Transition Master

Portugal & International | Present

I help founders, leaders, and high-performing professionals break free from burnout, self-sabotage, and uncertainty so they can reconnect to clarity, energy, and purpose. Through 1:1 coaching and immersive 4-day retreats, I guide clients to transform old narratives, release emotional blocks, and build bold new visions for their life and business.

Rooted in my background as a creative director and corporate leader, my approach blends strategy, storytelling, emotional intelligence and embodied coaching techniques.

Founder & Coach | Freedom Path Coaching & Retreats

ECCO

Explored how human psychology, decision-making, and emotional drivers shape consumer behavior. Learned how inner narratives drive external choices - a principle I now apply in coaching leaders.

Global Digital Research & Development Lead

Supported leaders and teams with core energy coaching, cultural awareness, and conscious leadership practices. This role was a bridge: bringing my coaching methodology into a corporate setting.

People and Culture Coach

Worked on global UX and customer journey strategies. What stood out wasn’t the data, but the human stories behind the data - reinforcing my passion for helping people unlock clarity and purpose.

Online Consumer Experience Specialist - UX

ESSENZA HOME

Led creative strategy and brand storytelling for global lifestyle collections. Beyond trends and aesthetics, this role was about shaping vision, guiding teams, and inspiring emotional connection with audiences.

Highlights:
	•	Defined seasonal narratives & visual identity that resonated worldwide
	•	Managed external creative talent and multidisciplinary teams
	•	Oversaw storytelling from concept → campaign execution (photo, film, digital)

What I discovered: My greatest strength wasn’t just in producing campaigns - it was in helping people align with clarity, confidence, and purpose under pressure. This realisation became the foundation for my coaching work.

Creative Director – Marc O’Polo Home & Esprit 

Energy Leadership Coach | Leadership Trainer | R&D Expert

I believe success without soul will always leave you restless.

I learned that the hard way - burning out in a top-tier creative role, disconnected from my family, and trapped in a life that looked great on paper but felt hollow. At 3am one night, something cracked.

That rupture became a doorway. I walked away from my role as a Global UX Lead, left behind the cycle of overwork and self-sabotage, and began the real work: building a soul-rooted life in Portugal with my family.

Now, I guide founders, leaders, and professionals through that same threshold - the moment when outward success no longer matches the inner truth.

My clients are often intuitive men and women (35–50) in leadership or entrepreneurship who feel:

• Burnt out, restless, or stuck in cycles of overwork
• Successful on the outside, but disconnected inside
• Ready to step into a deeper way of leading and living

My Work: A Three-Part Journey

1. Foundation (Online Coaching)
We create structure and clarity - breaking patterns of self-sabotage, burnout, and victimhood.

2. Core (Deep 1:1 Containers)
We go beyond surface-level strategy into soul-level recalibration - releasing old identities so you can lead with clarity, courage, and self-trust.

3. Expansion (Immersive Retreats)
For those ready to go further, I co-lead exclusive 4-day retreats in Portugal - an accelerated environment where breakthroughs are embodied and new visions anchored.

Clients often tell me the shift begins with my voice - like something inside them finally unblocks. That’s because this isn’t therapy or quick-fix strategy. It’s deep identity work. Emotional reset. A return to your true power.

If you feel the pull, send me a DM with “UNMUTE” for my free 7-Day Voice Activation Series - designed to help you reclaim your voice, your truth, and the power you’ve been holding back.

Daniel Philip Wilcock

So here goes...I feel it's time to share something pretty vulnerable about my journey so far. 

Over a year ago, I chose to leave my life in Holland behind with 3 young daughters, a wife, and a vision to live simpler in Portugal surrounded by nature.

The first few months, everything was what we had hoped for. My wife and daughters were really enjoying the slow pace, open culture and nature, we even got chickens - ALOT (there's such a thing as chicken math, go check it out).

But the one thing that was the hardest for me was how I felt. I went from being a corporate leader to suddenly an entrepreneur, depending on my next client to survive.

Daily I was waking up with my head racing, mind full, tight chest, and a million things to do - but not seeing the effort reflecting back in my bank balance.

I was chasing that next strategy... squandering the resources I did have on the next smart business coach or smartest GPT strategy to save me.

It did not. (I'll go into 'why nots' in another post).

Instead, I ended up just losing the capital I did have, feeling more disappointed with myself.

so I let go.

Let go of the expectations that were in my 'corporate head' thinking I had to prove something, and instead decided to cut the noise fully and spend a few weeks off to simply FEEL into what my body was telling me... the doubt, the fear, the sadness, the weight I was holding.

And you know what?

When I finally sat with the sadness and let the tears fall, a lightness came.

A sense of relief, followed by a clarity.

In that moment I realised that my life and business can only feel amazing if my feelings and thoughts line up with my actions.

The choice to leave our safe life behind in Holland was a brave one and a move only few do, but I failed to realise in the process that I did not give myself the time or chance to regulate my nervous system. 

I was living in a dysregulated state for so long, I had no clue that it wasn't me.

I'm saying all this because I see SO many founders take the action, start the business, hoping to feel more alive and free - only to find themselves more stressed, working harder than ever, on the verge of burning out.

The game changer for me was when I learned to regulate my nervous system, so I could finally think, feel, and act in a more stable and clear way.

Enabling me to be present for my kids, have time for my wife, and actually feel like I enjoy the place I live in.

Now I'm more passionate than ever to help founders like me who are stuck in dysregulated patterns, not knowing how (or if it's even possible) to change it.

If this resonates with you, I've spent months developing a 5-minute nervous system assessment to help you identify where you are right now in your own life and business and will give you honest feedback directly as to what I recommend as a next step, based on my experience.

(link in the comments)

P.S. I sincerely hope you get your body and life back too, your family needs you.

Daniel Philips

Somatic Business Coach for HSP, ADHD & Neurodiverse Founders | Your sensitivity isn’t the problem - dysregulation is | I help you regulate and build without burning out | Free nervous system assessment

I moved to Portugal to escape burnout. Instead, I found a wake-up call.

A few years ago, my family and I left everything behind.

Sold the house. Packed the van. Drove south with three small kids, chasing mountains, freedom and a slower pace.

Within months, the fantasy crumbled, and the business that worked back home wasn't working anymore. 

The clarity I expected turned into uncertainty and financial pressure, and that familiar tightness in my chest was back.

I came to realise that you can't outrun a dysregulated nervous system.

The same patterns that drove me to burnout as a UX Strategy Lead at a global fashion brand followed me to the Portuguese mountains. 

The hyper-vigilance, the overworking, the inability to rest even when exhausted.

Portugal didn't fix me, instead it exposed what I hadn't yet dealt with, and that exposure became the most valuable education of my life.

I've now come to realise that entrepreneurship is a nervous system sport.

The uncertainty, the financial risk, the constant pivoting, the loneliness of building something from nothing while raising a family - it all demands regulation in a way most of us were never taught.

Most founders are operating in survival mode 80% of the time, making decisions from a reactive state rather than a strategic one. 

I was no different.

So I started treating my nervous system like an athlete treats their body. 

With daily maintenance, recognising my limits and building in recovery, as well as learning to make decisions from a grounded place.

Now I help other entrepreneurs change the internal patterns that keep our heads and bodies stuck in survival mode, even when we've built the life we dreamed of.

The mountain views are beautiful, but my real breakthrough was learning to look inward.

Sunday evenings in Portugal hit different vs my old life back in Holland.  

This morning we collected wild mushrooms in the mountains. 

now sitting next to the fire, preparing for the week ahead.

Three years ago, I was drowning in back-to-back meetings, 
checking emails at midnight, convincing myself that's what success looked like..

Today, success looks like knowing when my nervous system needs nature.
When it needs silence.
When it needs to move slower to think clearer.

Building a business around how you're actually wired 
instead of how you think you should be..

That shift has been incredibly important for me and my young family. 

They now have their father back, and I’ve saved my marriage. 

Here's to a week of working with your unique nervous system design, and a weekly rhythm that enriches your life - not goes against it 🙏🏻❤️

No alternative text description for this image

The more capable you are, the longer you can ignore that your life doesn't fit anymore. 

until one day, your body completely contracts.  

last week, I sat with a woman who looked successful on every metric - work coming in, respected in her field, financially stable. 

but inside? she was unraveling at speed. "I feel like such a mess," she said. "I should have this figured out by now." 

she wasn't a mess. she was waking up. 

the exhaustion you can't fix with rest? 
the decision paralysis that won't go away? 
the flatness where nothing feels exciting anymore? 

To be clear, this is NOT burnout, it's a sign that your soul is trying to get your attention. 

I wrote about what happens when you finally stop ignoring it.

She wasn't a mess. She was just finally waking up to the fact that she'd been living someone else's definition of success. A week back, I sat across f

Open article: Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now." by Daniel Philips • 5 min read

Last Tuesday, a woman told me: "I feel like such a mess. I should have this figured out by now."

I can't shut off.

That's what most burned out founders tell me in our first conversation.

"I'm always on edge." "I work all the time but nothing moves forward."

I get it. I lived it.

Some years ago, I was sitting in the Portuguese mountains, overlooking a view I'd dreamed about for years back in Holland.

The kids were running around with our collection of chickens, with the puppy chasing behind, living their best life.

Carefree.

Yet, all I could think about was: how do I stabilise my business this month?
My chest was tight, my mind racing.

Revenue was unstable, and I'd convinced myself that if I didn't spend every waking minute on my laptop, hustling...reaching out....chasing... I'd miss my numbers.

I was working 8am to 10pm most days.

Checking my phone at the dinner table, any moment possible... Snapping at my wife and kids like I was always in a rush to get somewhere.

Even though there was nowhere to go.

My body felt like it had to constantly run to and from something just to stay alive.

To provide. To survive.

What I didn't understand back then was that restlessness, and edginess I felt, that inability to switch off... it wasn't a discipline problem.

It was my nervous system stuck in survival mode.

You see, when you're constantly stressed, your body interprets every business challenge as a life-or-death threat.

A quiet inbox feels like danger. 
A dip in revenue triggers the same response as being chased by a predator.

Your nervous system doesn't know the difference between a missed sales call and a physical threat, so it keeps you in fight-or-flight.

All day. Every day.

The real problem wasn't about me working too much, with the idea that working 4 days instead of 7 would solve it.

It was because I was working from a dysregulated state and justifying it as normal, necessary 'entrepreneurial' behaviour.

No amount of productivity hacks would fix that.

Adding another system or GPT strategy is like focusing on installing a new update on your SatNav, whilst your car is running on fumes and about to break down any moment.

If this is hitting home for you, I built a quick assessment to help you see what's actually going on.

Takes 5 minutes, and shows you where your nervous system is stuck in survival mode, along with what to do about it.

DM me 'SYSTEMS' and I'll send you the link.

I was snapping at my kids while living in paradise....

Working 8am-10pm. Chest tight. Mind spinning.

The problem wasn't my business strategy or work ethic. 

It was my nervous system.

I just published a newsletter about why capable founders stay stuck + 
the 90-minute process that shifts it.

Read here.

I was working 8am-10pm in what people call paradise. Portugal. Mountains. Freedom. The reality: phone at dinner, snapping at my kids, chest constantly

Open article: The Regulation Gap (why smart Entrepreneurs often stay stuck) by Daniel Philips • 3 min read

The Regulation Gap (why smart Entrepreneurs often stay stuck)

As a Highly Sensitive Entrepreneur, I used to think I just needed better boundaries.

Turned out, I needed better regulation.

And after years of working with other founders, I see the same pattern emerging, they know what they should do....take breaks, set boundaries, work less.

But when they try.. their body won't let them.

When they sit down to rest, their chest tightens. 
When they close the laptop, anxiety floods in.

And that was me in Portugal... I had all the time in the world. Mountains. Freedom. Space.

But I couldn't access any of it, because my nervous system was still running on a scarcity operating system.

But after going through this season of rewiring myself, I now know that when your nervous system is dysregulated, rest used to feel dangerous, and when I slowed down triggered alarm bells.

Because my body used to interpret "not working" as "not surviving."

So I kept grinding, not because I wanted to, but because my nervous system wouldnt let me stop. I was wired.

And I certainly learnt one thing for sure, that you cannot think your way out of a dysregulated nervous system.

You have to train it.

Like an athlete trains their body, you have to teach your nervous system that it's safe to downregulate.

Making that quiet inbox, a welcome thing instead of a panic attack. 
So that you feel like rest is actually productive, not dangerous.

This is the work I do now with founders who are barely holding on.

I tell them to forget about time management hacks and productivity systems you were sold, none of it works until you regulate your nervous system first.

Instead, I help you recognise the difference between actual threats and normal business challenges.

So that you can build the capacity to stay grounded under pressure instead of reactive, and make strategic decisions from a state of calm, not panic.

Because the fastest way to burn out isn't working too hard.
It's working from a dysregulated state and never coming back down.

So you're recognising yourself in this, I built a free 5-minute assessment to show you exactly where your nervous system needs support.

DM me 'REGULATE' and I'll send it over.

Not all excitement is created equal.

I learned this in a session with a client last week.

He was a creative founder describing two different moments in his life:

Moment 1: Going from 2K to 100K in crypto. The rush. The high. "I'm finally escaping."

Moment 2: On a film set in Europe with an amazing team. He was in pure flow. Time was disappearing.

Both gave him goosebumps.

But when I asked him to feel into the difference?

He said something that stopped me:

"The crypto goosebumps were short. like a spike...On the film set, goosebumps were long, deep, more intense. That one felt like a deeper satisfaction. This felt like... myself."

The Crypto journey for him showed volatility ie
Manic highs..crushing lows...adrenaline-fuelled... isolated and short-lived.

The Film set with friends showed radiance ie
Grounded aliveness. Sustainable. Fills you up. Connected. Present.

Most burned-out founders are addicted to the volatility because their nervous system learned that volatility = normal.

So they keep recreating it:
 → Revenue swings that wreck them
 → Overworking then crashing
 → Chasing the next strategy to "save" them
 → Saying yes to everything, then collapsing

It can 'feel alive' for a moment, but it's not sustainable.

Radiance is different.

The founder described moments of real connection for himself:

A dinner with friends where he felt fully himself, a men's gathering where he spoke his truth, coaching sessions where his chest opened and his shoulders dropped.

His body responded differently.

Here he experienced 'no quick rush'

Stating: "Everything just feels safe. I don't need to have all the answers. I am at peace."

For him, it wasn't about choosing 'to hustle' or 'to rest'
It was actually about choosing between volatility and radiance.

With volatility feeling like:
 → Tight chest, racing mind
 → Checking numbers obsessively
 → Trying to control the uncontrollable
 → Shaky legs, panic, 'I need to turn back time'

Radiance feeling like:
 → Chest open, throat relaxed
 → Time disappearing
 → Being fully present
 → 'I can just be myself here'

Because your nervous system will ALWAYS pull you towards what feels familiar.

If volatility is familar, you'll keep recreating boom-bust cycles.
If radiance is familiar, you'll build sustainably.

So which pattern are you feeding?

The i've created a Founder Regulation Assessment shows you in 5 minutes.

You can take it here → https://lnkd.in/ePrZAVNX

Your body already knows the difference, the question is whether you're listening.

- Dan

“Why do I crave free time… but shut down the moment I get it?”

This was one of the most confronting things I uncovered in a recent founder reset session.

Not procrastination.
Not laziness.
Not a motivation problem.

A nervous system caught in volatility - trained to survive in chaos, and panic when he was at rest.

His brain said: “I want spaciousness.”
His body said: “But… what if it’s not safe?”

Todays newsletter breaks it down:

- Why you can’t switch off even when you want to
- The hidden pattern behind overwhelm cycles
- And the exact somatic shift to bring brings clarity back online

Let me tell you about a neurodiverse client who, on the outside, looked capable and calm… but inside, everything was running too fast. Brilliant mind.

Open article: Why your system can’t follow through (even when you want it to) by Daniel Philips • 4 min read

Why your system can’t follow through (even when you want it to)

You don't recognise yourself anymore.

The goals that used to drive you feel hollow. 
The strategies that always worked... don't. 
The version of you everyone knows feels like a costume you can't take off.

Nothing's technically broken.

But something inside you just stopped.

This is an identity death.
And it's the most terrifying (and sacred) threshold you'll ever cross.

The next article I wrote dives deep into this - are you ready?

There's a specific moment in transformation that no one warns you about. It's not the decision to change. It's not the moment you know something needs

Open article: The sacred collapse - when your old identity stops.  by Daniel Philips • 6 min read

The sacred collapse - when your old identity stops.

I watched a founder go from 2K to 100K in crypto.

Then back to 10K. Then 3K.

They were lying awake at night thinking: "I need to turn back time."

But the real problem wasn't the crypto.

It was their nervous system recreating the exact volatility pattern it learned in childhood.

Boom. Everything's great..... Bust.....Everything's collapsing. Repeat.

This is called the boom-bust trap.

And most burned-out founders don't even realise they're stuck in it.

They think it's about:

- Bad timing
- Wrong strategy
- Not disciplined enough

But it's none of them. 

It was about your nervous system being addicted to volatility.

Because your were raised to think that the volatility feels familiar,
and your nervous system always chooses familiar over safe.

I wrote about why this happens - and how to actually break it.

It's based on real client work, it's vulnerable, and it might explain why you keep ending up in the same place.

Read it in the latest article below.

Note: for confidentiality reasons the character in the story will have a fictional name) I had a client recently who couldn't understand why he kept e

Open article: The boom-bust trap: why burned-out Founders keep recreating the same pattern by Daniel Philips • 4 min read

The boom-bust trap: why burned-out Founders keep recreating the same pattern

"I'm not sure if I really want to do this, or if I just love the idea of wanting to do it."

A founder said this to me last week.


It was completely recognisable, because I've experienced the same split myself.

The one where you can't tell the difference between what your body is pulling you toward and what you think you 'should' want.

He said he wanted to dedicate Saturday mornings to walking in nature - just him, his feet on the ground, and no agenda.

But he kept not doing it....

There was always something 'more important.'
So I asked him to go back to a time when he really wanted something.
When he last felt the urge for it.

He remembered back when he was young, when he collected stones with his brother to break them open and find crystals inside.

When he described this moment, his whole energy shifted.

"It was like a pulling force," he said. "I felt it in my belly, almost magnetic."

That's what real desire feels like.

It's not in your head.

You feel it in your body.

Like a pull, a magnetism, an urge you just can't ignore.

But most burned-out founders have lost access to that feeling.

Because their nervous system is so dysregulated, they can't feel what they actually want anymore.

Instead, they find themselves stuck in:
"I should want to rest."
"I should want to meditate."
"I should want to work on my business."

But when the moment finally comes...
They freeze....numb out....scroll..... default to work.

And it makes sense, because they've been overriding their body for so long, they don't know how to feel their own urges anymore.

This founder said something that made my heart break for him:
"I crave free time, but when I have it, I have no idea what I want to do, so I just waste it."

That's a classic sign of dysregulation.

When your nervous system is stuck in survival mode, you lose access to:
- What truly excites you
- What lights your life up
- What your body is actually pulling you toward

All you can feel is...
'What's useful for my business?'
'What's productive today?'
'What should I be doing so I look busy?'

The only way out of this is to regulate your body.

So your nervous system feels safe, giving you permission to access your urges again.

That magnetic pull in your belly to smash open rocks and find crystals.
The thing you'd set an alarm for on a Saturday morning.
The desire that doesn't need to be rationalised - it just is.

If you've lost touch with what you actually want, your nervous system is stuck in survival mode.

The 'Founder Regulation Assessment' I created shows you where - and what to do about it.

It takes 5 minutes, is completely private, and no email is required unless you want the full breakdown.

Link in comments

Be honest - will you be starting January regulated or overwhelmed?

Because from every call I’m having with HSP, ADHD and neurodiverse founders, I’m seeing the same pattern over and over again:

You look like you have everything together on the outside -
 smart, perceptive, high-achieving…

…but inside, your mind is chaotic, reactive and constantly spiralling.

And December has made that even louder - extra activities, tighter budgets, more commitments, more emotional load.

The result?

Exhaustion....
Watching others move ahead with ease...

And the quiet fear:
“Maybe I don’t have what it takes to be successful.”

You definitely don’t want to start another year overwhelmed, masking competence, and privately melting down while trying to outrun your own nervous system.

But you know what happens if you don’t reset now:

January feels hopeful.
February feels familiar.
March… back in the same loops that drained you last year.

And nope - discipline isn’t the issue. (If it was, you’d have solved it by now.)

The issue is that your mind and body aren’t working together.

Your head is overloaded.
Your body is signalling distress.
And your shoulders probably feel it more than anything.

After being there myself, here’s what actually creates the shift:

I’m opening 5 spots for a New Year Founder Regulation Reset - a 90-minute personalised session designed to take you from chaotic + reactive 
→ self-led + focused.

Here’s what we do inside:
1. Uncover the real pattern driving your overwhelm
2. Regulate your system so your mind finally quiets
3. Rebuild inner leadership so you trust yourself again
4. Create a simple weekly plan you can actually follow

A founder from last years deep dive told me:
“I finally did the thing I’d been avoiding for years… because my brain and body finally felt steady enough to handle it.”

That shift happened within a week.

If you want to enter January clear, calm, and able to follow through:

Comment “RESET” and I’ll send the details.
5 spots. €347.

 Once they’re gone, this closes.
- Dan

There’s a moment I’ve never shared publicly.

A small, ordinary moment at the dinner table in Portugal a few years back, that  revealed the real reason I was overwhelmed in my business.

From the outside, everything looked beautiful.
Inside my body....nothing was.

My phone would buzz and my whole system would jolt.
Chest tight. Breath shallow. Shoulders heavy...

A feeling that one message could decide whether I was safe or not.
I thought I had a business problem.

Turns out… I had a nervous system problem.

This week I’m opening up about what actually shifted everything for me, the moment I stopped surviving my business and finally started building it from a regulated place.

I wrote the full story in myt latest newsletter, it’s vulnerable and honest, in the hope that it will help others to reflect before heading into 2026. 

You’ll feel it in your chest if you’ve ever been stuck in that loop of hustling harder while feeling more disconnected from yourself.

There’s a moment from Portugal I still think about more than I want to admit. Dinner table. Candles. Mountains in the distance. My wife talking softly

Open article: The moment I realised I wasn’t actually free
 by Daniel Philips • 2 min read

The moment I realised I wasn’t actually free

LinkedIn’s Podcast Guy | Host of ‘Produced By’ | Helping you show up and grow on LinkedIn with FenPost

I interview top creators on LinkedIn. Now I help you become one.

Top creator interviews top creators. Haha, good one, right?
But you’re here now so stick around. You won't regret.

Wait, but what makes me different? Glad you asked. 
LinkedIn is packed with self-proclaimed gurus.
Most of them haven’t done half the work.

Here’s what I’ve done:
↳ Spoken with 50+  top LinkedIn creators
↳ Distilled their lessons into my weekly newsletter
↳ Tested and applied everything I teach, on my own profile
↳ Built FenPost, a content tool for creators who actually post

Still not convinced? Try this:
↳ Use FenPost, our free AI content tool
↳ Tune in to Produced By, my weekly podcast
↳ Get insights from Produced Newsletter every Thursday
↳ Find tools, templates and systems in my Stan store (linked below)

So what’s next?
↳ Let’s grow your brand on LinkedIn
↳ Launch your podcast or make it better
↳ Combine both for the best possible results
↳ Or book a Power Hour to have a chat about it

“But everyone says that…”

True! But not everyone can say they’ve interviewed creators like:
→ Daniel Korenblum
→ Sam G. Winsbury
→ Cory Blumenfeld
→ Beatrice Vladut
→ Nick Broekema
→ Marina Panova
→ Shoaib Ahmed
→ Pierre Herubel
→ Ayesha Ameer
→ Nikolett Jaksa
→ Denis Panjuta
→ Fatima Khan
→ Charlie Hills
→ Rory Flynn
→ MJ Jaindl

And more. 
Much more.

Oh... and I promise it’ll be fun.
So sit back, relax and enjoy.
After subscribing. 
Of course.

Psst… don’t forget:

Are you ready to grow your LinkedIn with FenPost?
↳ All premium tools in one streamlined platform
↳ Effortless setup and zero learning curve
↳ Create high-quality posts in minutes
↳ And yes, it’s completely free

Let’s have a chat.
I’m just one DM away.
PS: It’s Tomas, not Thomas.

(Cat memes welcomed. Sales pitches banned.)

Tomas Loucky

Nobody likes cold emails. Except the ones that convert.

Yurii Veremchuk isn’t just sending messages.
He’s building pipeline, brand and trust.
One sharp line at a time.

No spam. No spray and pray.
Just relevance, consistency, and a human voice.

Over 100 founders helped.
$15M+ in pipeline generated.
Now one of the most trusted voices in modern outbound.

Here’s what I learned from our chat:

1. Comment before you post
↳ Conversations > impressions
↳ Real relationships start in the comments
↳ Early traction came from engaging, not broadcasting

2. Personalise or be ignored
↳ You can’t fake care
↳ Templates don’t convert anymore
↳ Relevance wins, especially in the inbox

3. Don’t automate broken copy
↳ AI can’t fix what isn’t working
↳ Test before you scale
↳ Tools follow clarity 

4. Let your content warm the lead
↳ Show up before you reach out
↳ A strong brand makes cold feel warm
↳ Familiarity builds trust before the pitch

5. Final lesson?
↳ The truth behind consistency
↳ The mindset that makes outreach human again
↳ Waiting for you here: https://lnkd.in/ewjXuXZg

→ Real > robotic
→ Story > scripts
→ Intent > volume

Full episode now live:
YouTube: https://lnkd.in/eQ3SaRAk
Spotify: https://lnkd.in/eNxRczgH 

Visuals by Areeba Saeed:
↳ Clean. Strategic. High-impact.
↳ She turns your content into content marketing
↳ DM her before your next big launch

♻️ Repost if “first name,” “company name” is your email strategy
PS: What’s the worst cold email you’ve ever received?
PPS: FenPost is like Yurii’s outbound system. But for LinkedIn chaos.

LinkedIn's Podcast Guy | Host of ‘Produced By’ | Co-Founder of FenPost | Helping you build authority on LinkedIn

Cold outreach isn't dead. But Lazy copy is. With Yurii.

If AI doesn’t recommend you, you don’t exist.

Adrien Thomas isn’t teaching yesterday’s SEO.
He’s building what comes next.

Co-founder of Crescendo Agency, the agency helping brands dominate AI results.
By making sure they’re the first name ChatGPT remembers.

He’s one of my favourite people on LinkedIn.
And in this episode, we broke down what visibility really means in 2025.

Here’s what I learned from our chat:

1. AI is the new homepage
↳ People don’t search, they ask
↳ And AI only gives one answer
↳ If it’s not you, you’re invisible

2. The first answer wins
↳ You can’t just post and hope
↳ Teach the machine to trust you
↳ Train the tools with content that sticks

3. AEO > SEO
↳ Think ecosystems, not articles
↳ 2025 visibility needs new tactics
↳ Podcasts, guest posts, and profiles

4. Teach the machine
↳ Build a bio worth recalling
↳ Authority is a teachable signal
↳ Your online presence is your prompt

5. The final lesson?
↳ Burnout
↳ Boundaries
↳ And building a business that actually fits you

Grab that one here:
https://lnkd.in/ewjXuXZg

→ AEO > hacks
→ Visibility > volume
→ Presence > pressure

Full episode now live:

YouTube: https://lnkd.in/erH7ev64
Spotify: https://lnkd.in/erUSstrZ

Visuals by Maheen Malik:
↳ She makes your carousels work
↳ DM her before someone else does
↳ Clean. Scroll-stopping. Actually strategic.

♻️ Repost if you’d rather train AI than train at the gym.
PS: What’s the weirdest thing you’ve asked AI this week?
PPS: You build trust. FenPost builds drafts.

If AI doesn't know your name, nobody will. With Adrien!

Not a LinkedIn guru. But a LinkedIn masterclass.

Aastha sharma has been showing up for years.
Helping founders and C-suite leaders build real brands.
No fluff. No filters. Just trust and traction.

She’s not chasing clients.
She’s attracting them.
And doing it in a way that’s actually sustainable.

Here’s what I learned from our chat:

1. Clarity comes before consistency
↳ Most people post without a message
↳ Aastha helps you define your positioning first
↳ That’s how your content actually works

2. Talk before you write
↳ Voice unlocks clarity
↳ You don’t need perfect grammar
↳ You need ideas worth sharing

3. Pain points are connection points
↳ Forget features and benefits
↳ Talk to what your client is feeling
↳ That’s what drives engagement

4. Your system should energise you
↳ She’s been showing up for years
↳ Without burning out
↳ Because her system is sustainable

5. The final lesson?
↳ The mindset behind showing up long-term
↳ The confidence to build without shortcuts
↳ It’s waiting for you in the newsletter:
https://lnkd.in/ewjXuXZg

→ Personal > polished
→ Positioning > performance
→ LinkedIn > landing pages

Full episode now live:
YouTube: https://lnkd.in/e-2_XEG9
Spotify: https://lnkd.in/ejEd5R-S

Carousel design by Faryal Mehmood
↳ Clean. Scroll-stopping. Actually strategic.
↳ DM her before someone else does
↳ She makes your carousels work

♻️ Repost if you’ve ever posted, panicked, and deleted.
PS: What’s the most underrated content tip you swear by?
PPS: FenPost gives you your voice, just faster.

Most content isn't the problem. Your confused branding is.

“I’m a top 1% podcaster in the world!”
Cool stat. Congrats.
Nice wings too!

But here’s the thing…
Do you know what it takes to hit top 1%?

Not as much as you’d think.
Because most people quit early.
A few episodes done and that’s it.

So yeah, it sounds impressive.
But without context, it’s just noise.

Still, it grabs attention.
And that’s where the lesson is.

What’s this got to do with LinkedIn?
Glad you asked:

✅ Play the long game
❌ No overnight wins

✅ Enjoy the process
❌ Don’t chase outcomes

✅ Prepare properly
❌ Don’t wing it (unless you have some)

✅ Do what works for you
❌ Don’t compare to others

Whether it’s podcasting or LinkedIn.
The rules are the same.

No secrets.
No shortcuts.
Just keep showing up.

That’s why we built FenPost.
So you don’t burn out trying to do it all.

♻️ Repost if you’re in it for the long run.
PS: If you had to pick one tip, which one?
PPS: No offence to the 1% crew, love you.

If LinkedIn is your funnel, Aastha is your blueprint.

She’s helped founders and execs go from
→ Overthinking every word
→ To attracting dream clients with clarity and calm

Aastha sharma didn’t go viral.
She built something better.
Trust, authority and a real business.

This isn’t a guru episode.
This is a personal branding masterclass.

Here’s what you’ll learn:

↳ How to attract instead of chase
↳ The real reason showing up still works
↳ The mindset that makes you consistent
↳ What it really takes to build trust at scale
↳ A content approach that doesn’t burn you out

Full episode now live:
YouTube: https://lnkd.in/e-2_XEG9
Spotify: https://lnkd.in/ejEd5R-S

Edited by yours truly
↳ When editors bail, Riverside delivers
↳ No stress, clean audio, solid video
↳ Try it with my link: https://lnkd.in/e2GsryRr

♻️ Repost if your content plan is just vibes
PS: What’s the most underrated content tip you swear by?
PPS: FenPost gives you your voice, just faster.

You show up. You post.
You try to stay consistent.
But it still feels like guesswork.
And burnout isn’t part of the plan.
Don't worry. I've got solution for you.

That’s why I’m joining this cool event
It's Unfiltered Social Media Summit.
Free, virtual and also, it will be fun!
For creators, marketers, builders...
Who want structure, zero stress.
Real strategies, forget the fluff.
Just top content that works.

I’ve interviewed 70+ people.
Heard many priceless lessons.
I’ll be sharing what I’ve learned.
What's going to perform in 2026.
How to grow and enjoy the journey.
Why clarity always beats going viral.
How to build real trust, not just traffic.

Are you ready? Join us on December 10th.
Mark calendars: 3:25PM UK / 10:25AM EST.
Yes, it's free and fun: https://lnkd.in/ea_PiTT8
And try Metricool now: https://f.mtr.cool/HRJBZK

He scaled $15M in pipeline using memes and sharp copy.
Now he’s redefining what outbound should look like.

No fluff. No bro tactics.
Just trust, relevance, and words that work.

Yurii Veremchuk turned:
↳ Memes into momentum
↳ Comments into pipeline
↳ Cold emails into real replies

Here’s what you’ll learn in this episode:

↳ The mindset that makes cold feel warm
↳ What makes cold emails actually convert
↳ How to personalise without wasting hours
↳ Why your brand sells before your message
↳ Why comments beat posts when you’re starting

Episode now live:
YouTube: https://lnkd.in/eQ3SaRAk
Spotify: https://lnkd.in/eNxRczgH 

Edited by Zain Ali Majeed:
↳ Sharp, clean and made to hold attention
↳ Hire him before someone smarter does
↳ Follow if you love stories that convert

♻️ Repost if your cold emails are like psychological warfare
PS: What’s one cold email line you’ll never forgive?
PPS: FenPost writes like you. No draft folder drama.

Energy hacks. Productivity tips. Brain dopamine.
You've chased them all and then felt the crash.

Workouts skipped again, energy is drained.
Meetings that sound busy but mean little.
Coffees that spike then quickly collapse.
Morning that starts but never truly lifts.
All notifications that break your focus.
Your drafts that keep missing finish.
The fog somehow keeps lingering.
Evenings lost to endless scrolls.
To-do lists that never shrink.
Tomorrow feels the same.

We have all experienced it.
That is why iQ Health exists.
Focus which returns and stays.
Clarity that finally clears your fog.
Energy that sustains, forget spikes.
Nootropics that help ideas really stick.
Hydration that actually lasts and works.
Work that ships on time without burnout.
Routines that build consistent momentum.
Formulas crafted to sharpen body and mind.
Supplements built to support deep flow states.
That's what better work and life finally feels like.

♻ Repost if coffee is still the strategy you rely on.
PS: What’s your guiltiest focus hack? No judgments.
PPS: HYDRATiQ + CREATiQ at https://lnkd.in/ecM_3H9j

Still pushing SEO like it’s 2010? This is your wake-up call.

Adrien Thomas has seen the shift firsthand.
SEO alone won’t cut it anymore.
And sticking to it? Might hurt your clients.

In this reel, he breaks down why visibility now means more than Google.

What you’ll learn:
↳ What brands risk by staying stuck
↳ The 3 types of players in AI visibility
↳ Why old-school SEO is falling behind
↳ How AEO and GEO change the game
↳ Why strategy must evolve with platforms

Watch the full episode now:

YouTube: https://lnkd.in/erH7ev64
Spotify: https://lnkd.in/erUSstrZ

Edited by Hamed Pishdar:
↳ Clean cuts, no filler
↳ 60 seconds that hit hard
↳ DM him before someone else does

♻️ Repost if your marketing plan still says “write more blogs.”

PS: What’s the worst SEO advice you’ve ever heard?
PPS: FenPost sees the algorithm shift and writes like it knows it.

LinkedIn without the burnout? She cracked it.

Aastha sharma built a brand that brings clients in.
Not with hacks...
But by showing up with purpose.

She helps CEOs and founders turn profiles into platforms.
With strategy, storytelling and consistency.

Here’s what actually works:

↳ Pain points written like a real human
↳ A voice that doesn’t burn you out
↳ Repurposing, but with purpose

This isn’t just theory.
It’s what she’s done.
Over and over.

Here’s what you’ll learn ↓

1. Build the Brand Before People Notice
↳ Show up before you “go big”
↳ Start when no one’s watching
↳ Stay consistent without reward

2. Pain Points Sell If...
↳ Strip the jargon
↳ Make people feel seen
↳ Clients connect with truth

3. Turn One Idea Into Five Formats
↳ Don’t waste strong ideas
↳ Let content travel further
↳ Create once, publish smart

Episode drops Monday.
We talk burnout, branding, client attraction and content that lasts.

♻️ Repost if your brand is currently under construction (again).
PS: What’s your personal brand in three emojis?
PPS: FenPost: Because “I’ll write it later” is not a strategy.

Hey Producers, A quick reminder that Metricool Unfiltered is coming up next Wednesday, I’ll be one of the speakers and I’m excited to share some unfil

Open article: Produced #122: Personal Branding Mastery, Showing Up Consistently and Turning Ideas Into Formats by Tomas Loucky • 4 min read

Produced #122: Personal Branding Mastery, Showing Up Consistently and Turning Ideas Into Formats

I had no idea how to move the slides.

That’s how it started.
New platform, mild panic, me staring at the screen like it’s a NASA dashboard.

But once I figured it out…
I genuinely loved every second of it.

Yesterday I spoke at Unfiltered Summit hosted by the amazing folks at Metricool and while I’ve done 130+ podcast episodes, this was still a step out of my comfort zone.

🎤 Live 
📺 Slides
🧠 Zero editing
😅 Slightly sweaty palms
👀 Actual people watching

And yet, once I got into the flow...
It reminded me of the best part of content creation:
Enjoying the moment!

It’s what I often say on the podcast and it’s how I closed the session too:
At the end of the day, you’ve got to enjoy it.
That’s what keeps you going.

💚 Huge shoutout to Anniston Ward and the whole Metricool team for the invite, the support and an amazing event. Genuinely grateful.

And yes, I was nervous beforehand.
It’s normal. Even with some experience.
(Just in case you needed to hear that today.)

Thanks again, Metricool.
Incredible tool, even better team.

P.S. If you’re scheduling content, planning campaigns or managing client accounts, I highly recommend checking them out:
♾️ https://f.mtr.cool/HRJBZK

What’s something you’ve done recently that pushed you slightly outside your comfort zone?

She sold before she had a funnel.
And still outsold half your feed.

Mary Ore didn’t chase followers.
Didn’t fake her relevance.
Didn’t wait for inbound.

She showed up boldly.
Made clients cry happy tears.
And turned confidence into her conversion strategy.

Here’s what you’ll learn from this episode ↓

1. Confidence Sells Before the Funnel
↳ Mary leads with energy, not ego
↳ Clients trust her before they click
↳ Strategy only works when people believe in you

2. Urgency Builds What Overthinking Won’t
↳ She had no plan B
↳ Built her brand with action, not perfection
↳ That mindset helped her scale across 13 countries

3. Smart Comments Beat Smart Posts
↳ Mary used strategic commenting to grow
↳ Thoughtful replies brought leads and visibility
↳ It’s one of the fastest ways to build trust 

Episode drops Monday.
We talked sales, mindset, burnout, visibility...
And what it means to be a “Sales Warlord” in 2025.

♻️ Repost if your strategy is commenting “🔥” on your crush’s post.
PS: If your brand was a movie title, what would it be?
PPS: FenPost is the dream VA you didn’t know you could afford.

Hello Producers, Something cool is brewing. I’ll be joining Metricool Unfiltered on December 10th to share what I’ve learned from interviewing 70+ top

Open article: Produced #121: Building Powerful Brands, Having Fun and Maximising What Works by Tomas Loucky • 4 min read

Produced #121: Building Powerful Brands, Having Fun and Maximising What Works

Confidence doesn’t start on stage.
It starts in the body.

Geraldine Spurway learned that the hard way.
She once froze mid-sentence in front of a crowd.
Now she teaches leaders how to own the moment.

No fluff. No hacks.
Just calm, clarity and breath that shifts everything.

Here’s what stayed with me ↓

1. Energy Beats Execution
↳ Confidence starts in the body
↳ Presence is built before you speak
↳ Leaders feel the shift when they breathe first

2. Confidence Isn’t Constant
↳ Geraldine froze mid-talk
↳ It made her career, not ended it
↳ Now she coaches TEDx speakers 

3. Your Voice Builds Your Brand
↳ Consistency creates connection
↳ Same tone across posts builds trust
↳ People follow presence, not perfection

Full episode drops Monday.
Public speaking, performance and finding your voice.

♻️ Repost if you've ever rehearsed in the mirror like it’s TED.

PS: What’s the most awkward thing you’ve said on stage?
PPS: FenPost doesn’t meditate. It drafts.

Hey Producers, Thanks to everyone who joined the Metricool Unfiltered on Wednesday. Big shoutout to Metricool for having me. It was a bit of a step ou

Open article: Produced #123: Public Speaking Mastery, Power of Your Breath and Building Consistent Voices by Tomas Loucky • 3 min read

Produced #123: Public Speaking Mastery, Power of Your Breath and Building Consistent Voices

The cold email king who never sends spam.

Yurii Veremchuk built pipeline without bro tactics.
Turned memes into leads.
And made cold outreach actually feel human.

No fluff.
No noise.
Just content and copy that connect.

Here’s what you’ll learn from this episode ↓

1. Sales Shouldn’t Feel Like a Script
↳ Yurii doesn’t follow templates
↳ He builds systems that scale and sound real
↳ The result? Trust, replies and qualified leads

2. Your Brand Drives the Sale
↳ Most people focus on the message
↳ Yurii doubled down on presence
↳ Content helped him convert long before the pitch

3. LinkedIn Carousels Outperform Almost Everything
↳ Native docs increase dwell time
↳ They get more saves and shares
↳ And they’re exactly what the algorithm loves

Episode drops Monday
We talked memes, outbound, AEO, brand, AI and building systems that actually convert

♻️ Repost if your “personalised email” starts with “Hey there”
PS: What would you rename cold outreach if it were up to you?
PPS: FenPost writes the post, you take the credit.

Hey Producers, I recently teamed up with RA Optics, makers of those not-so-ugly blue light glasses I now wear like a personality trait. I also wrote a

Open article: Produced #120: Cold Outreach Mastery, Long Game LinkedIn and Maximising What Works by Tomas Loucky • 4 min read

Produced #120: Cold Outreach Mastery, Long Game LinkedIn and Maximising What Works

She’s the warlord of sales. And kindness.

Bold brand. Big heart.
No hacks. No fluff. Just fire.

Mary Ore built her LinkedIn from 300 to 15K.
With confidence, consistency and content that actually converts.

She did not wait to go viral.
She didn’t follow a funnel.
She showed up real
And made it work.

Here’s what you’ll learn:

↳ What “sales as war” actually looks like
↳ What fuels Mary’s mission and why it works
↳ How celebration and humour build real trust
↳ The mindset behind growth that doesn’t burn you out
↳ Why confidence is the most underrated content strategy

Full episode now live:
YouTube: https://lnkd.in/egfU3i2a 
Spotify: https://lnkd.in/e5zpYGP6

Edited by Reza Jafari:
↳ Clean. Crisp. Effortlessly bingeable
↳ DM him before your favourite podcast does
↳ Follow if you want your edits to tell better stories

♻️ Repost if your funnel has more steps than results.
PS: If you branded yourself with a meme, what would it be?
PPS: FenPost is Mary’s dream tool in disguise. For real!

taplio

The Battle

Daniel Philip Wilcock

Tomas Loucky

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Philip Wilcock's LinkedIn Performance

Performance ScoreTomas Loucky's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Philip Wilcock

Tomas Loucky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Philip Wilcock's LinkedIn Performance

Performance ScoreTomas Loucky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Philip Wilcock's LinkedIn Performance