Energy Leadership Coach | Leadership Trainer | R&D Expert

Can't shut off? Always on edge?

If you're highly sensitive, HSP, ADHD, or neurodiverse - your nervous system operates differently. 

You naturally pick up more. Process deeper. Feel misalignment faster.

When you override your wiring? Your body shuts you down.

I help sensitive and neurodiverse founders regulate their nervous systems so they can build businesses that work WITH their wiring, not against it.

Take the Free Founder Regulation Assessment → founder-regulation-assessment.lovable.app

My Story

Three years ago, I moved from Holland to the Portuguese mountains to escape burnout.

It didn't work.

Working 8am-10pm. Phone at dinner. Snapping at my kids - I remained stuck in survival mode.

My chest was tight. Mind racing. I'd lost the ability to feel what my body was saying.

That wake-up call changed everything.

I stopped trying to push through my dysregulation and instead started treating through somatic work and regulation.

Now I help other sensitive and neurodiverse founders do the same.

So if this is you...

- Can't shut off - mind races, body won't rest
- Always on edge - chest tight, revenue dips spiral you
- Body refuses to fake it 
- You feel everything 3x harder
- Decide from panic, not strategy
- Rest feels dangerous
- Irritable with people you love

Better boundaries alone won;t solve your problme. You need nervous system regulation.

How I Work
→ Map your nervous system patterns
→ Rebuild regulation capacity
→ Create rhythms that honour your wiring
→ Lead from presence, not performance

What makes this different is that most business coaching ignores the body. Most nervous system work doesn't understand business. 

Almost nothing addresses how sensitive and neurodiverse systems work differently.

I bridge all three.

I bring nervous system science (Polyvagal Theory) and body-based practices (Somatic Experiencing) into entrepreneurship for founders whose systems operate differently.

Your system picks up everything. Processes everything. Feels everything.
You dysregulate faster - and pay a higher price.

The popular "push through" advice? breaks you.

When you work WITH your wiring? Everything changes.

Start Here

Free 5-min assessment: Take it here → founder-regulation-assessment.lovable.app
1:1 Coaching: Book call here → https://cal.com/daniel-philips-coaching/clarity-call

The real breakthrough was learning to feel what was happening inside - and lead from there.

Daniel Philip Wilcock

👋 I'm Oliver, I help you turn clicks into customers using Conversion Rate Optimization (CRO) and high-performing landing pages.

My mission is to make high conversion rates achievable for everyone.

In 2012 I cofound ConversionWise.

We create awesome solutions that make high conversion rates achievable for everyone.

In the past 10 years we've helped skyrocket conversion rates for over 3500 brands, including:
- SlimFast
- BodyBuilding 
- Lotus Biscuits 
- Lamborghini 
- Free Soul
- The Essence Vault
- BOOM! By Cindy Joseph
- World Health Organization 
- Manny Pacquiao
- Kim Kardashian
- Lionel Messi
- GFUEL

and many more.

My goal is to show you how to skyrocket your conversion rates and increase your revenue per session without any additional ad spend.

If you want to learn more about me and my company you can:
☎️ Schedule discovery call: https://calendly.com/conversionwise/enquiry/
📧 Sign up to our weekly CRO newsletter: https://conversionwise.com/newsletter/
🚀 View our solutions: https://conversionwise.com/

Oliver Kenyon

How I’d CRO-charge this supplement brand for higher AOV + stronger conversions.

Not a redesign.
A revenue optimisation.

Here’s how I’d optimise Rootine 👇

1/ Homepage: clarity over cleverness

Before:
• Generic wellness headline
• Benefits slightly buried
• CTA competing with surrounding elements

After:
• Outcome-led headline: Fix Your Sleep. Calm Your Stress. Boost Your Focus.
• Immediate social proof (4.7★ / 2000+ customers)
• Clean 3-bullet benefit stack
• Single dominant CTA: GET BETTER NOW
CRO principle: Specific outcomes outperform vague positioning.

2/ PDP: remove friction at the money moment
Before:
• Reviews present but low authority
• Subscription value not clearly framed
• Hierarchy slightly flat

After:
• Stronger social proof anchor
• Bold, scannable benefit stack
• Subscription clearly highlighted as the “smart” option
• Per-serving pricing surfaced
• Free shipping + cancel anytime reassurance
CRO principle: Make the value differential obvious.

3/ Cart: increase momentum, not noise
Before:
• Free shipping progress unclear
• Upsells visually weak
• Checkout CTA blending in
After:
• Clear progress bar to unlock free gift
• Structured upsell block with reviews
• “You Saved” surfaced
• Dominant Checkout Securely button
• Trust badges correctly placed

CRO principle: The cart should accelerate the decision, not slow it down.

This isn’t about prettier design.

It’s about hierarchy.
Value framing.
Decision simplification.
And increasing AOV without increasing traffic.

That’s optimisation.

12+ Years of CRO and landing pages for Ecom brands | Clients include Portland Leather, GFUEL, BOOM! By Cindy Joseph, HappyV.

Over the past 3–4 years, we’ve hired 200+ people into ConversionWise.

Out of everything we’ve built…

Revenue.
Case studies.
Big-name brands.
New products.

The thing I’m most proud of?

The culture.

We’re fully remote.
Spread across continents.
Different time zones.
Different backgrounds.

And yet we’ve built a place people genuinely want to work.

Of course, over that time, some people have left.

Some thought the grass was greener.
Some were tempted by a shiny new agency.
Some believed the noise.

I don’t blame them.

But what’s interesting is how often they come back.

Or ask to.

Case in point today, someone rejoined us after a year of trying two other agencies.

Their words:

“There’s nothing like CW… and I say this after seeing the inside of a couple of agencies since leaving.”

Do I close the door on people who leave?

No.

Because growth is part of life.
Curiosity is natural.
And sometimes you need to leave to realise what you had.

But moments like this remind me of something powerful:

You can’t fake culture.
You can’t fake standards.
You can’t fake how a team feels behind the scenes.

We know what we’ve built.

And I’m incredibly proud of that.

My team delivered over 100 landing pages in February.

Here's a few of the highlights 📸

Isn’t conversion rate optimisation kind of mind-blowing sometimes?

Just by optimising an area roughly the size of an iPhone screen, we helped generate +$77,558 per month for one of our clients.

That’s it.

No new traffic.
No new products.
No big redesign.

Just improving what people see the moment they land.

Most brands treat their homepage above the fold like a billboard.

Big image.
Generic headline.
“Shop Now” button.

But that first screen has a much bigger job.

It needs to instantly answer three questions:

• Why should I trust this brand?
• Why should I care about this product?
• What should I do next?

So here’s what we changed in that one small section:

1️⃣ Added trust immediately
We introduced a simple USP toolbar under the navigation using the three biggest buying drivers from post-purchase surveys.

2️⃣ Simplified the value message
We cleaned up the layout and added three clear, benefit-driven bullets so visitors could understand the value in seconds.

3️⃣ Strengthened the CTA
We replaced the generic CTA with a more emotive call-to-action, made it full-width on mobile, and anchored it with trust signals.

That tiny section…
👉 Generated +$77,558 per month.

All from improving the first mobile screen.

Sometimes CRO isn’t about redesigning pages.

Sometimes it’s just about treating the first screen like the most valuable real estate on your store.

Most supplement brands lead with discounts.
The smarter ones lead with belief.

Here’s how I’d CRO-optimise Legion Athletics 👇

1/ Homepage: shift from promo → positioning
Before:
• BOGO 50% dominated the entire above-the-fold
• The brand felt promotional instead of performance-driven
• Product value came after the sale

After:
• Clear, outcome-led headline: Build muscle. Burn fat. Feel stronger.
• Immediate social proof (15,000+ 5★ reviews)
• Product imagery that reinforces performance
• Clean benefit icons: naturally flavored, lab tested, money-back guarantee
• Single strong CTA: Shop Bestsellers
CRO principle: Sell the outcome first. Offer the discount second.

2/ PDP: make the value instantly obvious
Before:
• Social proof present but buried
• Product benefits lost in long description
• Subscription value unclear

After:
• Review rating pulled directly under product imagery
• Bold benefit stack highlighting protein quality
• Cleaner product selection hierarchy
• BOGO offer clearly integrated into the variant selector
• Reduced cognitive load for faster decisions
CRO principle: Reduce reading. Increase clarity.

3/ Cart: turn intent into higher AOV
Before:
• Free shipping progress unclear
• Upsell cluttered into the cart experience
• CTA lacked hierarchy

After:
• Clear progress bar pushing the BOGO incentive
• Structured upsell with reviews and clean “ADD” CTA
• Savings surfaced clearly
• Strong Checkout Securely button with trust badges
• Reinforced 100% money-back guarantee

CRO principle: The cart should increase momentum, not introduce friction.

This isn’t about prettier design.

It’s about hierarchy, trust signals, and removing decision friction, the things that actually move CVR and AOV.

Direct response sales pages still work! 🔥

Here’s my considered take on AI disrupting the landing page industry.
I’ve stayed fairly quiet on this conversation.
Mostly watching.
Watching qualified and very unqualified people debate it.
So here’s my honest view.
For context.
Landing pages and CRO have been my life for the past 13 years.
For nearly 8 years our agency was literally known as “the landing page guys.”
We’ve designed more landing pages than any other agency on the planet, and many frameworks used by DTC brands today came from work we pioneered years ago.
I say that only to add context.
Because this conversation needs experience, not just opinions.
426 landing pages.
Being worked on right now by our team.
No typo.
 Not edited.
 Not exaggerated.
Just the reality of our pipeline.
But let me also be clear.
I’m not naive.
AI is absolutely disrupting the landing page industry.
But the conversation lacks nuance.
There are really two sides to this.
First.
Yes, AI will massively disrupt agencies and freelancers in this space.
I believe many will disappear over the next 12–24 months.
Not overnight.
But the shift is coming.
Second.
Despite the hype, AI is still a long way from replicating what serious CRO teams do.
From what we’re seeing internally, AI is nowhere near the quality of output, the variety of page types, or most importantly…
the results.
And results are what matter.
We’ve yet to see meaningful disruption for things like:
• Shopify landing pages
 • PDP optimisation
 • full sales pages
 • store redesigns
 • complex funnels
These require experience, strategy, customer psychology and deep data interpretation.
AI helps with those things.
But it doesn’t replace them.
And personally, I don’t believe anything will replace human strategy when it comes to CRO.
Where AI has already disrupted things is advertorials and pre-sell pages.
Those pages can be produced quickly, and AI can already generate and deploy versions of them.
Development workflows will look very different in the next 6–12 months.
At our agency we’re not ignoring AI.
Quite the opposite.
We’re going all in.
Building internal systems, experimenting with tools, and developing software around it.
Because the winners won’t be the people fighting AI.
They’ll be the ones using it better than everyone else.
But I’ll also say this.
There’s a lot of noise and bullshit around AI right now.
Many people claiming it can do things it simply can’t yet.
The real challenge is figuring out what actually works for your business and workflow.
Use AI where it improves speed, insight or execution.
But don’t fall into the trap of thinking it replaces thinking.
Because it doesn’t.
I do feel for many agencies and freelancers.
Business models will disappear.
Those who don’t adapt will struggle.
But one thing I’ve learned after more than a decade in this industry:
There will always be a market for expertise.
Which is why the thing we’re doubling down on strategy.
Because when execution becomes easier…
thinking becomes more valuable.

Most brands put reviews halfway down the page.

We moved them under the CTA and unlocked +$63,735 per month.

🧪 CRO Case Study

The Problem:
The product pages had reviews.
They just weren’t positioned where doubt happens.

On mobile, users would hit the CTA… hesitate… and scroll.

The reassurance came too late.

The Hypothesis:
If we placed high-quality, friction-addressing reviews directly beneath the mobile CTA, we could reduce hesitation at the exact moment of decision.

Not more reviews.
Just better placement.

What We Did:
• Selected highly relevant reviews using post-purchase survey insights
• Focused on common friction points
• Highlighted them in strong, coloured containers for visibility
• Positioned them directly under the CTA on mobile
Right where buying decisions are made.

Why It Worked:
The CTA creates tension.
Reviews relieve it.

By placing social proof immediately after intent, we shortened the gap between “Should I?” and “I’m buying.”

The Result:
👉 +$63,735 per month
Driven by increased revenue per session and stronger mobile conversion rates.

Reminder:
Social proof isn’t just about having it.

It’s about placing it exactly where doubt lives.

Who's tested something similar?

Ezra Firestone ⭐⭐⭐⭐⭐

"I have been searching for about 10 years... I have finally found a CRO agency that I believe I will be with for the rest of my career because they’re that good.

It’s called ConversionWise. These guys have made my brand a couple hundred grand in the first 4 months."

Book a FREE discovery call now ➝ https://cnvrsn.co/xlbDD

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The Battle

Daniel Philip Wilcock

Oliver Kenyon

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The Battle

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