Transition Master

Portugal & International | Present

I help founders, leaders, and high-performing professionals break free from burnout, self-sabotage, and uncertainty so they can reconnect to clarity, energy, and purpose. Through 1:1 coaching and immersive 4-day retreats, I guide clients to transform old narratives, release emotional blocks, and build bold new visions for their life and business.

Rooted in my background as a creative director and corporate leader, my approach blends strategy, storytelling, emotional intelligence and embodied coaching techniques.

Founder & Coach | Freedom Path Coaching & Retreats

ECCO

Explored how human psychology, decision-making, and emotional drivers shape consumer behavior. Learned how inner narratives drive external choices - a principle I now apply in coaching leaders.

Global Digital Research & Development Lead

Supported leaders and teams with core energy coaching, cultural awareness, and conscious leadership practices. This role was a bridge: bringing my coaching methodology into a corporate setting.

People and Culture Coach

Worked on global UX and customer journey strategies. What stood out wasn’t the data, but the human stories behind the data - reinforcing my passion for helping people unlock clarity and purpose.

Online Consumer Experience Specialist - UX

ESSENZA HOME

Led creative strategy and brand storytelling for global lifestyle collections. Beyond trends and aesthetics, this role was about shaping vision, guiding teams, and inspiring emotional connection with audiences.

Highlights:
	•	Defined seasonal narratives & visual identity that resonated worldwide
	•	Managed external creative talent and multidisciplinary teams
	•	Oversaw storytelling from concept → campaign execution (photo, film, digital)

What I discovered: My greatest strength wasn’t just in producing campaigns - it was in helping people align with clarity, confidence, and purpose under pressure. This realisation became the foundation for my coaching work.

Creative Director – Marc O’Polo Home & Esprit 

Energy Leadership Coach | Leadership Trainer | R&D Expert

I believe success without soul will always leave you restless.

I learned that the hard way - burning out in a top-tier creative role, disconnected from my family, and trapped in a life that looked great on paper but felt hollow. At 3am one night, something cracked.

That rupture became a doorway. I walked away from my role as a Global UX Lead, left behind the cycle of overwork and self-sabotage, and began the real work: building a soul-rooted life in Portugal with my family.

Now, I guide founders, leaders, and professionals through that same threshold - the moment when outward success no longer matches the inner truth.

My clients are often intuitive men and women (35–50) in leadership or entrepreneurship who feel:

• Burnt out, restless, or stuck in cycles of overwork
• Successful on the outside, but disconnected inside
• Ready to step into a deeper way of leading and living

My Work: A Three-Part Journey

1. Foundation (Online Coaching)
We create structure and clarity - breaking patterns of self-sabotage, burnout, and victimhood.

2. Core (Deep 1:1 Containers)
We go beyond surface-level strategy into soul-level recalibration - releasing old identities so you can lead with clarity, courage, and self-trust.

3. Expansion (Immersive Retreats)
For those ready to go further, I co-lead exclusive 4-day retreats in Portugal - an accelerated environment where breakthroughs are embodied and new visions anchored.

Clients often tell me the shift begins with my voice - like something inside them finally unblocks. That’s because this isn’t therapy or quick-fix strategy. It’s deep identity work. Emotional reset. A return to your true power.

If you feel the pull, send me a DM with “UNMUTE” for my free 7-Day Voice Activation Series - designed to help you reclaim your voice, your truth, and the power you’ve been holding back.

Daniel Philip Wilcock

So here goes...I feel it's time to share something pretty vulnerable about my journey so far. 

Over a year ago, I chose to leave my life in Holland behind with 3 young daughters, a wife, and a vision to live simpler in Portugal surrounded by nature.

The first few months, everything was what we had hoped for. My wife and daughters were really enjoying the slow pace, open culture and nature, we even got chickens - ALOT (there's such a thing as chicken math, go check it out).

But the one thing that was the hardest for me was how I felt. I went from being a corporate leader to suddenly an entrepreneur, depending on my next client to survive.

Daily I was waking up with my head racing, mind full, tight chest, and a million things to do - but not seeing the effort reflecting back in my bank balance.

I was chasing that next strategy... squandering the resources I did have on the next smart business coach or smartest GPT strategy to save me.

It did not. (I'll go into 'why nots' in another post).

Instead, I ended up just losing the capital I did have, feeling more disappointed with myself.

so I let go.

Let go of the expectations that were in my 'corporate head' thinking I had to prove something, and instead decided to cut the noise fully and spend a few weeks off to simply FEEL into what my body was telling me... the doubt, the fear, the sadness, the weight I was holding.

And you know what?

When I finally sat with the sadness and let the tears fall, a lightness came.

A sense of relief, followed by a clarity.

In that moment I realised that my life and business can only feel amazing if my feelings and thoughts line up with my actions.

The choice to leave our safe life behind in Holland was a brave one and a move only few do, but I failed to realise in the process that I did not give myself the time or chance to regulate my nervous system. 

I was living in a dysregulated state for so long, I had no clue that it wasn't me.

I'm saying all this because I see SO many founders take the action, start the business, hoping to feel more alive and free - only to find themselves more stressed, working harder than ever, on the verge of burning out.

The game changer for me was when I learned to regulate my nervous system, so I could finally think, feel, and act in a more stable and clear way.

Enabling me to be present for my kids, have time for my wife, and actually feel like I enjoy the place I live in.

Now I'm more passionate than ever to help founders like me who are stuck in dysregulated patterns, not knowing how (or if it's even possible) to change it.

If this resonates with you, I've spent months developing a 5-minute nervous system assessment to help you identify where you are right now in your own life and business and will give you honest feedback directly as to what I recommend as a next step, based on my experience.

(link in the comments)

P.S. I sincerely hope you get your body and life back too, your family needs you.

Daniel Philips

Somatic Business Coach for HSP, ADHD & Neurodiverse Founders | Your sensitivity isn’t the problem - dysregulation is | I help you regulate and build without burning out | Free nervous system assessment

I moved to Portugal to escape burnout. Instead, I found a wake-up call.

A few years ago, my family and I left everything behind.

Sold the house. Packed the van. Drove south with three small kids, chasing mountains, freedom and a slower pace.

Within months, the fantasy crumbled, and the business that worked back home wasn't working anymore. 

The clarity I expected turned into uncertainty and financial pressure, and that familiar tightness in my chest was back.

I came to realise that you can't outrun a dysregulated nervous system.

The same patterns that drove me to burnout as a UX Strategy Lead at a global fashion brand followed me to the Portuguese mountains. 

The hyper-vigilance, the overworking, the inability to rest even when exhausted.

Portugal didn't fix me, instead it exposed what I hadn't yet dealt with, and that exposure became the most valuable education of my life.

I've now come to realise that entrepreneurship is a nervous system sport.

The uncertainty, the financial risk, the constant pivoting, the loneliness of building something from nothing while raising a family - it all demands regulation in a way most of us were never taught.

Most founders are operating in survival mode 80% of the time, making decisions from a reactive state rather than a strategic one. 

I was no different.

So I started treating my nervous system like an athlete treats their body. 

With daily maintenance, recognising my limits and building in recovery, as well as learning to make decisions from a grounded place.

Now I help other entrepreneurs change the internal patterns that keep our heads and bodies stuck in survival mode, even when we've built the life we dreamed of.

The mountain views are beautiful, but my real breakthrough was learning to look inward.

Sunday evenings in Portugal hit different vs my old life back in Holland.  

This morning we collected wild mushrooms in the mountains. 

now sitting next to the fire, preparing for the week ahead.

Three years ago, I was drowning in back-to-back meetings, 
checking emails at midnight, convincing myself that's what success looked like..

Today, success looks like knowing when my nervous system needs nature.
When it needs silence.
When it needs to move slower to think clearer.

Building a business around how you're actually wired 
instead of how you think you should be..

That shift has been incredibly important for me and my young family. 

They now have their father back, and I’ve saved my marriage. 

Here's to a week of working with your unique nervous system design, and a weekly rhythm that enriches your life - not goes against it 🙏🏻❤️

No alternative text description for this image

The more capable you are, the longer you can ignore that your life doesn't fit anymore. 

until one day, your body completely contracts.  

last week, I sat with a woman who looked successful on every metric - work coming in, respected in her field, financially stable. 

but inside? she was unraveling at speed. "I feel like such a mess," she said. "I should have this figured out by now." 

she wasn't a mess. she was waking up. 

the exhaustion you can't fix with rest? 
the decision paralysis that won't go away? 
the flatness where nothing feels exciting anymore? 

To be clear, this is NOT burnout, it's a sign that your soul is trying to get your attention. 

I wrote about what happens when you finally stop ignoring it.

She wasn't a mess. She was just finally waking up to the fact that she'd been living someone else's definition of success. A week back, I sat across f

Open article: Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now." by Daniel Philips • 5 min read

Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now."

I can't shut off.

That's what most burned out founders tell me in our first conversation.

"I'm always on edge." "I work all the time but nothing moves forward."

I get it. I lived it.

Some years ago, I was sitting in the Portuguese mountains, overlooking a view I'd dreamed about for years back in Holland.

The kids were running around with our collection of chickens, with the puppy chasing behind, living their best life.

Carefree.

Yet, all I could think about was: how do I stabilise my business this month?
My chest was tight, my mind racing.

Revenue was unstable, and I'd convinced myself that if I didn't spend every waking minute on my laptop, hustling...reaching out....chasing... I'd miss my numbers.

I was working 8am to 10pm most days.

Checking my phone at the dinner table, any moment possible... Snapping at my wife and kids like I was always in a rush to get somewhere.

Even though there was nowhere to go.

My body felt like it had to constantly run to and from something just to stay alive.

To provide. To survive.

What I didn't understand back then was that restlessness, and edginess I felt, that inability to switch off... it wasn't a discipline problem.

It was my nervous system stuck in survival mode.

You see, when you're constantly stressed, your body interprets every business challenge as a life-or-death threat.

A quiet inbox feels like danger. 
A dip in revenue triggers the same response as being chased by a predator.

Your nervous system doesn't know the difference between a missed sales call and a physical threat, so it keeps you in fight-or-flight.

All day. Every day.

The real problem wasn't about me working too much, with the idea that working 4 days instead of 7 would solve it.

It was because I was working from a dysregulated state and justifying it as normal, necessary 'entrepreneurial' behaviour.

No amount of productivity hacks would fix that.

Adding another system or GPT strategy is like focusing on installing a new update on your SatNav, whilst your car is running on fumes and about to break down any moment.

If this is hitting home for you, I built a quick assessment to help you see what's actually going on.

Takes 5 minutes, and shows you where your nervous system is stuck in survival mode, along with what to do about it.

DM me 'SYSTEMS' and I'll send you the link.

I was snapping at my kids while living in paradise....

Working 8am-10pm. Chest tight. Mind spinning.

The problem wasn't my business strategy or work ethic. 

It was my nervous system.

I just published a newsletter about why capable founders stay stuck + 
the 90-minute process that shifts it.

Read here.

I was working 8am-10pm in what people call paradise. Portugal. Mountains. Freedom. The reality: phone at dinner, snapping at my kids, chest constantly

Open article: The Regulation Gap (why smart Entrepreneurs often stay stuck) by Daniel Philips • 3 min read

The Regulation Gap (why smart Entrepreneurs often stay stuck)

As a Highly Sensitive Entrepreneur, I used to think I just needed better boundaries.

Turned out, I needed better regulation.

And after years of working with other founders, I see the same pattern emerging, they know what they should do....take breaks, set boundaries, work less.

But when they try.. their body won't let them.

When they sit down to rest, their chest tightens. 
When they close the laptop, anxiety floods in.

And that was me in Portugal... I had all the time in the world. Mountains. Freedom. Space.

But I couldn't access any of it, because my nervous system was still running on a scarcity operating system.

But after going through this season of rewiring myself, I now know that when your nervous system is dysregulated, rest used to feel dangerous, and when I slowed down triggered alarm bells.

Because my body used to interpret "not working" as "not surviving."

So I kept grinding, not because I wanted to, but because my nervous system wouldnt let me stop. I was wired.

And I certainly learnt one thing for sure, that you cannot think your way out of a dysregulated nervous system.

You have to train it.

Like an athlete trains their body, you have to teach your nervous system that it's safe to downregulate.

Making that quiet inbox, a welcome thing instead of a panic attack. 
So that you feel like rest is actually productive, not dangerous.

This is the work I do now with founders who are barely holding on.

I tell them to forget about time management hacks and productivity systems you were sold, none of it works until you regulate your nervous system first.

Instead, I help you recognise the difference between actual threats and normal business challenges.

So that you can build the capacity to stay grounded under pressure instead of reactive, and make strategic decisions from a state of calm, not panic.

Because the fastest way to burn out isn't working too hard.
It's working from a dysregulated state and never coming back down.

So you're recognising yourself in this, I built a free 5-minute assessment to show you exactly where your nervous system needs support.

DM me 'REGULATE' and I'll send it over.

Not all excitement is created equal.

I learned this in a session with a client last week.

He was a creative founder describing two different moments in his life:

Moment 1: Going from 2K to 100K in crypto. The rush. The high. "I'm finally escaping."

Moment 2: On a film set in Europe with an amazing team. He was in pure flow. Time was disappearing.

Both gave him goosebumps.

But when I asked him to feel into the difference?

He said something that stopped me:

"The crypto goosebumps were short. like a spike...On the film set, goosebumps were long, deep, more intense. That one felt like a deeper satisfaction. This felt like... myself."

The Crypto journey for him showed volatility ie
Manic highs..crushing lows...adrenaline-fuelled... isolated and short-lived.

The Film set with friends showed radiance ie
Grounded aliveness. Sustainable. Fills you up. Connected. Present.

Most burned-out founders are addicted to the volatility because their nervous system learned that volatility = normal.

So they keep recreating it:
 → Revenue swings that wreck them
 → Overworking then crashing
 → Chasing the next strategy to "save" them
 → Saying yes to everything, then collapsing

It can 'feel alive' for a moment, but it's not sustainable.

Radiance is different.

The founder described moments of real connection for himself:

A dinner with friends where he felt fully himself, a men's gathering where he spoke his truth, coaching sessions where his chest opened and his shoulders dropped.

His body responded differently.

Here he experienced 'no quick rush'

Stating: "Everything just feels safe. I don't need to have all the answers. I am at peace."

For him, it wasn't about choosing 'to hustle' or 'to rest'
It was actually about choosing between volatility and radiance.

With volatility feeling like:
 → Tight chest, racing mind
 → Checking numbers obsessively
 → Trying to control the uncontrollable
 → Shaky legs, panic, 'I need to turn back time'

Radiance feeling like:
 → Chest open, throat relaxed
 → Time disappearing
 → Being fully present
 → 'I can just be myself here'

Because your nervous system will ALWAYS pull you towards what feels familiar.

If volatility is familar, you'll keep recreating boom-bust cycles.
If radiance is familiar, you'll build sustainably.

So which pattern are you feeding?

The i've created a Founder Regulation Assessment shows you in 5 minutes.

You can take it here → https://lnkd.in/ePrZAVNX

Your body already knows the difference, the question is whether you're listening.

- Dan

“Why do I crave free time… but shut down the moment I get it?”

This was one of the most confronting things I uncovered in a recent founder reset session.

Not procrastination.
Not laziness.
Not a motivation problem.

A nervous system caught in volatility - trained to survive in chaos, and panic when he was at rest.

His brain said: “I want spaciousness.”
His body said: “But… what if it’s not safe?”

Todays newsletter breaks it down:

- Why you can’t switch off even when you want to
- The hidden pattern behind overwhelm cycles
- And the exact somatic shift to bring brings clarity back online

Let me tell you about a neurodiverse client who, on the outside, looked capable and calm… but inside, everything was running too fast. Brilliant mind.

Open article: Why your system can’t follow through (even when you want it to) by Daniel Philips • 4 min read

Why your system can’t follow through (even when you want it to)

You don't recognise yourself anymore.

The goals that used to drive you feel hollow. 
The strategies that always worked... don't. 
The version of you everyone knows feels like a costume you can't take off.

Nothing's technically broken.

But something inside you just stopped.

This is an identity death.
And it's the most terrifying (and sacred) threshold you'll ever cross.

The next article I wrote dives deep into this - are you ready?

There's a specific moment in transformation that no one warns you about. It's not the decision to change. It's not the moment you know something needs

Open article: The sacred collapse - when your old identity stops.  by Daniel Philips • 6 min read

The sacred collapse - when your old identity stops.

I watched a founder go from 2K to 100K in crypto.

Then back to 10K. Then 3K.

They were lying awake at night thinking: "I need to turn back time."

But the real problem wasn't the crypto.

It was their nervous system recreating the exact volatility pattern it learned in childhood.

Boom. Everything's great..... Bust.....Everything's collapsing. Repeat.

This is called the boom-bust trap.

And most burned-out founders don't even realise they're stuck in it.

They think it's about:

- Bad timing
- Wrong strategy
- Not disciplined enough

But it's none of them. 

It was about your nervous system being addicted to volatility.

Because your were raised to think that the volatility feels familiar,
and your nervous system always chooses familiar over safe.

I wrote about why this happens - and how to actually break it.

It's based on real client work, it's vulnerable, and it might explain why you keep ending up in the same place.

Read it in the latest article below.

Note: for confidentiality reasons the character in the story will have a fictional name) I had a client recently who couldn't understand why he kept e

Open article: The boom-bust trap: why burned-out Founders keep recreating the same pattern by Daniel Philips • 4 min read

The boom-bust trap: why burned-out Founders keep recreating the same pattern

"I'm not sure if I really want to do this, or if I just love the idea of wanting to do it."

A founder said this to me last week.


It was completely recognisable, because I've experienced the same split myself.

The one where you can't tell the difference between what your body is pulling you toward and what you think you 'should' want.

He said he wanted to dedicate Saturday mornings to walking in nature - just him, his feet on the ground, and no agenda.

But he kept not doing it....

There was always something 'more important.'
So I asked him to go back to a time when he really wanted something.
When he last felt the urge for it.

He remembered back when he was young, when he collected stones with his brother to break them open and find crystals inside.

When he described this moment, his whole energy shifted.

"It was like a pulling force," he said. "I felt it in my belly, almost magnetic."

That's what real desire feels like.

It's not in your head.

You feel it in your body.

Like a pull, a magnetism, an urge you just can't ignore.

But most burned-out founders have lost access to that feeling.

Because their nervous system is so dysregulated, they can't feel what they actually want anymore.

Instead, they find themselves stuck in:
"I should want to rest."
"I should want to meditate."
"I should want to work on my business."

But when the moment finally comes...
They freeze....numb out....scroll..... default to work.

And it makes sense, because they've been overriding their body for so long, they don't know how to feel their own urges anymore.

This founder said something that made my heart break for him:
"I crave free time, but when I have it, I have no idea what I want to do, so I just waste it."

That's a classic sign of dysregulation.

When your nervous system is stuck in survival mode, you lose access to:
- What truly excites you
- What lights your life up
- What your body is actually pulling you toward

All you can feel is...
'What's useful for my business?'
'What's productive today?'
'What should I be doing so I look busy?'

The only way out of this is to regulate your body.

So your nervous system feels safe, giving you permission to access your urges again.

That magnetic pull in your belly to smash open rocks and find crystals.
The thing you'd set an alarm for on a Saturday morning.
The desire that doesn't need to be rationalised - it just is.

If you've lost touch with what you actually want, your nervous system is stuck in survival mode.

The 'Founder Regulation Assessment' I created shows you where - and what to do about it.

It takes 5 minutes, is completely private, and no email is required unless you want the full breakdown.

Link in comments

Be honest - will you be starting January regulated or overwhelmed?

Because from every call I’m having with HSP, ADHD and neurodiverse founders, I’m seeing the same pattern over and over again:

You look like you have everything together on the outside -
 smart, perceptive, high-achieving…

…but inside, your mind is chaotic, reactive and constantly spiralling.

And December has made that even louder - extra activities, tighter budgets, more commitments, more emotional load.

The result?

Exhaustion....
Watching others move ahead with ease...

And the quiet fear:
“Maybe I don’t have what it takes to be successful.”

You definitely don’t want to start another year overwhelmed, masking competence, and privately melting down while trying to outrun your own nervous system.

But you know what happens if you don’t reset now:

January feels hopeful.
February feels familiar.
March… back in the same loops that drained you last year.

And nope - discipline isn’t the issue. (If it was, you’d have solved it by now.)

The issue is that your mind and body aren’t working together.

Your head is overloaded.
Your body is signalling distress.
And your shoulders probably feel it more than anything.

After being there myself, here’s what actually creates the shift:

I’m opening 5 spots for a New Year Founder Regulation Reset - a 90-minute personalised session designed to take you from chaotic + reactive 
→ self-led + focused.

Here’s what we do inside:
1. Uncover the real pattern driving your overwhelm
2. Regulate your system so your mind finally quiets
3. Rebuild inner leadership so you trust yourself again
4. Create a simple weekly plan you can actually follow

A founder from last years deep dive told me:
“I finally did the thing I’d been avoiding for years… because my brain and body finally felt steady enough to handle it.”

That shift happened within a week.

If you want to enter January clear, calm, and able to follow through:

Comment “RESET” and I’ll send the details.
5 spots. €347.

 Once they’re gone, this closes.
- Dan

There’s a moment I’ve never shared publicly.

A small, ordinary moment at the dinner table in Portugal a few years back, that  revealed the real reason I was overwhelmed in my business.

From the outside, everything looked beautiful.
Inside my body....nothing was.

My phone would buzz and my whole system would jolt.
Chest tight. Breath shallow. Shoulders heavy...

A feeling that one message could decide whether I was safe or not.
I thought I had a business problem.

Turns out… I had a nervous system problem.

This week I’m opening up about what actually shifted everything for me, the moment I stopped surviving my business and finally started building it from a regulated place.

I wrote the full story in myt latest newsletter, it’s vulnerable and honest, in the hope that it will help others to reflect before heading into 2026. 

You’ll feel it in your chest if you’ve ever been stuck in that loop of hustling harder while feeling more disconnected from yourself.

There’s a moment from Portugal I still think about more than I want to admit. Dinner table. Candles. Mountains in the distance. My wife talking softly

Open article: The moment I realised I wasn’t actually free
 by Daniel Philips • 2 min read

The moment I realised I wasn’t actually free

LinkedIn should make you money, not drain your time. I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | Top 1% LinkedIn Storyteller | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Yesterday, I had 7 calls booked.
Only 1 person showed up.



6 people just ghosted, despite several confirmation emails.

My afternoon was blocked out,
and the time waiting felt wasted.

But what annoyed me most, was
that every no-show took up a slot
that someone else truly needed.


I do these free 20-minute calls to HELP people.


- Not as a funnel.
- Not for lead gen.
- Not a sales tactic.

I do them because I remember
what it felt like to be a CEO who
didn’t know where to turn for help.


→ who felt invisible online…

→ who was embarrassed to ask for help…

→ who thinks everyone else has it figured out.

→ who didn’t know what they were doing wrong…


By booking a call and not appearing,
these people didn’t just waste my time.

They actually stole an opportunity
from someone who’s struggling,
and now can’t book in.

Someone who needs clarity.
Someone who needs direction.
Someone who’s been stuck for
months posting into the void.

Someone who could’ve had the slot.
🤬🤬🤬 (and I never use this emoji)


It’s SO EASY, barely a few seconds,
to message and say “I can’t make it.”
So I can open the slot to others.

I get it, life happens. Traffic happens.
Kids happen. Emergencies happen.

But respect is still free.

I ended up wrapping Christmas
presents during the empty slots
so it saved time this weekend…

but I kept thinking about the
people who actually needed
me, that I had to turn away.



So here’s my ask, as we head
into the season of goodwill:

→ If you book a call… show up.
→ If you can’t show up… say so.
→ If you need to reschedule… do.
→ If you no longer need the help…

Cancel, and free the slot
for someone who does.

Rant over.


If you’re giving and giving to LinkedIn
but not getting anything back, drop
me a message or book in a free call
(as long as you show up)!

Chat to me. No agenda, just a friend.
And I’ll help you get your story told.

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

If LinkedIn makes you feel invisible, this is for you.



Most CEOs think LinkedIn is broken.
It’s not. Their content is.

You know you’re an industry expert.
You run a successful company.
You post regularly because you
know you should be more visible.

But you feel like you’re shouting
into the void. You’re putting in so
much effort, but nothing happens.

Zero profile visits, zero engagement,
Zero new followers, zero new leads.


What a waste.


You’re seeing your competitors
look louder and clearer than you.
You're missing revenue 'cos the
algorithm makes you feel like
you just "don't get LinkedIn".


It time for CHANGE.


You're a CEO!  You’re the top dog!
Your expertise deserves attention.

Your LinkedIn needs to stop being
a time-sucking chore, and become
the inbound lead engine it should be.

Some people tell me
"I can just do all this myself"

If you’ve got time, sure! But in reality,
you're too busy running a company.
You don't need to be good at content:
you need a team who turn your ideas… 

into LEADS.


Last week, one of our clients (a busy
Director of a global firm) spent just
one hour talking to us. He’s getting
941% more profile viewers than last
week, and he’s got the next 2 weeks
of posts ready without lifting a finger.

And on Friday, he sent us a screenshot
on WhatsApp of his latest milestone:
7,500 new followers in only 4 months
(and an inbox overflowing with leads)


You run your business.

We handle everything.

You get real results.


So if you’re tired of posting in
the dark, we’ll turn your profile
into a predictable source of leads.

It’s not magic. It’s proven strategy.
And it all starts with a free call.
Book it from my page.

And happy Tuesday!

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

My team and I are so busy delivering, that we don’t often stop to smell the roses.



Or in this case, to recognise
that our partners enjoy the
work as much as we do!

I’m grateful for all the work we
do with Tania, because it’s real.

It’s meaningful.

And we’ve grown her in the hearts
and minds of her community, both
on LinkedIn and in the real world.

Thank you Tania - it’s a genuine
pleasure to work with you and
I love seeing you grow with us!

We love getting your story told.
Want to grow like Tania has?

My BLACKFRIDAY promo code
(a huge 53% discount)
ends at MIDNIGHT. 

Even if we start work in January, 
don’t lose out on the discount:


Make me attractive:
👉  https://lnkd.in/e5p3jDq6

Do my LinkedIn for me:
👉  https://lnkd.in/e633ifJr

Give me clarity in 2 weeks:
👉  https://lnkd.in/eYP2t_7D


Which one will you choose?

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

Here's the moment I stopped paying twice:



The question we all ask ourselves
when buying professional support:

"Is this worth the money?"

I’ve had that knot in my stomach.
Every time I’ve paid out for help,
two fears hit me at the same time.

The first is the price tag itself.
“Can I afford to pay it each month?”

Second is a deeper, scarier worry:
“Will this investment be for nothing?”

Let’s say you’re looking for a writer.
You’ve tried the cheaper options.
→ A £50/hour twice a month writer
→ The generic VA who ‘does it all’
→ The £500/month freelancer


And you paid twice.


Once on a low-cost, low-effort service,
twice with your time by fixing all their
mistakes, and with frustrating effort
to ‘do it right’ because they didn’t.

That frustration is the worst part.
The content was fine, but nothing
changed. You remained invisible.


Buy cheap, buy twice.


That’s a lesson I’ve learned the hard
way more times than I care to admit.


So instead of hiring cheap writers,
I created a company. A dedicated,
hardworking, loyal team who have
a secret that makes us successful:

We truly care about what we write.

What sets Storytold apart isn't just
affordability; it’s the impact with have.

We don't just 'make content'. We make
growth, and we actually care if it works.

For us, that means tangible results.
We consistently see client audience
growth of 2-4k followers every month.

(yes, you read that right. 2,000+ new
followers from our writing, every month,
with your inbox flooded with leads).

And if you don’t get at least 1,500 new
followers as a direct result of our work:
You get your money back. Guaranteed.

(a guarantee nobody has needed yet).


So it’s not £500 and it’s not £50/hour.
How much is it?


Working with Storytold is £2,350/month.
You may be thinking: "that's expensive."

The reality is that the opportunity cost
of remaining invisible on LinkedIn is
much, much higher.

When you invest this for a 3 month trial,
You become a go-to expert in your field.

We make your profile a predictable
source of leads, which genuinely
changes your business trajectory.

You're not buying posts.
You're buying opportunity, relief,
and time back to run your business.

We do your strategy, psychology,
and ALL content creation each week.
You approve. LinkedIn finally works.

If you're ready to stop guessing
and start growing, and to see a
genuine ROI on your time and
investment, we need to talk.

Message me to secure your spot for
a Brand Discovery call in January.

And finally, after being
invisible for far too long...

We'll get your story told.

🕺

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

taplio

The Battle

Daniel Philip Wilcock

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Philip Wilcock's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Philip Wilcock

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Philip Wilcock's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Philip Wilcock's LinkedIn Performance