Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Eugen Nedelcu

DRUID AI

DRUID is an AI scale-up founded in 2018 which provides enterprise companies with an intelligent automation ecosystem based on conversational AI and business applications. I was the first marketing FTE to join DRUID.

How I contributed:
- coordinated the Marketing team during growth phase (2021-2022)
- defined event campaign framework with strategy for sales outbound, social selling, paid ads, nurturing
- redesigned, wrote copy, configured, and deployed new website to improve conversion rates
- defined and coordinated social media strategy based on new growth pillars (solutions, customers, founders, employee advocacy)
- redesigned the customer references process based on customer journey milestones to maximize output
- built to the first iteration of the outbound sales program: recruited SDRs, deployed automation infrastructure and built frameworks
- collaborated with Product Marketing to calibrate positioning, messaging, and content
- defined and deployed digital event framework and infrastructure to improve number of qualified leads
- trained team members on topics like design, copywriting, content production, social media, web development
- provided creative direction for internal team to improve quality of output and align to brand
- managed marketing and sales tech stack (CRM, CMS, sales intelligence platforms, outbound platforms, streaming platforms, design tools)
- recruited and trained new team members
- fixed and built new brands assets - logo, typography, decks, taglines etc.

Growth Marketing Director

How I contributed:
- built, configured, and deployed the entire digital marketing infrastructure from scratch (new website, social media channels, paid advertising, integrations, and technical configurations), which enabled the collection of qualified leads and increased conversion by 5x through digital channels
- developed the social media strategy, plan, and content, enabling a 4x increase in followers and a 5x increase in reach within the same budget
- created product content in the early days to enable sales outbound and communication
- configured and deployed marketing automation platform and CRM (Hubspot);
- trained internal team to and built the lead qualification process
- configured technical platforms and infrastructure for global website delivery (CDN, DNS, etc.)
- managed transition between CMS platforms to enable collaboration on content and improve security
- coordinated the effort that won DRUID the Startup of the Year at CESA 2019
- designed templates and content (customer facing decks, investor decks, social media content, whitepapers, etc.)
- provided UX/UI and front-end development support to product, pre-sales, and delivery teams

Marketing Manager

FintechOS is a SaaS platform that enables financial services companies to develop and launch data-driven digital products.

How I contributed:
- audited the digital marketing infrastructure, highlighting changes needed to be deployed for growth
- updated website to promote conversion through CTAs, solved on-page SEO issues, and implemented further optimizations
- deployed digital marketing infrastructure (analytics and paid ads platforms, technical configurations and integrations, etc.)
- developed the social media strategy and created content, enabling a 7-8x increase in reach in just one month
- designed templates for several marketing collaterals (social media assets, case studies, etc.)
- re-built front-end UI (HTML, CSS, JS with GitHub versioning) for main platform use-case demo (customer onboarding)
- provided UX/UI design support to delivery and product teams
- provided support for internal communications
- identified and fixed major security breach in website deployment, spanning several CMS installations, and strengthened security to avoid further issues

Digital Marketing Manager

TotalSoft

TotalSoft is one of the largest business software providers in the CEE, known mainly for their enterprise applications suite - Charisma.

How I contributed:
- rebuilt social media strategy, which enabled a 15x growth in reach, 7x increase in engaged users, 2x increase in followers in just 6 months, all within the same budget
- realigned digital marketing resources to enable a 64% increase of qualified leads
- built social media strategy and plan for employee engagement, social recruiting, and employer branding
- coordinated marketing team through the transition to new management
- managed email marketing, SEO, paid advertising and campaigns programs
- provided training and mentoring for internal digital marketing junior team member to progress to specialist
- provided creative direction and trained internal design team member for video content production
- coordinated, developed, and deployed technical solutions for the rebranding of digital assets within the rebranding project
- created video content for promotion (brand, various programs, social media)

Digital Marketing Coordinator

Topchecks Romania

Topchecks is a business intelligence startup that provides automated financial and legal reports on customers, partners and suppliers.

Marketing coordinator / UX specialist

Hello Media

Own agency focused on providing digital marketing and communication services for both B2B and B2C companies.

Partner, Marketing coordinator

Xerox

Best known for their proud history of pioneering research and innovation in computer and printing systems.

Web & Design Specialist

Akela Informatique, MDLB

Web Developer

Senior marketer who speaks everything from copy to code.

taplio

The Battle

Daniel Pirciu

Eugen Nedelcu

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