Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Ben Arritt

Entrepreneurship Through Acquisition

Searcher 

Fractional CFO Pros

Fractional CFOs for the lower-middle market, private equity, M&A.

Member Board of Directors

GROKKETSHIP

SWANfactor

www.SWANfactor.com

•	SaaS financial planning app for AirBNB owners.  Pivoted to underwriting app for multifamily syndication: forecasts GP and LP private equity distributions, IRR, Cash on Cash and multi-scenario exits.
•	Participated in GA Tech’s ATDC Customer Discovery Lab.
•	Researched Total Available Market (TAM), initial face-to-face customer acquisition channels, created all cold email outreach automation, determined KPIs and developed GTM strategy.
•	Followed Lean Startup practices and created brand, website, prototype, explainer video, signup page and email campaigns based on customer interviews (problem and solution / market fit).

Founder & Chief Executive Officer

Capital Factory

•	Based on previous success as a Founder, joined the Capital Factory, the No. 1 accelerator in Austin, Texas.  
•	Researched TAM, performed customer discovery, pivoted to find product / market fit and customer-centric solutions following Agile / Lean Startup methodology
•	Created a semi-public library of workshops, mentor meetings and book summaries:  https://drive.google.com/drive/folders/1NjJVametByiHIaf4HWeBt5d53cjkZw0D

Aspiring SaaS Founder 

3D Marketing Associates

www.3D-MA.com

As Seen in the Wall Street Journal!

•	Starting from a deep economic recession, founded a rapid growth 10-year global marketing, branding, content development and tradeshow company; 40%+ EBITDA.  
•	In direct opposition to industry trends, won contracts with $1+ billion companies and grew revenue an average of 73.6% (YOY) while growing net profit an average of 138.2% (YOY). 
•	For each project, managed an average of 40+ vendors, ≈5 departments, 150+ people, producing projects domestically and globally from Singapore to France.
•	Acting as the agency of record, won coverage in the Wall Street Journal (WSJ), developed marketing strategy for clients, reporting on average to 3-5 key stakeholders on budget, KPIs, leads and R.O.O.
•	Leveraged technology, creating systems of automation and quality control to maintain a low overhead and “remote management” business model.
•	Created profit sharing program for contractors and employees.
•	Created all standard procedures, operations manuals, onboarding program, hired and trained staff.
•	Responsible for all sales, design, accounting, IT, legal, project management, traveling supervision, fabrication, warehousing inventory, CAD and operations.
•	Responsible for all branding and content development including but not limited to videos, photos, graphic design, 3d design and website.

Founder & Chief Executive Officer 

Pico Group

•	Starting from a deep economic recession, became the No. 1 account executive in the U.S. for the largest event marketing company in the world (based in Hong Kong).
•	Paid profit-sharing instead of commission on $10+ million ARR, which was 65% of the Atlanta division’s ARR (U.S. headquarters).
•	Was the team lead to win the largest account ever in division history.
•	Produced the highest profit margins (38-40%+) in the company with the lowest error rate. 
•	New policy deployment team lead.  Developed procedures and trained new staff and vendors.
•	Responsible for billing and collections, instituted first ever and only 100% upfront payment policy resulting in the best accounts receivable report in the company. 
•	For each project, managed an average of 40+ vendors, ≈5 departments, 150+ people, reporting to 3-5 key stakeholders on budget, KPIs, leads and R.O.O.
•	Researched and developed relationships with 100+ vendors, eventually doing more work in Europe than the U.S.  
•	Negotiated all contracts and legal (client and vendor), managed all warehouse inventory, coordinated all logistics, managed and tracked all P&L and effectively became a business within a business.

Senior Account Executive (Sales and Management)

Ballistic Studios (defunct)

Based on previous success was recruited by a former colleague to assist in founding a start-up exhibit company.

Account Executive (Sales and Management)

Exhibitgroup/Giltspur (now GES)

•	Starting with no clients, no training and no instruction, became one of the fastest revenue generating new Account Executives ever hired by the Atlanta division.  
•	Profit margin leader in 1999 (lowest error rate).  
•	Won and managed the product launch of Windows 2000 for Microsoft in six major U.S. cities.  
•	Responsible for creating all my own business, cold calling, presenting and acting as the primary client liaison Team leader for 1 direct report and one shared report that delegated work to approximately 70 employees and over 15 primary subcontractors.

Impact XM

•	Handled all the largest exhibit design bids and was tasked with making Atlantic Skyline competitive with custom exhibit houses.  
•	One of the first designers in the nation to create hybrid exhibits, taking on sourcing and estimating.  
•	Was influential in the development and creation of 2 products still in use to this day.

Special Projects Designer (was Atlantic Skyline)

Global B2B sales & marketing executive that loves a fast-paced, customer-centric, high tech entrepreneurial environment.  25+ years of experience thriving in a pressure cooker of P&L accountability with countless unknowns, few resources and no time to execute.  Against all odds, a proven track record starting departments and building business from the ground up.  With growth-oriented instincts, autonomous by nature and a strong bias toward action, get ready to laser focus on The ONE Thing.  Excels at transforming chaos to order, streamlining processes, leveraging technology to create automation and discovering new channels of revenue.

Founder & Chief Revenue Officer (CRO)

www.GROKKETSHIP.com

For ambitious business leaders who crave growth, GROKKETSHIP provides the launchpad of resources you need to break through plateaus and move past bottlenecks:

•	Create a scalable growth engine (demand generation) that begins the process of doubling revenue (YoY growth).  
•	Directly address scalable revenue issues: create a GTM Strategy and a framework / roadmap for moving forward.
•	Audit data and improve customer segmentation / targeting with an opportunity to niche down, reducing outreach costs and improving conversion.
•	Based on customer-centric approach, evaluate and establish revised positioning statement, value proposition and North Star Metric.
•	Based on the sales and marketing Objectives and Key Results (OKRs) you’d like to see happen in the next six months, improve current KPIs and reporting system:
•	Sean Ellis score
•	Churn Rate
•	Customer Lifetime Value (CLV)
•	Customer Acquisition Cost (CAC)
•	Return on Ad Spend (ROAS)
•	30 day Marketing Qualified Leads (MQL)
•	30 day Sales Qualified Leads (SQL)
•	Sales Conversion Time (Sales Cycle)
•	Audit and improve the sales forecasting, performance, reporting, pipeline management, incentive plan and tech stack.
•	Develop key revenue-generating functions like Sales, Business Development, Account Management, and Marketing.
•	Find, hire, onboard, train and retain world class sales and marketing teams.
•	Foster a highly innovative, creative, entrepreneurial spirit within the company with a strong sense of accountability.  
•	Influence senior leaders (internally) and board members (externally).
•	Evaluate strategic partnerships, market expansion, influencer and affinity marketing opportunities.
•	Create and guide the prioritization of marketing-related initiatives across all channels: digital marketing, SEO, PPC, PPA, content marketing, etc.
•	Leverage technology to create transformation in improve efficiency (read: marketing automation, inbound sales).

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Daniel Pirciu

Ben Arritt

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