured in minutes, not days.

Amateurs build pages.
Pros protect revenue.

Be the dev who makes them money and keeps them safe.

graphical user interface, text, application

There is a 44% chance your lawyer is an addict.
Not to alcohol, but to “no new cases” at 1:13 AM.

36% of attorneys screen positive as problem drinkers.
9% report prescription drug misuse.
And no stats for illegal drugs use...

That is one in two.

What pushes them there?

Not the hours
Not the verdicts
Not even the clients

It is the gap between running their own practice vs. being burnt down by corporate management.

Those that went solo suffer when: 

• The phone does not ring
• There is no next case in sight
• Payroll is coming and cash is not

Those that are in corporate are drinking through: 

• Persuasive arguments
• Worrying about the appointed judge
• Client that lied to them in disposition

Those that left Big Law for freedom, quietly count credit karma drops and debt.

Those that stayed worry about their spouse secretly despising them for being absent. (and filing divorce paperwork)

If only they could pick and choose their cases...

The best source of new cases is already decided for them:

• AI Search
• Google Ads
• Google Maps
• Local Service Ads

When someone prompts “disability lawyer New York” or “estate planning attorney Chicago” they are not looking for content...

They are looking for a lawyer.
NOW.

Yet most firms are barely investing into these channels. Or they tried once, burned money, and walked away.

It's not that search doesn't work..
But their investment in it is not.

• No call tracking
• No real lead magnet
• No intake automation

Just a generic homepage and a lonely “Contact us” button that doesn't get any clicks.

So even when Google actually sends them a live prospect, the visitor bounces, gets distracted, or calls a competitor with a better offer, clearer next step, or faster intake.

If half of the energy spent worrying about money went into building one predictable search engine pipeline, a lot of partners would sleep better and drink less.

Here is what the calm firms do differently:

• Treat AI, Google Maps, LSAs and Ads like rent, not a lottery ticket
• Use a clear lead magnet that filters and warms up prospects
• Track every call and form so they know what works
• Turn that data into a repeatable acquisition system

Predictability is the real antidote.
And no engine creates more predictable intent than AI & search.

If you are a lawyer and want to see why your firm is not getting a steady flow of cases from Google Maps, Local Service Ads and Google Ads, comment AUDIT and I will show you exactly where the leaks are in your funnel.

Add $60,247 per month for your law practice with AI-driven local SEO (without blowing up your Advertising budget). | Hubspot, Google & SEMRush Partner | View my portfolio for inspiration and revenue-generating ideas.

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Daniel Philip Wilcock

Brian Dordevic

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taplio

The Battle

Daniel Philip Wilcock

Brian Dordevic

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Philip Wilcock's LinkedIn Performance

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