Transition Master

Portugal & International | Present

I help founders, leaders, and high-performing professionals break free from burnout, self-sabotage, and uncertainty so they can reconnect to clarity, energy, and purpose. Through 1:1 coaching and immersive 4-day retreats, I guide clients to transform old narratives, release emotional blocks, and build bold new visions for their life and business.

Rooted in my background as a creative director and corporate leader, my approach blends strategy, storytelling, emotional intelligence and embodied coaching techniques.

Founder & Coach | Freedom Path Coaching & Retreats

ECCO

Explored how human psychology, decision-making, and emotional drivers shape consumer behavior. Learned how inner narratives drive external choices - a principle I now apply in coaching leaders.

Global Digital Research & Development Lead

Supported leaders and teams with core energy coaching, cultural awareness, and conscious leadership practices. This role was a bridge: bringing my coaching methodology into a corporate setting.

People and Culture Coach

Worked on global UX and customer journey strategies. What stood out wasn’t the data, but the human stories behind the data - reinforcing my passion for helping people unlock clarity and purpose.

Online Consumer Experience Specialist - UX

ESSENZA HOME

Led creative strategy and brand storytelling for global lifestyle collections. Beyond trends and aesthetics, this role was about shaping vision, guiding teams, and inspiring emotional connection with audiences.

Highlights:
	•	Defined seasonal narratives & visual identity that resonated worldwide
	•	Managed external creative talent and multidisciplinary teams
	•	Oversaw storytelling from concept → campaign execution (photo, film, digital)

What I discovered: My greatest strength wasn’t just in producing campaigns - it was in helping people align with clarity, confidence, and purpose under pressure. This realisation became the foundation for my coaching work.

Creative Director – Marc O’Polo Home & Esprit 

Energy Leadership Coach | Leadership Trainer | R&D Expert

I believe success without soul will always leave you restless.

I learned that the hard way - burning out in a top-tier creative role, disconnected from my family, and trapped in a life that looked great on paper but felt hollow. At 3am one night, something cracked.

That rupture became a doorway. I walked away from my role as a Global UX Lead, left behind the cycle of overwork and self-sabotage, and began the real work: building a soul-rooted life in Portugal with my family.

Now, I guide founders, leaders, and professionals through that same threshold - the moment when outward success no longer matches the inner truth.

My clients are often intuitive men and women (35–50) in leadership or entrepreneurship who feel:

• Burnt out, restless, or stuck in cycles of overwork
• Successful on the outside, but disconnected inside
• Ready to step into a deeper way of leading and living

My Work: A Three-Part Journey

1. Foundation (Online Coaching)
We create structure and clarity - breaking patterns of self-sabotage, burnout, and victimhood.

2. Core (Deep 1:1 Containers)
We go beyond surface-level strategy into soul-level recalibration - releasing old identities so you can lead with clarity, courage, and self-trust.

3. Expansion (Immersive Retreats)
For those ready to go further, I co-lead exclusive 4-day retreats in Portugal - an accelerated environment where breakthroughs are embodied and new visions anchored.

Clients often tell me the shift begins with my voice - like something inside them finally unblocks. That’s because this isn’t therapy or quick-fix strategy. It’s deep identity work. Emotional reset. A return to your true power.

If you feel the pull, send me a DM with “UNMUTE” for my free 7-Day Voice Activation Series - designed to help you reclaim your voice, your truth, and the power you’ve been holding back.

Daniel Philip Wilcock

So here goes...I feel it's time to share something pretty vulnerable about my journey so far. 

Over a year ago, I chose to leave my life in Holland behind with 3 young daughters, a wife, and a vision to live simpler in Portugal surrounded by nature.

The first few months, everything was what we had hoped for. My wife and daughters were really enjoying the slow pace, open culture and nature, we even got chickens - ALOT (there's such a thing as chicken math, go check it out).

But the one thing that was the hardest for me was how I felt. I went from being a corporate leader to suddenly an entrepreneur, depending on my next client to survive.

Daily I was waking up with my head racing, mind full, tight chest, and a million things to do - but not seeing the effort reflecting back in my bank balance.

I was chasing that next strategy... squandering the resources I did have on the next smart business coach or smartest GPT strategy to save me.

It did not. (I'll go into 'why nots' in another post).

Instead, I ended up just losing the capital I did have, feeling more disappointed with myself.

so I let go.

Let go of the expectations that were in my 'corporate head' thinking I had to prove something, and instead decided to cut the noise fully and spend a few weeks off to simply FEEL into what my body was telling me... the doubt, the fear, the sadness, the weight I was holding.

And you know what?

When I finally sat with the sadness and let the tears fall, a lightness came.

A sense of relief, followed by a clarity.

In that moment I realised that my life and business can only feel amazing if my feelings and thoughts line up with my actions.

The choice to leave our safe life behind in Holland was a brave one and a move only few do, but I failed to realise in the process that I did not give myself the time or chance to regulate my nervous system. 

I was living in a dysregulated state for so long, I had no clue that it wasn't me.

I'm saying all this because I see SO many founders take the action, start the business, hoping to feel more alive and free - only to find themselves more stressed, working harder than ever, on the verge of burning out.

The game changer for me was when I learned to regulate my nervous system, so I could finally think, feel, and act in a more stable and clear way.

Enabling me to be present for my kids, have time for my wife, and actually feel like I enjoy the place I live in.

Now I'm more passionate than ever to help founders like me who are stuck in dysregulated patterns, not knowing how (or if it's even possible) to change it.

If this resonates with you, I've spent months developing a 5-minute nervous system assessment to help you identify where you are right now in your own life and business and will give you honest feedback directly as to what I recommend as a next step, based on my experience.

(link in the comments)

P.S. I sincerely hope you get your body and life back too, your family needs you.

Daniel Philips

Somatic Business Coach for HSP, ADHD & Neurodiverse Founders | Your sensitivity isn’t the problem - dysregulation is | I help you regulate and build without burning out | Free nervous system assessment

I moved to Portugal to escape burnout. Instead, I found a wake-up call.

A few years ago, my family and I left everything behind.

Sold the house. Packed the van. Drove south with three small kids, chasing mountains, freedom and a slower pace.

Within months, the fantasy crumbled, and the business that worked back home wasn't working anymore. 

The clarity I expected turned into uncertainty and financial pressure, and that familiar tightness in my chest was back.

I came to realise that you can't outrun a dysregulated nervous system.

The same patterns that drove me to burnout as a UX Strategy Lead at a global fashion brand followed me to the Portuguese mountains. 

The hyper-vigilance, the overworking, the inability to rest even when exhausted.

Portugal didn't fix me, instead it exposed what I hadn't yet dealt with, and that exposure became the most valuable education of my life.

I've now come to realise that entrepreneurship is a nervous system sport.

The uncertainty, the financial risk, the constant pivoting, the loneliness of building something from nothing while raising a family - it all demands regulation in a way most of us were never taught.

Most founders are operating in survival mode 80% of the time, making decisions from a reactive state rather than a strategic one. 

I was no different.

So I started treating my nervous system like an athlete treats their body. 

With daily maintenance, recognising my limits and building in recovery, as well as learning to make decisions from a grounded place.

Now I help other entrepreneurs change the internal patterns that keep our heads and bodies stuck in survival mode, even when we've built the life we dreamed of.

The mountain views are beautiful, but my real breakthrough was learning to look inward.

Sunday evenings in Portugal hit different vs my old life back in Holland.  

This morning we collected wild mushrooms in the mountains. 

now sitting next to the fire, preparing for the week ahead.

Three years ago, I was drowning in back-to-back meetings, 
checking emails at midnight, convincing myself that's what success looked like..

Today, success looks like knowing when my nervous system needs nature.
When it needs silence.
When it needs to move slower to think clearer.

Building a business around how you're actually wired 
instead of how you think you should be..

That shift has been incredibly important for me and my young family. 

They now have their father back, and I’ve saved my marriage. 

Here's to a week of working with your unique nervous system design, and a weekly rhythm that enriches your life - not goes against it 🙏🏻❤️

No alternative text description for this image

The more capable you are, the longer you can ignore that your life doesn't fit anymore. 

until one day, your body completely contracts.  

last week, I sat with a woman who looked successful on every metric - work coming in, respected in her field, financially stable. 

but inside? she was unraveling at speed. "I feel like such a mess," she said. "I should have this figured out by now." 

she wasn't a mess. she was waking up. 

the exhaustion you can't fix with rest? 
the decision paralysis that won't go away? 
the flatness where nothing feels exciting anymore? 

To be clear, this is NOT burnout, it's a sign that your soul is trying to get your attention. 

I wrote about what happens when you finally stop ignoring it.

She wasn't a mess. She was just finally waking up to the fact that she'd been living someone else's definition of success. A week back, I sat across f

Open article: Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now." by Daniel Philips • 5 min read

Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now."

I can't shut off.

That's what most burned out founders tell me in our first conversation.

"I'm always on edge." "I work all the time but nothing moves forward."

I get it. I lived it.

Some years ago, I was sitting in the Portuguese mountains, overlooking a view I'd dreamed about for years back in Holland.

The kids were running around with our collection of chickens, with the puppy chasing behind, living their best life.

Carefree.

Yet, all I could think about was: how do I stabilise my business this month?
My chest was tight, my mind racing.

Revenue was unstable, and I'd convinced myself that if I didn't spend every waking minute on my laptop, hustling...reaching out....chasing... I'd miss my numbers.

I was working 8am to 10pm most days.

Checking my phone at the dinner table, any moment possible... Snapping at my wife and kids like I was always in a rush to get somewhere.

Even though there was nowhere to go.

My body felt like it had to constantly run to and from something just to stay alive.

To provide. To survive.

What I didn't understand back then was that restlessness, and edginess I felt, that inability to switch off... it wasn't a discipline problem.

It was my nervous system stuck in survival mode.

You see, when you're constantly stressed, your body interprets every business challenge as a life-or-death threat.

A quiet inbox feels like danger. 
A dip in revenue triggers the same response as being chased by a predator.

Your nervous system doesn't know the difference between a missed sales call and a physical threat, so it keeps you in fight-or-flight.

All day. Every day.

The real problem wasn't about me working too much, with the idea that working 4 days instead of 7 would solve it.

It was because I was working from a dysregulated state and justifying it as normal, necessary 'entrepreneurial' behaviour.

No amount of productivity hacks would fix that.

Adding another system or GPT strategy is like focusing on installing a new update on your SatNav, whilst your car is running on fumes and about to break down any moment.

If this is hitting home for you, I built a quick assessment to help you see what's actually going on.

Takes 5 minutes, and shows you where your nervous system is stuck in survival mode, along with what to do about it.

DM me 'SYSTEMS' and I'll send you the link.

I was snapping at my kids while living in paradise....

Working 8am-10pm. Chest tight. Mind spinning.

The problem wasn't my business strategy or work ethic. 

It was my nervous system.

I just published a newsletter about why capable founders stay stuck + 
the 90-minute process that shifts it.

Read here.

I was working 8am-10pm in what people call paradise. Portugal. Mountains. Freedom. The reality: phone at dinner, snapping at my kids, chest constantly

Open article: The Regulation Gap (why smart Entrepreneurs often stay stuck) by Daniel Philips • 3 min read

The Regulation Gap (why smart Entrepreneurs often stay stuck)

As a Highly Sensitive Entrepreneur, I used to think I just needed better boundaries.

Turned out, I needed better regulation.

And after years of working with other founders, I see the same pattern emerging, they know what they should do....take breaks, set boundaries, work less.

But when they try.. their body won't let them.

When they sit down to rest, their chest tightens. 
When they close the laptop, anxiety floods in.

And that was me in Portugal... I had all the time in the world. Mountains. Freedom. Space.

But I couldn't access any of it, because my nervous system was still running on a scarcity operating system.

But after going through this season of rewiring myself, I now know that when your nervous system is dysregulated, rest used to feel dangerous, and when I slowed down triggered alarm bells.

Because my body used to interpret "not working" as "not surviving."

So I kept grinding, not because I wanted to, but because my nervous system wouldnt let me stop. I was wired.

And I certainly learnt one thing for sure, that you cannot think your way out of a dysregulated nervous system.

You have to train it.

Like an athlete trains their body, you have to teach your nervous system that it's safe to downregulate.

Making that quiet inbox, a welcome thing instead of a panic attack. 
So that you feel like rest is actually productive, not dangerous.

This is the work I do now with founders who are barely holding on.

I tell them to forget about time management hacks and productivity systems you were sold, none of it works until you regulate your nervous system first.

Instead, I help you recognise the difference between actual threats and normal business challenges.

So that you can build the capacity to stay grounded under pressure instead of reactive, and make strategic decisions from a state of calm, not panic.

Because the fastest way to burn out isn't working too hard.
It's working from a dysregulated state and never coming back down.

So you're recognising yourself in this, I built a free 5-minute assessment to show you exactly where your nervous system needs support.

DM me 'REGULATE' and I'll send it over.

Not all excitement is created equal.

I learned this in a session with a client last week.

He was a creative founder describing two different moments in his life:

Moment 1: Going from 2K to 100K in crypto. The rush. The high. "I'm finally escaping."

Moment 2: On a film set in Europe with an amazing team. He was in pure flow. Time was disappearing.

Both gave him goosebumps.

But when I asked him to feel into the difference?

He said something that stopped me:

"The crypto goosebumps were short. like a spike...On the film set, goosebumps were long, deep, more intense. That one felt like a deeper satisfaction. This felt like... myself."

The Crypto journey for him showed volatility ie
Manic highs..crushing lows...adrenaline-fuelled... isolated and short-lived.

The Film set with friends showed radiance ie
Grounded aliveness. Sustainable. Fills you up. Connected. Present.

Most burned-out founders are addicted to the volatility because their nervous system learned that volatility = normal.

So they keep recreating it:
 → Revenue swings that wreck them
 → Overworking then crashing
 → Chasing the next strategy to "save" them
 → Saying yes to everything, then collapsing

It can 'feel alive' for a moment, but it's not sustainable.

Radiance is different.

The founder described moments of real connection for himself:

A dinner with friends where he felt fully himself, a men's gathering where he spoke his truth, coaching sessions where his chest opened and his shoulders dropped.

His body responded differently.

Here he experienced 'no quick rush'

Stating: "Everything just feels safe. I don't need to have all the answers. I am at peace."

For him, it wasn't about choosing 'to hustle' or 'to rest'
It was actually about choosing between volatility and radiance.

With volatility feeling like:
 → Tight chest, racing mind
 → Checking numbers obsessively
 → Trying to control the uncontrollable
 → Shaky legs, panic, 'I need to turn back time'

Radiance feeling like:
 → Chest open, throat relaxed
 → Time disappearing
 → Being fully present
 → 'I can just be myself here'

Because your nervous system will ALWAYS pull you towards what feels familiar.

If volatility is familar, you'll keep recreating boom-bust cycles.
If radiance is familiar, you'll build sustainably.

So which pattern are you feeding?

The i've created a Founder Regulation Assessment shows you in 5 minutes.

You can take it here → https://lnkd.in/ePrZAVNX

Your body already knows the difference, the question is whether you're listening.

- Dan

“Why do I crave free time… but shut down the moment I get it?”

This was one of the most confronting things I uncovered in a recent founder reset session.

Not procrastination.
Not laziness.
Not a motivation problem.

A nervous system caught in volatility - trained to survive in chaos, and panic when he was at rest.

His brain said: “I want spaciousness.”
His body said: “But… what if it’s not safe?”

Todays newsletter breaks it down:

- Why you can’t switch off even when you want to
- The hidden pattern behind overwhelm cycles
- And the exact somatic shift to bring brings clarity back online

Let me tell you about a neurodiverse client who, on the outside, looked capable and calm… but inside, everything was running too fast. Brilliant mind.

Open article: Why your system can’t follow through (even when you want it to) by Daniel Philips • 4 min read

Why your system can’t follow through (even when you want it to)

You don't recognise yourself anymore.

The goals that used to drive you feel hollow. 
The strategies that always worked... don't. 
The version of you everyone knows feels like a costume you can't take off.

Nothing's technically broken.

But something inside you just stopped.

This is an identity death.
And it's the most terrifying (and sacred) threshold you'll ever cross.

The next article I wrote dives deep into this - are you ready?

There's a specific moment in transformation that no one warns you about. It's not the decision to change. It's not the moment you know something needs

Open article: The sacred collapse - when your old identity stops.  by Daniel Philips • 6 min read

The sacred collapse - when your old identity stops.

I watched a founder go from 2K to 100K in crypto.

Then back to 10K. Then 3K.

They were lying awake at night thinking: "I need to turn back time."

But the real problem wasn't the crypto.

It was their nervous system recreating the exact volatility pattern it learned in childhood.

Boom. Everything's great..... Bust.....Everything's collapsing. Repeat.

This is called the boom-bust trap.

And most burned-out founders don't even realise they're stuck in it.

They think it's about:

- Bad timing
- Wrong strategy
- Not disciplined enough

But it's none of them. 

It was about your nervous system being addicted to volatility.

Because your were raised to think that the volatility feels familiar,
and your nervous system always chooses familiar over safe.

I wrote about why this happens - and how to actually break it.

It's based on real client work, it's vulnerable, and it might explain why you keep ending up in the same place.

Read it in the latest article below.

Note: for confidentiality reasons the character in the story will have a fictional name) I had a client recently who couldn't understand why he kept e

Open article: The boom-bust trap: why burned-out Founders keep recreating the same pattern by Daniel Philips • 4 min read

The boom-bust trap: why burned-out Founders keep recreating the same pattern

"I'm not sure if I really want to do this, or if I just love the idea of wanting to do it."

A founder said this to me last week.


It was completely recognisable, because I've experienced the same split myself.

The one where you can't tell the difference between what your body is pulling you toward and what you think you 'should' want.

He said he wanted to dedicate Saturday mornings to walking in nature - just him, his feet on the ground, and no agenda.

But he kept not doing it....

There was always something 'more important.'
So I asked him to go back to a time when he really wanted something.
When he last felt the urge for it.

He remembered back when he was young, when he collected stones with his brother to break them open and find crystals inside.

When he described this moment, his whole energy shifted.

"It was like a pulling force," he said. "I felt it in my belly, almost magnetic."

That's what real desire feels like.

It's not in your head.

You feel it in your body.

Like a pull, a magnetism, an urge you just can't ignore.

But most burned-out founders have lost access to that feeling.

Because their nervous system is so dysregulated, they can't feel what they actually want anymore.

Instead, they find themselves stuck in:
"I should want to rest."
"I should want to meditate."
"I should want to work on my business."

But when the moment finally comes...
They freeze....numb out....scroll..... default to work.

And it makes sense, because they've been overriding their body for so long, they don't know how to feel their own urges anymore.

This founder said something that made my heart break for him:
"I crave free time, but when I have it, I have no idea what I want to do, so I just waste it."

That's a classic sign of dysregulation.

When your nervous system is stuck in survival mode, you lose access to:
- What truly excites you
- What lights your life up
- What your body is actually pulling you toward

All you can feel is...
'What's useful for my business?'
'What's productive today?'
'What should I be doing so I look busy?'

The only way out of this is to regulate your body.

So your nervous system feels safe, giving you permission to access your urges again.

That magnetic pull in your belly to smash open rocks and find crystals.
The thing you'd set an alarm for on a Saturday morning.
The desire that doesn't need to be rationalised - it just is.

If you've lost touch with what you actually want, your nervous system is stuck in survival mode.

The 'Founder Regulation Assessment' I created shows you where - and what to do about it.

It takes 5 minutes, is completely private, and no email is required unless you want the full breakdown.

Link in comments

Be honest - will you be starting January regulated or overwhelmed?

Because from every call I’m having with HSP, ADHD and neurodiverse founders, I’m seeing the same pattern over and over again:

You look like you have everything together on the outside -
 smart, perceptive, high-achieving…

…but inside, your mind is chaotic, reactive and constantly spiralling.

And December has made that even louder - extra activities, tighter budgets, more commitments, more emotional load.

The result?

Exhaustion....
Watching others move ahead with ease...

And the quiet fear:
“Maybe I don’t have what it takes to be successful.”

You definitely don’t want to start another year overwhelmed, masking competence, and privately melting down while trying to outrun your own nervous system.

But you know what happens if you don’t reset now:

January feels hopeful.
February feels familiar.
March… back in the same loops that drained you last year.

And nope - discipline isn’t the issue. (If it was, you’d have solved it by now.)

The issue is that your mind and body aren’t working together.

Your head is overloaded.
Your body is signalling distress.
And your shoulders probably feel it more than anything.

After being there myself, here’s what actually creates the shift:

I’m opening 5 spots for a New Year Founder Regulation Reset - a 90-minute personalised session designed to take you from chaotic + reactive 
→ self-led + focused.

Here’s what we do inside:
1. Uncover the real pattern driving your overwhelm
2. Regulate your system so your mind finally quiets
3. Rebuild inner leadership so you trust yourself again
4. Create a simple weekly plan you can actually follow

A founder from last years deep dive told me:
“I finally did the thing I’d been avoiding for years… because my brain and body finally felt steady enough to handle it.”

That shift happened within a week.

If you want to enter January clear, calm, and able to follow through:

Comment “RESET” and I’ll send the details.
5 spots. €347.

 Once they’re gone, this closes.
- Dan

There’s a moment I’ve never shared publicly.

A small, ordinary moment at the dinner table in Portugal a few years back, that  revealed the real reason I was overwhelmed in my business.

From the outside, everything looked beautiful.
Inside my body....nothing was.

My phone would buzz and my whole system would jolt.
Chest tight. Breath shallow. Shoulders heavy...

A feeling that one message could decide whether I was safe or not.
I thought I had a business problem.

Turns out… I had a nervous system problem.

This week I’m opening up about what actually shifted everything for me, the moment I stopped surviving my business and finally started building it from a regulated place.

I wrote the full story in myt latest newsletter, it’s vulnerable and honest, in the hope that it will help others to reflect before heading into 2026. 

You’ll feel it in your chest if you’ve ever been stuck in that loop of hustling harder while feeling more disconnected from yourself.

There’s a moment from Portugal I still think about more than I want to admit. Dinner table. Candles. Mountains in the distance. My wife talking softly

Open article: The moment I realised I wasn’t actually free
 by Daniel Philips • 2 min read

The moment I realised I wasn’t actually free

ConversionWise

Since 2013, ConversionWise has been at the forefront of the conversion rate optimization (CRO) industry. Our team of 60+ CRO specialists has partnered with over 3,500 brands, ranging from e-commerce powerhouses like GFUEL, SlimFast, and Bodybuilding.com to global icons such as Lionel Messi and Rob Lowe. Fueled by an unwavering passion, we’re obsessed with one mission: transforming clicks into customers.

Co-Founder | CEO

PATTRNS

Angel Investor

Vagabond Digital 

supergroup

Building a network of the worlds best performance marketing companies.

Director | Board Member

heatmap

Affilinc Ltd

affilinc Ltd is the founding company of several large affiliate marketing platforms and softwares.
The company is focused on growing and innovating the affiliate industry for the better, launching it’s own in-house projects along side acquiring affiliate related companies and start ups. With members and partners all over the world the affilinc goal is to connect the affiliate marketing world and improve the way in which it functions for the better. We’re forever growing and expanding our resources and team.

Founder

👋 I'm Oliver, I help you turn clicks into customers using Conversion Rate Optimization (CRO) and high-performing landing pages.

My mission is to make high conversion rates achievable for everyone.

In 2012 I cofound ConversionWise.

We create awesome solutions that make high conversion rates achievable for everyone.

In the past 10 years we've helped skyrocket conversion rates for over 3500 brands, including:
- SlimFast
- BodyBuilding 
- Lotus Biscuits 
- Lamborghini 
- Free Soul
- The Essence Vault
- BOOM! By Cindy Joseph
- World Health Organization 
- Manny Pacquiao
- Kim Kardashian
- Lionel Messi
- GFUEL

and many more.

My goal is to show you how to skyrocket your conversion rates and increase your revenue per session without any additional ad spend.

If you want to learn more about me and my company you can:
☎️ Schedule discovery call: https://calendly.com/conversionwise/enquiry/
📧 Sign up to our weekly CRO newsletter: https://conversionwise.com/newsletter/
🚀 View our solutions: https://conversionwise.com/

Oliver Kenyon

I've just pulled together our biggest swipe file ever.

100+ landing page redesigns — before and after.

See how small design changes = big performance lifts.

Like + Comment “pages” below and I’ll DM you the link.

(Must be following)

12+ Years of CRO and landing pages for Ecom brands | Clients include Portland Leather, GFUEL, BOOM! By Cindy Joseph, MOOD.

CRO agencies sharing Shopify screenshots during BFCM.

15 high-converting landing page examples from the No.1 landing page agency on the planet:

10 silent conversion killers on your site.

Bookmark this now!

🧪 We ran this one recently and it’s a great reminder that authentic urgency still works when it’s aligned with your brand story.

The Test:
Adding subtle scarcity messaging to the product detail page (PDP).

The Goal:
To increase add-to-cart rate (ATC) and conversions by using real stock limitations as a driver for action.

The Why:
This brand’s positioning revolves around limited runs and exclusive drops, but their product pages weren’t reinforcing that scarcity. We hypothesized that by integrating honest, brand-aligned scarcity (“Once sold out, there are no guarantees it will be produced again”), customers would feel the urgency to act now instead of waiting.

The What:
1. Added scarcity text below the “Add to Cart” button.
2. Used authentic, non-gimmicky language consistent with the brand voice.
3. Reinforced exclusivity while maintaining trust and premium perception.

The Results:
$44,751 per month (forecasted)
Higher ATC rate and revenue per user
Stronger alignment between brand narrative and conversion psychology

Give me a follow @oliverkenyon for more case studies.       

Cheers.

2% of your emails could be driving 37% of your sales.

That’s not a typo.

In 2024, automated flows made up just 2% of email volume, but they accounted for over a third of total revenue.

And 87% of that came from just three flows:

1. Welcome
2. Cart abandonment
3. Browse abandonment

If you’re scaling and your ESP isn’t making these flows easy to launch and optimize, you’re bottlenecking growth.

That’s why we’ve been recommending @Omnisend.

It’s impactful and intuitive, designed specifically for ecommerce, and built to make these automations frictionless, from setup to performance.

(Their customers average $68 back for every $1 spent.)

Here’s my link if you want to explore it:
👉 https://lnkd.in/eXNsq4Dr

Use code OLIVER30 for 30% off your first 3 months.

If you’re on the fence and want a direct intro to someone on their team, happy to make the connection. Just DM me.

Advertorials are the cheat code for DTC brands 🧩

This one’s a perfect example of how removing friction, not adding features can lead to major gains.

🧪  CRO Case Study

The Test:
Removing the secondary “Buy Now” (Shop Pay) CTA and adding payment icons beneath the primary “Add to Cart” button.

The Goal:
To simplify the decision-making process and boost conversions by reducing checkout confusion.

The Why:
Having multiple CTAs within the cart was creating decision fatigue. Users were pausing to choose between checkout methods instead of confidently clicking the main button. We hypothesized that by focusing on a single, primary “Add to Cart” CTA and displaying payment icons below for reassurance, we could streamline the experience and increase completion rates.

The What:
1. Removed the secondary “Buy Now” Shop Pay button.
2. Kept one clear primary CTA (“Add to Cart”).
3. Displayed accepted payment icons directly below for trust and reassurance.

The Results:
$44,562 per month
$534,744 per year (forecasted)
Higher Add to Cart rate and overall CVR

Give me a follow @oliverkenyon for more case studies.         

Cheers.

taplio

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Daniel Philip Wilcock

Oliver Kenyon

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taplio

The Battle

Daniel Philip Wilcock

Oliver Kenyon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Philip Wilcock's LinkedIn Performance

Performance ScoreOliver Kenyon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Philip Wilcock's LinkedIn Performance